ALDER - Personality Branding Service Brochure

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Personality Branding Service Brochure

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Pb PERSONALITY BRANDING

Personality Branding Service Brochure

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Alder Service Overview 5 1

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BRAND DEVELOPMENT

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INTERNATIONAL BRAND PROMOTION

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BRAND VALUATION

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Ims INVESTOR MARKETING SERVICES

GOVERNMENT, POLICY & POLITICAL SERVICES

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RESEARCH SERVICES

EXPORT BRANDING SERVICES

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NATION BRANDING

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PERSONALITY BRANDING

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GOVERNMENT POLICY & POLITICAL SERVICES

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SME BRANDING

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IDEA DEVELOPMENT & OPPORTUNITY MAPPING

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ENTERPRISE 500 PUBLISHING

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CREATRIX INVENTORY

RESEARCH SERVICES

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GOVERNANCE 500

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BRAND DEVELOPMENT

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INTERNATIONAL BRAND PROMOTION

Alder Consulting is an ideas and branding corporation focused on business and nation development.

We have an established presence in Africa & the United Kingdom as well as strategic partnerships in other key markets.

Alder Personality Branding Service | 1

Mission Our mission is three-fold:

Clients We help our clients expand horizons, realise visions and improve bottom lines.

Nation We progress nation development through our ideas, policy contributions and intellectual assets.

Society We believe in the worth of the human.

We dedicate our resources to alleviating the lot of the poor, taking care of the socially disadvantaged and maximising human potential.

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1 POLITICAL CANDIDATES

We offer Personality Branding Services to three distinct audiences: 2 HIGH NET WORTH INDIVIDUALS

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CELEBRITIES

Personality Branding Modules

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PERSONALITY BRANDING

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BRAND DEVELOPMENT

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INTERNATIONAL BRAND PROMOTION

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GOVERNMENT POLICY & POLITICAL SERVICES

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In a nutshell...

We develop personality brands for celebrities & individuals.

We devise promotional strategies.

We develop visual identities including personalised logos and crests for celebrities & individuals

We develop communication and promotional materials.

We develop personal branded websites.

We provide personal brand advisory services.

We provide book publishing services as a promotional tool.

We provide PR and media relations services.

Credentials & References

Alder Consulting has a rich history of innovation in the branding industry. We introduced branding as a discipline in Nigeria as well as the consulting model for branding. We also released the firstever research based brand report in Nigeria: The Alder Brand Report.

We understand the political, socio-cultural & economic issues that impact on corporate & state brands in Africa and have produced papers in these areas.

We are USA Today’s exclusive partner in Nigeria for the sale of marketing communication in USA Today and USA Today.com.

Our professional memberships include: ESOMAR World Research (Netherlands) American Institute of Graphic Design (USA) Association of Advertising Agencies of Nigeria (AAAN) Nigerian Institute of Public Relations (NIPR) Advertising Practitioners Council of Nigeria (APCON) Nigerian Institute of Management

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Alder Corporate Social Responsibility We are a socially responsible organisation.

Our Corporate Social Responsibility initiatives are in the following areas: Support for 9 Orphanages / Hospices “Timeless...� Annual Charity Photo Exhibition Soup Kitchen for the homeless and the poor Support for Faith Based Organisations focused on social reformation and youths Scholarships and Benevolent Intervention

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Client List Sampling We have had the privilege of consulting for the following:

Corporate Non-Profit

State & Policy

First Bank of Nigeria Guaranty Trust Bank

Nigerian Economic Summit Group

Federal Ministry of Information & Communication

Ecobank

(NESG)

Federal Ministry of Solid Minerals Development

Access Bank

Junior Achievement of Nigeria

Federal Ministry of Education

Conoco Philips

Convention on Business Integrity

Federal Ministry of Foreign Affairs

SAP

Federal Ministry of Agriculture & Water

Suburban West Africa

Resources

Akintola Williams Deloitte

Nigerian Export Promotion Council (NEPC)

Trustfund Pensions

Nigerian Communications Commission (NCC)

Honeywell Group

British High Commission

Crusader Insurance

British Council

SME

Akintola Williams Delloite

Garment Care

Brazilian Embassy

Kakawa Discount House

VIC Lawrence & Associates

Italian Embassy

Computer Warehouse Group

Norfolk Partners

Lagos State Public Private Partnership (PPP)

Afrinvest West Africa

Greater Port Harcourt Development Authority

UBI Energy Resourcery Ascot Africa Notore Chemical Industries Olaniwun Ajayi LP Alder Corporate Branding Service | 28

A corporation is a living organism; it has to continue to shed its skin.

Methods have to change. Focus has to change. Values have to change.

The sum total of those changes is transformation.

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Andrew Grove, Founding Member and Senior Advisor, Intel Corporation

ALDER CONSULTING U.K. 33 St. James's Square London SW1Y 4JS, England T. +44 (020) 3008 6027 F. +44 (020) 3008 8555 Nigeria 1 Ajose Adeogun Street (by Ligali Ayorinde Street) Victoria Island, Lagos, Nigeria +234 (01) 270-5408-9 alder@alder-consulting.com www.alder-consulting.com