Are Different Websites Required For Franchises To Rank On Google?

Are Different Websites Required For Franchises To Rank On Google?

Table of Content: 1. Introduction 2. What Is a Subsite/Subdirectory Structure?

3. What Benefits Does the Single Domain & Subsite Model Offer?

4. When Are Multiple Websites Appropriate?

5. The 5 Pillars For a Killer SEO Strategy 5.1. Creating a Franchise SEO Strategy 5.2. Conversion Rate Optimization for Multi-Location SEO 5.3. Franchise Business Content Marketing 5.4. Website Optimization for Franchises 5.5. Building Authority and Trust

6. Conclusion

1. Introduction: If you manage a moving company or any other type of home service enterprise. The company is spread out across the corporate's home state as well as the rest of the nation. When considering whether to have one franchise website or many ones for all the different locations, this business owner and their marketing team face a frequent dilemma.

The decision Google (and other search engines like Bing) makes regarding the ranking of your site(s) organically may have a long-term effect on several websites and domains. The businesses on page one will receive more calls than those on page, which directly affects your bottom line.

For your franchise or a local business, the Best Digital Marketing Company can assist you in developing, implementing, and measuring an effective SEO plan. We possess the technological know-how, content development capacity, and online web management techniques that can raise your ranking in search results and increase the number of leads and clients you receive.

2. What is a Subsite/Subdirectory Structure?

Subdomains and multi-site architectures are at a disadvantage because Google and other search engines view them as distinct entities and rank them accordingly. In a technical sense, a "subsite" or website with a "subfolder" or "subdirectory" structure is regarded as belonging to the same domain.

Other companies that follow the subsite/subdirectory model: ● Roto-Rooter ● One Hour Air Conditioning & Heating ● Next Day Dumpsters

3. What Benefits Does the Single Domain & Subsite Model Offer?

The fact that the subsites are treated as a single domain is the key advantage of this technique.

But how does that help? A rising tide lifts all boats, thus less effort, money, and resources need to be put into building websites for each location. ● ● ● ● ● ●

No Competition for branded keywords between locations Prevent shared content & site templates Creating sites for new locations is simpler Shared Backlink benefits Easier Tracking capabilities Higher ranking potential with fewer efforts

4. When Are Multiple Websites Appropriate?

A business company with franchisees is typically advised to use the single domain and subfolder approach, however, there are numerous situations in which having separate individual websites and domains is the best course of action. These circumstances consist of: ● Each of your locations or franchises has a distinctive brand. ● Your franchises and/or sites provide wholly distinct services, for example, one solely handles electrical work and the other only plumbing.

5. The 5 Pillars For a Killer SEO Strategy: 5.1. Creating a Franchise SEO Strategy: You must assess how your website is currently functioning in comparison, so you can see where you need to make improvements. That calls for a study of the competition. Why do some of your rivals fare better than you for particular keyword searches?

5.2. Conversion Rate Optimization for Multi-Location SEO: The success of your SEO efforts will be greatly influenced by the user experience (UX) of your website. Ensure that users follow the best path through your website.

5.3. Franchise Business Content Marketing: Numerous goals are served by content marketing. Content refers to anything posted online (blogs, images, videos) that pertains to your business and encourages readers to find out more.

5.4. Website Optimization for Franchises: You should now take action on all the above-mentioned items that we encouraged you to examine because they are technical components of website optimization. No matter how well your company is performing overall, it won't matter if Google or another search engine penalizes you. You won't be seen in the outcomes.

5.5. Building Authority and Trust: A search engine is more likely to reward your website with better results if you are an authority in your field and have established a strong rapport with your clients and prospects.

6. Conclusion: Simply put, the conclusion is that franchises do not require several websites to rank. A more affordable and SEO-friendly method is to have a single corporate website with subsites for each of your franchisees or locations. This will help your business become more visible in your target markets.

Contact us online and describe your objectives for a new franchise website to Best Digital Marketing Company. For some of the top home service franchises, our staff has created SEO-friendly websites, and we would love to assist your company as well.