STOP THE PRESS!
Stay ahead of the curve with the latest news & exciting updates from ASP with STOP THE PRESS.
The opening section of each edition, where we dive into the world of ASP Expert Haircare and keep you informed and inspired!
Marbella Masterclasses NOW LIVE!
Earlier this year, our industry leading ASP Ambassadors took to the stage at our exclusive Hair Carnival Extravaganza event in Marbella, to share their innovative techniques, trends, and artistry, which is shaping the future of hairdressing. Now, we’re bringing that same expertise straight to you! Now available on the ASP website, completely FREE!
Countdown to Christmas is ON!
Our 2025 Christmas collection has landed! Packed with luxurious haircare favourites, designed to leave you and your clients feeling extra special this festive season and boost those salon Christmas
Your front row seat to Marbella’s Iconic Hairdressing
Masterclasses
Earlier this year, our industry-leading ASP Ambassadors wowed audiences at our exclusive Hair Carnival Extravaganza in Marbella with cutting-edge techniques shaping the future of hairdressing. Now, we’re bringing that same expertise straight to you.
Coming Soon….
5 years of powerful research, over 200 formula iterations, and 40 active ingredients. This is more than a new product launch, it’s the future of professional haircare. Head to the back of the magazine to sign up and be the first to find out what’s about to change your hairdressing game forever….
Catch the magic online with our on-demand masterclasses, designed to inspire, educate, and elevate your craft using our outstanding ASP product portfolio. INNOVATE
NOW AVAILABLE FOR FREE!
AUTUMN & WINTER Trend Predicitions
As the evenings draw in & the air turns crisp, clients are ready to refresh their look for the cosy season ahead, and nothing says seasonal reset like a fresh new colour.
ASP UK Ambassadors share their insights into the shades set to steal the spotlight this Autumn/ Winter.
Smoky Mulburry
Clients will still be looking for ‘quiet luxury’ as we head towards Autumn/ Winter and continuing the expensive simplicity trends with a deep mulberry autumnal tone. Elixir is the perfect range to create this look by using the .5 and .76 ranges and adding a touch of GCM to achieve that smoky undertone.
Terri Nadin ASP UK Ambassador
After a summer of lived-in & golden blondes, autumn is the perfect time to refresh your clients’ look with the rich warmth of Cinnamon Copper. ASP’s ELIXIR colour range is ideal for creating this stunning shade - delivering vibrant, long-lasting colour and exceptional condition just in time for the cooler months.
Expensive blondes will continue to dominate the Autumn/ Winter trends and Cashmere Blonde will give luxurious, touchable warmth –expensive & full of dimension. Puretone is perfect for these looks and the pre-mixed toners are amazing!
Terri Nadin ASP UK Ambassador
This Autumn/ Winter, expect to see a rise in pearl-toned multidimensional blondes like thisa cool-toned fusion of rose and pearl. This gorgeous colour captures the light beautifully, creating depth and movement while maintaining a soft, luminous finish. Perfect for the colder months, it adds a frosted sophistication.
Sheree Tomic
ASP UK Ambassador
Cashmere Blonde Pearl Rose
Foilyage Charcoal Lightener + 6% + Vitaplex
Toner 30g Pearl + 10g Rose Blush + Crème Developer (1:2) for 20min
Make this Christmas extra special for you & your clients with our brand-new 2025 Christmas Collection, including both new & classic ASP favourites to keep those locks healthy, shiny, & wrapped in luxurious fragrance all season long.
Miracle Shine & Spritz unites our best-selling Miracle Water with a Hair & Body Perfume in the same signature scent. This power duo leaves your hair luminous & silky-soft, with an incredible head-turning fragrance!
Miracle Water 250ml
• Transform All Hair Types In Just 9 Seconds!
• Ultra-Light Conditioning Treatment
• Instant Shine & Repair
• All Hair Types
Miracle Hair & Body Perfume 14ml
• Long Lasting Fragrance
• Iconic Miracle Water Scent
• For Hair & Body
Leave-In Treatment
Packed with festive cheer & hair repair power. The perfect mini miracle for stronger, healthier hair. A must-have stocking filler!
Leave-In Treatment 100ml
• Repairs, Strengthens & Protects
• Leaves Hair Silky Smooth & Shiny
• Intelligent Peptide Replacement
Split End Sealer
Christmas Cracker
Say goodbye to split ends this Christmas! A hero product to smooth, protect, & revive those ends & flyaways – all wrapped up in holiday sparkle.
Split End Sealer 50ml
• Smooths & Seals Split Ends & Flyaways
READY FOR A NEW COLOUR?
Keep your eyes peeled for the sticker on packaging!
Porosity Equaliser | Hair & Scalp Protector | pH Rebalancer
Equalises the hairs porosity from roots to tips to allow even colour penetration, hair is nourished, moisturised, and strengthened.
A protein, mineral & nutrient rich additive for colour & bleach. Also for use as pre-perm. RAV19, Fig, Oat, Karite, Vitamins E & F combine to repair revitalise, strengthen and protect the hair & scalp from damage during the chemical process. FOR USE AFTER ANY COLOURING OR BLEACHING SERVICES
Post Colour TreatmentRestores the hair's natural pH & locks down the cuticle to retain colour for longer. Removes swelling on the hair shaft from chemical services and over bleaching. Soothes the scalp and skin. FOR USE PRIOR TO ANY COLOUR OR BLEACH SERVICES
Ice Blonde Charcoal Shampoo & Conditioner
• Brightens natural blonde, pre-lightened & white hair
BLONDES JUST GOT COOLER
• Neutralises yellow & orange tones
• Leaves hair hydrated & silky smooth with a luminous shine
BENEFITS OF CHARCOAL
• Removes impurities, leaving hair visibly brighter
• Neutralises warm tones to give a cool, icy tone
SALON £7.90 +VAT (EACH) | RETAIL £15.80 (EACH)
Ice Blonde Charcoal Kit
1 × System Blonde
Charcoal Shampoo 275ml
1 × System Blonde Charcoal Conditioner 275ml £13.40+VAT RETAIL £26.80
*In comparison to buying shampoo & conditioner seperately SAVE OVER 15%* BE A PART OF THE BUZZ ON SOCIALS
Lighten Charcoal Powder Lightener (Up To 10 Levels) + 6% Crème Developer No Toner Needed Cleanse & Cool with Ice Blonde Charcoal Shampoo & Conditioner @terri_nadin_hair
Foilyage Charcoal Powder Lightener (Up To 10 Levels) + 6% Crème Developer + Vitaplex
No Toner Needed
Finished with the amazing new Ice Blonde Charcoal Shampoo & Conditioner to purify & brighten the tone. Keeps hair feeling healthy & shiny! @sirensheree
Tag us @ASPhair in your #IceBlondeCharcoal creations!
Knowing Your Curl Type
Type 2
Type 2 waves create a loose ‘S’ shaped pattern.
Type 3
Type 3 are more defined & have a mixture of relaxed coils & tight corkscrews.
Type 4
Type 4 coils are tight, spongy & prone to shrinkage. They can come in ‘S’ or ‘Z’ shaped patterns.
Jon Aherne ASP UK Ambassador
Dream Curls Dream Curls
Curl Defining Cream 150ml All-in-one Styling & Conditioning Cream
& Hydrates
What is the biggest mistake people make when styling curly hair?
The biggest mistake I see is people not applying adequate product & then playing with or touching the hair before the cast dries. Ensure you apply your ASP Dream Curls products evenly, then allow the cast to dry before scrunching out the crunch!
Curls are left Defined, Frizz-Free, Natural Hold
& Manageable
How can I help my clients maintain their curls between salon visits?
Firstly, ensure they're in a good haircare routine. This means washing less frequently & using the correct professional styling products. ASP Dream Curls in the PERFECT range for this & will give your clients the same fantastic results they love when leaving the chair!
Start by layering Curl Defining Cream onto towel-dried detangled hair & distribute thoroughly.
Layer Scrunching Jelly over the top by scrunching into the hair, creating a cast over the curls. Use
Daily Protection Against Colour-Fade
• Hydrates & Protects Colour-Treated Hair
• Boosts Strength, Elasticity & Shine
• Leaves Hair Replenished, Silky Smooth & Manageable
Best of Both, Now in One
We’ve combined our white and blue ammonia-free powders into a single pale blue formula, designed to simplify your choice and suit every stylist's preference.
New Pale Blue Powder
Hairdressers trained on any bleach can adapt easily.
• Sulphate Free, Paraben Free & Silicone Free
• UV Protection
MODE ColourCare keeps my clients colour looking vibrant, silky and fresh. It’s my absolute go-to duo and my clients love it! Abi, Freelance Stylist, Southampton UK
Fresh Apple Fragrance
Crisp apple fragrance gives a refreshing, clean scent that makes every application a pleasure for the senses.
Same Trusted Formula
Delivers the same consistent, reliable results you can count on every time.
True to Rod Permanent Wave
Create defined, resilient curls, waves or volume with Perfect Curl. The ultimate ‘one formula’ wave lotion for all hair types.
• Advanced Cystine, amino acid formula for improved curl retention & cuticle condition.
• Fortifying Bamboo Extract for improved strength.
• pH bu ered - Controlled pH during process for reliable, even results. PERFECT CURL
