How does partnership of Magento Commerce with Acquia a real game changer?

How does partnership of Magento Commerce with Acquia a real game changer?

Yesterday, 2nd November, 2016 was a big day for eCommerce site owners as Magento Commerce and Acquia has announced their partnership to offer a rich digital experience to customers. This integration is a big news for Magento site owners as it enables them to control the customer journey by providing personalized content-rich experiences.

This collaboration will help eCommerce store owners to avail the best-in-class content management and personalization services along with the diverse Magento eCommerce functionalities. The importance of personalization in eCommerce can be understood from the statement of Tom Erickson, CEO of Acquia as “Commerce as we know it has changed, and the imperative has emerged for brands and merchants to deliver powerful, personalized experiences”. He further stated that “Acquia and Magento combine the best attributes of open source development -- agility, speed, innovation and security. Together, we’re putting the power back in the hands of merchants and brands to allow them to control every pixel of the experience throughout the customer journey.”

Impact of this business collaboration on B2B and B2C merchants The coming together of Magento and Acquia is one of the good things that has happened in the eCommerce industry in the recent times. Take a quick look below to understand how it can be of great help in the present eCommerce scenario.

Offers wide scale personalization- This partnership has helped in providing context based real time experiences to customers irrespective of the device or channel used by them.

Improves decision making process- With this collaboration, it is now easy to implement and manage the content-rich eCommerce experiences for any store.

Enhanced authority to marketers- Now, the marketing team can work more closely with the merchants to offer a detailed content-rich digital experiences and help in merchandising activities.

Great flexibility- This business collaboration has offered a wide range of flexibility to numerous eCommerce sites to fulfill any market conditions and expectations.

To get a better insight about this partnership in terms of eCommerce, check out this statement of Mark Lavelle, CEO of Magento Commerce “At the heart of this partnership is a shared open-source heritage and vision for delivering on next-generation commerce and customer experiences that are unprecedented for the industry.” He further elaborated that “The combined power of our respective technologies and our thriving global ecosystems will allow our customers to drive unbridled innovation, engage consumers like never before, and pave the way for the commerce experiences of tomorrow.”

For ensuring a better Magento eCommerce experience, Acquia and Magento have integrated the Drupal CMS with Acquia Lift solutions to deliver personalized eCommerce solutions to customers. It can help in bringing content, commerce, and context at one place for simplifying the customer journey. Some of the companies that are working to utilize this new business collaboration are MRM//McCann and Optaros, Third & Grove, Born Group, Inviqa, and HS2.

This collaboration was announced by Acquia Chief Product Officer, Chris Stone and CEO of Magento, Mark Lavelle at the Acquia Engage, which is an annual customer conference.

For more details about this business collaboration, check out this link.

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