How to improve the performance of your cart abandonment mails?

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How to improve the performance of your cart abandonment mails?

Cart abandonment is a big problem that is shared by the entire eCommerce industry. According to an estimate around 70% of carts are abandoned drowning in billions of dollar every year. The numbers at stake are big that’s why nobody wants to take a chance as taking a lenient attitude would result in drastic reduction in your conversion rates. Here, the importance of an effective abandonment mail is of prime significance. An effective abandonment mail is one which catches the attention of the customer right from the very outset as only a half of the total mail sent would be able to see the light of the day and the rest would go unnoticed. Out of these 50% mail, only a third lead to conversion. Thus it is clear that the margin for error is very narrow. Tips to enhance your cart abandonment mails In order make a conversion from your abandoned carts, you must give a thought to the following mail enhancement tips. Respond quickly: Irrespective of the reason for abandonment the action from your side should be a lightning one. Sending a mail within 24 hours of the cart abandonment has a better chance of reconnecting the visitors to your store. The faster you make the connection the more will be the chances for conversion. To the point: Instead of whirling around with the content matter of the mail, clearly mention the details of the product abandoned or mention the product in the subject itself. Whirling around with other non-relevant stuff will only cause distractions to the customers. So, be to-the-point and say what’s relevant.


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How to improve the performance of your cart abandonment mails? by Knowband - Issuu