CONTENTS

CONTENTS

INTRODUCTION 4

INTRODUCING EXPO 2020 DUBAI 6

WHY WE NEED TO PROTECT THE BRAND 8

WHEN EXPO BRANDING IS NOT WELCOME 9

PROTECTED MARKS 11

ASSOCIATION RIGHTS 15

LEGAL RIGHTS 19

DO’S AND DONT’S 21

GETTING INVOLVED 29

PARTNERS RECOGNITION 30

BRAND PROTECTION GUIDELINES | CONTENTS 2