Reasons of Bounce Rate and Strategies To Reduce It

Reasons of Bounce Rate and Strategies To Reduce It

Introduction ● When a visitor to your website arrives and leaves the first page without visiting any other pages, Google considers that page to be the bounce page. ● The bounce rate of that website is calculated as the average of the complete bounce page.

What is Bounce Rate? ● The percentage of visitors to a website that leave after viewing just one page is known as the "bounce rate." ● Your website will be considered to have a bounce rate of 60% if out of 10 visitors, 6 only stay on one page before leaving. ● Having a high bounce rate is risky since it indicates that users are leaving your website quickly without taking the time to browse the different product and service pages.

Top 13 Reasons to Increase Bounce Rate

1. Poor Loading Speed 2. Self-Sufficient Content 3. Not Sufficient Content 4. Misleading Title and Description 5. 404 Page 6. Bad backlinks or inbound links that are not relevant

Strategies to Reduce Bounce Rate 1. Make Your Website Fast 2. Make your Website Easy to Navigate 3. Upload Unique and High-Quality Content 4. Regularly update outdated content and include new content 5. Keep Your Content Readable 6. Add Images and Graphics

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What’s a Good Bounce Rate?

26-40% is optimal 40-70% is average 70-90% are poor 90%+ is very poor 80%+ is very bad

How to Find Bounce Rate

Your bounce rate and other crucial data are visible right in the WordPress dashboard. In Google Analytics, you can quickly check the overall bounce rate by selecting: ● ● ● ● ●

Audience Overview Behavior Site Content All Pages.

3 Key Causes of Website Visitors Leaving Quickly

● The visitor was not at all able to find what they were seeking. ● Although the visitor did get what they were searching for, they were at a loss for what to do next and simply left. ● The website is hard to use

The Average Bounce Rate Across Industries ● ● ● ● ● ●

Content websites — between 40-60% Lead generation websites — between 30-50% Blogs — between 70-98% Retail websites — between 20-40% Service sites — between 10-30% Landing pages — between 70-90%

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