Confidence among savers in saving products has shifted in recent times because of factors such as the pandemic, which made many households rethink their mindset toward saving. The Covid-19 pandemic brought up significant changes in individuals’ saving habits; many families saved more than before the pandemic, with instant access accounts having had the most significant increase in savings. However, the effect of the pandemic has not been the same for every household; some have been heavily reliant on their savings to cover the cost of living.
Furthermore, homes where individuals have lower wages, are more likely to have noticed a decline in take-home pay and an increase in extra costs during the lockdowns and turned to savings to help them through the financial hardships.