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DIGITAL MEDIA COMPANY WINS PUBLIC RELATIONS SOCIETY OF AMERICA

PINNACLE AWARD

FOR

SOCIAL MEDIA MARKETING

SOCIAL MEDIA CONTENT DELIVERS

40

%

INCREASE IN ECOMMERCE REVENUE CEO & BRAND REPUTATIONS PROPERLY MANAGED

SAVES COMPANY

MILLIONS

ut r o nd youion! a t S om tit fr mpe co

COX COMMUNICATIONS GRANTS ONLY FEMALE CEO

TECH EXEC

AWARD

FOR INCREASING CONFERENCE TRAFFIC TO "LAS WAGES"


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OUR R OA D T O SUCCE SS   THE JOURNEY                                  

Social Media Marketing since the MySpace Era… In 2006, people thought Christi Tasker was both creative and crazy for moving away from magazine advertising and billboards to use sites like MySpace and Facebook. However, the brand-building power of social media quickly became apparent and this new form of marketing turned into a both a business and an educational series for her.

2006

2007

OUR FOUNDER Founded by Christi Tasker – Fashion forward, globetrotting social media marketing queen who is passionate about helping others reach their goals and dreams. Christi is an innovator and creator who thinks that ‘the runner up is the first place loser’.

• •

• 2009 •

Securing her reputation with exceptional service and delivering more than expected is the core of Christi’s nature.

• WINNER

Founder Christi Tasker takes notice of her eleven-year-old daughter Macy finding products on MySpace. Christi tests her first social media marketing campaign for her retail store, Ambiance Interiors & Gifts, Inc. on MySpace. The campaign called “Spot the Dot” targets kids 8 and up using a product they were all looking for - Webkinz. Average sales increase by more than 25% by 2007 thanks to MySpace. Christi begins educating other retailers at AmericasMart University on this newly discovered form of marketing. Consulting in brand development begins with SnapRetail and partner companies. Christi begins consulting with venture capitalists and tech companies. Ambiance Interiors & Gifts wins an ARTS Award for Best Retailer East Coast Home Accents.


2010

• • •

2011

• •

2012

• •

2013

• • •

2014

2015

• • •

2018

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Christi develops gift + home retailer educational seminars and how-tos for Las Vegas Market at World Market Center, SnapEdu, Dallas Market Center, AmericasMart Atlanta, New York International Gift Fair. PuTTin’ OuT is born! First client: Designer Dann Foley from Palm Springs, CA. Ambiance Interiors & Gifts wins an ARTS Award for Best Retailer East Coast Home Accents.

PuTTin’ OuT Online Marketing Dashboard is created to unify the social media marketing experience.

WINNER

PuTTin’ OuT creates an online presence for Designer Dann and a complete licensable brand for DANN Foley Lifestyle Interiors. Clients begin pouring in: Feizy Rugs, Trend Lighting, Las Vegas Market, World Market Center, etc. Christi writes The Power of Pinterest, her first book. Christi is chosen as NBC News Expert Advisor.

PuTTin' OuT is chosen to be a Facebook partner. The agency develops social media campaigns and content for clients around the US and in Canada, London, Paris, Holland, and the Dominican Republic. PuTTin’ OuT wins Public Relations Society of America Pinnacle Award for Social Media Marketing in the City of Las Vegas.

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PINNACLE AWARDS

WINNER

Christi is the only female to win the Tech Exec Award for Community Exemplary presented by Cox Communications + Vegas Inc. magazine. Miami office opens in the heart of Wynwood Arts District.

WINNER

Tasker Agency is introduced as the official experiential marketing, production, and branding firm of PuTTin’ OuT. Wynwood Lab experiential marketing venue produced by Tasker Agency opens for Art Basel 2015. We look forward to PuTTin’ your brand OuT there!

Info@PuTTinOuT.com | 1-888-707-LIKE (5453)


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OUR SE RVI CE S     SOCIAL MEDIA                                    Establishing your branded Facebook, Twitter, Instagram, Pinterest, Snapchat, and other profiles is only the beginning of the social media marketing process. After developing a social media presence and strategies that attract targeted fans and followers, we help you convert them into brand loyalists, paying customers, and subscribers! As influential as a well-managed Facebook, Twitter, Instagram, Pinterest,

Snapchat, or other account can be, they are just the tip of the social media marketing iceberg! From developing daily content, to managing and growing the community as party of your team, most of our clients find the cost far less than a full-time employee. The difference is that our PuTTin’ OuT software allows us to effectively target followers, engage with potential leads, and quickly grow your social media channels which equates to sales!

contest creation content n + curatio t en managem organ engage ic ment


5 3d ng eri n e r d

G TARGEEOTING

social g brandin

graphic design

SANTHI YARLAGADDA

VP, KAS Rugs

Christi and her team at PuTTin' OuT are a creative force in the world of social media and digital marketing. They've helped bring KAS Rugs to the forefront of social media and beyond. Christi should be an inspiration to all for her innovation, creativity and execution of great lookin' ideas!

Info@PuTTinOuT.com | 1-888-707-LIKE (5453)


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OUR SERV I C E S

    WEBSITES & BLOGS                                    Our

web

development

and

design

email

campaigns

can

immediately

teams have over 50 years of combined

go to work without you or any of your

experience. Clients are presented with

employees

optimized, responsive websites that are

social media calls-to-action along with

easy to manage and precise with brand

other crucial functionality allows your

specifications. Website visitors land on

customers to do the marketing for you!

lifting

a

finger.

Organic

sites that are user friendly and combine automated principles for a natural feel. Our lead captures combined with drip

d nde log a r b sb res nt p d e r wo elopm dev

phic gra n g desi


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responsive website design

retina display + mobile-ready

jill abelman

Owner, Lead Designer at InsideStyle

The marketing of our business and the development of our “social footprint” has elevated leaps and bounds since we have started working with PuTTin’ OuT. There is no way we could have done this on our own! The best thing about Christi is that she really listens and spends the time necessary to really understand what OUR ultimate goals are and one by one, we are checking them off our list! It is rare that you find a professional who delivers MORE than you expect – and she does it with such a sense of joy that we can hardly wait to see her! Thank you so much for all you do Christi. We are so grateful!

Info@PuTTinOuT.com | 1-888-707-LIKE (5453)


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O U R SOFT WAR E  

PROPRIETARY SOFTWARE                                  

* PuTTin’ OuT software provides your team with a dashboard showing all of your digital content in one place. Our service team operates as an extension of your team to completely manage your brand’s reputation across the web. In addition, our full analytical reporting includes these critical insights that can help increase ROI and improve digital marketing performance to increase conversions:

 Engagement Levels  Accelerated Community Growth

 Follower Increase  Best Time To Post Content

 Website Clicks  Quantity Of Posts  Page Views  Demographics

 Search Keywords  Content Count  Number Of Responses  Gender Breakdown  Geo-location  Audience Influence + Location

 Reach  Competitor Analysis + More!


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see your digital landscape from the 10,000 foot view...

Info@PuTTinOuT.com | 1-888-707-LIKE (5453)


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SP EA KIN G + CON SU LTI NG     TRAIN YOUR FORCE                                   Christi’s passion for speaking and training is evident. Crowds love her energy and enthusiasm. Her Southern charm and sense of humor make learning fun. Believing that knowledge is power, Christi empowers audiences by leaving the techie terms at home and speaking in simple everyday language. Her use of analogies and real-life experience ensures that her audience gets it the first time around! They are left with actionable insights they can work with to enhance their social media marketing. She shares strategies and case studies, and offers tips that are useful and audiencespecific. Whether she’s delivering a live keynote to thousands nationally or internationally, providing a series of conference

workshops, or providing one-on-one training, Christi has a heart for sharing her knowledge to help business and brands socially succeed. In her 10-year speaking and training career, Christi has helped some of the most notable brands in the world grow their digital media. You may have even seen her on NBC News as their social media expert. Christi speaks to a wide variety of social media topics and a diverse group of listeners. Whether you are an association, retailer, manufacturer, sales organization, or a company seeking to educate your trade show attendees, Christi is your gal.

Learn strategies that can maximize your brand's digital footprint.


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brands we've spoken for:

ROBERT MARICICH

CEO,

International Market Centers

Christi is smart, ahead of the curve on all elements of social media…..and highly creative. Her energy and proactive approach yields measurable and impactful results.

trevor cohen

CEO, Giftcraft, Ltd.

Christi Tasker and her team at PuTTin' OuT have been instrumental in establishing our social media presence and creating a cohesive “brand voice” across our family of brands. She is uniquely skilled at developing a systematic plan of action customized to our specific company and industry needs. She brings an energetic and passionate approach to everything she does and is genuinely committed to helping us achieve our goals.

Info@PuTTinOuT.com | 1-888-707-LIKE (5453)


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CA S E S T U DY: LV MKT     B3/C3 PROJECT                                  

OVERVIEW

TARGET AUDIENCE

Las Vegas Market hired our social media marketing firm to accomplish the following objectives to reach targeted buyers for the launch of two brand new, expanded high-end, better goods floors – B-3 & C-3. To expand their reach, we had a short 45 days and a barrier of the Christmas/New Year holiday.

The World Market Center is open daily for locals to shop the Las Vegas Design Center. Yet, during their semi-annual market each January and July the building is closed to the public and only open to authorized retail store buyers, designers, and their staff with qualifying credentials. Considering their close proximity with Mexico, China, and Canada our target was broadened to both international and domestic buyer registration and attendance in the following categories:

• Strategize & plan a social media campaign that would attract targeted buyers to the Las Vegas Market through various social channels and claim new sites if necessary. • Conceptualize, create & design a Facebook Sweepstakes Application in which buyers could register for a Free Trip To Las Vegas Market. • Develop existing and properly keyword all social channels to create a clear concise message throughout the online experience. • Curate & publish vendor content to all social channels in the Las Vegas Market voice. • Manage the online community to increase organic involvement to stay within budget.

• Retail store chain buyers serving the following markets: home goods, gift, florists, baby, and table ware. • Independent retail store owners & buyers •

Interior Designers purchasing medium to high-end home furnishings for clients or their independent stores or studios.

WHAT DID WE DO? • Our staff worked 24/7 to accomplish the mission “get people to Vegas in a short time frame.”


13 • Our team of developers developed a Facebook application that could serve as a lead capture for targeted buyers to register for the sweepstakes hosted on Facebook. •

Outreach teams established a curation strategy to obtain & manage vendor content. With many of the 50+ vendors being on holiday it took numerous emails, text messages, and phone calls to retrieve necessary new product images and descriptions.

• Our team of graphic artists created social graphics that engaged the online community as the vendor content was delivered via email. • Writers wrote content for the text portion of social messages as well as managed vendor expectations with graphic approvals and change requests. • Two staff members managed each floor during market time for online reporting via the social channels driving further engagement & attention to the Las Vegas Market showing those not in attendance what they were missing.

MISSION ACCOMPLISHED

Facebook, Instagram, and Pinterest reporting data all integrated into our dashboard, we identified our targeted audience and managed the flow and distribution of content to precisely report the that the following objectives exceeded the World Market Center’s goals with a 45-day period:

RESULTS  Domestic Buyers Up +25%  International Buyers +40%  Most Successful Market To Date  Facebook Engagement Up +171% In  Facebook Ranked 2 nd

Website Referral Traffic, While Google Ranked 10th With Paid Advertisements

Virally

The Campaign Reached Over +120,000 Targeted People In Less Than 45 Days

 Klout Score Increase +1%  +1% More Instagram Engagement  +1% Increase In Youtube Views +1% Increase In Youtube Subscribers

During the course of our campaign, we managed and monitored reporting from all social channels via our own online marketing software suite. With a precise combination of Google keywords, Google Analytics, Klout. com online influence ratings, and

Info@PuTTinOuT.com | 1-888-707-LIKE (5453)

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