Pantomime Business Booklet

Promote your business with the Wyvern Theatre’s pantomime.

SWINDON

WYVERN THEATRE

INTRODUCTION The Wyvern Theatre’s 2013-2014 pantomime was the highest-grossing pantomime in the theatre’s history. The annual pantomime offers a number of opportunities for local businesses to reach-out to family audiences during the Christmas period.

The cast of Jack and the Beanstalk (2013)

• The confirmed media partners for the 2014-2015 pantomime are Heart FM and Swindon Advertiser; • 86.5% of attendees have SN postcodes and the pantomime attracts a broad range of work parties, schools, senior citizens and family groups;

• The Wyvern Theatre welcomes over 26,500 patrons to Swindon’s number one entertainment venue each year for the annual • Pantomime audiences arrive an hour and a pantomime; half before a performance and the average spend per customer has increased by 8% in • The pantomime runs for 50 performances the last 24 months. over 25 days, during December and January;

To reach-out to local families this Christmas, contact the Wyvern Theatre’s Marketing Manager Richard Loftus.

E-mail richard@wyverntheatre.org.uk or call 01793 535 534.

ADVERTISING OPPORTUNITIES IN THE FOYER Capture the attention of audiences before they take their seats by advertising your business in the theatre foyers.

B2 POSTER SITES available for £25 per site SAVER: Book 5 or more poster sites and get 10% off

POP-UP BANNER DISPLAY available for £150 per banner

OUTSIDE THE THEATRE In addition to capturing the attention of audiences at the Wyvern Theatre, this year the Wyvern Theatre is also able to offer a unique opportunity to advertise on the building exterior.

For £2,000 advertise your business on a 2300mm x 4800mm mesh banner hanging from the Wyvern Theatre, facing Islington Street’s short stay car park (cost includes design and production).

To advertise at the Wyvern Theatre during the pantomime run, please contact the Wyvern Theatre’s Marketing Manager Richard Loftus.

E-mail richard@wyverntheatre.org.uk or call 01793 535 534.

All prices quoted are for the full 50 performances of the 2014-2015 pantomime run, exclusive of VAT.

Paul Nicholas stands in front of the Wyvern Theatre’s Peter Pan mesh banner

Simon Aylin as Buttons in Cinderella (2007/2008)

SPONSOR A CAST MEMBER 3,000 pantomime programmes are printed each year and sold to audiences. Sponsor a cast member and receive your logo underneath the cast member’s photograph and biography from £50.

In November 2014, the Wyvern Theatre will release the sponsorship availability for each cast member.

PRODUCT PLACEMENT WITHIN THE PANTOMIME If your business has a product which could be on display or used in this year’s pantomime, let us know.

For further information about sponsorship or product placement, please contact the Wyvern Theatre’s Marketing Manager Richard Loftus.

E-mail richard@wyverntheatre.org.uk or call 01793 535 534.

Sasi Strallen as Cinderella with Paolo DiCanio at Swindon Town FC’s County Ground

Lorraine Chase as the Wicked Queen from Sleeping Beauty at Lydiard House and Park.

PRESS AND PR OPPORTUNITIES In the lead up to the annual pantomime, the Wyvern Theatre actively seek press and PR opportunities across the town.

In recent years we have taken cast members to Swindon Town FC, Hongxin Oriental Buffet Restaurant, Roves Farm, Lydiard House and Park, Link Centre’s Climbing Wall, Bowood House, plus many, many more.

Samuel Parker as Jack from Jack and the Beanstalk learning to climb at The Link Centre’s Climbing Wall.

If your business boasts a suitable link to the Wyvern Theatre’s pantomime, please contact the Wyvern Theatre’s Marketing Manager Richard Loftus.

E-mail richard@wyverntheatre.org.uk or call 01793 535 534.

X Factor’s Jahmene Douglas with Keith Chegwin and the cast of the 2012-2013 pantomime, Aladdin.

GROUPS AND HOSPITALITY PACKAGES The Wyvern Theatre’s annual pantomime is an ideal way to celebrate Christmas with your employees. In addition to the fantastic group discounts that are available throughout the run, the Wyvern Theatre are also able to create a hospitality package which suits your needs.

Blue Performances

Green Performances

Groups 10+

£16

£18

Groups 25+

£15.50 plus every 16th ticket free

£17.50 plus every 16th ticket free

Enjoy food and drink when you’re at the theatre…

Drinks Packages available from £6.50 per person (minimum of 10 people) Food Packages available from £15 per person (minimum of 10 people) To discuss booking tickets for your group, call the Ticket Office on 01793 524 481.

To discuss Hospitality packages, call Hospitality Manager Caroline Moore on 01793 535 534 or e-mail caroline@wyverntheatre.org.uk.

HIRE US Directly above the Wyvern Theatre’s café-bar and foyer is The Place – an exclusive space, with its own bar, suitable for every occasion.

• • • • • •

Parties Celebrations Formal Dinner Informal Buffet Conferences Events

For smaller groups there is also The Pantomime Suite, located directly next to the theatre’s Ticket Office.

The Place room hire starts at £100.

The Pantomime Suite room hire starts at £35.

OTHER SPONSORSHIP OPPORTUNITIES Arkell’s Brewery are the proud sponsors of Comedy in The Place – to discuss other events available for sponsorship, contact Hospitality Manager, Caroline Moore (details below).

Add some theatrical magic to you event – call Hospitality Manager Caroline Moore on 01793 535 534 or e-mail caroline@wyverntheatre.org.uk.