Qatar Petroleum | Brand Book

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

BRAND GUIDELINES

CONTENTS

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

Qatar Petroleum history (page 2) About Qatar Petroleum (page 3) Qatar Petroleum Logo (page 4-13) Corporate Identity (page 14-19) Promo materials (page 20-27) Office interior (page 28-29) Exterior design (page 30-35) Outdoor advertising (page 36-41) On social media (page 42-46)

1

QP HISTORY

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

A selection from the QP archives

The first well, Dukhan 1, was drilled in 1939. Development continued after World War II and in 1949 the first crude exports occurred and the first offshore concessions were granted. In 1960, the Idd Al-Shargi and Maydan Mahzam fields were discovered. The largest offshore field, Bul Hanine, was discovered in 1970 and came onstream in 1972. Qatar Petroleum was created in 1974.

2

ABOUT QP

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

short information ABOUT QP

Qatar Petroleum (QP) is a state owned petroleum company of Qatar.

The company operates all oil and gas activities in Qatar, including exploration, production, refining, transport, and storage. QP's President & CEO is Saad Sherida Al-Kaabi, Minister of State for Energy Affairs. QP's operations are directly linked with state planning agencies, regulatory authorities, and policy making bodies. Together, revenues from oil and natural gas amount to 60% of the country's GDP. As of 2018 it was the third largest oil company in the world by oil and gas reserves.

3

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

QP LOGO rebranding

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

OLD

new

4

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

idea of new logo

‫ق‬+ ARABIC “Q” LETTER

P FIRST LETTER OF “PETROLEUM”

=

+ ball of flame ICON

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

5

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

LOGO USES USE

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬

QATAR PETROLEUM

QATAR PETROLEUM

QATAR PETROLEUM

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

7

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

LOGO USES DON’T.

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬

QATAR PETROLEUM

QATAR PETROLEUM

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

8

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

brand colors palette

#67a776 color description: Mostly desaturated dark lime green

rgb: 103, 167, 118 CMYK: 38, 0, 29, 35 HSL: 134.1°, 26.7, 52.9 HSV (HSB): 134.1°, 38.3, 65.5

#313C56 color description: Very dark desaturated blue

rgb: 49,60,86 CMYK: 43, 30,0, 66 HSL: 222.2°, 27.4, 26.5 HSV (HSB): 222.2°, 43, 33.7

9

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

typography

VOGA

Janna LT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZZ

‫ا ب ت ثجح خ د‬ ‫ذ ر زسش ص ض ط ظ‬ ‫عغف ق كلمن هو ي‬

1234567890!@$%&?:.,

1234567890!@$%&?:.,

10

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

Logo laying

Logo ON PAPER

Logo ON wood

11

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

Logo laying

Logo ON LEATHER

Embroidered Logo

12

QP LOGO

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

Logo laying

3D LOGO

logo on burlap fabric cloth

13

C O R P O R AT E I D E N T I T Y

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

stationery

14

C O R P O R AT E I D E N T I T Y

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

stationery

15

C O R P O R AT E I D E N T I T Y

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

stationery

16

C O R P O R AT E I D E N T I T Y

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

Business Card

3.5 x 2 inch

17

C O R P O R AT E I D E N T I T Y

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

ID Card

18

C O R P O R AT E I D E N T I T Y

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

paper & ceramic cup

19

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

waving flag

20

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

desk flag

21

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

safety helmet

22

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

engineer wear

23

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

corporate bag

24

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

CORPORATIVE PATTERN

25

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

calendars with pattern

26

P R O M O M AT E R I A L S

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

GREETING CARD with pattern

27

OFFICE INTERIOR

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

GLASS & OFFICE INTERIOR

28

OFFICE INTERIOR

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

reception & neon sign

29

EXTERIOR DESIGN

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

logo on building

30

EXTERIOR DESIGN

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

petroleum platform

31

EXTERIOR DESIGN

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

petroleum pipeline

32

EXTERIOR DESIGN

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

petroleum tanker

33

EXTERIOR DESIGN

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

petroleum station

34

EXTERIOR DESIGN

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

oil transporters

35

OUTDOOR ADS

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

ads design templates

36

OUTDOOR ADS

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

citylight poster

37

OUTDOOR ADS

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

citylight poster

38

OUTDOOR ADS

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

billboard

39

OUTDOOR ADS

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

billboard

40

OUTDOOR ADS

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

BANNER

41

ON SOCIAL MEDIA

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

FACEBOOK

42

ON SOCIAL MEDIA

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

INSTAGRAM

43

ON SOCIAL MEDIA

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

LINKEDIN

44

ON SOCIAL MEDIA

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

YOUTUBE

45

ON SOCIAL MEDIA

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

TWITTER

46

‫ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل‬ QATAR PETROLEUM

(c)

2020