How to improve the performance of your cart abandonment mails?
Cart abandonment is a big problem that is shared by the entire eCommerce industry. According to an estimate around 70% of carts are abandoned drowning in billions of dollar every year. The numbers at stake are big thatâ€™s why nobody wants to take a chance as taking a lenient attitude would result in drastic reduction in your conversion rates. Here, the importance of an effective abandonment mail is of prime significance. An effective abandonment mail is one which catches the attention of the customer right from the very outset as only a half of the total mail sent would be able to see the light of the day and the rest would go unnoticed. Out of these 50% mail, only a third lead to conversion. Thus it is clear that the margin for error is very narrow. Tips to enhance your cart abandonment mails In order make a conversion from your abandoned carts, you must give a thought to the following mail enhancement tips. Respond quickly: Irrespective of the reason for abandonment the action from your side should be a lightning one. Sending a mail within 24 hours of the cart abandonment has a better chance of reconnecting the visitors to your store. The faster you make the connection the more will be the chances for conversion. To the point: Instead of whirling around with the content matter of the mail, clearly mention the details of the product abandoned or mention the product in the subject itself. Whirling around with other non-relevant stuff will only cause distractions to the customers. So, be to-the-point and say whatâ€™s relevant.
Visual effect: Don’t opt for a plain textual mails, instead innovate by inserting product picture, price details etc. to create a more visual treat for the reader. As visuals attract attention quickly they would be helpful in pushing up your conversion rates. Plus, the more detailed information about the products will let the customers remember their cart easily. For example, this is a screen print of the cart abandonment mail sent by a popular eCommerce to its customers. We can see how, the email informs about the cart and present a to the point detail of products and their prices. Display your offer and policy: Making a mention of the discount available on the abandoned product along with the idea about your shipping and return policy has a great tendency to convert the reader into a potential customer. The more you inform your customers, the more they will trust your brand. For example, if you offer a coupon code in the email, do not forget to mention the validity and conditions of the offer clearly. Substantiate your worth: You can highlight the worth you enjoy in the market by mentioning the positive review generated through social connect. This will boost the trust for you in the mind of the customer as almost 90% of the visitor’s check for reviews before making a purchase. It will improve your brand’s credibility among the customers. Include Link:Include the link of the product abandoned, this will help to direct the reader straight on to the page from where he/she left the transaction and the cart was abandoned. Doing so will make sure that you do not put extra burned on your customers to again log into their accounts and add back the products. The less you keep the burden, the more is the chances of conversion of your abandoned cart emails. Conclusion Driving conversion from abandoned cart is not an easy thing. To assist you in this process the importance of an effective tool is something which cannot be neglected. Magento abandoned cart module is one such tool which can assist you in this process on your Magento eCommerce site. With an eye on optimization of your conversion rates, abandoned cart mail is one area where you should focus your attention.
Published on Jan 13, 2017
Improving your abandoned cart mails can make sure that your site drives the desirable conversion rates without getting the carts abandoned f...