EQ E S S E N T I A L S | F A S H I O N
BACK TO BASICS The up-and-coming ITALIAN BRAND IAGO is classic but never boring.
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BY RENEE SPURGE | LA SADDLERY
he equestrian retail industry has quickly evolved over the last few decades, and even more so over the last few years. Not too long ago, you had a handful of tried and true brands that all the high-profile hunter jumpers and dressage riders sported at the show. However, with mega online superstores trying to take over the retail world, small boutiques like my own are constantly looking to reinvent our inventory and remain relevant by introducing new brands and starting our own exciting trends in equestrian fashion to ensure diversity in the arena. Always on the hunt for that rising young brand, I took to the barn aisles in Italy to find out what the most fashionable riders had in their closets. A little over a year ago, I was introduced to an up-and-coming company whose core objective is refining the basic elements of riding and show apparel. The lovely folks at Iago are dedicated to creating quality equestrian apparel using their 10 | E Q UE S T R I A N L I V I N G | J U N E/ J U LY | 2017
own local designers and manufacturers, with only the finest quality fabrics available. At first look, the breeches and show coats are remarkably similar to other well-known Italian brands; however the cut, fabric, and fit are uniquely Iago’s own. This is also true for their simple and sophisticated sporty show shirts. The shirts have a laundry list of special features, including UV protection, which is a must-have living in our globally warmed nation. It is also noteworthy that the stitching, grip technology, and zippers are far superior to many of the other competitive brands. The Iago breeches, show shirts, and coats will literally shape to your body, regardless of your shape. They are supremely comfortable to ride in, easy to care for, and have passed the test of time through my repeated abuse. This spring, Iago has introduced some stunning color options in their show coats, as well as new colors and styles in breeches. And, because the Italians know that basic doesn’t have to be boring, they have even added a little bling. PAGE 129