EXPO 2020 DUBAI BRAND PROTECTION GUIDELINES, January 2019, expo2020-brandProtectionGuidelines-en.pdf

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CONTENTS

INTRODUCTION

4

INTRODUCING EXPO 2020 DUBAI

6

WHY WE NEED TO PROTECT THE BRAND

8

WHEN EXPO BRANDING IS NOT WELCOME

9

PROTECTED MARKS

11

ASSOCIATION RIGHTS

15

LEGAL RIGHTS

19

DO’S AND DONT’S

21

GETTING INVOLVED

29

PARTNERS RECOGNITION

30

BRAND PROTECTION GUIDELINES | CONTENTS

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