4 Reasons for Cart Abandonment and How you can Curb it
Everyday thousands of transactions are made on the eCommerce site. Most of the time, the customer purchases the products, pays for it and leaves the web store but this is not the case every time. Sometimes, the customer may like the product, add it to cart, and leave the website without placing the order. The abandoned carts are a matter of consideration as it definitely costs you some easy conversions. The online eCommerce stores owners must check for all the possible reasons for the abandoned carts in order to keep the conversion rate of the web store under check. There may be possible reasons for abandoned carts. Sometimes finding out the exact reason is difficult. A lot of surveys have been conducted on the customers who abandoned their carts. Delving into these reports may give you the probable reasons behind this customer behavior. The web store owners uses various techniques to reduce the rate of abandon carts. One of the possible way to do this is by optimizing the website using Ajax cart module for Magento, Prestashop and other eCommerce platforms. It enables the customers to easily interact with the web store. A seamless interaction where the customer is sure of what the total cost of the cart is and how much can he totally extend his budget to. These types of options make the shopping experience more convincing and helps the customer in making their purchase decision. Discussed below are some of the main and common reasons for the cart abandonment and the ways to tackle the problem.