Editors Insights
Leading Innovators in Enterprise Networking
In the rapidly evolving world of technology, innova on
drives progress, and in enterprise networking, that progress is taking the form of smarter, faster, and more secure systems designed to connect businesses across the globe. As companies move toward digital transforma on, the networks that support them need to be flexible, reliable, and capable of handling the increasing demands of cloud-based services, remote work, cybersecurity, and data storage.
NETGEAR stands as a beacon of excellence in the world of networking solu ons, reinforcing its posi on as a global leader dedicated to providing enterprise-grade connec vity that is not only secure and trustworthy but also simple, affordable, and reliable.
As the digital age con nues to evolve, businesses face an increasing demand for seamless connec vity, and NETGEAR has risen to meet these needs with a clear commitment to performance and security. At the core of NETGEAR’s mission is the desire to simplify complex networking systems, making them more accessible to businesses of all sizes.
In this edi on of The Fortune Magazine, we have featured 2025’s Most Innova ve Companies in Enterprise Networking. On the cover, we have featured Richard Jonker-Vice President Marke ng & Business Development at NETGEAR.
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Richard Jonker
Most Innovative Companies in Enterprise Networking
Thenetworkingsolutionsmarketisexpandingrapidly,
drivenbytechnologicalinnovations,andincreasing demandacrossvarioussectors.Keytrendsincludethe integrationofAI,theadoptionofSDN,andthedeploymentof private5Gnetworks.Whilegrowthprospectsarestrong,the industryfaceschallengessuchasregulatoryhurdlesandevolving competitioninAIhardware.NETGEARisagloballeaderin networkingsolutions,dedicatedtoprovidingsimpleandsecure, trustworthy,affordable,andreliableenterprise-grade connectivity.“Ourmissionistoremovecomplexityfrom networkingbyofferingintuitive,high-performancesolutionsthat empowerbusinessesofallsizes.FromsmallstartupstoFortune 500enterprises,NETGEARdeliversinnovativenetworking infrastructuredesignedforscalability,security,andseamless performance,”addedRichardJonker,VicePresidentMarketing& BusinessDevelopment,NETGEAR.
TheInceptionStory
Foundedin1996,NETGEARwasbornfromavisionto democratizenetworkingtechnology,makingitaccessibleto businessesandconsumersalike.Thefoundersrecognizeda gapinthemarketfornetworkingsolutionsthatwereboth powerfulanduser-friendly.Fromtheoutset,NETGEAR's commitmenttoinnovationandsimplicitysetthefoundation foritsrapidgrowth.
InitialChallenges
Initsearlyyears,NETGEARfacedchallengescommonto techpioneers:marketskepticism,competitionfromlegacy providers,andtheneedtoproveitsvalueinarapidly evolvingindustry.Byprioritizingintuitivedesign, competitivepricing,andsuperiorcustomersupport,we quicklybuilttrustamongbusinessesandITprofessionals.
ThedifferentiatingFactor
WhatsetsNETGEARapartistheunwaveringfocuson makingenterprisenetworkingeffortlessandcost-effective. Theapproachcombinesfourelementsthatareatthe foundationofthecompany'srelentlessinnovation.“I learnedthisduringmyprevioustenureatApple,under SteveJobs.Hetaughtusthatinnovationisatriangleevery newiterationhasincreasedcustomervalue,somethingnew, andincreasedease-of-use.NETGEARappliesthese principlessincethenineties,”saysRichardJonker
NETGEARalwaysfocusonuser-friendlymanagement suchasthecloud-managedsolutions,includingNETGEAR Insight,offeringcentralizedcontrol,andreducingIT burden.Thecustomersareoftengrowingcompanies.They appreciatescalableperformancethatNETGEARprovide suchasnetworkingsolutionsthatgrowwithbusinesses, ensuringseamlessexpansion.
WhatisrelativelynewistheAV-over-IPleadership.The switchesarewidelydeployedincorporateAVinstallations, enablingreliablevideostreamingandconferenceroom connectivity.
ShapingtheFutureofEnterpriseNetworking
NETGEARisdrivingthefutureofnetworkingbyleading inAV-over-IPswitching,ensuringseamlessmedia
distributionincorporateenvironments.NETGEARisalso innovatingwithWiFi7andmulti-gignetworkingtomeet theever-growingdemandsofenterprises.“In2025weare expandingourAI-powerednetworkmanagementto automateandoptimizenetworkperformance.”
TheservicesofferedbyNETGEARtoday
TheenterprisesolutionsincludetheflagshipM4250& M4350seriesmanagedswitches–theseareindustry-leading networkswitchesforProAVandcorporateapplications.For ITnetworkmanagement,NETGEARdevelopedInsight–a cloud-based,remotemanagementtoolforstreamlinedIT controlofwiredandwirelessnetworks.
Oneofthelatestadditionstotheenterpriseportfolioare Insight-managedWiFi-7AccessPoints.Withhighspeeds upto18gb/sec,theyprovidesecurewirelessconnectivity forenterprises,universitiesandthehospitalitysector.Itis typicalinthenetworkingindustrytoremoveaperformance bottleneckandthentofindoutthereisanextbottleneck.
NowthatWiFicanbeasfastas18gb/sec,thereisaneedfor Multi-GigPoESwitchestoconnectthoseto.Theydeliver highbandwidthandpowertothelatestgenerationofWiFi accesspoints.
AddressingtheIndustryChallenges
Today'senterprisesfacechallengesinbudgeting constraints,security,scalability,andperformance. NETGEARaddressestheseby,first,focusingonsecurity. Frombuilt-inVLANs,firewallsandrouterstoencrypted managementinterfacestoenhancedataprotection.We knowthatsecuritycomesfirst.
Afterthat,thereisalwaysdemandforscalabilityandease ofdeployment:Modularnetworkingoptionsallow businessestoexpandeffortlessly.Performanceandhighbandwidth,low-latencysolutionscatertothedemandsof modernenterprises.WhetheritisinITorAVapplications, nobodywantstowaitanymore.Instant-onisthenorm.
OurproductsareaffordableinbothCAPEXandOPEX; thereisnohiddencost-apleasantsurpriseforCFO'swhen reviewingNETGEAR'sofferings.
IntroducingGroundbreakingTechnologies
NETGEARcontinuestopushboundarieswith:
• NETGEAREngageController2.0:Anewinterface forseamlessAVnetworkconfigurationonsitelevel.It canmanage,configure,monitor,anddeployfroma singlecontrollerappacrossanentirecampusor companysite.
• Multi-gigandWiFi7Solutions:Ensuringfuture-proof connectivityforgrowingenterprises.
• AdvancedAI-DrivenAnalytics:Optimizingnetwork efficiencyandperformance.
WheredowefindNETGEAR'sBusinessproducts?
NETGEAR'snetworkingsolutionsarewidelyadoptedin corporateAV&EnterpriseITnetworks,becausethey ensurereliableconnectivityformeetingroomsandoffices. AnotherpopularsectorallovertheworldisHigher Education.Thissectorneedsscalablenetworkstosupport onlinelearningandcampus-wideconnectivity,without hugepricetags.
NETGEARBusinessnetworksaretraditionallyfoundin Retail&Hospitality.Theyneedseamless,high-speed switchingandWiFiforstaff,visitors,customer
engagement,oftenspreadoverahighlydistributed architecture.
Finally,thehealthcaresectorhasembracedNETGEARfor secure,high-performancenetworksforcriticalapplications aswellasguest/patientWiFIandinternetaccess.The simple,trustworthy,affordableandreliablenatureof NETGEAR'snetworkofferingshasnotgoneunnoticedin thehealthcaresector
ImprovingEfficiencyandConnectivity
NETGEAR'stechnologyhasempoweredtensofthousands ofbusinessestostreamlineoperationsandimprove efficiency.Bydeliveringhigh-speed,reliableconnectivity, NETGEARhelpsenterprisesreducedowntime,enhance communication,andscaletheirITinfrastructure effortlessly ThankstoNETGEAR'sefforts,atypical company'sinfrastructurespendingcancomedownsothey caninvestadditionallyinincreasinglyimportant requirementslikeAIorcybersecurity.
SuccessStory
OneofNETGEARenterpriseclients,aleadingglobal financialservicesfirm,implementedNETGEAR'sAV-overIPswitchesfortheircorporateheadquarters,achievingzero-
latencyvideodistributionacross50+conferencerooms. Thisresultedinimprovedcollaboration,reducedIT overhead,andcostsavingsoninfrastructure.“Another customeroperatesaleadingcongressandconferencing venuewith26spaces.TheynowruntheirentireAV backboneon35NETGEARAVswitches,connectingto 1,264AV-over-IPendpointsononeredundantnetwork,” elaboratedJonker
UpcomingEvents
NETGEARisexcitedtoannouncenewcollaborationswith leadingAVmanufacturerstoexpandtheProAVecosystem. NETGEARnowworkwithcloseto400AVmanufacturers worldwideoncertifyingtheirsolutionswiththeirown. Additionally,NETGEARisalsoplanningtolaunchmore routers,firewalls,controllerstosellwiththeWiFi7 businessaccesspoints,deliveringunprecedentedspeeds, security,manageability,andperformance.Furthermore,the enhancedAI-poweredmonitoringtools,providingreal-time insightsfornetworkoptimization.
Initiativefor2025andBeyond
NETGEARaimstoexpandtheirenterpriseportfoliowith
AI-powerednetworkingsolutionsandevenmorepowerful switchesforcore-networking,broadcast,andcommercial AVapplications.Thecompanyalsoaimstoworkon enhancedsecurityfeaturesinresponsetogrowingcyber threats.NETGEARalsointendstodriveinnovationin ProAVwithnextgenerationswitchingtechnologyand WiFi-7aswellasplanstostrengthenthecloud-based managementcapabilitiesforITteams.
TheFutureRoadmap
Lookingahead,NETGEARiscommittedtoexpanding multi-gigabitnetworkingtosupportnext-genapplications, innovatinginautomatednetworkmanagementforreduced ITcomplexity,strengtheningenterprisesecurityto safeguardbusinessdataandofferingbest-in-classsupportto thechannelpartnersandendusers.
NETGEARremainsattheforefrontofenterprise networkingbydeliveringsolutionsthataresecureand simple,trustworthy,affordable,andreliable.“Byfocusing oninnovation,scalability,andsecurity,NETGEAR empowersbusinessestoconnect,collaborate,andgrow withconfidence,”concludedJonker
Inthecontemporarybusinesslandscape,enterprise networksareessentialfororganizationstooperate effectively,collaborateeffortlessly,andfosterrapid innovation.Ascompaniesexpandandintegratemore sophisticatedtechnologies,themanagementofthese networkshasgrownmorecomplex.Nevertheless,the emergenceofArtificialIntelligence(AI)andautomation hasprovidedbusinesseswithcutting-edgetoolsthatare transformingthedesign,deployment,andmaintenanceof networks.
AI-PoweredNetworkManagement
AIissignificantlytransformingenterprisenetworksby automatingnetworkmanagementprocesses.Inthepast, networkadministratorswererequiredtomanuallyoversee networktraffic,detectproblems,andaddressdisruptions. Thisapproachwasnotonlytime-intensivebutalso susceptibletohumanerror,frequentlyleadingtonetwork downtimeandnegativelyimpactingproductivity.
Theadventofartificialintelligencehasrevolutionized networkmanagementbyfacilitatingreal-timeoperations. Machinelearningalgorithmsareemployedtoscrutinize networktraffic,identifyanomalies,andforecastpotential issuespriortotheirmanifestation.Thispredictive functionalityempowersorganizationstoimplement proactivemeasurestopreventnetworkdisruptions,thereby ensuringmoreseamlessoperations.Additionally,AIaidsin recognizingusagepatternswithinthenetwork,allowing companiestooptimizebandwidthandenhanceoverall networkefficiency
AutomationforSeamlessOperations
Automationinnetworkoperationsrepresentsasignificant domainwhereartificialintelligenceisexertingaprofound influence.ThroughtheutilizationofAI-drivenautomation tools,organizationscanseamlesslyconfigure,monitor,and resolvenetworkissueswithoutrequiringmanualinput.This automationminimizesthelikelihoodofhumanerrorand allowsITteamstoconcentrateonmorestrategicinitiatives.
AI-poweredautomationplatforms,forinstance,havethe capabilitytoautonomouslyimplementnetwork configurations,upgradesoftware,andinstallsecurity patches.ThisalleviatestheadministrativeworkloadforIT personnelandhastenstheadoptionofnewtechnologies.
ImprovingNetworkSecurity
Securityremainsasignificantconcernforbusinesses,and artificialintelligenceisinstrumentalinimprovingthe securityofcorporatenetworks.Conventionalsecurity approaches,includingfirewallsandintrusiondetection systems,tendtobereactive,addressingonlythreatsthat havealreadybeenidentified.Incontrast,AI-drivensecurity solutionspossessthecapabilitytodetectnovelthreatsin real-timebyscrutinizingvastamountsofnetworkdata.
Artificialintelligencecanidentifyatypicalpatternsin networktraffic,discerningnovelattackvectors,and notifyingadministratorsofpotentialsecuritythreatspriorto theirdevelopmentintosignificantattacks.
ScalabilityandFlexibility
OnesignificantbenefitofincorporatingAIandautomation intoenterprisenetworksistheimprovedscalabilityand flexibilityitoffers.Asorganizationsexpand,theirnetwork needsalsoincrease.SolutionspoweredbyAIcanadjust effortlesslyalongsidethebusiness,guaranteeingthat networkresourcesaredistributedeffectivelyinresponseto real-timedemands.Thislevelofadaptabilityenables enterprisestorapidlyenhancetheirnetworkinfrastructure whilemaintainingoptimalperformanceandsecurity.
Conclusion
AIandautomationarefundamentallytransformingtheway organizationsoverseetheirnetworks.Withadvancementsin predictivenetworkmanagement,improvedsecurity measures,andeffortlessscalability,thesetechnologiesare shapingthefuturelandscapeofnetworkoperations.By utilizingAIandautomation,companiescanoptimizetheir networkmanagementprocedureswhilealsosecuringa competitiveadvantageinaprogressivelydigital environment.
A Strong Logo Enhances the Connection between the Consumer and Brand
The Power Of A Good Logo is both Memorable
and Appealing.
AStrongLogo:First
Impressions
Letmestartbysayingthatthepowerofalogobyitself cannotsimplysaveacompanyandcreateaninstant attractiontothemission.EffectiveBrandingisa combinationofthings.Greatclientservice,follow through,attitude,andaninexhaustiblemissionto maketheclientsexperiencetrulyexceptional, isthe heartofacompanyandwhatmakesthelogoproud. Nottheotherwayaround.BrandingStrategiesthataim toresonate“feelings”and“messages”toaconsumerisa complexmyriadofmanydynamicsthatallmakeupthe hallmarksofacompanyandbecomethebackboneofthe logo.Theheartbeatofanycompanyistheirlogo.It pulsatestrustandgiveseachconsumersomethingto identityitselfwithwhenthinkingandfeelingabouta particularexperienceorproduct.
WhenIthinkofgoldandcrispyFrenchFriesandthe saltyyetfirmtasteofthem,theGoldenArchesinstantly cometomymind.Ithinkwe'veallbeendrivinglateat nightonahighwayandrememberseeingthegolden archeslitupfromacrossthehillsandweimmediately cantastethefoodandrememberaparticularexperience. Consistencyandlongevityhavebeenattheforefrontof McDonalds'success.Yougetthesamequalityandtaste 20yearslaterasyoudidwhenyouwereakid.Youhave cometoexpectthat.Theirlogoradiatesthismessage eachandeverytime.Theexperiencesovertimehave
ledourmindstoperceiveacertainexpectationfrom theGoldenArches.
Memorable&Appealing
Twoimportantfacetsofastronglogo: It is both Memorable and Appealing.Awell-designedlogotakes intoconsiderationthedurability,functionality,andhow "sticky"itisinthemindsoftheconsumers.Whenwe talkabout"stickiness,"wereferencehowwellitcan bridgethegapbetweentheproductandservicethe companyoffersinrelationtotheirbrandidentity The companylogoisattheforefrontofthisinfluence.Agreat logocanevenelevatethepositivereinforcementofa brandbyassociatingitsvisualpowerdirectlytothe serviceorproducts.Awellthoughtoutlogocan influenceaconsumer'sthoughtssopowerfullythat theyassociatethemarkorlogointoafeelingtheyget fromtheirexperienceswithdealingwiththe company.This"feeling"radiatesfromthevisual stimulationofthelogodesign.Anexampleofthisisthe NBCpeacocklogo.Whenweseethepeacock,our memorydialsuppastshowsthathaveresonatedinour psycheandwecorrelatethepeacocktoquality entertainmentthathasinfluencedusinsomesmallor largeway
VisualPowervs.Feeling/Experiences
Astronglogocanevokefeelingsinaconsumerand createaloyal“attachment”tothebrand.The experiencesaconsumerhascandirectlycreatea myriadoffeelingsthatattachthemselvestothebrand
logo.Theshiftbetweenthevisualcorrelationtothelogo andthefeelings/experiencesonehasforthebrandgo backandforthandcreate"loyalty"and"relationships." A well-designed logo takes all this into consideration and the colors, symbols, and objects that make up the logo evoke the purpose and mission of the company A businessthat'susingtherapeuticmethodstohealand calmstresscouldpossiblyhaveasoftblueasadominant colorinthelogo.Theexperiencesofbeingcalmfrom thecompany'sservicescandirectlybefeltbytheclient andevokefeelingsfromthecolors.Anattachment happensbetweentheconsumerandlogo.Thelogo identifieswiththeconsumerssubconsciousan immediateexperiencetotheservicesorproductsand reinforcesthisfeelingevenmorebygreatuseof colorsandobjectstocreatetheperfectvisualappeal tothebrand.
ThePowerofaLogothroughColors&Fonts
Researchingcolorsforabrandidentityisacritical componentofcapturingtheperfectfeelingandmood.A Therapypracticecoulduseasoftbluetorepresent calmnessintheirlogodesign.AMexicanrestaurant wouldbenefitfromtheircountriescolorstoimmediately identifytheircuisine.Toprovokehunger,yellowand orangecanbeaverypowerfulcolorchoiceinalogo.
Fontchoicescreateanicecontrastorcohesivenessto theessenceofthebrand.Cursivefontscreatean elegantandlightfeeltotheoverallmood.Astrong andthickerfontcancreateasolidfoundationthat promotesstrengthanddurability.Sometimesusing bothcanactuallycreateanicecontrastdependingon thesloganortitleofthebusiness.Usingcontrasting elementsinalogoisapowerfulelement.
AStrongLogoShould:
• Bememorabletothemasses
• Resonatethebusinessmission
• Identifyitspurposethroughcolor
• Createastrongvisualassociationtotheproducts andservices
• Standoutfromthecompetition(uniqueand appealing)
• Haveabroadprintingandadvertisingrange
The Role of IoT and Edge Computing in the Next Generation of Enterprise Networks
Inthecurrentfast-pacedtechnologicalenvironment,
organizationsarepersistentlyexploringnovel methodstoimprovetheiroperations,minimize latency,andobtainreal-timeinsights.Theincorporation oftheInternetofThings(IoT)andedgecomputing withinenterprisenetworksissignificantlyinfluencing thedevelopmentofnext-generationenterprisenetworks, providingincreasedefficiency,scalability,and intelligencetobusinessesacrossdiversesectors.
WhatisIoT?
TheInternetofThings(IoT)denotesasystemof interconnecteddevicesthatcancommunicateand sharingdataautonomously,withouttheneedforhuman involvement.Thisconceptincludesawiderangeof devices,suchasindustrialsensors,intelligenthome appliances,wearablegadgets,andconnected automobiles.Thesedevicescollectsignificantdatathat caninformbusinessstrategies,optimizeoperational processes,andelevatecustomersatisfaction.Thegrowth ofIoTisanticipatedtobesubstantialasorganizations increasinglyembraceadvancedtechnologiesanddepend oninsightsderivedfromdata.
WhatisEdgeComputing?
Edgecomputingrepresentsadecentralizedcomputing architectureinwhichdataprocessingtakesplacenear thesourceofdatageneration,asopposedtobeing transmittedtocentralizedcloudservers.Byhandling datalocallyoratthenetwork'speriphery,edge computingminimizesbandwidthrequirementsand
decreaseslatency.Thischaracteristicrendersit particularlysuitableforapplicationsthatdemandtimely responsesandsituationswhereimmediatedecisionmakingisessential.
TheConvergenceofIoTandEdgeComputing
TheintegrationofIoTandedgecomputingis revolutionizingenterprisenetworksbydeliveringthe necessaryinfrastructuretofacilitateadiverserangeof intelligentapplications.Belowarethewaysinwhich thesetechnologiesaretransformingbusinesses.
Real-timeDataProcessingandDecision-Making
IoTdevicesproducesubstantialamountsofdatathatcan beutilizedinreal-timewhenprocessedattheedge.Edge computingenablesorganizationstoanalyzeandprocess dataatitssource,whichisessentialforapplicationsthat requireimmediateaction,suchaspredictive maintenance,remotemonitoring,andautonomous systems.Byexecutingdecisionsattheedge,companies canswiftlyaddresschallengesorseizeopportunities, therebyenhancingefficiencyandreducingdowntime
ReducingLatency
Oneoftheprimarybenefitsofedgecomputingisthe considerabledecreaseinlatency.Byprocessingdataat theedge,iteliminatestheneedforinformationto traverseextensivedistancestoreachacentralizeddata centre.Thiscapabilityenablesorganizationstorespond todatamoreswiftlyandefficiently.Inenvironments
drivenbytheInternetofThings(IoT),wheretimeisof theessence,reducinglatencyiscrucialforensuring seamlessoperations,particularlyinsectorssuchas manufacturing,healthcare,andtransportation.
EnhancedSecurity
AstheprevalenceofIoTdevicescontinuestorise,the significanceofsecurityforenterprisesgrows correspondingly.Utilizingedgecomputingallowsfor localdataprocessing,whichminimizesthevolumeof sensitiveinformationsenttothecloud.Thisapproach aidsinalleviatingsecuritythreatsandpotentialbreaches, therebyprovidingenhancedcontroloverdataaccessand management.
ScalabilityandFlexibility
Edgecomputingenhancestheabilityofbusinessesto expandtheirIoTnetworkswithgreaterefficiency.By allocatingcomputationalresourcesacrossvariousedge
devices,organizationscanmanagerisingdatavolumes withoutstrainingcentralizedsystems.Thisdecentralized frameworkallowsenterprisestocreateadaptableand scalablenetworksthatcanreadilysupportfuture expansion.
FutureofIoTandEdgeComputing
AsIoTdevicesevolveincomplexityandedge computingtechnologyadvances,organizationswill persistintheireffortstoinnovateandenhancetheir networks.Thecapacitytogather,analyze,andrespondto real-timedatawillemergeasasignificantcompetitive edgeforcompaniesstrivingtomaintaintheirleadership invarioussectors.Additionally,ongoingprogressin artificialintelligenceandmachinelearningwillfurther unleashthepotentialofIoTandedgecomputing, facilitatingthedevelopmentofmoreintelligentandagile enterprisenetworks.
