3 tips to drive sales through your old stagnant inventory stock
Old stagnant inventory stock is a pain for every eCommerce store owner as it affects the product sales and conversions. Due to the moody purchasing behavior of customers, eCommerce stores have to constantly update their product catalog to maintain the interest of their customers. With this pressure to offer something unique and extraordinary, the old inventory stock is usually forgotten. With the passage of time, this old inventory stock becomes stagnant and it does not experience any product sales. This is definitely an area of major concern as it can affect the customer engagement and sales to a great extent. If you are unable to make movement in your old inventory stock, here is a quick guide that can help in optimizing your eCommerce conversions. Make your product more attractive through pricing comparison- One of the effective technique that has worked in favor of stagnant old stock inventory is the pricing comparison. Show your targeted customers how is your product a better option for them through effective price comparison chart. This strategy can work very well for your old inventory stock and can help you achieve lost eCommerce conversions. Once, your customers are well aware of the difference in the pricing structure of your product, your product sales will be higher. There are also PrestaShop plugins that can offer pricing related information to customers for driving product sales. Grab customer attention through volume discounts- It is a known fact that customers are more attracted towards exciting product discounts on a site. Being a store owner, you can utilize this strategy for your old inventory stock and can clear off the “unsold� product items. Keep a tab of the upcoming events and occasion for your targeted customers. Based on the recent arrival of an occasion, you can offer