The Cassi Group Residential Seller Program

RESIDENTIAL SELLER PROGRAM

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SELLING A HOME IN TODAY’S MARKET CAN BE A CHALLENGE. HANK CASSI UNDERSTANDS THAT. While the market can seem daunting, hundreds of homes are sold each week in the SW Florida Region. What’s the difference between selling your home or being unsuccessful? The details. Whether it’s our proven sales approach, effective marketing campaigns, or utilizing our local, national and global networks, no detail is overlooked.

Welcome to the office of Hank Cassi at John R. Wood Properties. With our nationally recognized sales record, years of experience, and a winning skill set, Hank Cassi and John R. Wood have all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done. Who you work with matters. We look forward to hearing from you.

301-520-1340 | 239-449-5823 | HCassi@JohnRWood.com

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TABLE OF CONTENTS 6

Meet Hank

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Welcome To John R. Wood Properties

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Our Networks

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Statistics and Success

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Our Marketing Approach

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Setting The Stage

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Marketing Proposal and Samples

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In Closing

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Hank Cassi Hank Cassi is a dynamic real estate representative who specializes in SW Florida’s most distinguished neighborhoods. With uncompromising attention to detail and a candid approach, you know from the moment you meet him that he leads with integrity.

Hank is a professional speaker who speaks and trains on the subject to real estate professionals throughout the U.S. Hank prides himself on working in all price ranges throughout SW Florida. Hank holds himself to high ethical standards and is committed to meeting the needs of his clients through superior, dedicated and personalized service. He can help you set your goals and will ensure your smooth transaction advances smoothly from contract to close. Hank’s negotiating skills will secure the best possible price and terms for you.

My office is a veritable “one-stop-shop” for everything you may need during this exciting time.

From interior designers and contractors, to attorneys and home inspectors, I’ve got you covered.

Please feel free to contact me 24/7 with any questions, I very much look forward to working with you. With best wishes to your success, I am, Sincerely yours, Hank Cassi 6

Over 50 Years of History In 1958, Naples was a sleepy fishing village with a few thousand residents. It was there that John Wood and his wife, Wanda, founded the Wood firm, at a time when Port Royal home sites were $7,500.

Wood originally concentrated on selling land; he created “Walk on it before you buy” as the company slogan which immediately established the firm’s reputation for integrity….but after Hurricane Donna in 1960, the town saw its first growth spurt and the Wood firm began selling homes.

The early 60’s saw new subdivisions at the “northern edge” of town, such as Coquina Sands and The Moorings. In future decades, it continued to grow with major communities such as Park Shore, Pelican Bay, Bonita Bay, and Pelican Landing. The completion of I-75, the significant size upgrade of the Ft. Myers airport, and the building of the Ritz Carlton and Registry Hotels combined to kick off a mid 80’s growth that grew Southwest Florida by thousands.

For over 55 years, John R. Wood Properties has continued to thrive, receiving various awards, including being #1 in the nation for sales per agent, a true testimonial to the quality of the team. The company is now one of the top 100 brokerages in the nation in sales volume.

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Affiliations

LEADING REAL ESTATE COMPANIES OF THE WORLD™ Leading Real Estate Companies of the World® is a collection of over 550 of the finest residential real estate firms around the world, producing more annual home sales than any other real estate company, network, or franchise. By invitation only.

LUXURY PORTFOLIO INTERNATIONAL™ Luxury Portfolio International™ is noted for their luxury merchandising---a powerhouse that markets over 25,000 of the world’s most remarkable homes annually, and attracts over 1.2 million high-net-worth visitors per year to their web site, LuxuryPortfolio.com. By invitation only.

WHO’S WHO IN LUXURY REAL ESTATE™ Who’s Who in Luxury Real Estate is a group of prominent luxury brokers from around the globe. Membership is by invitation only and consists of 1,750 companies in 70 countries.

THE REALTY ALLIANCE™ The Realty Alliance is a network of 60 of the largest real estate firms in North America, sharing cutting-edge industry ideas to enhance the real estate process for customers and agents. By invitation only.

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MORE U.S. HOME SALES VOLUME THAN ANY NATIONAL REAL ESTATE BRAND Volume shown in billions of dollars

300 250 $240 $231

200 $181

$57

Sotheby’s

Prudential

Homes Services $82

Berkshire Hathaway

Century 21

$118

Keller Williams

Coldwell Banker

150

RE/MAX

Leading Real Estate Companies of the World (John R. Wood)

$321

$52

100 50 0

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2014 production.

WE HAVE THE #1 NETWORK IN THE WORLD The network is comprised of 3,500 offices around the globe, with 120,000 agents and $321 billion in sales, far surpassing every other network and franchise.

John R. Wood Properties is an established leader with a reputation for expertise in representing some of the finest homes in Southwest Florida. As a powerful local brand, the Wood firm has also been chosen to locally represent several global real estate networks. The relationship with these powerful organizations provides Wood listings with additional global exposure and has proven to be a beneficial source of buyers.

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Global Connections INTERNATIONAL MARKETS There is an 84% chance that the buyer for your property will come from the U.S. or Canada, and the Wood firm aligns its marketing efforts accordingly. Nonetheless, no stone is left unturned as international marketing is also utilized.

The Wood firm regularly receives inquiries from countries such as England, Germany, and France, which are the next 3 countries in terms of foreign buyers for the U.S.

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Where Do Buyers Come From?

Seller: 2% Newspaper/Magazine: 2% Builder: 4% Friend, Neighbor or Relative: 6%

Yard Sign: 11%

Internet: 38%

Agent: 37%

Source: NAR Profile of Home Buyers and Sellers

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Online Presence OVER 1500 DOMAIN NAMES In total, John R. Wood Properties has over 1500 web sites and domain names that generate leads from prospective purchasers. No other real estate company has focused with such intensity on the possibilities of the Internet for real estate marketing.

OTHER JOHN R. WOOD WEBSITES The brokerage also has sites that correspond to company trademarked publications, such as HomeLook.com and EstateLifestyles.com. TeeUpFlorida.com, another Wood site, is the most informative golf site in Southwest Florida, with extensive information on each course.

OTHER INTERNATIONAL WEBSITES John R. Wood Properties uses a variety of outside vendor sites to assist in marketing properties around the world.

These sites specifically reach Europe, Asia, South America, and other locations to attract potential purchasers.

Our listings are featured on over 750 websites in over 200 countries around the world.

Our web partners include:

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Premium Photography We offer the very best in professional photography in our marketplace.

While clichĂŠ, the fact that first impressions are the most important absolutely holds true today in real estate.

We employ the latest techniques and technologies to make sure your home shine like the star it is, both online and in print.

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Publications November/December Bring Your Highest Expectations™

HOMELOOK

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O PE N H O U S E S A N D P RO PE RT I E S F O R S A L E

HomeLook Weekly Open houses, other properties and new listings every week!

HomeLook Weekly is a newspaper special insert, ranging from four to six pages, featuring open houses and new listings. HomeLook Weekly is normally published weekly throughout the busiest months of the year.

HomeLook Magazine

Estate Lifestyles

HomeLook is the centerpiece marketing tool promoting all of the company’s listings in an easy to use format. The trademarked publication is generally published monthly and distributed from Marco Island through Sanibel.

Bring Your Highest Expectations™

Most of the distribution occurs using the Naples Daily News and the News Press, plus delivery to a number of restaurants and other direct distribution points.

OPEN HOUSE 1-4

OPEN HOUSE 1-4

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“Estate Lifestyles™” is a unique publication featuring stories geared to the luxurious, along with beautiful imagery of the Southwest Florida lifestyle, as well as a showcase of the company’s portfolio of estate listings. Estate Lifestyles™ is distributed via direct mail and strategic locations to specific clientele. It is one of the most targeted publications in the local real estate scene, extremely effective in reaching high-end purchasers and owners.

John R. Wood corporate image and/or listing ads can be found in various local, national, and international markets, using some of the most noted publications in the world.

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Brochures and Direct Mail

We produce high-quality color materials for all our properties. We have a wide range of pieces designed to be used together to market your home. These include multipage brochures, oversize direct-mail cards, and more. We ensure that when buyers and brokers come to your home, they leave with a print piece that stands out in the market.

PINE RIDGE • 88 EUGENIA DRIVE 4BR+Den/3.2BA 5,001 SFUA 7,099 SF Total This gorgeous estate home located on desirable Eugenia Drive in Pine Ridge features 4 bedrooms + Den with beautiful finishes throughout its recently updated 5,001 Sq. Ft. of living space and is enveloped with lush landscaping. From the foyer the home opens into a large great room with a huge vaulted pine tongue and groove ceiling, gorgeous pine wood floors and a wood burning fireplace. Offered at $1,995,000

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Setting the Stage

Did you know that properly staged homes, statistically, sell on average for 6.9% higher and in 50% less time than homes that aren’t? Our design team is standing by to help make your home HGTV ready today.

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Marketing Proposal

HANK CASSI AND JOHN R. WOOD PROPERTIES         

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Collegian Approach (when you hire one JRW agent, you hire all 350 of us) Detailed Custom Home Valuation Analysis Professional Photography Comprehensive Advertising Program (in more publications than any other firm) Enhanced Web Presence Targeted Social Media Campaigns Distinctive Brochures Electronic Ad Campaign Sent to Thousands of Potential Buyers Mega Open House

VS. OTHER AGENTS         

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• • • • • • • • •

Solo Agent without strong company backing Number-out-of-the-air Approach Point & Shoot Photography Limited Print Advertising Weak Online Presence Zero Social Media Identity One Sided Flyers No Electronic Ad Campaign No Open House Plan of Action

Seller Checklist

 Attempted With Another Agent and Failed

 Brochure delivered

 Contacted Hank Cassi and Scheduled an Appointment

 Print campaign

 Met with Hank to Discuss New Strategy For Selling My Home

 Email campaign

 Formal Listing Presentation  Executed Listing Agreement  JRW Property Evaluation/Pricing Tour  Hank Cassi Design Team Walk-through  Market Analysis Completed  Listing Price Established  Marketing Campaign Started  Signage Installed  Professional Photography taken of interior and exterior

 Direct mail campaign  Telephone campaign  Evening Events  Offer(s) Received  Offer(s) Negotiated  Offer Accepted  Back-Up Offer(s) Accepted  Inspections & Disclosures Completed  Contingencies Removed  Property Closes  Refer Friends & Colleagues to Hank Cassi

 Property profile submitted to the multiple listing service

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Testimonials

WHAT OTHERS ARE SAYING ABOUT HANK CASSI Hank is a real estate rockstar. He’s helped me sell two properties and buy one. In each case, he demonstrated that he was knowledgeable, helpful, caring and pragmatic. I highly recommend him.

— M. Gottlieb

Hank was a pleasure to work with. He listened to our needs and wants and sought out properties that would suit our family. It only took us 3 days out looking at houses before we found our dream home. He did a great job negotiating an amazing price for us. We always felt he had our best interests in mind and he made the entire experience simple and enjoyable. Thank you Hank!

— M. & J. Gloss

Hank is a seasoned real estate agent who truly focuses on each of his client’s specific needs. His local market knowledge is unparalleled and, having handled hundreds of transactions, he is an expert in every aspect of a real estate deal -- from negotiating, to reading, writing and understanding contracts, there isn’t a more professional agent in the business. In a business that often requires immediate response and often at odd hours, Hank is ultra-responsive and is virtually always available. I would recommend Hank with absolutely no reservations.

— E. & L. Rosen

We met Hank in 2006 and came highly recommended by our friends. Hank responded immediately and warmly.

It felt like we’d known him forever. Having moved several times due to work requirements, we were never treated so professionally like we were by Hank. He listened to what we wanted and when we were ready for househunting, he took everything we said into account and only showed us exactly what we were looking for. In a matter of weeks, we moved into our home. Four years later, it’s time to move and once again...Hank to the rescue! We tried one realtor assigned by our relocation company and that resulted in nothing! We lost our relo contract and were left standing there with the house sale in our hands. We turned to Hank and within 2 weeks of listing our house, we had a buyer!

Hank has been with us throughout the whole process. We couldn’t have asked for a better Realtor…and now a friend!

I highly recommend Hank! You won’t be disappointed.

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— B. Owens

In Closing

We hope you find our Residential Seller Program informative.

Now the next step is to simply contact our office and schedule a private appointment to put Hank Cassi to work for you.

WHO YOU WORK WITH MATTERS

Hank Cassi 301-520-1340 | 239-449-5823 | HCassi@JohnRWood.com

www.SearchHomesInSouthWestFlorida.com 21

WHO YOU WORK WITH MATTERS

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Bring Your Highest Expectations ™