Kadus Technical Ebook - Bring on Your Lived-in Colour Jan 24

BRING ON YOUR LIVED-IN COLOUR TECHNICAL EBOOK

LIVED-IN COLOURS - INTRO LOOKS & TECHNIQUES OUR COLOUR PRODUCTS

CARE FOR COLOURED HAIR OUR NUMBERING SYSTEM

LIVED-IN COLOURS Clients want to try new experiences and express their individuality, but most clients prefer to have subtle changes and natural looks.

50% OF WOMEN PREFER NATURALLOOKING COLOUR Our Lived-in Colour collection introduces looks with a modern reinterpretation of classic rich colours to make them easily wearable, with the combination of smart colouring techniques for a natural-looking finish.

Find a wearable look for all your clients!

A new colour would be great, but I still want something easy to wear that is not too committing as I want to have the

freedom to change at my convenience

I am not so much looking into a drastic transformation, but rather

a daily «wearable colour»

DARING

THE TREND STORY Discover this season's colour trend: a captivating palette of soft coppers and muted neutrals with expressive accents. These colours evoke a sense of comfort, well-being and an abundance of positive vibes.

OPTIMISTIC

COMFORT Clients want to infuse their lives with confidence and optimism. They want to enhance their natural beauty and embrace the combination of daring and wearable colours.

This season's colour palette offers contrast at different levels, brought to life through creative hair colouring techniques. Fulfill your clients' desire with a perfect blend of contemporary charm and timeless style.

NATURAL

ARTISTS BEHIND THE LOOKS BÄRBEL HOPF Bärbel has years of expertise as a salon owner and educator. She is a visionary when it comes to colour, while also ensuring that techniques are simple and salon-relevant.

Follow her on Instagram:

@baerbelhopf ALEXANDRA HUJA Alexandra is a hairstylist and a freelance educator.

She masters colour transformations from natural looks to vibrant ones.

Follow her on Instagram:

@alexandra_huja

SOFT AUBURN

#STRAWBERRYBLONDE

STRAWBERRY BLONDE

#AUBURNHAIR

#BRONDE

TIMELESS BRONDE

BRING ON YOUR LIVED-IN COLOUR

SATIN BLONDE #BEIGEBLONDE

LEARN HOW TO CREATE THESE LOOKS!

THE LIVED-in colour collection 13 iconic shades for modern lived-in natural results.

With Extra Rich Permanent Color and Ammonia Free Demi-Permanent Color.

3 essential toning shades for natural-looking shiny results With Demi permanent

TIMELESS BRONDE BRING A SOFT SUNKISSED TOUCH TO BRUNETTE HAIR USING A WET BALAYAGE TECHNIQUE

TIMELESS BRONDE Barbara had some colour on her hair, but wanted to have a brighter and more sunkissed look that would enhance her curly texture.

Natural looks are always timeless!

We pre-lightened the lengths and ends with a wet balayage technique for a soft lift. Then we toned the hair with a subtle beige tone.

Before: Level 6/ curly hair.

COLOuR FORMULAS PRE-LIGHTENING LIGHTPLEX + 6% (1:1,5)

TONING DEMI-PERMANENT AMMONIA FREE COLOR

WE CHOOSE LIGHTPLEX to keep the delicate curly hair in best possible condition

TIMELESS BRONDE STEP 1 LIGHTENING WITH WET BALAYAGE TECHNIQUE • Start at the nape area. Spray a section lightly moist. Apply lightener with freehand technique.

• Let develop until the desired lightness is achieved or 50 min max.

• Rinse, apply Lightplex N°2 for 10 min, shampoo and finish the lightening step with Color Radience conditioner.

STEP 2 TONING WITH DEMI-PERMANENT COLOR Apply toner on towel-dried damp hair. Let develop 10-15 min. Check the development. Rinse thoroughly.

CARE TIP: VELVET OIL hair care line with Argan Oil helps to restore and revive hair.

Try the Lightweight Oil for instant shine boost!

WET BALAYAGE TIPS WET BALAYAGE is a great technique for soft accents or «sunkissed» effects.

Wet hair cuticles are open, so wet balayage can lift fast, but it will also lift less than when applied on to dry hair.

When you dampen the hair, don’t overdo it. If the hair is too wet, it will dilute the lightener.

Wet balayage can also be easy to apply at the wash basin, especially if the hair is long.

TIPS BY BÄRBEL HOPF @baerbelhopf

Soft auburn VIBRANT AUBURN COLOUR WITH A MULTI-TONAL TWIST FOR A SOFTER FEEL.

SOFT AUBURN Linda had uncoloured hair, and she was looking for a change without going drastically lighter or darker.

We chose auburn shades with accents of brighter copper. This simple colour technique results in a blended multi tonal look.

Before: Level 7/ uncoloured hair

COLOuR FORMULAS PERMANENT COLOR

COLOUR PLACEMENT

▪ FORMULA B ▪ FORMULA C

TIP For soft but visible results, choose HARMONIOUS SHADES that have 1-2 levels of depth difference

SOFT AUBURN STEP 1 • Apply formula A to the roots.

• Continue with applying highlighting parts starting from the nape area, alternating formula B and C.

• Apply highlights to the face framing area and continue to the «diamond» at the crown area

STEP 2 • Once the foils are done, apply base colour (formula A) to the remaining lengths & ends.

• Let develop for 35min.

• Emulsify and rinse, shampoo and finish with Color Radiance PostColor Treatment.

CARE TIP: Maintain colour vibrancy with COLOR RADIANCE shampoo & conditioner.

SATIN BLONDE PLAY BOLD WITH DIMENSIONAL SATIN BLONDE, HIGHLIGHTED WITH THE AIRTOUCH TECHNIQUE

SATIN BLONDE Nicol wanted to go blonder and brighter, but with a highlighted look instead of fullhead colour.

Her hair was highlighted by using the Airtouch technique. With this technique, the blow-dryer is used to separate the «young» hair, and only the hair that is long until the ends is lightened. This gives a more blended result.

After lightening, the hair was toned with Demi permanent for a natural-tone finish.

Before: Level 8/ uncoloured fine to medium hair type.

COLOuR FORMULAS LIGHTENING TRUE BLONDES

TONING Demi permanent

AIRTOUCH application takes time, so we chose a low developer for the areas that are applied first, then we used a higher one for the top & front sections which are applied last.

SATIN BLONDE STEP 1 LIGHTENING WITH AIRTOUCH TECHNIQUE • Section the hair in four parts, start with the nape area.

• Take a slice, hold it from the ends and lightly blow dry the shorter, younger hair away.

• Separate the hair with foil on a board and apply the lightener evenly on the foil. A long foiling board helps to control foil application close to root.

• Work with small sections (max 5mm) • Once you reach the top of the head, you may use one step higher developer.

• Let develop max 50min or until the desired lightness is achieved.

• Rinse, shampoo and finish the lightening step with Color Radiance conditioner.

STEP 2 TONING WITH DEMI PERMANENT • Apply on damp hair for 10- 15 minutes.

CARE TIP: TONEPLEX Pearl Blonde shampoo helps to maintain the brightness.

FIBER INFUSION products instantly reconstruct the hair

AIRTOUCH TIPS NATURAL RESULT With the Airtouch technique, the result is natural and blended, with more lightness on the ends than the roots, just like in natural hair.

PREMIUM TECHNIQUE Airtouch technique requires time, so it should be charged accordingly. On the other hand, the regrowth will look softer and maintenance is not required as often.

LONG FOILING BOARD We recommend to use a long foiling board for a a controlled application.

HIGHLIGHTING REGROWTH One of the main benefits of Airtouch technique is the controlled regrowth colouring. After few months of regrowth, with Airtouch you can «pick» the same hair that has been highlighted before!

TIPS BY ALEXANDRA HUJA @alexandra_huja

STRAWBERRY BLONDE

EXPRESSIVE AND FUN - A QUICK TECHNIQUE TO REFRESH BLONDE WITH A LIVED-IN STATEMENT TONE

STRAWBERRY BLONDE Josie likes to be blonder but wishes for something fun.

She had old highlights on the ends, so we decided to refresh her hairlights with a smart foiling technique that requires less than 20 foils. After pre-lightening, we toned the hair with a strawberry blonde hue, for a lived-in but expressive result!

Before: Level 7-8/ hair with highlights in the ends.

COLOuR FORMULAS PRE-LIGHTENING LIGHTPLEX

TONING PERMANENT COLOR

You may use PERMANENT COLOR for toning too.

Mix 1:2 with 1,9% developer.

STRAWBERRY BLONDE STEP 1 LIGHTENING • Section the hair and weave highlights as seen in the picture.

• Add a «money piece» to the front section.

• Let develop max 50min or until the desired lightness is achieved.

• Rinse, apply Lightplex N°2 for 10 minutes, shampoo and finish the lightening step with Color Radiance Conditioner.

STEP 2 PASTEL TONING WITH PERMANENT COLOR • Apply toner on towel-dried damp hair. Let develop 10-15 minutes.

CARE TIP: FIBER INFUSION products instantly reconstruct the hair Boost colour intensity in-between services with TONEPLEX Rose Gold Mask. It helps refresh the tone and reconstruct hair.

TONEPLEX MASKS

PERMANENT COLOR

TRUE BLONDES DEMI-PERMANENT COLOR

LIGHTPLEX

OUR COLOuR PRODUCTS

True blondes LIGHTENING True blondes

UP TO 7 LEVELS OF LIFT

FOR ALL LIGHTENING TECHNIQUES!

DEVELOPMENT TIME UP TO (Without heat)

50 min

LIGHTPLEX LIGHTENING LIGHTPLEX Perfectly clear blonde results with 97% less hair breakage* for all classic applications and foiling techniques.

UP TO 7 LEVELS OF LIFT

WITH PROPLEX TECHNOLOGY No1 Bond Lightening powder. Step 1 achieves clear blonde results while. No2 Bond Completion Treatment. Step 2 gives you up to 97% less hair breakage*.

MIXING RATIO OF 1:1.5 UP TO 1:2 For on-scalp application, use max. 6% (20 vol) or a lower percentage of developer.

50 min

DEVELOPMENT TIME UP TO 50 minutes (Without heat)

Lightplex process • No1 Lightening powder is mixed with developer as usual – no need to use additions. Apply and develop.

• When the desired result has been achieved, rinse thoroughly with lukewarm water. Do not shampoo.

• Towel dry and apply the No2 Bond Completion In-Salon Treatment from roots to ends. Leave on for 10 minutes and rinse thoroughly.

• If hair is extremely damaged the No2 can be left on for longer (max 20min) before rinsing.

• Shampoo the hair with and use a Visible Repair in-salon treatment or post color treatment to finish the lightening step. Proceed with toning if needed.

• For at-home care, recommend Lightplex shampoo and conditioner

** When using LightPlex 1 in combination with LightPlex 2 vs. vs. LightPlex 1 only.

EXTRA RICH PERMANENT COLOR UP TO 100% GREY COVERAGE Extra Rich Permanent Color Crème with Vitaflection Microspheres technology. For rich, vibrant and long-lasting results.

FOR ALL PERMANENT COLOUR SERVICES: Tone-on-tone, darkening and lightening, toning and glossing.

BROAD SELECTION OF SHADES

MIXING RATIOS BASE LINE & MICRO REDS MIXING RATIO 1:1 For example 60ml colour + 60ml developer Development time 30-40min

SPECIAL BLONDE MIXING RATIO 1:2 For example 30 ml colour + 60 ml developer (use 9% or 12%) Development time 50-60min

TIP Gentle heat can reduce development time by up to half.

DEVELOPER CHOICE DEVELOPER

USAGE

6% (20 Vol)

Cover Grey Darken Tone on tone 1 level of lift

9% (30 Vol)

Baseline: 2 levels of lift Special Blonde: 3 levels of lift

12% (40 Vol)

Baseline: 3 levels of lift Special Blonde: 4-5 levels of lift

COVERING GREY When the proportion of grey is more than 30%, we recommend the addition of a natural shade to support grey coverage.

• When using shades /0, /07, /7, /77, no mixing of natural shade is needed to reach up to 100% grey coverage.

• For other families always mix with a natural shade (/0) as shown in the table.

GREY HAIR %

NATURAL SHADE

0% to 30%

No natural shade

30% to 50%

Add 1/3 natural shade

50% to 100%

Add 1/2 natural shade

BEFORE

TIP Start by applying colour to the areas with the most grey.

AFTER

DEMIPERMANENT COLOR AMMONIA FREE COLOUR • Up to 50% grey coverage.

• Lasts up to 24 washes.

• Formula with waxes and lipids for shine and intense colour. Up to 50% more shine vs. untreated hair.

• Colour balance in lengths and ends.

MIXING RATIO 1:2 Used with 1,9% or 4% developer.

Development time 15-20min

OUR TONING OPTIONS THERE ARE MANY WAYS TO TONE HAIR: Extra Rich Permanent c o l o r can be used for all techniques.

Demi-permanent Ammonia-free color.

Without forgetting semi-permanent option...

TONEPLEX MASKS

PASTEL COLORATION MIXING RATIO 1:2 Add a pastel touch to the hair for colour correction or adding / changing tone.

Use shades from levels 9/ and 10/ • 1 part Permanent Color • 2 parts 1.9% Developer Apply from roots to tips.

DEVELOPMENT TIME UP TO

15 min (without heat)

GLOSS IT SERVICE QUICK GLOSSING TO ADD SOFT TONE WITH SHINY, GLOSSY FINISH. Great colour refreshment service for between regular salon appointments or on top of lightening service.

MIXING RATIO 1: 1:1 • 1 part Colour • 1 part 1,9% Developer • 1 part Post Color Treatment

+

+ 1

:

1

:

1

Apply mixture on clean damp hair for 5-10 minutes.

POST-COLOUR CARE EMULSIFY AND RINSE After the development time emulsify the colour by adding a little bit of warm water and massaging the hair, After emulsifying, rinse well with warm water.

Did you know?

Emulsifying helps to reduce colour staining and reduces the water amount needed for rinsing!

AFTER SHAMPOOING Finish with a post-color treatment for 5 mins and rinse well. This neutralises hair, finishes the colour process and makes hair shiny and easy to detangle.

COLOR RADIANCE Post-Color Treatment

DEVELOPMENT TIME

5-10 MIN

CARE FOR COLOuRED HAIR

OUR CARE FAVOuRITES COLOR RADIANCE Instant protection against colour fading and shifting for coloured hair.

Trusted colour care line for in-salon and at-home.

FIBER INFUSION Instantly reconstructs the hair fibers.

• Perfect reconstruction of damaged hair, with Keratin.

• Up to 97% less hair breakage.

OUR FORMULA WITH SPECIAL INGREDIENTS FOR DAMAGED HAIR IS INSPIRED BY KERATIN: Keratin is a highly durable, protective protein naturally present in hair and nails, well known for its strengthening and reconstructing properties.

VELVET OIL Instantly revives hair and indulges the senses.

• Argan Oil – intensely nourishing and protecting – this precious oil has potent cuticular restoring properties.

• Vitamin E – a powerful antioxidant – prevents UVdamage and the effects of ageing while maintaining incredible softness.

OUR CARE FAVOuRITES TONEPLEX + LIGHTPLEX Instantly reconstruct hair bonds.

• TonePlex Pearl Blonde Shampoo to refresh cool blondes.

COLOUR REFRESHING MASKS 6 INTERMIXABLE SHADES

COLOUR Gentle, dermatologically tested formula providing high quality colour results.

CARE

+

PROPLEX TECHNOLOGY with Malic acid to strenghten hair structure.

OUR STYLING FAVOuRITES

PROTECT IT VOLUMISING HEAT PROTECTION SPRAY • Instant heat protection, flexible hold and volume up to 48 hours.

LIFT IT ROOT LIFT MOUSSE • Visibly provides more body with a special nozzle enabling direct application at the root.

SPARK UP NO-HOLD SHINE SPRAY • Instant brilliance and shine without overloading the hair.

CREATE IT STRONG-HOLD CREATIVE SPRAY • Spray allowing an extra 60 seconds for creative finishing. Long-lasting hold, brushes and washes out easily.

DIGITAL SHADE CHART APP

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OUR NUMBERING SYSTEM DEPTH The number before/

TONE The number after/

For example:

8/ 34

8/ depth (light blonde) /3 major tone (gold) /34 minor tone (copper)

N° DEPTH

N° TONE

12/

/0

Special Blonde

Natural

10/

/1

Lightest Blonde

Ash

9/

/2

Very Light Blonde

Matt

8/

/3

Light Blonde

Gold

7/

/4

Medium Blonde

Copper

6/

/5

Dark Blonde

Red

5/

/6

Light Brunette

Violet

4/

/7

Medium Brunette

Brown

3/

/8

Dark Brunette

Blue/Pearl

2/

/9

Black

Cendre

COLOUR CIRCLE The complementary tone of a colour appears opposite to it on the colour circle.

/3

/33

/37

/ 73

/2

/34

/ 71 /7 /28

/43

/ 77

/81

/1 /11 /4 /44

/88

/18

/ 75 /8

/57

/86

/6 /89

/46

/66

/68

/96

/69 /60 /06

/61

/45

/5 /65

/56