How can you analyze the checkout behavior of your PrestaShop customer?
For optimizing the performance of your online store, it is important to keep a check on your store activity from time to time. Apart from the various activities that are performed on the store, checkout process is the most critical one as it guide the visiting customers to the conversion funnel. It is important to track the checkout behavior of your customers for reducing shopping cart abandonments and to improve sales. Although, you might have understood the importance of tracking the checkout behavior but now the big question arises- How can you perform the tracking of checkout behavior in a smooth manner? Well, this is a serious question that deserves your immediate attention. Understanding the importance of tracking and analysis for your online business, Knowband has come up with this PrestaShop checkout plugin that is packed with multiple features. This PrestaShop plugin can analyze the checkout behavior of your visitors in a seamless manner. Here are the various ways in which PrestaShop checkout page analytics can help you out in the critical task of conversion rate optimization. It helps in keeping a track on the customer behavior- Tracking customer behavior for better conversions and sales is not a naive exercise as you need to be aware about the loopholes in your checkout process. With the effective knowledge about your checkout process, you can effortlessly grab more conversions and sales for your PrestaShop store. Besides, it will help in quick resolution of the weak areas of your checkout process for a promising future ahead. Ensures effective collection of email addresses and cart details of customers- With the support of this PrestaShop checkout plugin, it is now much easier to collect the email addresses and cart details of your targeted customers without any hassle. With the help of these email addresses, you can avail the services of email marketing for better customer targeting and acquisition. This situation can then be exploited effectively by sending