MAISON XLS - PROJECT - ESTATE TIMELESS MEMORY ART DIRECTION, INDONESIA

A PLACE FOR TIMELESS MEMORIES SOUTH-EAST ASIA - INDONESIA

V O L . 1 – S E P T E M B E R 2 0 2 4 TO M AY 2025

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©️ 2025 A LL R I GHTS RE S E R VE D EC002025078337

- MA RKE T AN ALYSIS - A R T D IR E CTION - MA RKE TING - F IN A N CIAL V IS UALIS ATI O N

CONTENTS

EDITORIAL

7

A UNIQUE STORY

9

WHERE IT WILL HAPPEN

13

MARKET ANALYSIS

27

VISION & POSITIONING OF ESTATE

67

ART DIRECTION & CONCEPT DESIGN

79

A.D ENTRANCE

91

A.D RESIDENCE

112

A.D POOL HOUSE

147

A.D POOL AREA

204

A.D HORSE BARN

228

DREAMSCAPE TALE

259

MARKETING

356

SIGNATURE EXPERIENCES AT THE ESTATE

356

TIMELESS EXPLORATION

383

THE ESTATE ITINERARY

393

FINANCIAL VISUALISATION

423

ACKNOWLEDGEMENT

433

LAND INFORMATION

Location Balian, Bali - Indonesia Total Area Build 10687 sqm (1.068 HA) Service Building Area 33m x 44m Main Building + Spa + Suite Room Area 33m x 42m Deluxe Villas 33m x 24m Landscape + Rice Field 33m x 58m Beach Club 77m x 62.5m Additional Area Landscape Enclosure 21340.95 sqm (2.134 HA) + 11306.06 sqm (1.130HA) 3.264 HA Orientation North East to South West

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EDITORIAL THE ESTATE is not just a real estate development. It is a curated world — a sanctuary where architecture, landscape, and emotion converge to create an experience unlike any other. This book is not a catalogue. It is a manifesto.

Our vision stems from a singular ambition: to craft a place that resonates with meaning. Every line drawn, every material chosen, every spatial rhythm echoes our desire to build something timeless and deeply personal. A place of retreat and inspiration, where silence has texture, where light is part of the design language, and where the human presence feels anchored, not imposed.

From the outset, we chose to give THE ESTATE a strong artistic and narrative identity. This direction is not decorative; it is strategic. In today’s saturated luxury market, distinction comes not from excess, but from coherence, authenticity, and emotional intelligence. This is the compass that has guided our decisions across all disciplines — architecture, interiors, landscape, and beyond.

This book unfolds as a story. Chapter after chapter, we share the foundation of this vision — its geographical roots, its spatial choreography, its inspirations, and its ambitions. You will find not only plans and renderings, but also hand-drawn sketches, moodboards, and fragments of emotion.

Because true luxury lies in intention.

My role, as Artistic Director, has been to orchestrate this vision with clarity and purpose — ensuring that every element speaks the same language. What you hold in your hands is a living document — a design compass — for everyone involved in this journey. It is meant to align our creativity, decisions, and aspirations, to serve a single ambition: make THE ESTATE a landmark of design, meaning, and quiet power.

Welcome to the story. Let’s build it beautifully.

Xavier LOUP Creative Director XLS Studio

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AINTRODUCTION UNIQUE STORY

S E R E N I T Y MEETS T IMELESS ELEGA NC E

T

his project focuses on the landscape design of private estates, seamlessly blending Asian and European design elements to create serene and luxurious outdoor spaces. By integrating the tranquility of Asian gardens—featuring Zen landscapes—with the grandeur of European aesthetics, such as ornate fountains and manicured hedges, we aim to craft visually stunning environments that enhance the estate’s architecture. Our approach emphasizes sustainability and functionality while providing a rejuvenating experience for residents and guests. Through close collaboration with clients, we will ensure that each design reflects their personal style and vision, setting a new standard in landscape design for private estates landscape design for private estates.

Balian, located on the west coast of Bali in the village of Lalang Linggah within the West Selemadeg District of Tabanan Regency, is a tranquil and relatively untouched destination, ideal for those seeking a peaceful getaway.

The name “Balian” is derived from the nearby river, which holds cultural significance due to its association with local legends involving holy figures in Balinese history.

Known as a prime surfing location, Balian attracts surfers due to its powerful waves that provide both left and right breaks, ideal for intermediate surfers. The best surfing conditions are typically found during the dry season (June to August) when the waves are more consistent.

the PLAYGROUND

Pemuteran Lovina

Lombok strait Kintamani

Ubud

THE ESTATE Bali strait Tabanan

Kuta

Denpasar

Penida Island

Airport

Jimbaran Uluwatu

THE ESTATE N

Mengwi

Sukawati Canggu Denpasar Airport

Nestled in the serene beauty of Balian Beach, Tabanan, this project offers stunning oceanfront views and is surrounded by lush rice fields—a perfect blend of tranquility and nature.

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INTRODUCTION

S E RW EN H IETRYE MEETS IT WILLT IMELESS H A PPEN ELEGA NC E

O T

his urproject site analysis focusesstudies on the landscape take a closer design look of private at the estates, land’s layout seamlessly and blending accessibility, Asianincluding and European the lower design ground, elements ground to create floor, serene and upper and luxurious ground zones. outdoor These spaces. studies Byassess integrating how each the area tranquility can be of accessed, Asian gardens—featuring used, and connectedZen efficiently landscapes—with for optimal the design grandeur and functionality. of EuropeanOur aesthetics, design such as ornate philosophy focuses fountains on and fluidity, manicured creating hedges, seamless we aim transitions to craft visually betweenstunning spaces environments that flow naturally. that enhance We also the embrace estate’s duality, architecture. balancing Ourcontrasting approach elements emphasizes to sustainability achieve harmony. andThese functionality principleswhile guideproviding our art direction, a rejuvenating ensuring experience dynamic, yet for residents and functional balanced guests. Through environments. close collaboration with clients, we will ensure that each design reflects their personal style and vision, setting a new standard in landscape design for private estates

RICE FIELD

RICE FIELDS

ADDITIONAL LEASE LAND

BALIAN SEA

14 |

the UNIQUE SITUATION BALIAN, INDONESIA

Balian Island and its surroundings in Tabanan feature a blend of flat coastal areas, black sandy beaches, a meandering river, agricultural terraces, hilly landscapes, and dense forests. The diverse topography, along with the unspoiled natural environment, makes it a beautiful spot for visitors seeking relaxation and adventure.

S

RICE FIELDS

ADDITIONAL LEASE LAND

N

RICE FIELDS

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26

26

26 m

23

23 m

21,5 21,5

16 m

16,5

21,5

16,5

21,5

8m

13,5 13,5

12 12

0m

9 9

3,5

3,5

LEGENDE : External property Acquired property Project field Topography level

16 |

6,5 6,5

11 11

the UNIQUE SITUATION The site unfolds across a series of gentle yet distinct levels, shaped by the traditional contours of rice fields. These layered terraces, while rich in character and deeply rooted in the landscape’s agricultural past, present both an opportunity and a challenge in terms of implementation. The natural topography requires careful attention to access, circulation, and structural integration. Designing within these undulating forms demands thoughtful adaptation—balancing the preservation of the site’s inherent rhythm with the practical needs of construction and use.

15 15

22 22

24

14

23

14

24

23

20,5 20,5

16 14 14

10 10

6,5 6

6

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LAND INFORMATION

Location Balian, Bali - Indonesia Total Area Build HORSE BARN

10687 sqm (1.068 HA) Service Building Area 33m x 44m Main Building + Spa + Suite Room Area 33m x 42m Deluxe Villas 33m x 24m Landscape + Rice Field 33m x 58m Beach Club 77m x 62.5m

LOWER PROPERTY

Additional Area Landscape Enclosure 21340.95 sqm (2.134 HA) + 11306.06 sqm (1.130HA) 3.264 HA

ADDITIONAL LEASE LAND TEA PLANTATION

Orientation

POOL HOUSE

A

North East to South West

MAIN BUILDING

ADDITIONAL LEASE LAND

EN

TR

AN

CE

ADDITIONAL LEASE LAND

ADDITIONAL LEASE LAND ADDITIONAL LEASE LAND ADDITIONAL LEASE LAND

N

POO ARE

OL A

ADDITIONAL LEASE LAND

the ENTIRE MASTERPIECE

Location Balian, Bali - Indonesia Total Area Build 10687 sqm (1.068 HA) Service Building Area 33m x 44m Main Building + Spa + Suite Room Area 33m x 42m Deluxe Villas 33m x 24m Landscape + Rice Field 33m x 58m Beach Club (Pool House & Pool) 77m x 62.5m Additional Area Landscape Enclosure 21340.95 sqm (2.134 HA) + 11306.06 sqm (1.130HA) 3.264 HA Orientation North East to South West

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LAND INFORMATION

Location Balian, Bali - Indonesia Total Area Build 10687 sqm (1.068 HA) Service Building Area 33m x 44m Main Building + Spa + Suite Room Area 33m x 42m Deluxe Villas 33m x 24m Landscape + Rice Field 33m x 58m Beach Club 77m x 62.5m Additional Area Landscape Enclosure 21340.95 sqm (2.134 HA) + 11306.06 sqm (1.130HA) 3.264 HA Orientation North East to South West

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WH ER E TO F LOW

G

uests arrive through a serene entrance courtyard, guided into a grand lobby that unfolds toward living pavilion and dining terrace. Private bedroom wings embrace tranquility, while spa, gym, and gardens flow naturally to the infinity pool and ocean horizon.

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AFTERNOON TEA AREA TACK ROOM

PADDOCK

HORSE BARN

CO

FEED AREA

LANDSCAPE AND RICEFIELD

BEACH

POOL HOUSE

POOL

RESTAURANT

SEATING AREA KIDS POOL

LOUNGE KITCHEN

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POOL

POOL DECK

DELUXE SUITES 9 SUITES

the ACTIVITY FLOW CHART *DATA 2024

BALIAN OMMUNITY

THE ESTATE

ACCESS & EXIT GATE GF

USER PARKING AREA

RESIDENCE

DROP OFF

GF : 6 CAR, MOTORBIKE, ATV UPPER GF : HELIPAD

LOADING DOCK

GYM AREA + SPA AREA

PARKING STAFF

SUITE ROOM BBQ AREA

SERVICE AREA

2 SUITES

STAFF PARKING WORKSHOP SPEAKEASY DORM LOUNDRY MEP

PADDEL

OFFICE

CUBE MEZANINE ENTERTAINMENT

PATHWAY

SUNSET DECK

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NAME OF AREA

TOTAL AREA (m²)

DESCRIPTION

GATE & PATHWAY LANDSCAPE VEGETATION

857

LANDSCAPE PAVED

693

TOTAL BUILT

3,84 UPPER GROUND

MAIN ENTRY + LIVING

410,1

LIVING+DINING,KITCHEN,POWDERROOM, CIRCULATION

EXTERNAL AREA COVERED

49,3

BBQ AREA

TOTAL BUILT

459,4

EXTERNAL AREA

1230,8

LANDSCAPE VEGETATION & PAVED, POOL, JACUZZI,SHALLOWPOOL,POOLDECK,GREEN ABOVESUITES,PONDSATDROPOFF,DROPOFF, BACKENTRANCE,HELIPAD

CUBE MEZANINE OFFICE

187,9

OPEN SPACE, CIRCULATION + STAIRS

ROOFTOP FLOOR

160,3

CLUB + GAME ROOM

TOTAL BUILT

348,2

EXTERNAL AREA COVERED

463,8

OUTDOORDECK,ROOFTOPGARDEN,OUTDOOR CORRIDOR

LOWER GROUND 1 MASTER BEDROOM

84,3

1 MASTER BEDROOM

SUPERIOR BEDROOM

61,1

1 SUPERIOR BEDROOM

STANDARD BEDROOM

39,8

1 STANDARD BEDROOM

CIRCULATION

35,4

CIRCULATION LG 1

STAIRS

24,6

STAIRS LG 1

WELLNESS

429,9

SPA & GYM AREA

410,9

MEP & TECH ROOM, KITCHEN & COLD STORAGE, TRASH AREA/CORRIDOR/ STAFF PARKING/AC VRV, PUMP AREA/ LIFT/FREIGHT ELEVATOR, GWT ROOM, LAUNDRY, STORAGE&WC, KITCHEN & DINING

155,7

FEMALE&MALEDORM,MANAGERROOM, WORKSHOP+SPEAKEASY

136,8

MOTORBIKE+ATV PARKING, OWNER&CLIENT CAR PARKING UNDER HELIPAD

TOTAL INTERNAL

1482,6

INTERNAL+EXTERNAL+PARTITION

EXTERNAL AREA

157,1

3 TERRACE, 3 JACUZZI, POOL, YOGA AREA

TOTAL BUILDING

1588,1

INTERNAL + EXTERNAL AREA

LANDSCAPE AREA

248

BACK OF HOUSE

GREEN ROOF

LOWER GROUND 2

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SUPERIOR BEDROOM

98,5

2 SUPERIOR BEDROOM

STANDAR BEDROOM

70,5

2 STANDARD BEDROOM

CIRCULATION

37,4

CIRCULATION LG 2

STAIRS

22,4

STAIRS LG2

TOTAL INTERNAL

255,8

INTERNAL + EXTERNAL WALL + PARTITION

EXTERNAL AREA

118,6

4 TERRACE AND 2 JACUZZI

TOTAL BUILDING

374,4

INTERNAL + EXTERNAL AREA

ACTIVITY ZONES *DATA 2024

ACTIVITY ZONES The residence’s layout is intricately designed, showcasing a well-defined grouping of zones that enhance both functionality and leisure while integrating natural beauty. The ground floor serves as the core of the living experience, featuring private areas with multiple standard bedrooms and bathrooms for comfort, alongside communal spaces such as the kitchen, dining, and living rooms that promote social interaction.

Nestled between the main building and the suites is a vibrant beach club, which acts as a focal point for relaxation and recreation, seamlessly connecting to landscaped gardens that enhance the aesthetic appeal.

This landscape transitions into scenic views of nearby paddy fields, creating a serene backdrop that enriches the overall ambiance. Ascending to the upper floor, an entertainment room provides a versatile space for leisure, while the rooftop features an office and a mini golf area, both offering breathtaking views of Balian Beach.

NAME OF AREA

TOTAL AREA (m²)

DESCRIPTION

LOWER GROUND 3 SUPERIOR BEDROOM

98,5

2 SUPERIOR BEDROOM

STANDARD BEDROOM

70,5

2 STANDARD BEDROOM

CIRCULATION

37,4

CIRCULATION SUITES

STAIRS

22,4

STAIRS SUITES

TOTAL INTERNAL

252,8

INTERNAL + PA RT I T I O N

EXTERNAL AREA

93,1

4 TERRACE AND 2 JACUZZI

TOTAL BUILDING

345,9

INTERNAL + EXTERNAL AREA

LANDSCAPE AREA

218,8

LANDSCAPE VEGETATION & PAVED

EXTERNAL

WALL

+

TOTAL MAIN BUILDING

TOTAL VILLA

2749,5

TOTAL VILLA INTERNAL CLOSED AREA

NAME OF AREA

TOTAL AREA (m²)

DESCRIPTION

POOL HOUSE GROUND FLOOR

138,4

SEATING AREA, KITCHEN, STORAGE, CIRCULATION, WC

UNDERGROUND BASEMENT

297,9

KITCHEN, STAIRCASE 1, UNDERGROUND

TOTAL INTERNAL

436,3

TOTAL INTERNAL COVERED AREA

EXTERNAL AREA

1049,8

POOL, KIDS POOL, DECKING

STABLE BARN GROUND FLOOR

275

SEATING AREA

EXTERNAL AREA

185

OUTDOOR DECK

TOTAL INTERNAL

275

SEATING AREA

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26 |

WH ER E TO STA ND

T

he luxury rental market in Southeast Asia is experiencing a profound transformation, driven by shifting consumer preferences, and an increasing emphasis on sustainability involving Balian community. As these trends evolve, it is imperative for investors and developers to adapt their strategies to remain competitive and effectively meet the diverse demands of an affluent clientele seeking not only luxury but also meaningful and personalized experiences.

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(REFERENCE IMAGE) KHAI ISLAND BEACH, THAILAND

28 |

INT RO DU C T IO N

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7

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ALCHEMY VILLAS, THAILAND

M ARKET ANALYS IS OF HIGH-END 10-BEDROOM RENTAL DEMAND IN ASIA

T

he 10-bedroom villa rental business in Asia has emerged

This market simulation delves into the luxury 10-bedroom rental

as a lucrative sector, catering to High Net Worth

sector in Asia, highlighting how these properties meet the

Individuals (HNWIs) and large groups seeking luxury

demand for affordable luxury, combining the exclusivity of private

accommodations for family vacations, corporate retreats, and

accommodations with the amenities and services that enhance the

special celebrations. This niche market capitalizes on the region’s

overall experience. As families seek both comfort and affordability,

stunning landscapes, rich cultures, and warm hospitality, providing

the luxury villa rental market presents an attractive option for creating

a unique blend of privacy and comfort.

lasting memories in an inviting and private setting.

Many travelers in this segment are looking for: •

Affordable yet luxurious options that offer the comfort of a home away from home.

•

Personalized services—such as private chefs, butlers, and tailored excursions—enhance their stay.

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Laos

Thailand Vietnam Cambodia

Sri Lanka Maldives

Indonesia

32 |

Philippines

MAP O F S O U TH A S IAN DES T INAT IO NS : IDENTIFYING KEY REGIONS FOR LUXURY PROPERTY RENTALS

•

•

Thailand: As the leading destination in Southeast Asia, Thailand

•

Other Destinations: A combined total of 25% is attributed to other

captures approximately 50% of the luxury rental market share.

Southeast and South Asian destinations, including Indochina and

Indonesia: Following closely, Indonesia accounts for about 25%

Maldives.1

of travelers seeking luxurious accommodations.

Bora Bora

N

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8

VILLA JIA JIVANA BEACH, THAILAND

10 KABA KABA ESTATE, INDONESIA

34 |

DEV EL O P ME N T AN AL Y S I S O F PRO PERT IES IN AS IA, F O C U S O N MARKET EV O LU T IO N & E ME R GIN G T RENDS IN T HE AREA

This overview highlights Southeast Asia’s appeal as a prime destination for luxury large-inventory villa rentals, emphasizing its significance in attracting high-net-worth travelers seeking exceptional experiences with family and friends. As Southeast Asia continues to grow as a global hub for tourism and investment, the property market is evolving rapidly. This analysis highlights key developments and emerging trends in the luxury real estate sector across the region.

1. Increased Demand

3.

Emerging Trends which include the following key factors:

The rising number of High Net Worth Individuals (HNI) seeking

•

Sustainable Development

luxury accommodations has significantly boosted demand for

•

Smart Technology Integration

high-end properties in Asia, particularly in popular destinations

•

Experiential Luxury

like Thailand, Indonesia, and Vietnam.

•

Cultural Sensitivity

2. Investment Opportunities With favorable economic conditions and government incentives, foreign investment in Asian real estate has surged.This influx is driving development in prime locations and luxury offerings.

CO N CLUSI ON: SUMMARY OF L UX URY RE NTA L MARKET TRENDS AND PERSPECTIVE IN SOUTHEAST In summary, the luxury rental market in Southeast Asia is experiencing a profound transformation, driven by shifting consumer preferences, technological advancements, and an increasing emphasis on sustainability. As these trends evolve, it is imperative for investors and developers to adapt their strategies to remain competitive and effectively meet the diverse demands of an affluent clientele seeking not only luxury but also meaningful and personalized experiences.

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(REFERENCE IMAGE) NUSA PENIDA BEACH, INDONESIA

36 |

C HAPT ER O NE: ANALYSIS OF PROPERTY OPTIONS IN SOUTH ASIA

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38 |

9

VILLA KAILASHA, INDONESIA

19 BANWA PRIVATE ISLAND, PHILIPPINES

8

BAAN PAA TALEE ESTATE, THAILAND

14 NOAM BORA BORA, FRENCH POLYNESIA

12

PERMATA AYUNG, INDONESIA

17 AMILLA BEACH, MALDIVES

O V E RV IEW O F AV AILAB LE O PT IO NS FO R LU XU RY T RAV ELLERS Southeast Asia, particularly Thailand and Indonesia, offers

an

impressive range of luxurious accommodations tailored to meet the desires of discerning travellers. The region is celebrated for its expansive villas and exclusive estates, which cater to families, groups, and high-net-worth individuals seeking extraordinary holiday experiences.

Luxury properties in Southeast Asia can be classified into two main categories: •

Spacious Luxury Villas: These villas typically featuring 7 to 12

•

Luxury Estates: More than just accommodations,luxury estates offer

bedrooms, making them perfect for families or groups traveling

unique experiences that elevate getaways to new heights. These

together. With ample space, high-end amenities, and stunning

properties often boast extensive grounds, wellness facilities, and

designs, these properties provide both comfort and privacy. Guests

immersive services that create memorable moments. Their focus

can enjoy private pools, expansive gardens, and personalized

on delivering exceptional experiences makes them particularly

services that enhance their stay, although it’s worth noting that

attractive to travellers looking for more than just a place to stay

some properties may be smaller than expected.

In summary, luxury travellers in Southeast Asia can choose from a variety of options, ranging from spacious villas ideal for larger groups to luxurious estates designed for immsersive experiences. This diverse selection ensures that every traveller can find the perfect setting for an unforgettable holiday.

Photos of various spacious luxury villas. (Number 10, 8, 12) Image of various luxury estates. (Number 19, 14, 17)

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1

2

VILLA SAWARIN

3

BAAN PAA TALEE ESTATE

Land Size: 0.73 hectare

Land Size: 0.38 hectare

Land Size: 1 hectare

Bedroom: 7

Bedroom: 10

Bedroom: 11

Price/ Night: $4.500

Price per Night: $5.045

Price per Night: $6.850

Design: Modern

Design: Modern

Design: Modern beach front

4

5

6

BLUESIAM VILLAS

VILLA BAAN AMANDEHA

VILLA SOLANA KOH SAMUI

Land Size: 0.41 hectare

Land Size: 0.73 hectare

Land Size: 0.38 hectare

Bedroom: 11

Bedroom: 10

Bedroom: 10

Price per Night: $6.850

Price/ Night: $6.900

Price per Night: $7.500

7

40 |

VILLA AMARAPURA

8

ALCHEMY VILLAS

VILLA JIA JIVANA BEACH

Land Size: 1.2 hectare

Land Size: 1.2 hectare

Bedroom: 12

Bedroom: 12

Price per Night: $7.500

Price per Night: $8.000

1

VILLA AMARAPURA, PHUKET

2

VILLA SAWARIN, PA

5

VILLA BAAN AMANDEHA, CAPE PANWA

6

VILLA SOLANA, KOH SAMUI

O PT IO NS IN T HAILAND: DESCRIPTION OF OFFERINGS, LOCATION, & STRENGTHS OF THE THAI MARKET Thailand presents a diverse array of attractions that cater to discerning travelers.

About Thailand: •

From vibrant beachfront resorts along the stunning coastlines of Phuket and

•

The strength of the Thai market lies in its ability to blend exceptional

Koh Samui to serene mountain retreats in Chiang Mai and Pai, the country

hospitality with rich traditions and modern amenities. Travelers can

boasts something for everyone. Each destination offers unique experiences,

immerse themselves in Thailand’s vibrant culture through its flavorful

whether it’s indulging in luxurious spa treatments, exploring rich cultural

cuisine, historic temples, and lively festivals, all while enjoying world-

heritage, or enjoying adventurous outdoor activities.

class accommodations and services. This combination of natural beauty, cultural depth, and luxury creates a unique and unforgettable experience for visitors.

BLUESIAM VILLAS, CHOENG THALE

3

BAAN PAA TALEE ESTATE, KAMALA

4

7

ALCHEMY VILLAS, CAPE YAMU

8 VILLA JIA JIVANA BEACH, KHOK KLOI

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10 KABA KABA ESTATE

11 SESEH BEACH VILLAS

Land Size: 1 hectare

Land Size: 1.3 hectare

Land Size: 0.4 hectare

Bedroom: 10

Bedroom: 8

Bedroom: 12

Price per Night: $1.600

Price/ Night: $2.300

Price per Night: $3.300

12 PERMATA AYUNG

13 SOORI ESTATE

Land Size: 5 hectare

Land Size: 0.4 hectare

Bedroom: 10

Bedroom: 10

Price/ Night: $15.150

Price per Night: $11.000

9

9

VILLA KAILASHA

VILLA KAILASHA, KELATING BEACH TABANAN

13 SOORI ESTATE, KELATING BEACH TABANAN 42 |

10 KABA KABA ESTATE, TABANAN

O PT IO NS IN INDO NES IA: SIMILAR ANALYSIS FOR INDONESIA, WITH AN EMPHASIS ON BALI

Indonesia, particularly Bali, offers a captivating array of options for travelers seeking both luxury and unique experiences.

About Bali: •

Bali is renowned for its stunning landscapes, from pristine beaches to lush rice terraces, making it a favored destination for discerning visitors.

•

In addition to luxurious resorts, Bali features a variety of standalone villas and estates, which are categorized by the number of rooms.

•

Strategically located in desirable areas, they offer guests easy access to Bali’s vibrant culture, picturesque attractions, and wellness retreats.

12 PERMATA AYUNG, UBUD

11 SESEH BEACH VILLAS, NEAR CANGGU

CONCL USION: AV ERAG E BUDG ET S FOR L UXURY PROPERTIES I N S O U TH & SOUTHEAST ASIA The luxury travel market in South and Southeast Asia continues to captivateHigh NetWorth Individuals (HNWIs)seeking unparalleled experiences.

•

Average budgets for luxury accommodations in this vibrant

•

In renowned locales such as Bali, Thailand, luxury villas

region vary significantly, typically ranging from $6,000 to

and resorts are designed to provide an exceptional array of

$11,000 per night for families.

amenities.

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14

44 |

C HAPT ER T W O : POSITIONING OF UP-SCALE PROPERTIES IN SOUTH ASIA

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46 |

15

LAMIMA YACHT, INDONESIA

16

ANI PRIVATE RESORT, THAILAND

CO N TE X T O N T HE DEM AND FO R U L TR A - LU XU RY PRO PERT IES The demand for ultra-luxury properties has surged in recent years, driven by an increasingly affluent global population and a growing appetite for exclusive travel experiences. High Net Worth Individuals (HNWIs) are seeking accommodations that offer not only comfort and elegance but also a unique sense of place and cultural immersion.

This trend is particularly pronounced in regions such as Southeast Asia, where destinations like Bali, Thailand, and the Maldives have become synonymous with opulence. Travelers are looking for properties that provide:

•

Bespoke services, exceptional amenities, and stunning natural

•

surroundings.

•

•

Many HNWIs desire a home-like atmosphere in their

With ultra-luxury options ranging from $16,000 and $26,000 per night, depending on the destination and level of exclusivity.

•

South and Southeast Asia thus presents an extraordinary array

accommodations, complete with estate facilities that allow

of opportunities for travelers wishing to indulge in opulence

for personal customization. These properties not only deliver

while simultaneously exploring the region’s rich heritage and

luxury but also create a welcoming environment that feels like

breathtaking natural beauty. This compelling combination of

home, encouraging guests to fully relax and engage with their

luxury and cultural depth positions the region as a premier

surroundings.

destination for those seeking both relaxation and adventure.

The ultra-luxury property segment transcends mere high price points; it emphasizes delivering unparalleled value through memorable experiences and personalized service.

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17 AMILLA BEACH, MALDIVES

48 |

ANALYS IS O F U P- S C ALE P R O P E R TIE S IN S O U T HEAS T AS IA: EXPLORATION OF TOP-TIER OFFERINGS IN THE REGION

KEY TREND S IN TH E LU XU R Y R EN TA L MA RKET FO R H IG H N E T W OR T H I N D I V I D U A L S (HNWIS):

1. Preference for Extended Stays, HNWIs typically book luxury rentals for stays of 6 to 7 days.

5. Customization

and

Personalization,

HNWIs

increasingly seek personalized experiences. Many

2. Multi-Destination Travel, Many affluent travelers

luxury rentals provide tailored services—such as

extend their trips beyond 10 days, exploring multiple

private chefs, personal concierges, and bespoke

destinations within Southeast Asia.

excursions—allowing guests to customize their stay

3. Group Travel Appeal, Luxury rentals are particularly

according to individual preferences.

appealing for group travel, accommodating families or gatherings of friends.

4. Desire for Privacy and Exclusivity, The privacy offered by luxury rentals is a major draw for HNWIs, who often prefer secluded environments where they can relax without the disruptions commonly associated with hotels.

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18

50 |

ANI PRIVATE RESORT, SRI LANKA

UNDERSTANDING THE GROWING DEMAND FOR 10-BEDROOM VILLAS IN SOUTHEAST ASIA

1. Affluent Travelers

2. Experiential Travel

The increasing number of HNWIs in Asia, particularly in countries

Today’s travelers seek more than just a place to stay; they desire

like China, India, and Southeast Asia, has driven demand for high-

unique experiences. 10-bedroom villas often provide personalized

end rental properties.

services, such as private chefs, wellness treatments, and curated local excursions, enhancing the overall guest experience.

3. Key Destinations •

•

Thailand: Known for its luxury tourism, Thailand offers

•

Vietnam: With its rapidly growing luxury market, cities like

an impressive range of 10-bedroom villas, particularly in

Da Nang and Nha Trang are becoming popular for villa

destinations like Phuket and Koh Samui.

rentals.

Bali is a premier destination for luxury travelers, featuring

•

Maldives: Known for its exclusivity, the Maldives offers

lush landscapes and boasting breathtaking ocean views. The

luxurious multiple large inventory bedroom villas on private

island’s rich cultural heritage, with vibrant traditions, art, and

islands.

ceremonies, adds to its allure. Bali’s emphasis on wellness and relaxation, alongside its beautiful temples and warm hospitality.

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HIGHLIGHTS: • Spa Feature (Indoor sea salt swimming corridor) Sauna, hammam, cold bath

14

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NOAM BORA BORA, FRENCH POLYNESIA

•

290 sqm2 aquarium, standup paddle, snorkling gears, home cinema

•

Meals are inclusive

•

Price USD 24,000 per night

•

7 Bedroom

C U R ATE D S ELEC T IO N O F U PS C ALE ES T A T E S F O R E X C E P TI O N AL L U XU RY EXPERIENC ES (FRENCH POLYNESIA & INDONESIA)

Each villa not only provides opulence but also reflects the rich cultural essence of its location. With spacious living areas, private amenities, and family-friendly features,travelers can enjoy a luxurious holiday experience that truly feels like their own holiday home. This inviting atmosphere allows families to create lasting memories while immersing themselves in the local culture.

HIGHLIGHTS:

15 LAMIMA YACHT, INDONESIA

•

Fullboard meals and drinks

•

Water sports

•

Spa on board

•

Airport transfers

•

Price is USD 26,000

•

Average stay 3 – 4 nights

•

7 Bedrooms

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16

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ANI PRIVATE RESORT, THAILAND

•

Situated on the east coast of Koh Yao Noi

•

Picnic to batang island with long tail boat and monkey once per stay

•

Batik painting class and cooking class

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Price start from USD 16.000 per night

•

Minimum of 5 nights

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All-Inclusive Dining and Beverages Throughout stay

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10 Bedroom

C U R ATE D S E L E C TI O N O F U PS C ALE ES T AT ES F O R E X C E P TI O N AL L U XU RY EXPERIENC ES (THAILAND & MALDIVES) We present a carefully curated list of upscale properties in Southeast Asia, each offering unique and exceptional experiences designed for the entire family. These properties are equipped with facilities and services that ensure everyone feels right at home during their stay.

HIGHLIGHTS: •

Complimentary halfboard meals breakfast and dinner or lunch

•

Complimentary wellness masterclasses and cultural activities

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25% off transfers by seaplane from Colombo Airport

•

Price is USD 19,900 per night

•

8 Bedrooms

17 AMILLA BEACH, MALDIVES

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HIGHLIGHTS : •

Complimentary 15 spa treatment per day

•

Unlimited wellness program, yoga, pilates, aqua aerobic, and personal trainer session, tennis with professional coach

18

ANI PRIVATE RESORT, SRI LANKA

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Price USD 33,000 per night

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Minimum of 5 nights

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All-Inclusive Dining and Beverages Throughout stay

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15 Bedroom

HIGHLIGHTS:

19 BANWA PRIVATE ISLAND, PHILIPPINES

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•

Location is in private island

•

Kayaking, paddle boarding, hobie wave sailing

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Honey harvesting

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9 holes golf course

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Helipad

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Price start from USD 55.000 per night

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11 Bedrooms

C U R ATE D S E L E CTI O N O F U PS C ALE ES T AT ES FO R E X C E P TI O N AL L U XU RY EXPERIENC ES (SRI LANKA & PHILIPPINES)

CONCLUSION: KEY S ELLIN G PO IN T S , FOCUSING ON THE UN IQ U E EXPER IEN C ES THESE PROPERTIES PRO V IDE T O LU XU RY CLIENTS

•

•

•

Unique Cultural Immersion: These properties are designed to

•

Family-Friendly Features: With facilities designed for the

reflect the rich cultural heritage of their locations, allowing

entire family, these properties foster an atmosphere of

guests to engage with local traditions and experiences that

togetherness, allowing families to create lasting memories in

enhance their stay.

a setting that feels like their own holiday home.

Exceptional Comfort and Amenities: Each villa offers a wealth

•

All-Inclusive Experience: The all-inclusive nature of these

of luxurious amenities and facilities.

offerings ensures a seamless and hassle-free vacation, where

Personalized Service: The emphasis on tailored services, such

guests can focus on relaxation and enjoyment without the

as private chefs and dedicated concierge assistance, ensures

stress of planning.

that every guest’s needs are met, providing a truly bespoke holiday experience.

By highlighting these unique experiences, upscale properties in Southeast Asia position themselves as ideal choices for luxury clients seeking unforgettable stays in some of the world’s most sought-after destinations.

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TABANAN. BALI, INDONESIA

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C HAPT ER T HREE: VISION & POSITIONING OF THE ESTATE

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AN EXPANSE OF BEAUTIFUL, VIBRANT GREEN RICE PADDIES IN TABANAN

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P O S ITI O N ING T HE ES T AT E AS AN U L TRA- LU XU RY PRO PERT Y The demand for ultra-luxury properties has surged in recent years, driven by an increasingly affluent global population and a growing appetite for exclusive travel experiences. High Net Worth Individuals (HNWIs) are seeking accommodations that offer not only comfort and elegance but also a unique sense of place and cultural immersion.

P

ositioning between these two categories involves

By focusing on the elements that set THE ESTATE apart—such as

emphasizing not only opulence and high-end amenities

unparalleled service, distinctive architectural design, and exclusive

but also the unique experiences that guests can enjoy.

access to curated experiences—properties can effectively appeal to

THE ESTATE is not just about lavish accommodations; it

discerning luxury travelers looking for more than just a place to

embodies a lifestyle, offering immersive cultural experiences,

stay. This strategic positioning allows for a compelling narrative

personalized services, and bespoke offerings that make every stay

that resonates with those seeking a unique blend of comfort,

truly unforgettable.

culture, and innovation in their luxury travel experiences.

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P R E S E N TAT IO N O F T HE ES T AT E : INTRODUCING THE ESTATE, A MODERN RESIDENCE 4-HECTARE GARDEN ESTATE WHERE LUXURY MEETS NATURE’S BEAUTY

THE Estate is an exceptional luxury estate that combines modern luxury with Bali’s natural beauty.

Nestled in Tabanan, known as the “rice bowl of Bali,” this 4-hectare beachfront property offers a unique setting where land meets the sea.

I MPEC CAB LE

MODERN

L U X U RY

D E S IG N

&

SU STA INAB LE ARCHITECTURE The design of THE ESTATE is a true expression of modern luxury.

The estate embraces sustainable architecture, incorporating

This expansive 10-bedroom residence features a harmonious mix

eco-friendly building practices and energy-efficient technologies

of contemporary aesthetics and high-end finishes, with every detail

throughout. From the use of locally sourced materials to advanced

carefully curated to enhance the living experience.

smart technology integration, the property is designed to offer maximum convenience while minimizing its environmental impact. With automated systems for climate control, security, lighting, and more, THE ESTATE ensures that modern living meets the highest standards of luxury.

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The existing site IN-SITU DISTINCTIVE FEATURES 1.

BREATHTAKING OCEAN VIEW

2.

“PIED DANS L’EAU” – DIRECT ACCESS TO WATER ON BAYA BEACH

3.

NESTLED AMIDST RICE FIELDS

4.

LONG, ELEGANT PATHWAY LEADING TO THE ESTATE

5.

GRAND ENTRANCE & EXPANSIVE SCALE OF THE PROPERTY

6.

NEW DIMENSION OF LUXURY & LARGE-SCALE LIVING

7.

EXCLUSIVITY AND PRIVACY WITH A NATURAL, TRANQUIL BACKDROP ENHANCED BY THE CULTURAL HERITAGE OF LOCAL FARMING PRACTICES

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V I S I ON & P OS I T I O N ING OF ESTAT E Beyond architecture, THE ESTATE is an invitation to a way of living reserved for the few. Here, seclusion and openness coexist—private gardens, oceanfront terraces, and tranquil pavilions offer both refuge and revelation. Every detail anticipates desire: discreet service, spaces that breathe with nature, and a design that elevates the simple act of being present.

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EXCLUSIVITY - A FEELING OF UNIQUENESS AND PRIVILEDGE Stepping onto the property should feel like entering a world reserved for the few.

ABSOLUTE PRIVACY, INTIMACY, SECURITY & DISCRETION •

An Unparalleled privacy is often the number-one priority – whether a ultra exclusive villa, a private island, or a boutique hotel with only a handful of suites – ensuring a hideaway escape and restful intimacy.

•

UHNWIs favor remote destinations ideally accessible via helicopters

UNIQUE, ICONIC DESIGN •

Architecture & Interiors feeling bespoke, and unique.

•

Art, objects, and materials are handpicked to tell a layered, placespecific story.

•

UHNWIs seek taste and meaning beyond opulence.

EXCEPTIONAL COMFORT •

Ultimate comfort is expected throughout, but the bedroom one is paramount.

•

Exceptional bedding and full blackout for a perfect sleep experience.

•

A spa-like bathroom.

•

Fully personalized comfort — from pillow menus to pre-set lighting, scent, and climate preferences.

CULINARY EXPERIENCES •

Chef-driven, locally inspired dining — Michelin-level or exclusive farmto-table experiences.

•

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Tailor-made meals in unique settings with unforgettable views.

Elements UHNWI looks for in a SUPER LUXURY BOUTIQUE HOTEL

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WELLNESS AS AN ART •

Private spa suites with holistic and medical-grade wellness (cryotherapy, IV drips...).

•

Programs focused on health restoration, nutrition, and sleep optimization.

•

Bespoke high-end fitness, yoga, pilates, and meditation experiences.

TAILOR-MADE SERVICE •

Private concierge, no check-in desk.

•

24/7 discreet, personalized butler service.

•

Warm, intuitive staff anticipating every need.

•

Limitless bespoke experiences, tailored to every desire.

ULTRA-LUXURY AMENITIES & TECH •

Dream-like luxury amenities (private cinema, bowling, winecave, nightclub, cigar room...).

•

Smart tech with intuitive control of lighting, music, and climate.

SUSTANABLE & RESPECTFUL INTEGRATION IN NATURE •

True luxury now lies in nature, sustainability, and meaningful, lasting impact.

•

UHNW Individiuals seek destinations that respect the environment, support communities, and create life-shaping experiences.

UNIQUE AUTHENTIC DESTINATION WITH BESPOKE EXPERIENCES •

Bespoke immersion in authentic local nature and culture, creating unforgettable memories.

•

Authentic or reimagined architecture with refined local materials and craftsmanship not a theme.

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Architectural Essentials THE KEY SPACES & DESIGN ELEMENTS Driven by emotional connection, exclusivity, lifestyle integration, and timeless design, UHNWIs are drawn to spaces that resonate on a deeper level. Below is a prioritized list of what they explore, remember, and ultimately value most in a luxury experience:

THE SUITE / BEDROOM As their personal sanctuary, the suite must instantly evoke comfort, privacy, and understated luxury — a true memory marker. Thoughtful layout, panoramic views, tactile materials, and spa-like wellness features create an immersive retreat. Every detail, from boutique-style wardrobes to discreet tech and private terraces, speaks to total personalization and refined indulgence.

THE ENTRANCE & ITS ARRIVAL JOURNEY If they rarely look for it when they study where they will stay next, Luxury travellers often judge the soul of a place by how it welcomes them. Dramatic approach, Sculptural gate, Framing of views upon entry, Sensory details … The First impressions set the tone.

SIGNATURE VIEWS & LANDSCAPE INTEGRATION How primary living areas Frame views (sunset, ocean, iconic natural landmark) How the residence ands its outdoors seamlessly blend in the surrounding landscape.

THE MAIN POOL & OUTDOOR LIVING The pool is symbolic: it must impress visually, be Sculptural or an dream infinity-edge pool.

Outdoor areas define the soul of a tropical destinations, must offer a harmonious blend of design, breathtaking views, and immersive atmosphere.

THE WELLNESS AREAS For UHNWIs, wellness is the new luxury — a non-negotiable pillar of their lifestyle.

The spa must be a transformative sanctuary: immersive, sensorial, and beautifully designed, blending cutting-edge therapies (infrared, cryo, salt rooms, biohacking) with culturally rooted rituals like Ayurveda, Mandi Bunga, and herbal treatments.

The fitness offering must be state-of-the-art, combining high-performance equipment, boxing rings, and serene yoga or Pilates studios. Framed by nature, every detail — from acoustics to scent — turns movement into a refined, sensory ritual.

THE ARCHITECTURE INDENTITY & MATERIALITY The intangible value ; what’s photographed, shared and remembered long after.

Iconic yet intimate: architecture should be visually stunning but not ostentatious.

Natural, tactile materials (stone, wood, linen, patinaed metals), bespoke craftsmanship or commissioned details.

INTERIOR DESIGN & ULTRA-LUXURY CONTINUITY OF EACH AREA. As true connoisseurs, UHNWIs expect every space and amenity to reflect a consistent sense of calm, privacy, and refined continuity. From lounges and dining areas to wine cellars and even elevators — every detail matters.

Bespoke design meets subtle cultural elegance through authentic materials, artisanal craftsmanship, and curated décor. Local heritage is thoughtfully reinterpreted with refined lighting, furniture, and artwork, each element blending seamlessly to tell a meaningful, cohesive story.

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A FOUNDATIONAL DUALITY Duality is expressed through several fundamental dimensions in this project:

1. NATURE AND ARTIFICE The property’s design celebrates a continuous dialogue between the natural environment and architectural interventions. The lush vegetation, freely roaming horses, and bucolic atmosphere provide an organic signature to the site, while clean, contemporary structures enhance its character.

2. INTERIOR AND EXTERIOR The boundaries between indoor and outdoor spaces are deliberately blurred through architectural features such as expansive openings, seamless terraces, and materials that extend nature into the built environment. This subtle transition fosters complete immersion in the landscape.

3. TRADITION AND MODERNITY Balinese inspirations, particularly through the use of local materials like wood and stone, harmonize effortlessly with contemporary lines and cutting-edge technology, resulting in a timeless and contextually grounded aesthetic.

4. PUBLIC AND PRIVATE The project clearly delineates collective spaces, such as the pool house and reception areas, from the private and intimate zones of the main residence. This organization ensures a perfect balance between conviviality and retreat.

5. LIGHT AND MATERIAL The architecture maximizes the richness of natural light, playing with shadows, reflections on water, and transparency. Noble and raw materials, such as wood, stone, and glass, accentuate this duality by combining warmth with minimalism.

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AN EMOTIONAL SIGNATURE At the heart of this project lies the ambition to evoke a unique sensory experience, where every detail—from the tactile quality of materials to the perception of volumes—invites a constant rediscovery of the space. THE ESTATE is not merely a built environment but a poetic interaction between humanity, nature, and architecture, where duality becomes a narrative tool, translating the site’s essence into a contemporary work deeply rooted in its context.

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THE ESTATE A powerful setting Placing a super luxury boutique hotel atop rice fields overlooking the ocean in Bali is a rare and powerful setting — the kind of site that demands a deeply poetic, immersive, and highly crafted response. The architecture must honor the land while offering ultra-private, soul-stirring luxury.

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A RT DI R E C T I O N & C O NC EPT DESIGN This project aims to create a harmonious blend of nature and modern living through a carefully designed estate with strong attention to security, aesthetics, and immersive natural elements. The intention is to provide duality of seamless experience from the entrance through to the various elements within the estate, ensuring both functionality and a connection with nature.

N

07

03

04 06

02 01 05

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the ESTATE OVERVIEW

13A

13B

08 12

09 10

11

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N

05

04 05

04 RESIDENCE

02 BALIAN COMMUNITY

01

LEGEND ESTATE LAND RESIDENCE

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ESTATE x BALIAN COMMUNITY

03

LEGEND : LAND NO. 1, OWNED BY BIANG SRI LAND NO. 2: OWNED BY GURU SANA LAND NO. 3: OWNED BY CANADIAN, LAND NO. 4: OWNED BY GURU LINDA, LAND NO 5: OWNED BY GURU SUMI

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the HELIPAD The helipad can be positioned on the estate’s side, a lower area, or the rooftop of the main building. Each location depends on space availability, safety regulations, and accessibility, ensuring efficient transportation while maximizing land use and structural feasibility.

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helipad max.

1 km

H

1

H

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2

Architect analysis : entrance scenario THE HELICOPTER

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

1

2

1

HELIPAD LOCATION

The location of the helipad is currently under reflection and study. We are exploring various possibilities while adhering to international regulations and safety standards. The goal is to determine the optimal position that ensures both functionality and compliance. This aspect of the design is still in progress and will be further developed in the coming stages.

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4 1

3

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Architect analysis : entrance scenario BUSY FLOW - ACCESS

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

The analysis highlights the key access points and the issues impacting circulation. The annotated plans show concerns with guest arrivals, the helicopter pathway, the driveway to the pool area, and staff access. These issues affect both safety and efficiency, making it essential to improve the flow of movement and organization of these routes for a better user experience.

1

GUESTS ENTRANCE

2

HELICOPTER ARRIVAL PATHWAY

3

DRIVE-WAY TO POOL AREA

4

STAFF ACCESS

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the ART DIRECTION L’ENTRÉE DU DOMAINE A tribute to the beauty of nature-inspired architecture. These spaces emphasize organic elements, modern simplicity, and thoughtful landscapes that enhance the connection between people and their surroundings. A journey through peaceful sanctuaries where the built environment feels like a natural extension of the land.

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SKETCH SECURITY CHECK POINT The security checkpoint at the entrance of this luxurious villa offers a stylish and secure welcome, seamlessly integrated into the surrounding forest. Crafted with natural materials, the entrance exudes elegance while providing peace of mind

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the ROADWAY The ROADWAY leading to the villa is designed with a curved

road, creating an inviting and visually appealing approach. This curvature adds an element of mystery and exploration, guiding visitors through a beautifully landscaped area.

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SKETCH

ROADWAY This combination of natural elements creates a serene atmosphere, making the journey to the villa feel like a tranquil retreat.

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SKETCH ROADWAY Creating a dreamlike landscape that invites exploration.

The pathway winds through lush greenery, transitioning from intricate sketchwork into a sunlit tropical paradise

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MATERIAL SECURITY CHECK POINT

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3

2

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SAMPLE MATERIAL

01. LIGHTING 02. STONE 03. PAVEMENT STONE

1

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SKETCH ENTRANCE A tranquil garden pathway lined with lush trees and vibrant greenery. The path gently winds through the landscape, inviting the viewer to take a peaceful stroll under the natural canopy formed by the intertwining branches above.

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OSMOXYLON LINEARE (ARALIA

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the PLANTATION The diverse plantation along the entrance pathway of residence, designed to create a welcoming and immersive sensory experience for visitors. Lush greenery, vibrant flowering plants, and aromatic spices line the path, ensuring that every step is accompanied by refreshing natural scents. These botanical choices not only enhance the aesthetic appeal but also establish a distinct identity for the residence, making it instantly recognizable by its soothing and inviting fragrance. The thoughtful arrangement of plants ensures that everyone who walks through this pathway enjoys a tranquil and memorable journey, marked by the essence of nature.

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SKETCH ENTRANCE A serene and picturesque landscape with a pathway meandering through lush greenery. The highlights a peaceful garden setting, with trees arching overhead, casting dappled shadows on the ground. Various plants and flowers, including a vibrant cluster of white blossoms, line the edges of the path, creating a harmonious blend of natural beauty.

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the ESTATE AREA

Bond Entrance 07

Helipad Infinity Pool Artificial Rice Field Tea Plantation Spa & Gym Sunset Deck

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Sequential of ARRIVAL EXPERIENCE The arrival experience is designed to be anything but traditional. The journey begins well before stepping inside: a grand traditional gate, positioned far from the main building, serves as a distinct threshold, separating the outside world from the secluded retreat within. This deliberate approach heightens anticipation, drawing guests into an experience defined by personalization, tranquility, and a deep sense of place. Instead of a standard check-in counter, guests are welcomed into a private, serene, and artfully curated space that immediately sets the tone. Every detail—scent, sound, materials, and the demeanor of the staff—contributes to an atmosphere of calm and exclusivity. Art and architecture intertwine to create a refined environment that feels both intimate and intentional.

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GATE CONCEPT The gate is positioned far from the main building, creating a sense of mystery and exclusivity. It serves as a symbolic threshold, marking the transition from the outside world to a private sanctuary. The long approach builds anticipation, making the arrival feel like a journey rather than an instant reveal.

1. Gate Placement & Spatial Experience 2. Landscape & Pathway Design 3. Architectural Contrast : Tradition Meets Modernity 4. Hidden & Integrated Main Structure

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“

Ce projet se veut une signature contemporaine, posée comme un objet d’art dans un site d’exception.

Deux directions fortes structurent la composition : l’une guide l’entrée dans une progression maîtrisée, rythmée par un jeu de dalles et de masses sculptées ; l’autre s’ouvre sur le vide, portée par une piscine longue et magique, ligne d’horizon et espace d’émotion.

Pensé dans le détail, le projet allie force et finesse, matières noble et lumière précise.

Une architecture à vivre, à contempler, à ressentir.

Eric CHAVOIX ERI C CH AV OI X ARCH I TECTS

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“

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1

A JAMES BOND ENTRANCE Secret, James Bond–style underground access discreetly hidden within the landscape, offering a dramatic yet silent arrival.

2

PURE LINES Clean, horizontal concrete slabs that seem to float effortlessly above the terrain, merging architecture with nature in a perfectly balanced composition.

A bold yet understated gesture, the architecture is reduced to its essence — pure lines suspended in the landscape. The design blends strength and elegance, creating a subtle tension between what is revealed and what remains hidden. Beneath the simplicity lies a sense of intrigue, luxury, and mastery — where every line has purpose, and every absence, presence.

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Entrance Scenario FOCUS

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

2

1

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Architect analysis : entrance scenario STRONG PRESENCE

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

The entrance creating a threshold that feels more monumental than meaningful.

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Architect Intention

posé sur le site | 121

ARCHITECTURAL CONCEPT The residence is designed around a dialogue between two distinct architectural approaches combining pure architectural lines with organic feature

1. ARCHITECTURAL OBJECT A floating high-designed element set amidst rice fields, emphasising the purity of lines and the strength of a bold architectural volume.

2. BLENDING WITH NATURE When architecture embraces the curves of it sourounding offering a continuation of the rice fields lines, following the natural slope, thus ensuring the best possible integration with the environment in the lower part of the site.

3. WATER AS A CORE DESIGN ELEMENT Enhancing the connection between architecture and nature, water serves to cool the space, creating dynamic reflections that change with the sky. This integration fosters harmony and a deeper sense of tranquility.

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A unique Situation ARCHITECTURAL VISION THE ESTATE The THE ESTATE project embodies an ambitious vision for designing an exceptional

space, combining a Main Residence with a pool house that includes a bar and restaurant, all centered around a large swimming pool. This extraordinary property is oriented toward the sea, offering breathtaking views, and unfolds within a unique environment that blends Balinese nature, rice fields, and coconut groves.

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the SERENITY MINIMALISM At the heart of this project lies the ambition to evoke a unique sensory experience, where every detail—from the tactile quality of materials to the perception of volumes—invites a constant rediscovery of the space.

THE ESTATE is not merely a built environment but a poetic interaction between humanity, nature, and architecture, where duality becomes a narrative tool, translating the site’s essence into a contemporary work deeply rooted in its context.

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The Architecture Signature STRONG SIGNAL - TIMELESS PRESENCE

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

The architecture makes a bold yet elegant statement — a strong signal anchored in the landscape. It is not loud, but confident, defined by pure lines and sculptural form. Like a landmark, it captures attention while maintaining a sense of calm and restraint. This presence speaks of timelessness, exclusivity, and refinement — a distinctive silhouette that stands in quiet dialogue with nature, embodying the essence of luxury through simplicity and strength.

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Respectful Architecture PURE LINES FLOATING ABOVE NATURE

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

An architectural experience where elegance meets weightlessness. The structure appears to hover effortlessly above the ground, as if gently placed by hand — never imposing, always in harmony.Elevated just enough to let nature breathe beneath it, the design invites light, air, and landscape to flow uninterrupted. This sensation of floating creates a rare and refined dialogue between architecture and its surroundings — a signature of discreet luxury, where presence is felt, not forced.

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The Architecture Signature MELTING WITH NATURE

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

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2

3

The three curved slabs, with their rigid, straight lines, stand in contrast to the natural curves and topography of the site. Their imposed geometry feels disconnected from the organic flow of the landscape, creating a visual tension that undermines the sense of harmony. Rather than blending with the terrain, the architecture appears heavy and dominating, disrupting the desired integration with nature. A more fluid approach, following the land’s contours, would allow the design to dissolve more naturally into the environment, creating a softer, more immersive connection with its surroundings.

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Sync with Nature SEAMLESS HARMONY OF NATURE & DESIGN The curved facade of Architecture Vision One seamlessly blends with the natural landscape, creating a fluid connection between architecture and nature. Inspired by the terrain’s contours, the organic lines enhance both sustainability and aesthetics. The integration of greenery softens the structure, promotes biodiversity, and provides a serene, immersive experience.

This design maximizes views, natural ventilation, and fosters a harmonious balance between modern luxury and the environment.

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THE ESTATE is grounded in a thoughtful interpretation of the concept of architectural duality.

This approach seamlessly integrates essential contrasts both aesthetic and functional to create a space that is deeply inspiring and alive.

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A striking architectural composition that embodies minimalism, serenity, and harmony with nature.

A modern structure with clean geometric lines and a subdued textured façade is elegantly positioned within a reflective body of water, creating a floating effect that enhances its sense of tranquility. The surrounding natural landscape, with rolling green hills and delicate trees, forms a peaceful backdrop, reinforcing the seamless integration between built and natural environments.

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Architect analysis : entrance scenario THE ACCESS

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

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HIDDEN ENTRANCE UNDERGROUND discreet, underground entrance that enhances privacy and sophistication.

2

LIVING ROOM ENTRANCE An elegant, water-facing entrance that blends the indoors with the surrounding landscape, offering a tranquil arrival experience.

3

DRIVE-WAY TO POOL AREA A scenic, winding driveway that connects the pool area with the fields, offering a luxurious, immersive journey through nature.

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the SUITES VIEW ORIENTATION A Seamless blend of privacy and openess, the design redefines living spaces by connecting nature and architecture, oferring, unique views while preserving harmony.

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accessible roof top from pool

suites

suites

suites

suites

suites

suites

stairs

This design fosters an open connection of the garden while maintaining individual seclusion, harmonizing functionality, aesthetics and environmental integration.

Each room is thoughtfully oriented to face a different view, ensuring privacy without physical barriers

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A poetic gesture, the proposed 12.8-meter-wide infinity pool redefines the relationship between architecture and landscape. Its generous proportions extend the eye toward the horizon, offering a pure, uninterrupted line where water meets sky. As one swims, the experience becomes meditative — a fluid journey toward light, reflection, and silence.

The surface of the water becomes a mirror, capturing the ever-changing dance of shadows, clouds, and sunlight. This play of reflections transforms the pool into a living canvas, a space of quiet beauty and luxury. Floating in this expanse, surrounded by nature, the body is held in stillness — a moment suspended in time.

More than a pool, it is a sensory experience, a statement of elegance, and a seamless extension of the architecture’s soul.

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Architect analysis THE SWIMMING POOL

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

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the POOL ESTATE ORGANIZATION The presence of several pools strategically placed throughout a luxury estate is a distinctive feature, enhancing the sense of exclusivity and establishing it as a premier destination.

Having a grand, meticulously designed pool seamlessly merging with the horizon, overlooking the estate, becomes the centerpeace of it all . Its dimensions invite effortless swimming both towards and across breathtaking views, creating a fluid connection with nature. The infinity-edge design enhances the illusion of endless water, blending sky and landscape into a serene, boundless escape.

Thoughtfully integrated, the overflow feature ensures a mirror-like surface, reflecting the surrounding beauty while elevating the sense of tranquility and exclusivity.

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the PRIVATE OUTDOOR SPACES A luxurious retreat offers privacy, stunning views, and an ambiance of tranquility. Suites and villas with private plunge pools or outdoor lounges enhance the experience. In a hilly estate, elegant staircases with covered ceilings and refined details create a seamless, immersive journey.

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The Architecture SIGNATURE

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

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A JAMES BOND ENTRANCE Secret,JamesBond–styleundergroundaccessdiscreetly hidden within the landscape, offering a dramatic yet silent arrival.

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PURE LINES Clean, horizontal concrete slabs that seem to float effortlessly abovetheterrain,mergingarchitecturewithnatureinaperfectly balanced composition.

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EXTENDED INFINITY POOL Dive into serenity with our luxury extended infinity pool, where the water melts into the horizon, offering uninterrupted views and an unparalleled sense of escape.

A bold yet understated gesture, the architecture is reduced to its essence — pure lines suspended in the landscape. The design blends strength and elegance, creating a subtle tension between what is revealed and what remains hidden. Beneath the simplicity lies a sense of intrigue, luxury, and mastery — where every line has purpose, and every absence, presence.

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Architect analysis : entrance scenario THE PARKING

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Architect analysis : entrance scenario THE CADRAGE

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

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Architect analysis SPA, WELLNESS & GYM

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

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SPA

The existing spa is positioned too close to the access road, the entertainment area, and an open “red zone,” where the view is less than desirable. This location compromises the tranquility zand privacy essential for a true wellness experience. Additionally, the proximity to high-traffic areas introduces noise disturbances, further disrupting the calm atmosphere. The overall design fails to create a peaceful retreat, as both sound and visual distractions diminish the intended sense of relaxation and escape.

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HIDDEN SERENITY AMONG THE FIELDS The SPA finds its true essence when discreetly nestled beneath the rice fields, fully opening onto the calm, meditative landscape. This unique positioning offers a feeling of complete immersion in nature, where the entire façade embraces the softness of the fields, with a distant glimpse of the sea on the horizon. Sheltered and serene, the architecture becomes part of the land — a hidden retreat of wellness, light, and stillness. This bold yet subtle gesture creates a signature moment in the project, where luxury is defined by silence, connection, and the beauty of disappearing into the landscape.

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Architect analysis SPA, WELLNESS & GYM

EMOTION & SUPRISE EFFECT LANDSCAPE INTEGRATION ARCHITECTURAL SIGNATURE VIEWS & PERSPECTIVE CLIENTS FLOW DESIGN /INSTAGRAM LIGHTING

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the SPA Nestled amidst lush greenery, the spa overlooks serene rice fields, offering a tranquil wellness escape. Its curved glass walls invite nature inside, where a fresh bold interplay of colour, materiality, and form defines the design. Contemporary finishes and soft lighting shape a serene ambiance, while open-air relaxation areas provide an immersive experience in harmony with the surrounding landscape.

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Architect Intention THE DOUBLE VOLUME LIVING ROOM

SURPRISE /EMOTION EFFECT ARCHITECTURAL SIGNATURE CLIENTS FLOW LANDSCAPE INTEGRATION LIGHTING DESIGN /INSTAGRAM

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the LIVING ROOM The estate features several luxury lounges, each offering a distinct atmosphere and experience. The main living area and lounge is refined, open, and spacious—widely extending toward the horizon, overlooking rice fields and the ocean through a sweeping infinity pool. Here, architecture, natural light, and exquisite materials come together to create a timeless, elevated ambiance. More intimate lounges are nestled near the bedrooms, conceived as cozy, library-style spaces or warm, family-friendly retreats. At the top of the residence, a festive rooftop lounge rises as a social landmark—an iconic setting for DJ sets, vibrant lighting, and panoramic celebrations that crown the estate’s rich variety of experiences.

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the GASTRONOMIC SPACES Luxurious gastronomic spaces are designed to deliver immersive culinary experiences, where architecture and ambiance enhance every moment.

Expansive layouts flow seamlessly, offering refined dining areas that balance intimacy with grandeur. Thoughtfully crafted décor adds depth and warmth, while curated lighting highlights rich materials and textures. Open-plan designs blur the lines between indoor and outdoor living, framing breathtaking views and welcoming natural light. Every element—from spatial rhythm to material harmony— is orchestrated to transform dining into an art form, where each meal becomes a moment of indulgence and elevated sophistication.

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the ARCHITECTURAL STAIRS As pure design elements, each stairs integrates thoughtfully the interior layout creating striking features powerfully defining the space : a scultural spiral staircase leads smoothly to the night zone while the stairs rising from the lower bedroom suites slides beneath a glass-bottomed pool. Sunlight filters through the water above, casting fluid reflections that ripple across the walls creating the dreamlike sensation of walking through light and water in motion.

The design focuses on both functionality and the desire of creating a true sense of movement throughout the house with a careful selection of materials that enhance a natural flow between each level as well as the overall spatial experience.

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Seamless Accessibility CONNECTING SUITES TO SOCIAL SPACES Two lifts are thoughfully positioned to enhance accessibility for elderly guests, parents with young children and individuals with disabilities - ensuring seamless access to all suites and shared spaces.

The first lift is strategically located near the entrance of the main living room, fully integrated into the architectural flow. It connects the entertainment-focused rooftop with the more intimate lounges and the first level of suites, supporting both convenience and circulation.

The second lift is positioned closest to the upper-level suites, linking the various bedroms levels while avoiding the need for extensive excavation and long corridors across the hillside. Both placements and designs are conceived to embody not only functionality but also elegance - reflecting the sophistication and ease of a luxury tropical lifestyle.

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the SUITES /ROOM The bedroom suite is more than a place to rest— it is a personal retreat, a sensorial cocoon that evokes comfort, privacy, and understated opulence. In Bali’s tropical context, the space feels both open to nature and thoughtfully curated—luxurious yet intimate. Generous proportions and a fluid layout create a calming sense of flow. Floor-to-ceiling curved openings frame distinct, ever-changing views from each suite—over the ocean, rice fields, or lush landscapes—welcoming natural light and the soothing sounds of nature. The bed, a sculptural focal point, invites rest and indulgence— oversized, cloud-soft, and layered in premium organic linens and tactile textures that speak to both warmth and refinement.

Every material surrounding it is chosen not only for its visual appeal but for how it feels to the touch. Discreet, intuitive technology offers full control over lighting, temperature, and entertainment—seamlessly adapting to the guest’s rhythm. The result is a space that not only accommodates, but restores.

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the BATHROOMS This luxury bathroom design embodies sophistication and tranquility, featuring exceptional materials and exquisite craftsmanship. Carved stone surfaces showcase intricate detailing, adding a sculptural, high-end appeal.

A harmonious blend of mineral textures and warm tones creates an inviting yet opulent ambiance. Soft, ambient lighting enhances the richness of the materials, while sleek, minimalist fixtures seamlessly integrate with the organic elements. The refined balance of textures and finishes evokes a spalike serenity, transforming the space into a sanctuary of pure luxury.

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the LOWER ESTATE OVERVIEW

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the ART DIRECTION POOL HOUSE Imagine a luxurious pool house with a stunning pergola ceiling, designed to blend natural beauty and relaxation. The pergola is made of elegant wooden beams that stretch across the ceiling, casting gentle shadows on the deck below. The wood deck is

warm-toned, offering a smooth surface perfect for lounging or hosting outdoor gatherings.

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SKETCH POOL HOUSE The pool house is designed to provide an exquisite retreat, featuring a stunning handcrafted rattan ceiling that gracefully extends over the outdoor lounging area, offering both shade and style.

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the BAR AREA Bar area with a round bar table and cozy seating arrangements, creating a homey yet elegant atmosphere. It is designed with rattan elements and a pergola ceiling, adding natural warmth and texture to the space. The space offers stunning views of the beach and pool area, making it the perfect spot for relaxation and entertainment.

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SKETCH POOL HOUSE The outdoor bar adjacent to the pool embodies a harmonious blend of

luxury and nature, designed to seamlessly integrate with the earthy tones of the pool house. Crafted with a focus on organic aesthetics, the bar features rich STONE finishes that echo the natural surroundings.

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the INTERIOR POOL HOUSE This stunning pool house combines Mediterranean elegance with relaxed coastal vibes. From the soothing neutral tones to the warm natural textures, every detail invites you to unwind and connect with the beauty of seaside living. Perfect for lazy afternoons by the pool or sunset gatherings with loved ones.

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the FURNISHING & ORNAMENT This pool house by the beach creates the perfect escape, blending elegance with a serene coastal vibe. Whether it’s a relaxing afternoon or a cozy evening, the warm ambiance and soothing design make it your ultimate seaside retreat.

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SKETCH POOL HOUSE A beautifully designed open-concept dining and lounge area, blending modern elegance with natural elements. The space features a long communal dining table surrounded by stylish chairs, while intimate seating areas offer cozy nooks for relaxation.

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the CHEF TABLE The VIP Chef table at the pool house is an exquisite dining experience that harmonizes

earthy tones with soft blue accents, creating a serene yet sophisticated atmosphere.

The interior features warm, natural hues that evoke a sense of calm, complemented by striking blue elements that draw the eye and enhance the overall aesthetic. Guests are treated to a personalized culinary journey, where a dedicated chef prepares gourmet dishes using fresh, locally sourced ingredients right before their eyes.

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SKETCH CHEF TABLE Soft lighting fixtures subtly illuminate the space, ensuring that every moment spent here feels like pure indulgence. To further enhance the experience, state-of-the-art amenities include high-definition mounted lighting in sculptural forms. Blue marble, with its luxurious texture and rich veining, adds a visually striking touch — perfect as an accent in flooring, countertops, or wall features, creating a stunning visual impact

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the RESTROOM The pool house restroom features brick design with marble floors and a stone sink counter. It includes both a makeup area and a shower, making it perfect for freshening up after a swim. The space combines style and practicality, offering comfort and convenience.

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the RESTROOM DETAIL Exposed brick walls, warm lighting, and carefully crafted hardware come together to create a restroom that’s both timeless and elegant.

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MATERIAL POOL HOUSE

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SAMPLE MATERIAL

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03. PERGOLA TEAKWOOD 04. WALL ROUGH 05. WALL STUCCO 06. BLUE MARBLE 07. SEATING FABRIC 08. MARBLE SANDBLASTED 09. PINK TILES 10. SQUARE BEAMS 11. WALL TILES 12. BRICK

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SKETCH POOL HOUSE A splash pink bougenvile tree stands as a focal point, adding vibrancy and warmth to the setting. The earthy-toned pool house, with its organic shapes and natural materials, seamlessly blends with the surrounding landscape, enhancing the connection between architecture and nature.

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the PLANTATION Featuring delicate pink and white bougainvillea, soft clusters of blooming shrubs, and ornamental grasses, the landscape will offer a dynamic mix of textures and colors. These plants not only enhance the visual appeal but also contribute to a tranquil environment, complementing the relaxing ambiance of the poolside retreat

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SKETCH POOL HOUSE A luxurious poolside retreat with a stylish open-air bar and lounge area.

The inviting swimming pool in the foreground is surrounded by elegant sun loungers, creating a relaxing atmosphere for guests.

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the ART DIRECTION POOL AREA A luxurious pool area in a villa setting, featuring stylish, modern

design elements. The poolside includes a variety of elegant, striped tile patterns in shades of green and white, creating a visually captivating look. The serene water reflects the surrounding greenery, enhancing the tranquil atmosphere.

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SKETCH POOL AREA This poolside design seamlessly blends natural beauty with modern elegance, featuring a serene water body framed by lush greenery and artistic floral sketches. A gracefully arched bridge enhances the visual appeal while offering a functional connection across the pool.

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SKETCH POOL AREA Luxurious poolside lounge offers a perfect blend of relaxation and elegance, featuring plush seating under expansive umbrellas for ultimate comfort. The serene water, surrounded by lush greenery and artistic floral sketches, creates a tranquil escape.

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the POOL STEP & PLANTATION Steps leading into the pool add a seamless and modern aesthetic. Surrounding greenery, including COCONUT trees EXISTING and lush landscaping, enhances the tropical, beachside ambiance. These elements create a tranquil

and sophisticated environment, perfect for a luxury villa near the beach.

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SKETCH POOL AREA This sketch not only brings a sense of connection with nature but also creates a seamless flow between indoor and outdoor spaces, allowing guests to relax by the pool while enjoying views of the lush greenery, beach, and equestrian facilities.

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MATERIAL POOL

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SAMPLE MATERIAL

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SKETCH POOL A serene poolside retreat, seamlessly blending modern comfort with natural beauty. Large, stylish umbrellas provide ample shade over elegant loungers, inviting relaxation in a tranquil setting.

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OSMOXYLON LINEARE (ARALIA

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the PLANTATION The collection includes the striking bottle tree, lush green coastal shrubs, and hardy flowering plants, all chosen for their ability to thrive in warm climates. These plants not only enhance the aesthetic appeal but also provide shade, privacy, and a natural ambiance, making the poolside environment more inviting and harmonious with nature

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SKETCH POOL AREA The bottle trees stand tall, blending natural greenery with an organic architectural element. A small cascading waterfall adds movement to the tranquil space, while strategically placed seating areas invite relaxation and social gatherings.

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the GARDEN & HORSES This elegant horse barn exudes refined luxury with its warm orange tones luxurious. Surrounded by manicured hedges and blooming lilies, the structure blends modern minimalism with equestrian charm. Clean lines, wooden slats, and reflective water features create a serene, upscale environment where nature and architecture harmoniously coexist.

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SKETCH GARDEN & HORSES The wooden pathway winds through a lush tropical landscape, leading towards a peaceful pavilion surrounded by towering palm trees. Standing at the edge, taking in the serene blend of nature and modern design, where shaded lounges invite relaxation.

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SKETCH GARDEN & HORSES A serene equestrian retreat nestled among tall palm trees. The structure blends seamlessly into the tropical landscape, featuring a thatched roof and open-air design that embraces natural light and ventilation.

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SKETCH GARDEN & HORSES A lush grove of towering palm trees, a serene rural scene unfolds, dominated by a traditional structure with a thatched roof blending harmoniously into its natural surroundings. The open design of the building suggests a welcoming space, for leisure or communal activities, while wooden fences encircle the area.

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the HORSE BARN This horse barn merges equestrian elegance with oramge inspired luxury— burnt orange walls, grand chandeliers, arched colonnades, and lush gardens create a refined sanctuary blending nature, architecture, and sophistication seamlessly

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SKETCH GARDEN & HORSES A serene equestrian retreat nestled among tall palm trees. The structure blends seamlessly into the tropical landscape, featuring a thatched roof and open-air design that embraces natural light and ventilation.

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the AFTERNOON TEA LOUNGE Bask in the golden glow of afternoon tea surrounded by Hermèsorange walls, rattan elegance, and tropical blooms. This refined veranda fuses relaxed luxury with timeless equestrian-chic charm and coastal serenity.

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SKETCH GARDEN & HORSES A serene equestrian retreat nestled among tall palm trees. The structure blends seamlessly into the tropical landscape, featuring a thatched roof and open-air design that embraces natural light and ventilation.

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SKETCH GARDEN & HORSES A luxurious open-air lounge for afternoon tea seamlessly blending indoor and outdoor living. The space features plush seating, soft drapery, and natural wooden accents under a rustic pergola-style roof. The view extends to rolling green pastures, enclosed by a simple wooden fence, with palm trees swaying gently in the breeze.

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the TACK CHANGING ROOM This refined tack and changing room glows with rich orange tones, arched niches, and natural textures. A seamless blend of function and luxury, it evokes timeless equestrian elegance with serene sophistication.

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SKETCH GARDEN & HORSES A serene equestrian retreat nestled among tall palm trees. The structure blends seamlessly into the tropical landscape, featuring a thatched roof and open-air design that embraces natural light and ventilation.

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MATERIAL GARDEN & HORSE

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SAMPLE MATERIAL

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SKETCH GARDEN & HORSES A luxurious open-air lounge for afternoon tea seamlessly blending indoor and outdoor living. The space features plush seating, soft drapery, and natural wooden accents under a rustic pergola-style roof. The view extends to rolling green pastures, enclosed by a simple wooden fence, with palm trees swaying gently in the breeze.

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OSMOXYLON LINEARE (ARALIA

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the PLANTATION A diverse selection of trees, shrubs, and flowering plants, carefully curated for the landscape around a horse barn and an afternoon tea lounge area. The combination of lush green foliage, sculpted hedges, and vibrant blossoms creates a serene and inviting atmosphere. Shadeproviding trees, such as those with delicate canopies, offer a cooling effect, while flowering perennials and ornamental grasses add texture and seasonal color.

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DREAMSCAPE TALE

A RC H I T E C T U R A L DUA LIT Y OF T H E R ESIDENC E

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y integrating structured elements with fluid transitions, the design fosters a seamless flow between interior and exterior realms, enhancing both visual and spatial continuity. Natural light, materiality, and spatial hierarchy work in harmony to create an ever-evolving environment that adapts to its surroundings.

This thoughtful synthesis of contrasting principles not only reinforces the project’s conceptual strength but also elevates the living experience, offering a sanctuary where innovation and nature exist in perfect equilibrium.

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the GENERAL LAYOUT OF THE ESTATE PROPERTY

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the TROPICAL ENTRY A luxurious villa entrance winds through a wild tropical landscape, featuring lush palms, textured topiary, and scattered greenery along stone pavers. The untamed charm evokes elegance through curated natural beauty.

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the GRAND ARRIVAL A serene pathway lined with palms and fragrant gardens welcomes guests, blending tropical beauty with understated elegance, promising exclusivity beyond.

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the SECRET ARRIVAL A grand villa entrance unfolds with a majestic Balinese gate framed by lush greenery, leading to a sleek, cinematic “James Bond-style” driveway tunnel—elegantly curving into the hidden luxury estate.

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the ELEGANT ARRIVAL A sculpted driveway ascends through tropical palms, leading to a discreet gated entrance with seamless parking, blending security, sophistication, and understated luxury.

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the SERENE LIVING An open-plan living pavilion with soft furnishings, warm textures, and panoramic ocean views, seamlessly blending indoor comfort with outdoor tranquility.

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the TEA VERANDA Elegant outdoor lounge overlooking lush tea plantations, featuring sculptural furniture, shaded comfort, seamless indoor-outdoor flow, and serene green ambiance.

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the HARMONIC DESIGN FLOWS WITH NATURE A multi-level residence nestled in lush greenery, where a wooden pathway winds through a beautifully manicured garden adorned with sculpted hedges and delicate trees. Two elegant horses graze peacefully in the foreground, enhancing the serene atmosphere. The architectural design integrates nature with its green terraces and large glass windows.

The soft morning light casts a warm glow, adding a tranquil and luxurious feel to the landscape.

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the MORNING RETREAT After waking, guests stroll through fresh gardens toward the pool house, where sunlit breakfast, soft breezes, and relaxed conversations await.

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the ENCHANTED POOL HOUSE Nestled under a timeless slate sirap roof, framed by vibrant bougainvillea, the pool house offers a chef’s table, a stylish bar by the pool, and a warm space for family and guests.

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the TRANQUIL POOLSIDE RETREAT A serene pool house bathed in the soft morning light. A charming pinkblossomed tree stands beside the entrance, adding a touch of elegance.

The open-air space features cozy seating under flowing drapes, creating a luxurious and inviting ambiance.

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the ENCHANTED POOL HOUSE offering a relaxing escape. The soft fabric curtains sway gently in the breeze, enhancing the resort-like atmosphere. Sunlight filters through the trees, casting dappled shadows on the stone pavement. The surrounding lush greenery and blooming flowers create a picturesque setting, ideal for unwinding.

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the WARM RADIANT POOL HOUSE AND POOL The drop-off and waiting area of the pool house opens up to a breathtaking poolside setting that exudes tranquility, where shallow, crystal-clear water gently laps against curved pathways. Elegant lounge chairs and large umbrellas provide the perfect spot for relaxation, inviting guests to unwind under the morning sun.

Lush greenery and towering trees frame the space, enhancing the tropical ambiance.

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the ELEGANT COASTAL DINING Inviting open-air lounge blends natural materials with modern comfort, creating the perfect setting for a relaxing meal. The rustic wooden ceiling, woven chairs, and marble tables add a touch of sophistication to the space.

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the SEASIDE SERENITY: A LUXURIOUS RUSTIC ESCAPE Thoughtfully arranged dining setups, adorned with fine tableware and fresh greenery, enhance the cozy yet refined atmosphere. Overlooking lush gardens and the shimmering ocean, this serene retreat offers a seamless connection to nature and luxury.

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the COASTAL ELEGANCE: A TRANQUIL LOUNGE Nestled between lush greenery and breathtaking ocean views, this open-air lounge exudes warmth and sophistication. The natural wood ceiling, paired with stylish wicker chairs and marble-topped tables, creates an inviting yet refined ambiance.

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the SERENE SUNSET RETREAT As the golden hues of the evening sky cast a warm glow over the landscape, a tranquil villa stands gracefully amidst lush greenery. Flowing curtains sway gently on the open patio, inviting a sense of calm and luxury.

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the LUXURIOUS OASIS Golden hour light casts a warm embrace over this stunning poolside retreat, creating a peaceful sanctuary for rest and reflection. Gentle ripples on the water mirror the pastel sky, blending harmoniously with the elegant design of the space

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the PARADISE UNVEILED The gentle ripples of the crystal-clear pool mirror the sky’s pastel tones, while lush greenery and elegantly placed loungers create a sanctuary of relaxation.

With a stylish open-air bar nestled under the shade of tropical trees, this dreamy escape promises a perfect blend of serenity and sophistication, where every moment feels like a scene from a blissful reverie.

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the WHISPERS OF TRANQUILITY BY THE WATER The pool glistens under the soft golden light, mirroring the gentle sway of trees and the endless horizon beyond. Here, every ripple in the water carries whispers of relaxation, inviting you to sink into a haven where nature and luxury merge in perfect harmony.

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the SUNSET RETREAT Bathed in the golden hues of the setting sun, this tranquil oasis invites you to escape into a world where time slows and nature embraces modern luxury. The still waters of the pool reflect the soft pastels of the evening sky, while lush greenery sways gently in the evening breeze. Every element of this dreamy landscape— from the elegant steps leading into the water to the secluded, contemporary villa in the distance— evokes a sense of peace and quiet sophistication.

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the PATH THROUGH THE HORSE BARN As the golden hues of sunset wash over the landscape, a serene pathway winds gracefully through a lush oasis of palm trees. The soft glow of the evening sky reflects on the gentle curves of the walkway, inviting visitors into a tranquil escape. Horses roam freely, adding a sense of harmony between nature and design.

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Nature’s TRANQUIL EMBRACE AFTERNOON TEA Bathed in the warm glow of the setting sun, this picturesque retreat blends modern sophistication with untouched natural beauty. Towering palm trees sway gently in the evening breeze, casting elongated shadows over the perfectly manicured landscape.

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the RUSTIC CHARM MEETS MODERN COMFORT Nestled under a beautifully crafted wooden ceiling, this lounge area embodies effortless elegance and relaxation. The earthy tones of the rattan chairs complement the lush greenery beyond, offering a seamless connection between indoor and outdoor living.

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the RUSTIC SOPHISTICATION Inviting lounge setup is a perfect balance of minimalism and warmth. A soft, neutral-toned sofa pairs effortlessly with textured wooden furniture, while natural decor elements, such as potted plants and woven ceiling fans, enhance the tropical ambiance.

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the HARMONY OF MOTION A fleeting moment captured in the golden hour—a whisper of movement, a silhouette in white, a horse’s shadow cast upon the wooden slats.

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the SUNSET VIEWS FROM A COASTAL RETREAT Peaceful seaside deck offers a breathtaking view of nature’s beauty at sunset. The warm golden hues of the evening sky blend seamlessly with the soft glow on the wooden deck, where cozy rattan chairs invite relaxation.

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the STABLE STYLE ROOM This changing room in a horse barn blends rustic charm and elegance exposed brick walls, warm wood ceiling, arched niches with soft lighting, mirrored panel, and equestrian gear neatly displayed for convenience.

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the LUXE STABLE A luxurious changing room in a horse barn, featuring arched brick alcoves with warm ambient lighting, sleek shelves, elegant boots, and refined garments. A central planter adds organic softness and sophistication.

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the SUNSET VIEWS FROM A COASTAL RETREAT Peaceful seaside deck offers a breathtaking view of nature’s beauty at sunset. The warm golden hues of the evening sky blend seamlessly with the soft glow on the wooden deck, where cozy rattan chairs invite relaxation.

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the ELEGANT LONG TABLE BARN RETREAT Elegant barn blends rustic charm with modern design. A majestic white horse stands gracefully on the wooden deck, while the spiral staircase leads to an inviting upper-level terrace.

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the EVENING ELEGANCE Panoramic view captures the magic of twilight, where architecture, landscape, and ocean converge in perfect harmony. The soft transition from daylight to dusk highlights the thoughtfulness of every design element, enhancing the ambiance of this tropical escape.

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the SERENITY IN EVERY STEP As the sun dips below the horizon, warm golden hues envelop this stunning coastal retreat. The interplay of natural elements and soft lighting creates an atmosphere of absolute tranquility.

Gentle waves and rustling palm trees complete this pictureperfect moment.

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the TRANQUIL GARDEN PATHWAY AT DUSK As twilight settles in, the softly illuminated pathway meanders through lush greenery, leading towards an open, serene landscape. The neatly trimmed hedges frame the wooden walkway, while the ambient glow from embedded lights creates a calm and inviting atmosphere.

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the ENCHANTED TWILIGHT PATHWAY As dusk settles, a softly illuminated pathway winds its way through lush greenery, leading to a tranquil escape. The glow of embedded lights flickers gently against the wooden path, casting a warm invitation to wander deeper into this dreamlike oasis. Overhead, a canopy of rich green leaves whispers in the night breeze, embracing you in a serene sanctuary where time feels like a distant memory.

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the DREAMSCAPE BY THE SEA As the sun melts into the horizon, a golden glow embraces the tranquil paradise.

Illuminated steps guide your path, seamlessly blending with nature’s elegance.

The rustling leaves whisper secrets to the twilight sky, while the soft shimmer of the pool mirrors the last hues of dusk.

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the REFLECTIONS BY THE POOL Under a sky painted with soft hues of twilight, the still waters of the pool shimmer with an ethereal glow. Gentle ripples catch the last light of the day, blending seamlessly into the horizon where palm trees sway in the night’s embrace. Cozy loungers rest beneath delicate umbrellas, inviting you to unwind beneath a canvas of endless possibilities. Here, beneath the dreamy glow of evening lights, tranquility reigns, and every breath feels like a sigh of pure serenity.

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the SUNSET TO REMEMBER As the sun dips below the horizon, the estate transforms into a haven of tranquility. Soft ambient lighting traces the pool’s curves, creating a mesmerizing reflection against the still waters. The open-air bar, nestled under lush greenery, invites guests to unwind with a refreshing drink while enjoying the soothing atmosphere.

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the LOUNGE LIKE NO OTHER The soft glow of woven chandeliers cascades over plush seating, creating a relaxed and inviting atmosphere. The interplay of natural materials and modern design evokes a sense of serenity, making it the perfect spot to unwind with a cocktail or enjoy deep conversations in a setting that feels both exclusive and comforting.

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the THE CHARM OF TWILIGHT A sophisticated and thoughtfully designed bar space that exudes warmth and elegance. The architectural elements combine natural materials, such as the bamboo-inspired ceiling and textured walls, with modern aesthetics to create a harmonious ambiance. The curved bar counter, crafted with vertical wooden slats, serves as a focal point, complemented by soft lighting from the pendant chandelier overhead.

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the DINING EXPERIENCE UNDER THE STARS A seamless blend of rustic charm and modern sophistication, showcasing an inviting atmosphere with its earthy tones and natural materials. The wooden slatted walls and ceiling, paired with the textured flooring, create a warm and organic backdrop. Elegant chandeliers with cascading glass elements add a touch of luxury, their

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the PERFECT BLEND OF RUSTIC AND REFINED With cushioned seating, earthy tones, and an atmosphere of quiet luxury, this lounge offers the ideal escape for a night of indulgence, whether for a romantic dinner or a peaceful moment of solitude

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the CHEF’S TABLE: A FRONT-ROW CULINARY EXPERIENCE Step into an intimate culinary experience where the art of cooking meets modern luxury. This elegantly designed chef’s counter invites guests to witness the magic of gastronomy up close. With a sleek marble bar, warm ambient lighting, and a striking copper range hood, the space exudes sophistication.

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the MOONLIT ESCAPE BY THE POOLSIDE An enchanting night view of the poolside lounge illuminated by golden lighting. The serene setting, highlighted by the soft glow of the firepit and the full moon above, offers a tranquil retreat for relaxation and

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M A R K E T I N G : SIGNAT U R E E XP E R I E NC E S AT T H E ESTATE

E

xperience the perfect duality of adventure and relaxation in a luxury Bali villa. Ride majestic horses along scenic trails, harvest fresh produce, and unwind in exclusive retreats. Embrace coastal serenity with breathtaking ocean views, beachside dining, and immersive wellness programs, blending nature’s beauty with refined indulgence.

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1. The Art of Sustainable Living (Equestrian and animal experiences)

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UNIQUE CURATED EXPERIENCES AT THE ESTATE : What sets THE ESTATE apart is its blend of unique features and carefully curated experiences that elevate the luxury stay. Designed to seamlessly combine relaxation, recreation, and cultural immersion, the estate is a perfect setting for a wide range of luxurious encounters. At THE ESTATE, we believe every guest deserves a truly transformative experience, where luxury and sustainability coexist in perfect harmony. To provide the ultimate in immersive, eco-conscious encounters, we’ve thoughtfully classified our exclusive offerings into three distinct categories:

2. Agriculture and Cultivation Experiences

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EQUESTRIAN SANCTUARY Explore the estate’s world-class horse stable, offering the perfect setting for horseback riding, private equestrian events.

FREE-RANGE POULTRY FARM Visit our free-range poultry farm, where you can interact with the animals and learn about sustainable farming practices that support the estate’s eco-friendly ethos.

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BEEKEEPING AND HONEY HARVESTING Discover the art of beekeeping and enjoy the rewarding process of harvesting fresh honey, an essential part of Bali’s sustainable farming practices.

the ART OF SUSTAINABLE LIVING EXPERIENCES At THE ESTATE, luxury is about feeling at home, surrounded by nature’s beauty. Our Art of Sustainable Living program offers a deeper connection to Bali’s agricultural traditions through hands-on experiences like caring for horses, ethical farming, and beekeeping. These activities allow you to reconnect with the land and animals in an authentic meaningful way, all while enjoying the comforts of luxurious surroundings.

This is luxury as it should be: grounded, transformative, and eco-conscious.

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the AGRICULTURE & CULTIVATION EXPERIENCE At THE ESTATE, we are privileged to be immersed in the heart of Bali’s agricultural richness, where luxury and nature come together in perfect harmony. Our Sustainable Agricultural & Wellness Gardens, which include an Organic Garden, Herb Garden, Rice Paddy Area, offer guests an exclusive opportunity to connect with the land in a truly authentic way. Guests can indulge in the serene experience of harvesting fresh, organic produce or explore the meticulous art of cultivation—learning the traditions that bring these prized ingredients to life and delivering the freshest, most sustainable flavors directly to the table. The lifestyle that celebrates the bounty pleasures of sustainable living.

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the AGRICULTURAL WORKSHOP (OIL MAKING) At THE ESTATE, We offer our guests a workshop so they can learn traditional Balinese techniques, including cold-pressing fresh coconut oil, crafting massage oils from local herbs like clove, roasting beans from Bali’s famous Arabica coffee, and offering an authentic connection to the island’s agricultural heritage. This hands-on workshop is exactly what HNWIs is looking for, providing an immersive experience that blends tradition, sustainability, and wellness.

.

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.

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the CULTURAL WORKSHOPS Guided by local artisans and chefs, each workshop offers a unique chance to learn Balinese spiritual practices, culinary arts, and healing traditions. Guests will gain skills in crafting traditional offerings, cooking local delicacies, and creating herbal elixirs, deepening their appreciation for Bali’s cultural richness.

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EXCLUSIVE EVENTS & ACTIVITIES (RETREATS & CELEBRATION)

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the RETREATS & CELEBRATION THE ESTATE is a super-luxury estate designed for those who seek the highest levels of privacy, elegance, and bespoke experiences. Tailored for high-net-worth individuals and corporate elites, THE ESTATE provides the perfect setting for intimate gatherings, exclusive retreats, and lavish celebrations, ensuring every occasion is executed with impeccable precision and unparalleled luxury.

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TRADITIONAL SALT FARMING EXPERIENCES Traditional salt farming in Bali. Harnessing the natural resources of the sun and sea, guests will discover how salt is carefully harvested through a centuries-old tradition.

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BABY TURTLE RELEASE This programs offer an unforgettable opportunity to contribute to marine conservation by releasing newly-hatched turtles into the ocean.

FISHING NET TECHNIQUE Learning from local fishermen about the island’s centuries-old methods.

the AUTHENTIC COASTAL EXPERIENCES We offer guests an authentic coastal experience that includes traditional salt farming where they can learn the ancient art of harvesting sea salt and traditional fishing using handcrafted nets passed down through generations. A baby turtle release, supporting conservation efforts and preserving Bali’s marine life. This experience provides a meaningful connection to the island’s rich heritage and commitment to sustainability.

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BALI ISLAND EXPERIENCE: IMMERSION INTO THE ESSENCE OF BALI THROUGH THE PROPERTY’S (UNIQUE ACTIVITIES CELEBRATION)

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HOLISTIC HEALING & WELLNESS

•

BALIANS

•

SPIRITUAL BLESSINGS

In Bali, healers, often referred to as «Balians» or

The influence of Hinduism is seen everywhere in Bali. Every

traditional healers, play a vital role in the local culture

neighborhood has a temple, this journey will bring the

and spiritual practices. They are sought after for their

power of relaxation into your everyday life with a guided

knowledge of herbal medicine, energy healing, and

walk accompanied by a Balinese Priest, at THE ESTATE

spiritual guidance they use traditional rituals and

Temple.

techniques to address physical and emotional ailments.

•

MELUKAT It is a traditional Balinese purification ritual that involves cleansing the body and spirit. This sacred practice is deeply roored in Balinese Hindu culture and is often performed at holy water sites,temples,or natural springs.

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CULTURAL & SCENIC ADVENTURE

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conclusion: THE E S TATE S T A N D S O U T W IT H A N I M M ER S IV E LO C A L EX P ERI E N CE

In conclusion, the unique selling points of THE ESTATE position it as a transformative luxury destination that stands out in the competitive landscape.

By focusing on exceptional cultural experiences, holistic

Investing in THE ESTATE means aligning with a visionary

wellness, and immersive activities, THE ESTATE not only

concept that blends luxury with unforgettable experiences.

attracts discerning travelers but also fosters deep connections

This strategic approach not only enhances guest satisfaction

with the local community and environment.

but also promises strong returns on investment, making THE ESTATE a compelling choice for the owner’s portfolio. By capitalizing on these USPs, THE ESTATE is poised to lead a new trend in luxury estates, ensuring long-term growth and

Internal data of : •

Abercrombie & Kent USA1

•

Virtuoso and Leading Hotels of The World2

•

Embark Beyond Travel - USA1

•

grandviewresearch.com3

•

Gulf Representative - UAE1

•

www.mckinsey.com3

•

Frosch, A chase company - USA1

•

polarismarketresearch.com3

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TIMELESS EXPLORATIONS

DR I F T WH ER E T H E SEA MEETS T H E SOU L

E

xplore the lively Ubud Market, brimming with handcrafted goods and local delicacies, before indulging in a traditional Balinese massage at a junglesurrounded spa. Venture beyond to Bali’s sun-kissed shores— snorkel in Amed’s crystal-clear waters, chase waterfalls in Munduk, or sail on a traditional Jukung boat at Balian Beach as the sun melts into the horizon, completing your island escape.

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THE ESATTE ITINERARY: A JOURNEY BEYOND DREAMS

W H E R E E V E RY STEP F EELS LIK E DE S T I N Y, A N D E V E RY DEST INATION F EELS LIK E H OME

T

here exists a journey unlike any other one where time slows, landscapes whisper secrets, and every moment is woven with wonder. THE ESTATE Itinerary is more than just a travel plan; it’s a carefully crafted odyssey designed to awaken your senses, ignite your soul, and lead you to places that feel like they were made just for you. Step into a world where adventure meets serenity, and let the journey of a lifetime unfold before you.

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FROM COSTS TO COMPETITIVE EDGE: A PRICING STRATEGY

F I N A N C I A L VISUA LISATION

A

well-crafted pricing strategy is the key to balancing profitability and market competitiveness. Through indepth budget analysis, businesses can optimize costs, enhance value perception, and drive sustainable growth. By aligning pricing with consumer behavior and industry trends, companies can maximize revenue while maintaining a strong market position.

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MARKETING B U DGET ANALYS IS PRIC ING S T RAT EGY

STUDY MARKETING - PRICING STRATEGY

PRICING STRATEGY ONE THETHE ESTATE

SEASIONALITY

Green Season

05 January - 30 June 01 september - 23 December

Festive Season

24 December - 04 January

Summer Season

01 July - 31 August

2027 (PROMOTION YEAR)

2028

$

20.000 $

25.000

$

23.300 $

29.125

$

26.600 $

33.250

REMARKS

REMARKS INCLUSION

REMARK ADDITIONAL CHARGE

Maximum capacity 24 guests Minimun Night : 7

- Afternoon tea or sundowner cocktail - All estate activities including inhouse workshop - Airport return transfer

Helicopter Others external guest experiences

AGENT COMISSION

10 - 15%

Special Notes • The pricing for The One is highly optimistic compared to other properties in Asia within the same category. However, The One stands out as the latest ultra-luxury offering in Southeast Asia, introducing a SPECIAL NOTES unique concept tailored specifically for elite travelers. We bring a fresh, exclusive concept to the region, offering an all-inclusive experience that makes the pricing highly competitive.

• entry The revenue projection for Year One is optimistic. With an • The our pricing foryear, ThewithOne is set highly optimistic compared to other • 2027 is considered launching pricing 25% lower than the normal rates, making it an attractive point into the market.

occupancy rate of 48.89% and an average daily rental rate properties in Asia within the same category. However, THE ESTATE $3,794,500. stands out as the latest ultra-luxury offering in Southeast Asia, • In Year Two, we expect a 29.18% increase in revenue, driven by an occupancy rate of 50.23% and an average daily rental rate of $26,465, bringing total revenue to $4,869,625. introducing a unique concept tailored specifically for elite travelers.

• In Year Two, we expect a 29.18% increase in revenue, driven • These projections achievable if ourexclusive marketing strategy effectively the right demographic, of traveler. Additionally, success will be supported by a strong digital We are bring a fresh, concept to thetargets region, offering an all-focusing on thebyright antype occupancy rate of 50.23% and an average daily rental marketing campaign, targeted media exposure and elite connections within the luxury travel community. rate of $26,465, bringing total revenue to $4,869,625. inclusive experience that makes the pricing highly competitive..

• The revenue projection for Year One is optimistic. With an occupancy rate of 48.89% and an average daily rental rate $21,198, wewe anticipate total revenue of of$21,198, anticipate totalof $3,794,500. revenue of

•

2027 is considered our launching year, with pricing set 25% lower than the normal rates, making it an attractive entry point into the market.

•

These projections are achievable if our marketing strategy effectively targets the right demographic, focusing on the right type of traveler. Additionally, success will be supported by a strong digital marketing campaign, targeted media exposure and elite connections within the luxury travel community.

01+044https://www.vertex42.com/ExcelTemplates/task-list-template.html

01+044Pr

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STUDY MARKETING - RATE AND BENCHMARK

RATE AND BENC BENCHMARK

AMILIA ESTATE - MALDIVE

ANI - THAILAND

ANI SRILANKA

LAMINA YACHT - INDONESIA

BANWA PRIVATE ISLAND PHILIPINES

SEASIONALITY

Green Season

Summer Season Festive Season Green Season

Summer Season Festive Season Green Season

SEASIONALITY

2026

2027

2028

$11.279

$11.843

$12.435

06 January - 30 April

$18.000

$18.900

$18.900

$20.677

$21.710

$22.796

20 April - 30 November

$20.000

$21.000

$22.050

01 May - 30 Sept 01 Oct - 19 Des

20 December - 04 January 11 January - 19 April

20 December - 10 January 20 April - 30 November

$20.000

$21.000

$22.050

All Season

01 January - 31 December

$30.000

$30.000

$30.000

Green Season

01 June - 30 September

$26.300

$30.245

$31.700

$36.455

Festive Season

23 December - 05 January

$37.400

$43.010

Summer Season Festive Season All Season All Season

Summer Season

11 January - 19 April

20 December - 10 January

06 January - 31 May

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REMARKS

Maximum capacity 18 guests Minimum Night : 5 Main Guest Nationality : USA and Europe

Maximum capacity 20 guests Minimum Night : 5 Main Guest Nationality : USA and Europe, Arabic

Maximum capacity 30 guests Minimun Night : 5 Maximum capacity 14 guests Minimun Night : 6 Main Guest Nationality : USA, Europe

Maximum capacity 22 guests Minimun Night : 5 Main Guest Nationality : USA and Europe

MARKETING RAT E & B ENC HM ARK

CHMARK REMARKS INCLUSION

• Inclusive of 10% Service Charge and 17% T-GST • All resorts facilities and activities • All meals (Breakfast, lunch, diner, daily snack) • 10 spa per day, personal training, daily sisha, 2 x Seightseing, all taxes,cocktails, premium brand and wines

REMARK ADDITIONAL CHARGE

• Green tax USD 12 per person and valid starting 2 years old • FB is based on Fullboard USD 200 10 - 20% per person (breakfast, lunch,dinner) • Halfboard USD 130 per person (breakfast and dinner 10 - 15%

• All meals (Breakfast, lunch, dinner, daily snack) • 10 Spa per day, personal training, daily yoga,pilates, sisha 2 x Seightseing, all taxes,cocktails premium brands

10 - 15%

• All meals (Breakfast, Lunch, dinner, snack,) sea activities, laundry,Transfer from airport to the vessel, taxes, unlimited massages and beauty treatment per day, 7 bottles of wine per day, cocktail and beers • All meals (breakfast, lunch, sundowner, and dinner) • Non-alcoholic beverages • Daily massage treatments •Barbacan River Cruise • Sunset trip to watch Flying Foxes at Pagbu Island • Scuba diving, 120 staff

AGENT COMISSION

20%

Transfers

10 - 15%

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STUDY MARKETING

YEAR 1 (202 DATE

1

2

3

$26.600 $20.000

$26.600 $20.000

$20.000 $20.000 $20.000 $23.300 $23.300

$20.000

4

5

6

7

$20.000

$20.000

$20.000 $20.000

$20.000 $20.000

$23.300 $23.300 $20.000

$23.300 $23.300 $20.000

8

9

$20.000

$20.000 $20.000

$23.300 $20.000 $20.000

$20.000 $20.000

MONTH

January $26.600 February $20.000 March April $20.000 May $20.000 June $20.000 July $23.300 August September October November December $20.000 TOTAL $149.900

DATE

19

$20.000 $23.300 $23.300

$20.000 $23.300 $23.300

$23.300 $23.300

$20.000 $173.200

$133.200

$86.600

$66.600

$106.600

$106.600

$83.300

$80.000

20

21

22

23

24

25

26

27

$20.000

$20.000

$20.000

$20.000 $20.000

$20.000 $20.000

$20.000 $20.000

$20.000

$20.000

$20.000

$20.000 $23.300 $23.300

$23.300 $23.300

MONTH

January February March April May $20.000 June $20.000 July $23.300 August September $20.000 October $20.000 November $20.000 December TOTAL $123.300

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$20.000 $20.000 $23.300 $20.000 $20.000 $20.000 $20.000 $143.300

$20.000 $20.000 $23.300 $23.300 $20.000 $20.000 $20.000 $20.000 $166.600

$23.300 $23.300 $20.000

$23.300 $20.000

$20.000 $20.000 $146.600

$20.000 $20.000 $123.300

$23.300 $20.000

$26.600 $109.900

$23.300 $23.300

$20.000 $26.600 $26.600 $26.600 $133.200 $113.200 $133.200 Total Year to Date Revenue Average Daily Rates

MARKETING YEAR 1 (2 02 7 ) REV ENU E PRO JEC T IO N

27) REVENUE PROJECTION 10

$20.000 $20.000

11

$20.000 $20.000

12

13

14

15

16

17

18

$20.000

$20.000

$20.000

$20.000

$20.000

$20.000

$20.000

$20.000 $20.000 $20.000

$20.000 $20.000

$20.000 $20.000

$20.000 $20.000

$20.000

$20.000

$20.000

$20.000 $23.300 $23.300

$20.000 $23.300 $23.300

$20.000 $20.000

$20.000 $20.000

$23.300 $20.000 $20.000

$80.000

$80.000

$143.300

$23.300

$23.300

$20.000 $23.300 $23.300

$20.000

$20.000

$20.000

$20.000

$20.000 $20.000

$20.000 $23.300 $23.300 $20.000 $20.000 $20.000

$103.300

$103.300

$146.600

$126.600

$146.600

$166.600

%

Monthly Revenue

Average Monthly Rates

28

29

30

31

$20.000 $20.000 $20.000

$20.000

$20.000

$20.000

$20.000 $20.000

$20.000 $20.000

$20.000 $20.000

$23.300

$23.300

$23.300

$23.300

$20.000 $26.600 $129.900

$20.000 $26.600 $129.900

$20.000 $26.600 $129.900

$20.000 $26.600 $129.900

Days in Total Days month

14 10 14 17 16 11 22 21 14 14 12 14 179

31 28 31 30 31 30 31 31 30 31 30 31

45,16% 35,71% 45,16% 56,67% 51,61% 36,67% 70,97% 67,74% 46,67% 45,16% 40,00% 45,16% 48,89%

$ $ $ $ $ $ $ $ $ $ $ $ $ $

299.800 200.000 280.000 340.000 320.000 220.000 512.600 489.300 280.000 280.000 240.000 332.800

$ $ $ $ $ $ $ $ $ $ $ $

21.414 20.000 20.000 20.000 20.000 20.000 23.300 23.300 20.000 20.000 20.000 23.771 3.794.500,00 21.198,32

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STUDY MARKETING

YEAR 2 (2028) REVE DATE

1

2

3

4

5

$33.250 $20.000

$33.250 $20.000

$33.250 $20.000

$33.250

$25.000

$25.000 $25.000 $25.000 $29.125 $29.125

$25.000 $25.000 $25.000 $29.125 $29.125

$25.000

$25.000

$25.000

6

7

8

9

$25.000 $25.000

$25.000 $25.000

$25.000

$25.000 $25.000

$29.125 $29.125 $25.000

$29.125 $29.125 $25.000

$29.125 $29.125 $25.000 $25.000

$25.000 $25.000

MONTH

January February March April May June July August September October November December TOTAL

$ $

DATE

25.000 $ 25.000 211.500 $ 211.500

19

20

$25.000 $29.125 $29.125

$25.000 $29.125 $29.125

$29.125 $29.125

$ 161.500

$ 141.500

$ 108.250

$ 133.250

$ 133.250

$ 133.250

$ 100.000

21

22

23

24

25

26

27

$25.000

$25.000

$25.000

$25.000 $25.000

$25.000 $25.000

$25.000 $25.000

$25.000

$25.000

$25.000

$25.000

$25.000

$29.125 $29.125

$29.125 $29.125

MONTH

January February March April May June July August September October November December TOTAL

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$25.000 $25.000 $29.125 $25.000 $25.000 $25.000 $

154.125

$25.000 $25.000 $29.125 $25.000 $25.000 $25.000 $25.000 $ 179.125

$25.000 $25.000 $29.125 $29.125 $25.000 $25.000 $25.000 $25.000 $ 208.250

$29.125 $29.125 $25.000

$29.125 $25.000

$25.000 $25.000 $ 183.250

$25.000 $25.000 $ 154.125

$29.125 $25.000

$33.250 $ 137.375

$29.125 $29.125

$25.000 $33.250 $33.250 $33.250 $ 166.500 $ 166.500 $ 166.500 Total Year to Date Revenue Average Daily Rates

MARKETING YEAR 2 (2 02 8) REV ENU E PRO JEC T IO N

ENUE PROJECTION 10

$25.000 $25.000

11

$25.000 $25.000

12

13

14

15

16

17

18

$25.000

$25.000

$25.000

$25.000

$25.000

$25.000

$25.000

$25.000 $25.000 $25.000

$25.000 $25.000

$25.000 $25.000

$25.000 $25.000

$25.000

$25.000

$25.000

$29.125

$29.125

$25.000 $29.125 $29.125

$25.000 $29.125 $29.125

$25.000 $29.125 $29.125

$25.000

$25.000

$25.000

$25.000

$25.000 $25.000

$25.000 $29.125 $29.125 $25.000 $25.000 $25.000

$25.000 $25.000

$25.000 $25.000

$29.125 $25.000 $25.000

$ 100.000

$ 100.000

$ 179.125

28

29

$25.000 $25.000 $25.000

$

129.125

$

129.125

30

31

Total Days

$25.000

$25.000

$25.000

$25.000 $25.000

$25.000 $25.000

$25.000 $25.000

$29.125

$29.125

$29.125

$29.125

$25.000 $33.250 $ 162.375

$25.000 $33.250 $ 162.375

$25.000 $33.250 $ 162.375

$25.000 $33.250 $ 162.375

16 10 14 17 17 11 23 22 14 14 12 14 184

$

183.250

Days in month 31 28 31 30 31 30 31 31 30 31 30 31

$ 158.250 $

Monthly Revenue

% 51,61% 35,71% 45,16% 56,67% 54,84% 36,67% 74,19% 70,97% 46,67% 45,16% 40,00% 45,16% 50,23%

183.250 $

$ $ $ $ $ $ $ $ $ $ $ $ $ $

433.000 235.000 350.000 425.000 425.000 275.000 669.875 640.750 350.000 350.000 300.000 416.000

208.250

Average Monthly Rates $ $ $ $ $ $ $ $ $ $ $ $

27.063 23.500 25.000 25.000 25.000 25.000 29.125 29.125 25.000 25.000 25.000 29.714 4.869.625,00 26.465,35

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Maison XLS - Boutique studio creating curated spaces by narrative Art Direction & Landscape Architecture Zenkara - Boutique studio – cultivates identities, crafting environments Eric Chavoix - Architects Bleutone - Maison de Collection Crafted across Asia · Curated in Singapore Two paths, one vision.

Between land and light, matter and memory, we design with intention and emotion.

“Designing spaces with meaning and identity”

138 Cecil Street, Cecil Court, #18, Singapore 069538 welcome@xavierloupstudio.com | withus@bleutone.com

ACKNOWLEDGEMENTS This book is the result of a collaborative journey shaped by shared visions, sensitivity, and dedication.

We would like to sincerely thank Mr. Cyril Lemonnier for his full commitment and valuable guidance, helping us better understand the client’s expectations and aspirations.

Our heartfelt appreciation also goes to the entire XLS Studio team, and in particular Ibu Ayu Maharani, Ibu Narindra Duhita and Bapak Nyoman Winaya, whose efforts and creative insight have supported this first phase of Art Direction development.

We are also grateful to the company ZENKARA for sharing its expertise in highend hospitality marketing, contributing meaningfully to the overall strategy.

Our thanks extend to Eric Chavoix Architectes, whose collaboration allowed us to analyse and reinterpret the potential future identity of the project.

Finally, our deepest gratitude goes to Steeve and Deborah, for their trust, their openness, and the quality of our ongoing dialogue.

DESIGNING Co n cept D es ign fo r Th e On e E state SPACES WITH MEANING AND IDENTITY T H E O N E E S TAT E , B A L I A N

MAISONXLS.COM