The Do's and Do not's of App store optimization The launching of an application is followed by various aspects that may be considered by the web store owners. The launch doesn’t confirm any assured success of the web store. Work on various field must be taken onto consideration. As the reachability of the mobile application has increased to a very large extent, so are expectations of the customers. Thus, the web store owners must optimize their mobile store in order to fulfill the requirements and demands of the customers. A better optimization will result in improved results and surely engage more customers to use the mobile aps and make purchase from the web store. One of the major factor that leads to store optimization would be the high popularity of the applications and the fast replacement of the desktop sites with mobile apps. In this case an immediate need rises to optimizing it’s visibility in order to keep the sales up and provide the customers with better experience. Moreover, not optimizing the visibility mobile store may result in negative results and confuse the visitors about it’s usability. Thus, a proper optimization is the basic requirement of making an effective mobile app. The optimization of the mobile application’s position is not a single instance task but rather a time consuming job. Prestashop Mobile app builder has made application development easier, but the main task would be increase the downloads for future references. It seems a simple process but requires a lot of hard work and patience. If successfully done will surely result in better results. Let us discuss some of the Do’s and Do not’s of app store optimization.
1.Targeting the audience One of the important aspect before launching an application is the study and research of the customers. The web store must take into consideration about the utility of the same to the common people. The language proffered by the people, competition against someone with same idea. Thus all the aspect must be kept in mind.