EIGHTY-THREE COUNTRIES
12,000 BRANDS PROFILED OVER 18 YEARS NOW IN NEW ZEALAND
DIRECTORY OF SUPERBRANDS SPREADS
FUJITSU GENERAL
109 Port Road
Seaview Lower Hutt www.fujitsugeneral.co.nz
THE ONLY INDEPENDENT GLOBAL ARBITER OF BRANDING
Published by Colin Gestro
Affinityads, Takapuna, Auckland
PO Box 331 254, Takapuna
Phone 09-475 9313 0272-568 014
Email colin@affinityads.com www.superbrands.com
Production David Faulls
ExPress Communications Limited
PO Box 120, Snells Beach, Auckland 0920 Phone 09-425 4000 021-940 455
Email faulls@excom.co.nz
www.excom.co.nz
All rights reserved
The trade mark SUPERBRANDS is a trade mark of Superbrands Pty Limited, Australia. The logo is subject of copyright of Superbrands Pty Limited
All of the companies who own the Superbrands featured in this publication have given their consent for the use of the brand name, logotype, photographs and illustrations shown. Any enquiry regarding a specific Superbrand may be made to the relevant company.
Copyright 2015 Affinityads
Printed in China
RESENE PAINTS
Vogel Street, Naenae
Lower Hutt Wellington
www.resene.co.nz
SAITO GROUP
7 Tawari Street
Mt Eden Auckland 1024 www.saitogroup.com
CORPORATE CABS
161 Manukau Road
Epsom Auckland www.corporatecabs.co.nz
DANONE/NUTRICIA
37 Banks Street
Mt Wellington Auckland www.nutricia.com
LANDMARK HOMES
250 Chadwick Road PO Box 500
Tauranga www.landmarkhomes.co.nz
INVIVO WINES
Level 1, 852A Mount Eden Road
Mount Eden Auckland
www.invivowines.com
EVANS EUROPEAN
351-353 Church Street
Penrose
Auckland 1061
www.evans.co.nz
HELLERS 67 Main North Road Box 286 Kaiapoi Christchurch
www.hellers.co.nz
LJ HOOKER
Level 3 City Road Auckland www.ljhooker.com
LUMINO THE DENTISTS
Support Centre
Level 16, West Plaza Building
3-7 Albert Street, Auckland www.lumino.co.nz
SEALINK TRAVEL GROUP 11 Brigham Street
Wynyard Quarter Auckland
www.sealink.co.nz
AMERICAN EXPRESS Level 3, Building A 600 Great South Road Greenlane Auckland
www.americanexpress.com
HSBC BANKING Level 9, 1 Queen Street
Auckland www.hsbc.co.nz
BARTERCARD
42 Tawa Drive Albany, Auckland www.bartercard.co.nz
EUROFINS LABORATORY
35 O’Rorke Road
Penrose Auckland www.eurofins.co.nz
NIELSEN
Level 2, 129-157 Hurstmere Road
Takapuna
Auckland www.nielsen.com
STATE INSURANCE
NZI Centre
1 Fanshaw Street
Auckland
www.state.co.nz
DIRECTORY OF SUPERBRANDS SPREADS
METHODOLOGY FOR SELECTING SUPERBRANDS IN NEW ZEALAND
Based on a briefing from Superbrands New Zealand, Nielsen NZ set about providing a list of the top brands across a broad number of industries and categories. Information was sourced from a number of Nielsen services, including Consumer and Media Insights (CMI) service, Consumer Panel Services (CPS), and Omnibus surveys. CMI is the industry currency for the readership industry, based on 12,000 face-to-face interviews every year as well as a self-complete diary. This allows Nielsen to measure how much media an individual consumes, as well as a whole host of other products and services. CPS is a continuous panel of 2,500 households that measures all take-home groceries. It provides a rich source of shopper-based information to the FMCG sector. Nielsen’s Omnibus is a continuous survey of 1,000 households and helps capture anything that cannot be captured via CMI or CPS. Brands were not ranked as the objective was to establish the top few brands across the 96 categories. These top few brands are deemed to be Superbrands.
Superbrands New Zealand has approached these brand owners and extended an invitation to be involved in the 2015 Superbrands programme. Please note that Superbrands are in some cases New Zealand-originated and sometimes global brands.
THE MARKET
Fujitsu General New Zealand Limited (FGNZ) has been at the forefront of New Zealand’s air conditioning/heat pump market since 2000.
In fact, it was Fujitsu that first developed New Zealand’s demand for heat pumps as home heaters, and, as the leading specialist heat pump brand, has been the pacesetter in sales, product innovations and industry initiatives.
The New Zealand heat pump/air conditioning market divides into two segments – domestic heat pumps, and commercial air conditioning.
Both segments are extremely competitive, with well in excess of 50 brands competing in the relatively small New Zealand marketplace.
However, demand continues to remain strong in the domestic market with continued consumer awareness of the convenience and energy efficiency of heat pumps for heating, while the commercial market is also growing strongly – with impetus from accelerating economic growth in Auckland, and the rebuilding of Christchurch.
ACHIEVEMENTS
Fujitsu General New Zealand has pioneered many product and service innovations in New Zealand.
In fact, FGNZ is acknowledged as the single company to recognise and develop the heat pump heating market by promoting the energy efficiency, convenience and resulting comfort of heat pumps over the more traditional forms of home heating.
FGNZ innovations include:
• Introducing New Zealand’s only accreditation scheme for installers – setting the industry standard for install workmanship, to ensure professional installations and the best possible consumer experience
• Achieving, then maintaining its position as industry leader in energy efficiency, with more ENERGY STAR® qualified heat pumps than any other brand
• Pioneering the R32 thermodynamic refrigerant system in New Zealand, thereby further increasing overall energy savings, as well as improving the environmental effect of air conditioners and heat pumps
• Developing and marketing the world’s first ‘self-cleaning’ filters
• Helping in the development of the PebbleAir® smartphone control
• Offering New Zealand’s longest warranty.
HISTORY
Fujitsu General was founded in 1936 as Yaou Shoten Ltd. The company initially designed and manufactured consumer electronics.
Fujitsu General’s breakthrough in air conditioning came in 1972 when the company introduced the first ever ‘cassette’ air conditioner: the ‘Min Min’. The product was so hugely successful that the company could barely keep abreast of demand. It was then that Fujitsu General changed direction to concentrate on the development and manufacture of air conditioning.
Fujitsu General New Zealand was established in 1998 to distribute and market air conditioning to the Kiwi market.
Starting with a turnover of NZ$8 million in its first year, the company set about creating ambitious
expansion plans, injecting a new enthusiasm for air conditioning as highly efficient heaters in New Zealand, thereby creating high demand for ‘heat pumps’ in the domestic market. The company has grown 500% in the past decade, expanding its leadership in the domestic market while introducing innovative commercial products designed to introduce better control, energy efficiency and ease of use into New Zealand’s commercial air conditioning market.
THE PRODUCT
The company earned its reputation as industry product leader and innovator in the domestic market by introducing a series of product breakthroughs such as self-cleaning filters, human sensors, UV air filters for a healthier environment
and a smartphone app that allows the user to control their air conditioning when they are away from home.
In 2014, Fujitsu General New Zealand pioneered the R32 refrigerant thermodynamic system, which is more energy efficient than previous air conditioning systems, as well as having significant environmental benefits, with reduced GWP (global warming potential) and zero ozone depletion.
Now the company is using its specialist knowledge and research facilities to deliver a top-end range of advanced commercial systems, designed to meet the diverse needs of all businesses, from light commercial to large buildings.
RECENT DEVELOPMENTS
While maintaining its position as innovation leader in the domestic market, Fujitsu General has more recently introduced new levels of control and efficiency across all commercial applications, from the first ever ENERGY STAR® ducted systems for light commercial, to the popular Airstage J-II series for medium commercial buildings, and the brilliant, large capacity Airstage V-II, VR-II series and energy recovery products for the large building.
These products all fulfil the Fujitsu General credo of providing the best possible energy efficiency, ease of use, advanced control and highest quality.
PROMOTION
FGNZ has always led the field in traditional promotion through the recognised media of television, print and online advertising. However, the company also places high importance in being a valued part of the New Zealand community.
As a result, FGNZ supports the concept of ‘business serving the community’ by lending a helping hand in number of areas that help protect the Kiwi values of home and family. This has led to Fujitsu donating a heat pump for every Habitat for Humanity house that is built, partnering the Neonatal Trust to provide help and education to parents of premature babies, and supporting Asthma New Zealand in its objectives to educate and provide practical support for sufferers. FGNZ sponsored the motor neurone disease Walk 2 D’Feet MND national event in September 2015, to provide research funds to find a cure for this devastating disease.
BRAND VALUES
The Fujitsu General brand in New Zealand has become synonymous with energy efficiency and product innovation, delivering products that are designed to enhance quality of life with warm, healthy and energy efficient heating (and cooling) at home and innovative commercial products that will maximise productivity and energy efficiency in the business environment.
Stephen Fleming, New Zealand’s longest serving
test cricket captain, is now widely recognised as the Fujitsu General brand ambassador. Stephen is especially respected for his leadership skills and his strong family values, which are exactly consistent with Fujitsu General as New Zealand’s leading specialist heat pump air conditioning brand.
THINGS YOU DIDN’T KNOW ABOUT FUJITSU GENERAL
m Fujitsu General New Zealand introduced the first ever ENERGY STAR® qualified ducted air conditioning systems into New Zealand.
m FGNZ helped develop the PebbleAir® – a product that enables people to control their home or office heat pumps from anywhere, using their smartphone.
m FGNZ is the only New Zealand air conditioning company that will provide a written guarantee of the performance of their products.
m FGNZ pioneered the R32 thermodynamic system in New Zealand – significantly increasing air conditioning energy efficiency and reducing impact on the environment.
HISTORY
Resene had humble beginnings in 1946 when an Eastbourne builder, Ted Nightingale needed an alkali resistant paint to cover his concrete buildings. There was nothing of this kind available at the time, so in typical Kiwi style he developed his own – in a cement mixer in his garage! In response to demand from other builders, Nightingale commenced producing his paint on a commercial basis under the brand name Stipplecote. As well as Stipplecote, Nightingale manufactured a range of admixtures such as No Bond and Curecrete.
As demand for his paint products began to supercede the space in his garage, Nightingale established Resene’s first factory in an old stable in Wellington at the close of 1946.
From his new factory he launched the first waterborne paint in New Zealand in 1951 under the brand name Resene, a name derived from the main ingredient of paint: resin. This launch was followed in 1952 by company registration under the name Stipplecote Products Ltd and a move to a larger factory in Kaiwharawhara, Wellington.
In the years that were to follow, Resene forged an enviable reputation of excellence and quality – a reputation that is the cornerstone of the company’s continued success. Marked by innovation and good old-fashioned Kiwi ingenuity, Resene has developed a range of paint and specialist coating products for residential and commercial buildings as well as marine, heavy industrial and automotive use. Many products have been developed as a creative answer to a client’s problem and have set new standards for other manufacturers. All are the result of intensive research and testing.
With manufacturing operations in Wellington, Tauranga, Fiji and Australia, Resene is undeniably a leading force in the South Pacific paint market. And while Resene is New Zealand owned and operated, it also enjoys close links with international material suppliers.
“Our eyes see over nine million colours. Colour has hue, intensity and luminosity. It makes a statement and demonstrates confidence and capability.”
THE PRODUCTS
Resene leads a colour revolution in New Zealand that started in 1969 with the introduction of the British Standard Specification (BS) 2660 colour
range. New Zealand’s harsh marine environment and high levels of damaging ultraviolet rays quickly expose the limitations of overseas colour systems. As a result of this early discovery, Resene developed the truly innovative Resene Total Colour System. Based on sophisticated technology
The elegance and robustness of the Resene Total Colour System has attracted international attention and its sophisticated tinting technology is licensed in many countries around the world including Europe, South Africa, Zimbabwe, the Dominion Republic and China.
their businesses facilitating the development of products and services to suit their needs.
“It certainly was the right move. Having our own chain of stores gives us a tremendously strong base and control of our own destiny.”
this system provides the necessary protection against the elements.
When it comes to colour, paint is about fashion.
Colours come and go with changing trends, so flexibility in colour tools and scheme development is paramount. The Resene Total Colour System offers this flexibility through a wide range of services from tools, such as colour charts through to special colour matches and complete scheme development by specialised staff. All services simplify the colour selection process for professional specifiers, commercial and retail customers alike.
Sophisticated non VOC tinting technology developed and manufactured by Resene, enables Resene to produce durable colour options that remain vivid long after they have been applied, including the integral tinting of a wide range of textured and specialist coatings. The Resene Total Colour System is a world first, providing innovative tinting options with a full range of decorative and protective coatings.
Resene has embraced electronic imaging and mobile technologies to make it easier to develop colour schemes. Customers can design colour schemes from the comfort of their own home using Resene EzyPaint, a virtual painting programme available free from the Resene website, www. resene.co.nz. Once they have selected their colours they can order testpots or painted samples direct from the Resene website. A sophisticated full electronic rendering service is available for specifiers – Resene RenderRite – enabling them to see the finish before the painting has even started. Resene has an extensive range of electronic colour files customised for architectural software such as AutoCAD.
Resene was the first New Zealand company to offer colour apps for iPhone users, with its Resene ColourMatch app that helps you find Resene colours closest to your image colour and Resene iSwatch, a mobile library of thousands of Resene colour, wallpaper and curtain swatches.
“What we are doing is setting standards for ourselves, meeting them and then surpassing them. We are seen as the company that gets it right”
Resene is well known for leading the development of environmentally sustainable surface coatings in New Zealand, from the underpinning innovation of waterborne paints to the removal of lead decades ago. In 1996, Resene launched New Zealand’s most comprehensive range of Environmental Choice products – products that comply with rigorous standards set down by an independent government auditing body. Today, most of the Resene products sold bear the Environmental Choice ‘big tick’ logo. This includes many firsts for the New Zealand paint market including a range of patented low-odour products, waterborne enamels, non VOC interior paint, paint based on renewable raw materials and heat reflective technology.
In 2004, Resene launched the Resene PaintWise programme, the first comprehensive paint and paint packaging recovery programme in New Zealand. Returns to this service are provided free to community groups and to cover graffiti, packaging is recycled and other paint is used for research into alternative non-paint uses. Already over one million packs have been returned to the Resene PaintWise service and over 100,000 litres of paint donated to community groups.
Resene has also developed CoolColour technology designed to reflect more of the sun’s energy than standard paint colours, reducing heat buildup and stress in the coating, substrate and building.
And in 2010, Resene was named both the Sustainable Business of the Year and the S60 Sustainability Awards overall winner.
“If Resene gives a product the mark of approval, then professionals in the building industry will use it. ”
PROMOTION
Innovation and meticulous attention to quality, along with the ability to problem-solve has earned Resene the respect of New Zealand’s architectural and building industry professionals. This reputation is reflected in the company’s sponsorship of the New Zealand Architecture Awards and the ADNZ-Resene Awards programmes. These programmes recognise quality, innovation and excellence in colour and architectural design – the same principles that drive all Resene actions. Resene is a leader in providing professional advice, high quality products and superb colours – the three vital ingredients in any successful coating project. Architects, specifiers and contractors recognise this and endorse the product range through their ongoing commitment to the brand.
The Resene ColorShop is where New Zealand meets Resene. More than 60 ColorShops around the country confirm the commitment to servicing all customers in the best way possible. Today, the ColorShops are staffed by trained retailers who excel in understanding not only the specifications of Resene’s wide product range but also product innovations and technology advances.
The Resene ColorShop’s most sought-after role however, is that they can offer colour and paint advice to all who walk through their doors looking for inspiration. A high percentage of New Zealand’s population are homeowners and the popular do-it-yourself approach prevails, meaning valuable reputations can be quickly won or lost in a country with a population of over four million people. This has led to a consistent level of quality and durability across all Resene products offerings. The Resene ColorShop brings Resene to the doorstep of its customers – ensuring they remain its strongest supporters.
BRAND VALUES
industry, Resene has intimate knowledge of
The key to Resene’s reputation is its solid commitment to excellence and quality monitored through controlled testing in Resene’s registered laboratory. Resene not only provides extensive architectural colours and services but also the quality products required to achieve the optimum finish. All products are backed by a technical team who are committed to maintaining product quality through the research of improved technologies to enhance product performance, application and safety. Evidenced by exports of paint technology, Resene paint is recognised as world class. An increasingly sophisticated New Zealand consumer market requires even greater sophistication from manufacturers – and the paint market is certainly no exception. With a history of innovation and excellence, Resene today continues to meet and exceed the requirements of its clients. Resene paint and colour technology is exported to other countries around the world, and its chemists are internationally respected for their development of superior quality products. With over half a century of experience, and three generations of the Nightingale family at its helm, Resene has certainly shown just how far a little Kiwi ingenuity can go.
From any perspective, it’s a bright future ahead.
ABOUT SAITO
Rolled-up sleeves and eyes wide open
It is 30 years since Saito started out in the labelling industry. Over that time, the company has worked with businesses in just about every sector, from food manufacturing to forestry, hospitals to horticulture. Clients continue to find Saito everpractical and keen to innovate.
If you dropped into any Saito office, you’d see the staff working on concepts for clients, playing a vital role in their internal project teams. Saito’s staff go out of their way to really learn what makes client businesses tick. This rolled-up sleeves approach to business keeps their work fresh and their eyes wide open for new possibilities.
Labelling leads to greater efficiency
Since starting out in 1985, Saito has made it a priority to ensure its knowledge of products and technology has been right at the cutting edge. In recognising that its products play a vital role in business process improvement, Saito has found new ways to save time and money for its clients. Saito has helped them make changes across the board, including warehouse layouts, software, stock levels, quality control, authentication and despatch processes.
HOW WE WORK
Many years ago, Saito had its own lightbulb moment. The company realised the huge
potential to be had from improving business processes using the framework now commonly known as Lean. Saito has adapted Lean methods in its business and uses the Lean concept to guide its approach with clients.
All members of Saito’s senior sales team have the freedom and encouragement to engage clients in business improvement. That means that if they are coming to talk to a customer about a label tag or inkjet system for their business, they will engage in a wider commercial discussion and do so from a position of experience. They know how to analyse the operations of a business and spot potential for improvements.
Saito’s mantra is very much walk the walk, talk the talk, keep all promises made.
THE MARKET
Throughout the Saito brand’s 30-year history the company has expanded its business model to supply diverse markets and clients in New Zealand, as well as Australia, Oceania and further afield to Asia, and as far as Guyana on the Caribbean coast of South America.
For all clients in all industries, Saito supplies labels and tags that support each client’s business strategies. In many cases Saito’s products are critical for achieving secure and efficient internal and external supply chains, enabling product to be delivered to the consumer that is genuine, fit for application and supplied via a secure supply chain, while satisfying legislative requirements such as food safety.
HISTORY
Established in 1985 as a small home-business, Saito is now in New Zealand, Australia, the Pacific Islands and southern Asia, with established global supply chains and partners.
Gavin Hodder established Saito, a company that personifies his own deep commitment to ethical business practice and which addresses quantifiable needs of its customers in supporting them in their success. Sarah Hodder has taken the reins and continues to grow the value Saito offers clients while staying true to the foundations of the company.
Originally supplying price and date markers (which continues to be part of our portfolio), Saito has diversified into variable image and high definition inkjet printing, food-safe and challenging-environment secondary and tertiary data labels and tags, to products which provide a tamper-evident or security element to brand owners’ packaging.
THE PRODUCTS
Price and Date Markers
The original flagship product in the Saito range, designed as a highly cost-effective method of applying data to product to satisfy both legislative and consumer requirements. Saito continues to be the market leader in this sector due to service, innovations and the range of product available.
Secondary and Tertiary Tags and Labels
This range is specifically designed to enable clients to secure their supply chain by ensuring that product can be traced. In many cases, Saito labels and tags follow a client’s product the entire way through their supply chain playing a major role in the integrity of the logistical data. This allows for meaningful control and management of product from manufacture to the end-user or consumer.
Variable Image and High Definition Inkjet Operating a fully secure manufacturing facility, Saito is charged with supplying product to clients
printed with sensitive information. This range includes some complex internal controls, finishing and the management of data.
In addition to this, the high definition inkjet range enables a system to be implemented on a client’s site to print at manufacturing speed information unique to each product or batch. The development of high definition inkjet technology enables the use of tools such as unique encrypted traceable QR codes to both embed information but also communicate directly with a brand owner’s consumers utilising highly specialised software systems and smartphone apps such as Green Tick. The inkjet system seamlessly integrates with the global leading brands of ERP systems. Saito’s diverse range of products creates the toolkit that it uses to empower clients to be successful in a practical and cost-effective manner.
RECENT DEVELOPMENTS
With the export of high-value branded product internationally New Zealand and Australian manufacturers must increasingly address the security of their supply chains and implement innovative consumer confidence tools on their packaging to retain loyalty and protect either their existing market share, or to be competitive in growing new markets.
In 2013, Saito became a significant shareholder in a start-up company that provides a smartphonebased product that enables a brand’s story to be told to the consumer, and product to be traced to the unit level.
In addition to this, Saito has developed a range of custom-designed tamper evident packaging solutions and tools to assist with the identification of both counterfeit and grey market products – all the while strengthening its clients’ supply chain security.
The markets that Saito operates in demand innovation and invention relevant to both its current challenges and future developing ones.
Saito was built on practical advice and a deep understanding of problem solving tools. These are as important today as they were back in 1985 when Saito first opened for business. In fact, they are probably even more important.
Saito staff originate from nine different cultures and its hire policy has always been totally based on merit.
Over a third of the staff have 10+ years service.
Many of our longstanding client relationships have spanned 25 years.
Saito remains a 100% family owned New Zealand business.
During 2014, each month Saito supplied 60 million track trace or ID labels.
In 2015, Saito will supply 20 million consumer unit product security seals. Saito’s safety record is impressive: in 30 years total days lost due to work incidents is less than 30 days.
Saito’s DIFOTIS performance is monitored daily. Year after year Saito’s performance is in the high 90% profile (an annual count of around 10,000 shipments).
Corporate Cabs are our biggest taxi service provider for our corporate clients so having a booking system which is easy to use is imperative for our consultants. Their online booking tool has a great layout making it easy to follow, it provides instant confirmation which helps with quick turnaround times with our clients and you can book the return trip with ease as the information defaults with the return details.
THE MARKET
Founded over 25 years ago, Corporate Cabs continues to set the benchmark for premium service at an affordable price in New Zealand. We are New Zealand’s premier national cab operator, with a 400-strong fleet of cars across Auckland, Wellington, Christchurch, Dunedin and Queenstown.
Corporate Cabs’ owner-drivers operate luxury vehicles, and are just as well-regarded by large corporate clients and regular casual taxi users. Vehicles are also available at the company’s trusted hotel partners and at its airport ranks. Because they know they will receive the same service our corporate clients enjoy at an affordable price, Corporate Cabs is increasingly the choice for casual taxi patrons who contact us by phone or book using one of our many electronic booking options.
We know our customers want reliable and prompt service, professional drivers with the highest standards of dress, integrity and discretion, and total convenience at all times and we pride ourselves on meeting these expectations for both account holders and casual customers. More and more people are wanting an even more luxurious service, and they can turn to NZ Limousines or Corporate Tours, which operate alongside Corporate Cabs.
The elite NZ Limousine experience is perfect for special occasions such as weddings, red carpet events or for companies that want to provide an exceptional experience for important guests, because drivers transport VIP clients in unmarked cars.
Corporate Tours offers those with limited time the perfect way to see the best a region has to offer. It takes passengers on bespoke or set itineraries –
“Since commencing my Hotel Concierge career, I have always highly recommended Corporate Cabs services to my guests. Our traveller’s feedback is that they certainly enjoy the professional and knowledgeable customer service they receive from Corporate Cabs. It is also worth noting that over the last 14 years, Corporate Cabs has been Hilton Auckland’s preferred taxi supplier. The support we receive from their management team exceeds our expectations. We look forward to our continued working relationship for many more years to come.”
Gustavo Concha Chief Concierge – Hilton Aucklandfrom a few hours to multi-day – to destinations such as wineries, art galleries, museums, or particular scenic highlights.
OUR PRODUCT
With Corporate Cabs our customers get a complete professional service. When booked the driver endeavours to arrive at the point of pick up five minutes early. We meet and greet passengers at airports, sea ports or train stations, carry passengers’ luggage for them, and open and close the door. Inside the cars other features that set Corporate Cabs apart are the umbrellas, daily papers and magazines we carry for passengers’ use, as well as the mobile phone that is available in the cab.
Corporate Cabs owner-drivers take pride in their cars being in immaculate condition at all times. We operate late-model luxury cabs – either Holden Caprice or Statesman. In a recent industry audit Corporate Cabs were identified as having the most modern taxi vehicle fleet in New Zealand. Keeping ahead of the market is a focus of Corporate Cabs, who are a leader in the adaptation
of technology to the taxi industry. All cabs have Eftpos enabling drivers to take credit and debit cards along with our own charge card. Corporate Cabs have developed multiple electronic bookings options for our customers convenience. These include, website, mobile website and an app for use on both Android and iPhone. These new systems virtually eliminates the chance for human error or confusion, and significantly reduces the time taken to book a cab. With the option of logging on to the system and saving regular bookings, our customers regularly comment on the significant time saved when making future bookings.
A large number of people who used to send the company emails are now using the new system. Corporate Cabs confirms 95 per cent of all electronic bookings within 60 seconds of receiving them. Of course Corporate Cabs still has an excellent call centre operating 24 hours if you prefer to call.
There is never any worry that Corporate Cabs owner-drivers will not know where they are going they have an outstanding knowledge of the areas
they operate in, well above the minimum required by the regulations. They can be trusted to take the fastest, lowest-cost route.
BRAND VALUES
Corporate Cabs is synonymous with understated professionalism and premium service at a price which is competitive with companies which don’t offer the same level of service or quality. Corporate Cabs owner-drivers are expected to maintain standards well in excess of those required by taxi regulations.
Corporate Cabs owner drivers come from all walks of life and we have a great mix of both men and women. We attract owner-drivers who have a strong work ethic, and understand what is required in a premium service industry. Our company mission statement summarises our values best ‘Committed to exceeding our customers’ expectations by providing a premium quality service every day’ Corporate Cabs and its owner-drivers are strong supporters of the communities they operate in, through a range of sponsorships and unique events.The company is a regular sponsor of many local community groups each year.
Every year on International children’s day our owner-drivers and other Corporate Cabs staff collectively donate around 150 hours of their time to children from Ronald McDonald House Auckland, Kidney Kids, Cure Kids and Kidz First. The drivers, who thought up the initiative and help organise the day, pick the children and family members and caregivers up from all corners of Auckland and drive them to Auckland Museum, before heading in convoy to the airport. Auckland Airport kindly support the event by coordinating a once-in-a-lifetime experience including a marae welcome, demonstration from NZ Customs
Since establishing a highly successful partnership with Sofitel Queenstown Hotel & Spa, we naturally decided to appoint Corporate Cabs as the preferred taxi company when Sofitel Auckland Viaduct Harbour opened its doors. Their ongoing commitment to providing excellent personalised service and discreet attention to detail aligns well with Sofitel’s brand values and our guests’ expectations.
Wouter de Graaf, General Manager for Sofitel Viaduct Harbour and Regional General Manager for Sofitel New Zealand
detector dogs, Airport Emergency Service officers and Aviation Security Service explosive detector dogs.
We are committed to taking responsibility for the greenhouse gas emissions caused by our fleet. Corporate Cabs has identified an opportunity to help to reduce New Zealand’s transport sector greenhouse gas emissions by partnering with Energy Mad.
Corporate Cabs has also partnered with Holden New Zealand. Its fleet is now purchasing the new Holden Caprice from the Ecoline range. Corporate Cabs is the first taxi fleet in New Zealand to have selected the Holden dedicated LPG Caprice as its vehicle partner.
TECHNOLOGY FOR TOMORROW
Corporate Cabs have been working behind the scenes to give our customers the very best technology. While customers still ring our 24/7 call centre we have seen a huge transformation with customers using the new web e booking and smart phone or IPad app.
Electronic booking allows customers to save information for future use, saving them valuable time. We are also working with our technology partner to implement improved booking
m Corporate Cabs is New Zealand owned and operated.
m Corporate Cabs is a national taxi company and is located in Auckland, Wellington, Christchurch, Dunedin and Queenstown and has aligned operators in other areas
m Corporate Cabs has a free meet and greet service at all airports.
m Corporate Cabs has a large number of female operators in the fleet, which you are welcome to request.
m Corporate Cabs has child safety seats available on request.
m Corporate Cabs has a limousine and tour service.
m In many cases there is only the cost of a cup of coffee between choosing a Corporate Cab and another supplier.
options within the Hotel sector. Corporate Cabs is dedicated to enhancing our technology to ensure our customers are receiving the very best advancements available.
• Personal, high quality taxi service
• Stylish airport transfers
• Discrete VIP service
• Special events and functions
• Professional business service
• Account holder option
• Eftpos and credit card payment
• Smart phone booking app
MORE THAN 100 YEARS OF CARING FOR BABIES
Caring for babies since 1896, Nutricia has been nutritionally supporting generations of New Zealand babies and toddlers through its Karicare brand. With a long-standing heritage in NZ, the Karicare brand is a descendant of those products developed by Sir Truby King, founder of the Royal Society for the Health of Women and Children in Dunedin in 1907. With the support of New Zealand’s Governor and his wife, Lord and Lady Plunket, Sir Truby King began to open clinics and experiment with milk formula with extraordinary success.
Karilac was one of the first products marketed; other ‘K’ products in the early range were Kario and Karil. The products have a long, historical association with the Plunket Society. Through the 1920s there were complications around the intertwined day-to-day work of the Plunket Society and the distribution of the products. There were similar problems around the distribution of the products through commercial outlets –chemists and other retailers.
THE BIRTH OF ‘KARITANE’
In 1927, “Karitane” was born, named after the town where Sir Truby and his wife first provided formula to a number of malnourished babies.
A group of businessmen formed the Karitane Products Society to handle the manufacturing and distribution of the products separately, though with the profits being donated back to Plunket. They opened up a local range of distribution and by 1935, established export markets in Australia, the UK, South Africa and Canada.
Over the following decades, donations enabled Plunket to undertake research and introduce all sorts of initiatives. By the 1970s Karitane Milk Food, one of the biggest selling products in the Karitane range carried Plunket recommendations on its cans.
More recently, Karitane became Karicare as licensing arrangements and the ownership of the brand changed. Nutricia acquired the brand in 1996, bringing with it its vast experience in breast milk research. The products have been further developed and are now sold in New Zealand as the Karicare, Karicare Gold+ and Aptamil Gold+ ranges.
It was the early pioneering relationship. However that established Karicare as an iconic New Zealand brand.
HISTORY
1927 Under Dr King’s guidance, the Karitane Products Society developed a range of Karitane milks to: ‘Help the mothers and save the babies’.
1986 The Karitane brand was licensed to Douglas Pharmaceuticals for distribution in New Zealand, Australia and Asia.
1993 The Karitane brand changes its name to Karicare.
1996 Nutricia purchased the Karicare brand from Douglas Pharmaceuticals.
2007 Danone purchased Nutricia. The French company has extensive interests in four main areas: Early Life Nutrition (ELN), Advanced Medical Nutrition, Water (bottled spring water) and Dairy (fresh dairy products such as yoghurt).
2014 Acquisition of Gardians, a milk powder drying facility in Balclutha with exclusive milk supply from surrounding 18 farms and Sutton Group with blending, packing and can-forming facilities in Auckland.
NEW ACQUISITION
The acquisition in 2014 is in line with Danone Nutricia’s commitment to New Zealand and a unique milestone to build on our long standing heritage in the New Zealand market. This provides Danone Nutricia with a large milk drying capacity, along with a long-term fresh milk supply access. It also adds an infant formula blending and packing facility to Danone Nutricia’s existing operations platform.
As a descendent of the “K” products developed by Dr Truby King, our milk source from Balclutha brings Karicare back to the Otago region, home of Karitane and Dr Truby King’s long lasting legacy. While expanding activity in New Zealand, Danone Nutricia stands by its quality and safety commitments to the continuous industry standards improvement.
THE MARKET
The local market for Infant formula in New Zealand is worth over $55 million for the latest Moving Annual Total (MAT), up 6.6% versus prior year despite a decrease in the number of New Zealand babies born in 2014, down by around 6,000 to approximately 57,000. Sales of heritage brands Karicare, Karicare Gold+ and Aptamil Gold+ have grown ahead of the market and represent almost 50% of local category sales.
The total market size for Infant formula in New Zealand is bigger again; with China driving strong off shore demand for premium New Zealand made products reaching $76 million in the latest MAT.
RECENT DEVELOPMENTS
Market leader
Danone Nutricia Karicare has long been the market leader in New Zealand with the highest brand awareness and market share.
Research
Danone Nutricia Research is committed to
research into maternal and early life nutrition, with over 50 years of research into the science and benefits of breast milk.
QUALITY
Danone Nutricia conducts robust testing, at a minimum to national standards, and in New Zealand the testing regime for finished products is higher than national standards require. Extensive testing is conducted throughout all process which includes chemical, microbiological and physical testing of each batch before it is released. This is to ensure the high quality standards expected by our customers are met every time.
Danone Nutricia also tests finished product through an independent laboratory, and continuously analyses consumer feedback for any concerns.
BRAND SUPPORT
Danone Nutricia has consistently supported the
Karicare brand in the New Zealand marketplace. In Q1 2015, Danone Nutricia accounted for 91% of the total spend in the milk powder category, specifically focusing on its toddler products over 12 months with this activity. The spending is primarily on TV and online activities. Spending in the current year will exceed $1 million.
Recently, Karicare has won an APAC Effie Silver Award in April 2015 with our “Made with love in” campaign. The campaign has strengthened consumer’s connection with our ‘Made in New Zealand’ story and our proud New Zealand heritage.
CARELINE
Support and services are key to the Karicare brand experience and are a core component of Danone Nutricia’s mission to stand by parents to nurture new lives. Danone Nutricia offers an advisory service that provides support, information and expertise to stand by mums, dads, carers and healthcare professionals to help nurture new lives. The Careline team includes dietitians, midwives, nutritionists as well as experienced mums and customer care professionals. The team can be contacted through 0800 numbers, email, Facebook and web chat, and provides answers, advice and reassurance across a broad range of areas.
BRAND VALUES
Karicare is a well-known and loved brand committed to supporting babies, toddlers and their parents. It is proud of its New Zealand heritage with the majority of its products proudly blended and packed in local manufacturing plants in New Zealand.
Karicare is a widely respected brand and has the added value of the excellent research and development, and marketing expertise that Nutricia, and owner Danone, provide. Danone Nutricia has been over 100 years caring for babies and looks forward to helping mums and carers nurture new lives.
THE MARKET
As New Zealand’s population shows continued steady growth, demand for new homes increases. With migrant inflow and Auckland’s demand for more homes and the Christchurch rebuild, demand is strong for new-home building.
Older homes are cold, draughty and expensive to maintain. New homes offer distinct benefits:
• A warmer living environment due to double glazing and robust insulation systems
• Improved energy efficiency
• Minimal maintenance
• Fantastic water pressure
• Life-enhancing technology
• Maximum resale value
• A blank canvas on which to make your mark.
THE LANDMARK PROMISE
Paul and Debbie Clarke, franchisors of Landmark Homes NZ, are a formidable partnership –passionate about people and passionate about homes. They have more than 38 years’ experience of building exceptionally designed, fabulously liveable homes … and they know that people are at the heart of every home.
Paul is a long-standing member of the Registered Master Builders and over the years has been involved in several industry-related committees and has held the positions of chairman of Master Build Services, (Master Build Guarantee company), chairman of the National Housing Committee, president of Tauranga Association
Master Builders and board member of the Housing Industry Group. Paul is a life member of the Tauranga Registered Master Builders Association.
Debbie’s involvement in Landmark Homes focuses on design, sales and marketing. With an interior design qualification and many years in a sales position in the Tauranga business, Debbie has been responsible for the development of the Landmark books, plan collections and ongoing
new plan development, marketing, branding, sales and marketing training and support, and website development, maintenance and promotion.
Paul began his first ‘building enterprise’, Clarke Homes, in 1977. In 1979, Paul and Debbie were invited by the then national franchise, Award Homes, to become their franchisees for the Tauranga region. After five years with Award Homes, they saw a gap in the market for upmarket, stylish homes at an affordable price, and at the same time, as the market was moving towards more compact designs for smaller inner-city sites, the original two-storied Landmark Homes were born.
The new designs proved to be very popular and demand grew the business rapidly. Systems were developed and fine-tuned, and the business continued to thrive. Numerous requests to build in areas other than Tauranga, prompted thoughts of establishing Landmark franchises in other regions and, in 2007, after completing documentation of all the procedures and systems in manuals, the first new Landmark franchise was established in the Counties region of Auckland. This was followed by franchises throughout New Zealand – 100% Kiwiowned and operated.
Landmark has built a solid and unrivalled reputation of building homes that provide value for money, without compromising on quality and workmanship.
“We strive for complete customer satisfaction. As long-standing Registered Master Builders,
every home comes with a Master Build Guarantee, giving you peace of mind that your investment is a safe one,” says Paul.
“Building homes is about fulfilling dreams and it is our privilege to help our home owners realise those dreams,” says Debbie.
QUALITY CONTROL
Building regulations are becoming increasingly stringent in New Zealand, which is something Landmark fully supports.
Landmark has its own checklists and requirements in place to make sure that not only are these requirements met, they are exceeded.
Landmark Homes has a reputation for building homes to the highest of standards, which it upholds through its own rigorous quality control procedures.
Landmark’s detailed plans are clear and precise, down to the finest details, and the company also offers a comprehensive quality control check by independent companies qualified to perform stringent checks on its homes built in areas where the service is available.
The ‘quality control’ page on Landmark’s website outlines this specialist quality control process in detail and the locations in which it is available: www.landmarkhomes.co.nz/whylandmark/ qualitycontrol
Landmark is also a longstanding member of Registered Master Builders, which means every new home owner receives a 10-year Master Build Guarantee, ensuring peace of mind and security in your investment.
LANDMARK COMMUNITY
Interested in owning a building franchise?
Landmark Homes is an expanding national building company with an established brand in the marketplace. It has a reputation for completing exciting designs, using excellent systems to provide a well-supported satisfying experience for its home owners.
The benefits of owning a Landmark building franchise are:
• Being part of a national team with the same ethics and goals
• Access to a supportive team of like-minded business people
• Being able to offer clients exciting designs, independent quality control, a unique design and build system, and quality processes that result in a superb end result
• An exclusive territory
• Having collective resources available
• Access to established national supply agreements for a competitive price advantage
• Online resources and support from national office
• Training and ongoing support in all facets of business operations
• Computerised pricing, ordering, accounting and backcosting systems; CAD plan systems for extensive plan library (computer aided drafting)
• A client management system
• Having systemised processes for all aspects of business
• An established showhome support package. There are opportunities throughout New Zealand to join the Landmark team as a franchise owner.
If you believe you have what it takes to become a Landmark franchisee, and would like more information about the Landmark building franchise offer and wish to be considered for recruitment, please contact Landmark’s national office: 07–578 2295 or email: info@landmarkhomes.co.nz
m New home owners can enjoy having their own website page providing a photo record of the home construction. This enables them to log in at any time to see photos and progress of their new home.
m There are more than 55 ‘ready to build’ plans in the Landmark Book and an additional 40 on the website. You can order the book or download it from the site m Landmark has beautiful showhomes throughout New Zealand.
m Landmark will dedicate a construction manager to your project, someone who will keep you informed every step of the way through your build.
LANDMARK HOMES STRIVES FOR COMPLETE CUSTOMER SATISFACTION, TO WHICH THE NUMBER OF REPEAT CUSTOMERS IS TESTAMENT.Debbie and Paul Clarke.
Landmark’s catchphrase is ‘Don’t Build a House, Build a Landmark’. And you only have to look in a dictionary to see why.
The word landmark implies so much more. We all need a place of belonging and Landmark Homes love helping people build houses that far exceed their function of being a place to lay their head at night.
Experts in home design, Landmark has more than 38 years experience in building homes that are stunning to look at and fabulous to live in.
Locally-owned in each region, Landmark Homes has a well-deserved reputation as one of the best when it comes to quality, service, design, workmanship and value for money.
Working closely with new home owners, Landmark helps to make their dream home a reality, right down to the last detail, from where to site a house to capture the sun, to future proofing, wiring the home to make the most of the latest technology, and selecting the door handles.
“Our point of difference – and our strength – lies in our ability to deliver on our promise of building high-calibre homes for a fixed price,” says Paul Clarke.
Landmark has three distinct building options to choose from, that enable the creation of a unique masterpiece, putting an individual stamp on an existing floor plan that is proven to succeed, or to redevelop a site with an existing building on it.
Landmark’s Design and Build, Ready to Build
landmark
An object or feature of a landscape or town that is easily seen and recognised from a distance especially one that enables someone to establish their location.
home
A building for human habitation especially one that consists of a ground floor and one or more upper storeys place of residence, homestead lodging place, a roof over one’s head, residence.
— Oxford Dictionary
and Remove and Rebuild options are explored in more detail on the following pages. Read on to find out more about how you can make the journey to a new home – your beacon, your guiding light, your Landmark.
DESIGN AND BUILD
If you want a home that is unique, then Design and Build is the best option.
Working closely with each new home owner, Landmark’s talented and experienced designers can help put any dreams onto paper, and then into bricks and mortar, taking care to work within budget. Landmark focuses on ensuring that the building project fits within the financial limits set by the home owner.
It’s like having your own architect – without the expense or the wait.
The perfect fit
Sometimes the most beautiful outlooks can also
be the most challenging. The Design and Build option comes into its own for sites that are small, sloping, unusually-shaped, or have a view to an awkward aspect.
Landmark’s expert designers can tailor a home to not only fit the lie of the land, but also use it to its best advantage to make the most of space and natural light.
A home that works for you
When choosing a home, it is important that it not only looks fabulous, but is also super functional. If the home owner works from home, plan to have parents living with them in their old age or have a teenager who plays the drums, ideally it should be factored into the design.
Design and Build allows any home owner to build a home that works for them. It is much easier to build a granny flat, office, or home studio at the start, rather than trying to factor in extra space in later.
Turning dreams into reality
Often prospective new home owners have an idea – or collection of ideas – of what their dream home looks like, but bringing those ideas together can prove difficult. With Design and Build, Landmark Homes gives home owners the freedom to dream,
with the practical help and expertise needed to make their ideas work together.
To help crystallise ideas, Landmark recommends investing in a scrapbook. That way, if they see something they like – be it in a magazine or on the internet – it can be printed out and added to their ‘book of dreams’. Patterns will soon emerge.
Landmark suggests home owners visit their site at different times of the day to see how the light falls, so they can visualise where they want to position rooms and outdoor living spaces to make the most of the sun.
The process
Landmark Homes has developed a seamless, easy-to-follow process that guides home owners through their project and gets them into their new home.
• THINK ABOUT HOW YOU WANT YOUR HOME TO WORK FOR YOU
• COLLECT YOUR FAVOURITE HOME PICTURES IN A SCRAPBOOK
• USE THE INTERNET FOR INSPIRATION
• VISIT YOUR SITE AT DIFFERENT TIMES OF THE DAY
A Landmark Homes consultant starts the process by discussing site specifics, working through a design brief which will form the basis for concept plans. The plans are then fine-tuned into three-dimensional images. Having taken time to carefully consider these concept plans, the home owner then comes back with any changes they wish to make before working drawings are started. Expert guidance is provided in the consideration of details, such as window openings, materials and even the positioning of items such as hose taps and meter boxes, before these full working drawings are completed. Building consent is then applied for, plans are sent out for pricing and a final quote is presented to the home owner. It is not until after fixedprice contracts are prepared and signed that construction of anyone’s dream home begins.
READY TO BUILD
If you were asked to explain your dream home in detail, could you? When it comes to houses, most of us are clear about what we like and don’t like, but often we don’t know exactly how our ‘likes’ might come together as a cohesive whole.
Landmark Homes’ Ready to Build Plans do the thinking for you. These successful, established plans are configured for a myriad of lifestyles and tastes.
The hard part is deciding which one to choose.
A good place to start Landmark Homes like to think of their Ready to Build plans as a starting point.
Clients are encouraged to use them as the inspiration for the home that they desire. Landmark won’t be offended if a new home owner wants to change a few things here and there – in fact they welcome it!
The fluidity of Landmark’s Ready to Build design process allows the client to put their own stamp on their chosen design, be it different cladding or adding another bathroom.
Landmark wants all of its homes to work for its home owners and relishes the opportunity to help create the perfect fit for them and their family.
Tried and trusted
Landmark has been building beautiful, quality homes throughout New Zealand for more than 38 years, so they know what they’re doing.
Fashions may come and go, but Landmark’s Ready to Build designs stand the test of time for their appeal and livability. Consistently outstanding, Landmark always delivers on its promise to build not just a house, but a ‘Landmark’.
Perfectly priced
Landmark’s Ready to Build plans are already priced, so the client knows the financial commitment required from the outset. The concept plan, quote and site evaluation are all free.
The only deviation from the price after signing a fixed-price contract will be any changes the
• COLLECT IDEAS AND DREAMS IN A SCRAPBOOK
• CUT OUT YOUR FAVOURITE LANDMARK PLANS
• MAKE CHANGES TO SUIT YOUR FAMILY AND LIFESTYLE
• MARK WHERE SIGNIFICANT ITEMS OF FURNITURE WILL GO
home owner wishes to make along the way, and any monetary allowance included in the contract. For instance, if the client decides, as the build progresses, to change a window or door, or have different appliances in the kitchen, Landmark promises to inform them every step of the way to ensure costs are kept within budget.
The process
Because most – if not all – of the design work has already been done, Ready to Build Homes are generally quick to get underway. Once a client has decided on changes to their chosen plan, preliminary plans are drawn up, including the site plan, floor plan and all elevations, giving them a three-dimensional view of all aspects of their future home.
Then, with the client’s approval, working drawings are completed and submitted to the council for the appropriate consents. The plans are sent out for full pricing and, once a quote has been accepted, building contracts documentation is prepared and signed. Let the building begin!
REMOVE AND REBUILD
Love your neighbourhood but not your house? Found the perfect section in the perfect suburb, with a less than perfect house on it? Want to subdivide but your house is smack bang in the middle of the section? There are several reasons
why a home owner might want to consider the Remove and Rebuild option.
SCENARIO 1: LOVE THE NEIGHBOURHOOD YOU’RE IN
The kids are settled in school, your kindly neighbour feeds your cats when you are away on holiday and the view is to die for. The only problem is the house. It’s old and dilapidated and no amount of renovation is going to bring it back from the brink. What you need is a new house, but you don’t want to move. Landmark has it covered. Landmark created the Remove and Rebuild option so any customer can have the home they desire without uprooting from the life they know and love.
SCENARIO 2: RIGHT SUBURB, WRONG HOUSE
You have found a fabulous site in a desirably established suburb. It has the right school zoning, north facing sun, great shopping and a strong community. But there is a catch. The existing house needs work – a lot of work.
The ‘do-it-yourself’ home renovation culture might be strong in New Zealand but it’s not for everyone, nor is it always the most cost-effective option. If you are missing the DIY gene, Remove and Rebuild could be the perfect solution. Whether you want to look out your kitchen window and see an avenue of majestic oak trees or waves crashing on the beach, with Remove and Rebuild, Landmark can make sure you live in the suburb of your choice in the house you want.
SCENARIO 3: DIVIDE AND CONQUER
You are living the ‘quarter acre dream’. You have a house and garden and room to spare. You want to make the most of the space but you can’t because your house is in the wrong place.
Older homes with larger land parcels are not always positioned optimally. If you own or are planning to buy a site that is subdividable, with the intention of adding a second, or even third
OUT WITH THE OLD
OLDER HOUSES CAN BE COLD, DRAUGHTY AND A LOT OF WORK TO MAINTAIN, WHEREAS NEW HOUSES ARE DESIGNED WITH COMFORT IN MIND. REPLACING AN OLDER HOUSE WITH A NEW ONE CAN HAVE MANY BENEFITS, INCLUDING:
• A WARMER LIVING ENVIRONMENT DUE TO DOUBLE GLAZING AND ROBUST INSULATION
• IMPROVED ENERGY EFFICIENCY
• MINIMAL MAINTENANCE
• FANTASTIC WATER PRESSURE
• LIFE-ENHANCING TECHNOLOGY
• MAXIMUM RESALE VALUE
• A BLANK CANVAS ON WHICH TO MAKE YOUR MARK
dwelling, the existing house may be hindering your plans. Remove and Rebuild gives Landmark’s clients more options.
The process
Before Landmark even thinks about removing an existing dwelling, a full evaluation is carried out, taking into account all the possible pitfalls. This includes everything from site zoning, existing use rights and access for heavy machinery, to which trees are to be kept. Once this initial assessment has been completed, the real planning can begin. Working together, Landmark and the customer build a clear picture of the new home, before going to the design and, then, building phase. Before a customer knows it, they have a new home … without leaving home.
To find out more about the Remove and Rebuild process, visit the Landmark website. www.landmarkhomes.co.nz
BEGINNINGS
Eight years ago, old school mates Tim Lightbourne and Rob Cameron got together in a bar in London to talk wine. How to make it better. How to sell it to people in a way that would cut through the fluff that the traditional wine companies seem to love so much. Tim and Rob always believed in the power of creating a strong brand so they decided then and there to build a business that allowed them do that, and have fun along the way.
And you know what? It worked. Invivo Wines has become one of New Zealand’s fastest-growing wine brands, with 207% sales growth since 2011. Invivo is making wine that’s winning fans (and medals) around the world.
Its approach to marketing is getting almost as much press as its winemaking, and even UK televison star (and Invivo Sauvignon Blanc fan) Graham Norton has joined Invivo as a shareholder and hands-on winemaker!
NEW ZEALAND HERALD
OUR WINES
Invivo is a premium brand making top-quality wines. That doesn’t mean unapproachable or out of the ordinary wine drinker’s reach. Far from it: Invivo is all about great wine for real people. That focus hasn’t changed since Tim and Rob hatched their plan for Invivo (over a wine, of course)
back in 2007. They source the best New Zealand grapes they can, then Rob uses his award-winning winemaking skills to turn them into wine that people worldover just keep coming back for. The range includes wines from entry level to super premium wines, plus an exciting new range of Spritzers to give drinkers a quality alternative for casual parties and barbecues.
Invivo’s first wine (Marlborough Sauvignon
Blanc) was released in 2008. Since this time, the range has been expanded to include pinot noir, pinot gris, rosé, sparkling, riesling, and chardonnay. In September 2010, Invivo released a lower alcohol and fewer calories sauvignon blanc called ‘belle by Invivo’ followed in 2012 by a New Zealand first, lower alcohol and fewer calories rosé. In 2014 it released Scarlett’s Spritzers, a refreshing 5% alcohol natural fruit infused sparkling drink.
NEW ZEALAND’S MOST INNOVATIVE COMPANY.”
BOB CAMPBELL, MASTER OF WINE RECENT DEVELOPMENTS
In 2011, Invivo became the official wine supplier to The Graham Norton Show. Since then, Graham has decided that he enjoys Invivo’s Sauvignon Blanc so much that he decided to take a shareholding in the company and is keen to put his name behind promotion of the brand.
In 2014 Invivo released a limited edition Graham Norton Sauvignon Blanc … quite uniquely produced by flying freshly picked Marlborough grapes to London to be crushed by
Graham’s feet on the set of his show! The juice was then taken back to New Zealand and added to Graham’s wine. In 2015, Invivo has stepped up its game and done it again – bigger and better!
“WORLD CLASS ESPECIALLY WITH A TOUCH OF NORTON HEMISPHERE.”
DAILY MAIL IRELAND QUOTE OF THE WEEK (NEW ZEALAND WINERY INVIVO PRESS RELEASE)
In April 2015, Invivo became the first New Zealand company to successfully crowdfund $2 million from the New Zealand public, the maximum limit allowed under New Zealand law. From this, it gained over 400 new shareholders and brand ambassadors around the country and overseas.
“SOME FINE WINEMAKERS ARE OFTEN BAFFLED WHY THEIR EXCELLENT, OFTEN COMPETITIVELY PRICED WINE DOESN’T FLY OFF THE SHELVES AND ON TO THE TABLES OF DISCERNING CUSTOMERS. IT’S A TRIFECTA: DISTRIBUTION, BRANDING AND MARKETING. WHEN IT COMES TO THE LATTER TWO, YOU’D BE HARD PRESSED TO FIND ANYBODY DOING IT BETTER THAN OLD SCHOOL FRIENDS TIM LIGHTBOURNE AND ROB CAMERON.”
JOHN HAWKESBY, NEW
“FOUNDERS SLEPT ON MATES’ COUCHES GETTING INVIVO TO SUCH RAPID GROWTH IN A GLOBAL DOWNTURN.”
“INVIVO MUST SURELY BETHINGS YOU DIDN’T KNOW ABOUT INVIVO ZEALAND HERALD “TRUE INDUSTRY INNOVATORS LIKE INVIVO WINES HAVE NO RESPECT FOR THE STATUS QUO. THEY FIND BETTER AND NOVEL WAYS OF DOING THINGS. THE TEAM AT INVIVO WINES IS TURNING THE WINE INDUSTRY ON ITS HEAD BOTH WITH THE QUALITY AND PRODUCT CATEGORIES THEY DEVELOP AND THEIR NOVEL GLOBAL MARKETING STRATEGIES AND REACH.” INNOVATOR SIR RAY AVERY GNZM, NEW ZEALANDER OF THE YEAR 2010 Invivo is featured in Deloitte’s Fast50 companies. Graham Norton has joined Invivo as a shareholder and hands-on winemaker. Invivo vineyard, Marlborough. Founders Rob Cameron (left0) and Tim Lightbourne.
MITCH EVANS – 2012 GP3 SERIES CHAMPION
Born in 1994, Mitch Evans has been a racing driver for most of his life. Mitch won the 2012 GP3 Series with MW Arden.
HISTORY
Evans European are a panelbeating and paintshop based in Penrose, Auckland, specialising in the repair and respraying of late model European and Japanese prestige vehicles.
The company is also a participant and sponsor of motor racing in New Zealand, mostly through owner Owen Evans, the current New Zealand land speed record holder. Owen set the rcord in a specially modified Porsche Turbo.
THE MARKET
Evans European aims to deliver the highest quality motor body repairs and to ensure it remains the repairer of choice for its customers.
It’s important when having late model cars repaired to know that the repairs are as high-tech as the original manufacturer’s specifications.
Evans European takes pride in the high calibre of its staff and invests heavily in its team to ensure they remain among the best skilled and most capable in the industry.
Many of its staff have been with the company for a number of years. Its expert body repairers and spray painters regularly undertake manufacturer training programmes and additional training
to ensure to ensure the skills and knowledge necessary to meet changing technology.
These courses include: structural repair, aluminium repairs, vehicle computers, use of factory repair jigs, paint re-finish courses, colour matching, and plastic repair.
Evans European keep up with the latest technology to ensure its customers get the best possible repair. It has the latest machinery and computerised repair technology for working on late model European and Japanese prestige vehicles.
The shop has purchased factory repair jigs
for repairing accident damaged vehicles for each model of European vehicle it is authorised to repair by the manufacturer, and many more.
Evans European is the only New Zealand company with a zinc coating machine. This replaces the zinc on all replacement and damaged panels on cars repaired – a crucial part of car rust prevention.
The administration team provides the finest customer service. The trained staff arrange to collect a customer’s vehicle if it is not drivable, provide a free loan car (subject to availability) and liaise with their insurance company.
VALUES
Evans European supports its industry through membership of the Collision Repair Association, and The Motor Trade Association. The company is committed to industry practices which minimise impact on the environment.
Evans European understands and demonstrates respect to others, and supports local businesses in the community.
The company supports its employees in obtaining industry recognised qualifications, and
It’s when you consider that at 18 years of age he has won more races and earned more titles than most of his competitors will do in a lifetime that you realize there is something much more here than just another successful New Zealand racing driver. In 2013 Mitch is competing in the 2013 GP2 Championship which features before F1 racing at many circuits in Europe and Asia. Mitch began karting in 2001 and thus entered the world of motorsport at just six years old. Between 2001 and 2007, he won 13 karting titles often when racing against older and more experienced opposition. The 2007/2008 season saw Mitch graduate to car racing when he drove for Sabre Motorsport Team in New Zealand’s Formula First championship. In 2008 he won seven out of 12 races on his way to claiming the Formula Ford Manfeild Winter Series before contesting the New Zealand Formula Ford Championship for the 2008/09 season. Mitch ended the season runner up by a small margin. It was outstanding effort given that he was by far the youngest driver on the grid at the age of 14.
For 2009, Mitch competed in the Australian Formula Ford Championship for the Sonic Motor Racing Services Team. The season saw him break numerous records and he became the youngest round winner in the championship’s history when he won at Sandown Raceway. He finished the season runner up. Formula One star, Mark Webber invited Mitch into the F1 paddock for a garage visit and photo during the 2009 Australian Grand Prix. Webber has remained in touch with the young New Zealander and nowadays plays an important mentoring role.
In 2010, Mitch competed in the Toyota Racing Series for Giles Motorsport. He had a memorable debut claiming pole position and a win. Two more wins and nine more podiums were enough to claim the series victory and in doing so Mitch became the youngest ever champion. In
provide a supportive environment for employees to communicate freely. Evans European is committed to a safe and healthy work environment for its employees.
Each month, one member of the Evans European team is acknowledged as Employee of the Month and awarded a prize and at an awards ceremony.
Evans European guarantees all panel and paint repairs and the quality of its workmanship, and to return every vehicle to its customers in a safe and roadworthy condition.
COMPANY MILESTONES/ACHIEVEMENTS
• There are 16 different MTA awards
• CRA Overall best shop 2011
• CRA Commitment to Training award 2009
• Mercedes-Benz Award of Excellence 2005 –Outstanding paint and panel repairer
• Mercedes-Benz Award of Excellence 2006 –Outstanding paint and panel repairer
• Glasurit award for Master Painters – one of only 13 shops to be recognised world-wide with this prestigious award
addition he won the concurrently run International Trophy.
Later in 2010, Mitch raced in the Australian Formula 3 championship with Team BRM. He had a terrific year, coming runner up by just one point even though he missed Round 2 at Symmons Plain through testing a Formula Abarth in Italy. He ended the year testing in Europe, first with a Formula Renault 2.0 test at Barcelona and then solid three days with the MW Arden GP3 team at Estoril.
In February 2011, he won the New Zealand Grand Prix and in doing so became the youngest-ever driver to win the event. That year, Mitch once again competed in the Toyota World Series for Giles Motorsport winning the International Trophy again.
After the Toyota Racing Series success Mitch went Europe to compete for MW Arden in his first GP3 Series. The eight round series put him up against some of the best young talent in the world. He won his second race, in Barcelona, after qualifying first. The next round in Valencia saw him take the championship lead which was beyond anyone’s expectations. He ended up 9th in the championship but on average was the top qualifier throughout the whole series which showed huge potential for the next year.
In 2012 Mitch signed with MW Arden for another season in GP3 Series, and there was only one goal – to win the championship. He put himself into the overall points lead going into the last round in Italy. Mitch took out the championship after a breathtaking finale, a stellar drive off the back of the grid proved why he is champion.
In 2013 Mitch graduated to the feeder series to Formula 1, GP2, with Arden International. In only his second race, in Malaysia, he came third overall and became the youngest ever driver to be on the GP2 podium. In Monaco he qualified second and then got podium finishes in both races, and he was the first rookie to achieve a podium. He then secured second in Hungary and was the leading rookie driver going into the summer break for Formula 1. Follow his season on mitchevans.com.
Best Shop Overall Winner Best Shop Award
HELLERS – A GREAT NEW ZEALAND SUCCESS STORY
Hellers is New Zealand’s leading manufacturer and distributor of small goods; bacon, sausages, hams, sliced and pre-packed meats, all sold exclusively through supermarkets.
Their story is one born from simple beginnings, with Todd Heller following in the family footsteps by joining his father’s butchers shop. The unique recipes of Todd’s sausages proved to be so popular that they caught the attention of a supermarket chain. Demand grew at such a rapid rate that Hellers needed to expand the production facility several times to keep pace. An opportunity to buy a local bacon factory came about and a new enterprise, Heller Tasty, was established. Distribution and popularity of Hellers products spread quickly and soon outpaced the factory’s capacity to meet demand. This led to a major investment to build a new, export rated plant based in Manukau, in Auckland.
ACCELERATED GROWTH
Sales grew in the first 10 years to $25 million per annum and Hellers decided to accelerate their growth by backing their expanding reputation with an investment in brand marketing. This along with product development and innovation helped Hellers reach over $150 million in sales over the next eight years. In 2011 the Prime Minister, John Key officially opened a new $20 million, state-of-the-art factory in Christchurch giving rise to the country’s most advanced small goods manufacturing facility. It gave Hellers the capacity to continue to grow with demand and sees them now as NZ’s market leader in their categories. The new plant has enabled Hellers to now look at the export potential for their products.
Hellers is truly one of the great New Zealand success stories growing from humble beginnings to become New Zealand’s favourite brand of sausages, bacon, ham and sliced meats.
AWARD WINNING QUALITY
Hellers is dedicated to producing the finest quality and best tasting smallgoods and this has been recognised by their industry peers with numerous awards. These include winning the New Zealand Supreme Sausage award for their London Pride pork sausages and for their Cheese Kransky sausages. Hellers also won the Supreme Award in the inaugural NZ Bacon Awards with their Middle Eye Bacon. Hellers is the only mass market
producer to have gained these top awards – an exceptional achievement in competing with niche producers and craft butcheries throughout the country. In all, Hellers has gained over 70 industry awards for their sausage and bacon products.
Another accolade for Hellers was winning the Convenience and Meal Solutions Award – Food Product Innovation Category in the New Zealand Food Awards.
Todd Heller was recently recognised with the Christie Award, a life time achievement award for his contribution to the industry. The Heller family has produced four generations of butchers who have passed on the secrets of their craft and recipes through the decades, a factor that distinguishes Hellers as a family based business that applies a history of passion and knowledge to their volume production processes.
CONSUMER DRIVEN
The end user is at the heart of all of Heller’s product and packaging developments.
Hellers invests periodically in independent
consumer research to assess new consumer demands and test their new product ideas. This ensures the products they take to the market are one step ahead of demand. It also ensures that they will be guaranteed winners with their target market of mid-to-upperclass household shoppers who demand quality and sensational taste. By constantly monitoring consumer trends, Hellers can introduce more relevant products and flavours. Products such as Premium Precooked Chicken Sausages that carry the Heart Foundation ‘Tick’, gluten free sausages, and the Free Farmed range of sausages and bacon, appeal to health conscious and ethically minded consumers.
Hellers consumer driven focus is ingrained in their branding communications, with television advertising featuring popular New Zealand personality and Heller’s brand ambassador, Leigh Hart. He moves amongst the public, testing consumer feedback on the latest Heller’s products with the subtext of a never-ending search for quality, taste, convenience and innovation.
INNOVATION
Hellers is always looking to create new innovative categories in response to consumer wants and needs. Whether it’s exotic new flavours or categories or new packaging or manufacturing techniques, Hellers is constantly taking the pulse of the market and keeping one step ahead of demand, something supermarkets are always on the lookout for. Over the past two decades Hellers has introduced a whole host of new sausage varieties and taste experiences from around the world to New Zealand consumers.
With more health conscious consumers demanding convenience, quality and taste, the innovation of the new category of Premium Precooked sausages provide gourmet quality flavours and taste whilst being quick and easy to cook. The chicken varieties in the range with the Heart Foundation tick are another example of how Hellers develop new products to reflect demand in an ever-changing market.
Hellers pioneered the introduction of modified air packaging in New Zealand, creating a whole new convenience category for shaved and sliced meats. Gas flushed packaging is now used in many product ranges beyond its initial application in the sliced meats category providing significant category growth for supermarkets.
PIONEERS
Hellers not only focuses on creating whole new categories but also on stimulating demand in existing categories. Hellers pioneered packaging frozen sausages in the now popular free-flow packs – a convenient solution for consumers buying large longer-life packs for the freezer. Their most recent product innovation will inject new life into the traditional bacon category with the development of three new flavoured bacons; Ol’ Smokey, Paprika and Cumin, and Rosemary and Juniper. These versatile and tasty bacons spice up traditional bacon dishes and introduce all new meal ideas and uses for streaky bacon.
MODERN TECHNOLOGY
Hellers has recently invested over $18 million in the latest state-of-the-art technology and manufacturing processes enabling them to meet supply requirements. New packaging techniques such as the ability to layer their Free Farm New Zealand bacon allow consumers to see the consistency and quality of all the slices in the pack. Other new machinery also allows Hellers to adjust the thickness of its bacon slices to ensure that the same number of slices meets each weight size. The number of slices in each pack is printed on the
pack so the consumer knows exactly how many slices of bacon they’re buying – a handy consumer benefit helping meal planning.
The brand new factory includes a product development and test kitchen which includes consumer taste-testing booths and Hellers currently has a significant variety of new and innovative products under development.
Hellers leads the way in terms of food safety with serious investment in the area and is the first smallgoods manufacturer in the industry to implement PR (Positive Release) testing.
PRODUCT RANGE
Hellers makes over 170 varieties of small goods and every week they produce over three million sausages and over half a million slices of bacon. The breadth of Hellers range caters for every taste and preference of household shoppers in the smallgoods category.
Hellers is the largest supplier of sausages to the New Zealand market and their gourmet range reflects Hellers passion for bringing exotic and flavoursome new combinations to the market. Hellers gourmet sausages are differentiated from other supermarket brands with their high meat content and top quality ingredients. They have won numerous industry awards including two times ‘New Zealand’s Supreme Sausage of the Year’ for their London Pride pork sausages and their Cheese Kranskys as well as NZ’s Best Bacon award for their Middle Eye Bacon.
THE VERY LATEST, INNOVATIVE PRODUCTS
Hellers has recently launched three flavours of gluten free Cocktail Sausages; Skinless, Cheese and Original. These new Cocktails with their fun & quirky packaging are designed to put new life into these favourites with children and adults alike. They have also recently injected some real flavour into the traditional bacon category with the launch of a new flavoured streaky bacon range including Ol’ Smokey, Rosemary and Juniper and Smoked Paprika and Cumin.
RETAIL READY
Developed by Hellers as a packaging first for New Zealand, pre-packed sliced meats are in a convenient, see-through Modified Air Pack, where
a gas is used to preserve the meat for longer life, both in the supermarket and in the fridge. Hellers has also used this packaging technology for their eleven popular and delicious varieties of 95-97% fat-free pre-packed meat, burgers and meatballs, and their gluten and dairy free bier sticks.
FREE FARMED
Hellers popular Free Farmed range includes products sourced only from selected New Zealand farms and are guaranteed hormone-and antibiotic-free. Hellers Free Farmed Bacon is the New Zealand sales leader in the category. The stand-out packaging is a winner on the shelves as it is easily identifiable as a healthy choice. Hellers has recently added to the range with their Free Farmed Sliced Leg Ham and Free Range Sliced Roast Chicken, extending the two top- selling flavours of shaved meats into the Free Farmed range.
COMPANY GROWTH & PERFORMANCE
Hellers is now New Zealand’s largest bacon, ham and smallgoods manufacturer. They currently manufacture half of all the bacon sold in New Zealand, has a 60% share of the fresh and cooked smallgoods market, 28% share of the bacon market and a 30% share of pre-packed and sliced cooked meats and ham products. Hellers has achieved an average growth of 20.5% per year since 1994.
THINGS YOU DIDN’T KNOW ABOUT HELLERS
m Established 1990.
m Produces four million sausages per week.
m Produces one million slices of bacon per week.
m Twice winner NZ Supreme Sausage Award.
m Inaugural winner NZ Supreme Bacon Award.
m Winner of 76 gold, silver and bronze medal awards.
m Sales 2011– $150 million.
m Original shareholders: Todd Heller, founder, and Nick Harris, managing director.
THE MARKET
New Zealanders have an enduring love affair with real estate. There is real pride in home ownership, as well as comfort in investing in bricks and mortar.
In 2013, consumer confidence has driven renewed activity in the real estate market, largely spurred on by low interest rates, competitive mortgage packages, and no capital gains tax. After five years, first home buyers can use part of their KiwiSaver as a deposit.
On the rental property front, investors have been re-entering the market, attracted by ongoing rising rents and demand for rental property.
This year started with a bang. Growth in the New Zealand economy has been seen in all sectors. Agriculture has benefited from the much awaited rain after a long drought and now back to steady production and prices, while both the construction and manufacturing sectors remain stable overall.
ACHIEVEMENTS
Over the past 85 years, LJ Hooker has become one of Australasia’s most trusted real estate brands, with a network of 700 franchise offices across New Zealand, Australia, India, Japan, Hong Kong, Indonesia, Vanuatu, Papua New Guinea and United Arab Emirates.
LJ Hooker has one of the largest residential sales and property management teams in the industry
with more than 7,000 sales professionals, property managers and support team members.
LJ Hooker has twice won the Franchisor’s Association of Australia and New Zealand
‘Franchising Excellence Award’ including the ultimate accolade when LJ Hooker was named ‘Franchisor of the Year’ across all sectors.
HISTORY
LJ Hooker has an exciting and impressive heritage of excellence in customer service, investment in technology and innovation.
Back in 1928 Sir Leslie Joseph Hooker started his first business as a real estate agent. He was 24 years old. Throughout his long career, he kept on his desk a framed quote from US President Coolidge. It read: “Nothing in the world can take the place of persistence. Persistence and determination alone are omnipotent.” Sir Leslie stood by these words through the Great Depression, a World War and years of property market ups and downs. But he never lost his nerve.
In 1973, he was knighted by Her Majesty Queen Elizabeth II in recognition of his service to commerce and the community in Australia.
In 1989, LJ Hooker Limited, the real estate agency subsidiary, was purchased by the Australian financial institution Suncorp.
In 1996, LJ Hooker Limited purchased the Challenge Realty Group, one of the largest and most respected franchise operations in New Zealand. Since then Kiwis have grown up with the taglines ‘nobody does it better’ and ‘Thank you Mr Hooker’.
In 2009, with nearly 700 offices bearing the LJ Hooker name throughout Australasia, LJ Hooker Limited returned to the Hooker family, having been acquired by Sir Leslie’s grandson, Leslie Janusz Hooker, and his co-investors.
In 2010, LJ Hooker Group Limited acquired Harveys Real Estate group in New Zealand. Together they formed one of the largest real estate networks in the country, with branches from Kaitaia to Alexandra, and they continue to grow.
Today, as a forward-thinking real estate agency with a new generation of customers, employees, franchise owners and shareholders, Sir Leslie Joseph Hooker’s persistence, determination and success remains a foundation stone of the LJ Hooker philosophy – a philosophy that has drawn some incredibly talented people into the company. It’s also a philosophy that continues to shape the future of real estate in the region.
RECENT DEVELOPMENTS
This year has been an exciting time for LJ Hooker achieving milestones which have since set the standard for the real estate industry.
LJ Hooker developed an international property partnership with iproperty.com, juwai.com, and rightmove.co.uk, the leading property portals in Malaysia, China and the UK, so when you list your property with LJ Hooker you reach an international audience of over 18 million people per month. This means that rather than you waiting for overseas buyers to find your property, LJ Hooker is taking your listing to them.
LJ Hooker expanded its network of franchise offices into the United Arab Emirates and Vanuatu.
LJ Hooker also carried out a complete brand identity refresh both visually and technically with the launch of its new-look office websites and LJ Hooker.co.nz – New Zealand’s one-stop online property hub. This enabled LJ Hooker to service more New Zealanders than ever before.
The refreshed websites are optimised for customers’ usability. They not only look good but are also functional in a way that allows each office to engage more effectively with their local customers. Every LJ Hooker office website has its own personality, and at the same time it carries the overall image of the LJ Hooker brand.
THE PRODUCT
With a national network of offices across New Zealand, and the rest of Australasia, every buyer, seller, tenant or investor can benefit from the extensive LJ Hooker Network Referral System.
LJ Hooker has a variety of products which span the real estate spectrum including products for residential and rural buyers and sellers, landlords and tenants, commercial, business for sale, development and project marketing, and financial services.
LJ Hooker franchises are locally owned and operated by licensed real estate agents who have extensive local market knowledge and have the added advantage of the resources, support and experience of the franchisor.
The relationship between LJ Hooker and each of its franchise offices is guided by ‘The LJ Hooker Way’ Business Operations Manual. It outlines the standards for LJ Hooker’s best practice franchising model, and includes comprehensive sections on driving sales, providing service and delighting customers, business support and training, with quick reference guides and resources. This is LJ Hooker’s way of ensuring great service is delivered to the public anywhere it operates in Australasia. To enable each franchise office to run a successful and profitable real estate business, LJ Hooker designed the exclusive E2 Business Technology Platform. E2 incorporates a complete listing management system, diary and time management, business reporting, CRM and online marketing, as well as sales trust accounting.
In 2011, LJ Hooker became a Real Estate Agents Authority Approved Continued Education Provider. Continuing education is now a key component for every real estate salesperson. This is in line with the industry’s aim for better transparency and to transact real estate to the best interest of the vendor. LJ Hooker embraces this initiative as a part of its core business.
PROMOTION
Since 1928 the LJ Hooker brand has been synonymous with strength, visibility, reliability, dependency and progress.
The popularity of the signature TV campaign featuring the little girl saying “Thank you, Mr Hooker” as well as the iconic Mr Hooker Bear have been instrumental in building and raising awareness of the LJ Hooker brand in New Zealand since 1996. Likewise, the ‘nobody does it better’ campaign has been successful in demonstrating LJ Hooker’s commitment to total client care. The campaign has previously been produced in more
than six languages, taking the message to many culturally diverse communities.
LJ Hooker continues to maintain national media presence in print and online, as well as with the myriad of For Sale and For Rent signs across New Zealand.
BRAND VALUES
LJ Hooker continues to build on its strong foundations and proud history. LJ Hooker grows its network and capabilities by embracing diversity. At LJ Hooker you will meet a huge cast of interesting, colourful and intelligent characters from all walks of life.
LJ Hooker embraces a culture where success is encouraged and achievements are rewarded through its national awards and recognition programme. Top performers who meet the qualification criteria for the various awards are inducted into a number of exclusive clubs including the prestigious Captains Club. Over 680 members of our network are proud to be able to call themselves captains.
With a long history of supporting local communities, LJ Hooker takes pride in the many ways it gives back – whether it’s across the street or across the world. LJ Hooker marquees are lent to community and charity groups, while LJ Hooker rallies around local events, rural shows, school fairs, and donates time and effort to numerous neighbourhood causes.
The LJ Hooker story has come full circle from the pioneering days of Sir Leslie Hooker in 1928, the family will once again be with LJ Hooker in the next chapter of what has been a great real estate success story.
DID YOU KNOW…
Prior to opening the first LJ Hooker office, Sir Leslie Hooker had a variety of jobs including selling newspapers, working on a merchant trading ship and opening a series of wine saloons before finding his true calling in real estate.
Sharing your property with the world.
The Marke T
How do you feel about going to the dentist? Well our mission is to improve Kiwis’ perceptions about visiting their dentist.
Keep reading.
Lumino The Dentists is owned by and operated by parent company Abano Healthcare Group, New Zealand’s leading listed healthcare and medical services provider. Abano operates businesses in four key sectors of the healthcare and medical services industry, dentistry being one of them.
With 65 high-quality dental practices (and this number is growing), Lumino is New Zealand’s largest single ownership dental group. Its goal is to have 100 practices by 2015. In parallel, Lumino will continue to educate, coax, bribe, entice and evangelise about the tremendous upside of regular visits to the dentist. The Lumino team think it’s about time New Zealand got on the bandwagon with the rest of the western world.
achieve M en T s
Lumino has done amazing things in a short time. It has a 10% share (based on revenue) of the New
h is Tory
As a young company, Lumino The Dentists has a short (but sweet) history:
2002 Abano Healthcare entered the dental market in October 2002 with the acquisition of Geddes Dental Group, New Zealand’s most high-profile dental brand.
2005 Geddes relaunched as Lumino Care Dental.
2007 Rebranded Lumino Care Dental as Lumino The Dentists.
knowledge and procedures. Lumino is widely renowned for offering its patients only the very latest dental technology’ including exciting new treatments such as Healozone, Cerec, laser dentistry, 3D technology, and dental implants (the industry-preferred solution for replacing missing teeth). Many Lumino dentists are certified to perform dental implant procedures and restorations, and are highly experienced in this field. Lumino is proud to have a leading dental implantologist on its team.
Lumino also provides a successful mobile school programme that visits schools in the Auckland region. Specialised fitted-out mobile dental units provide free adolescent dental treatment for thousands of teenagers every year.
r ecen T d evelo PM en Ts
Lumino The Dentists are constantly upgrading, refitting and improving its practices, and introduces new technology where possible. A 3D Cone Beam Panoramic X-ray machine was recently installed into one of the Wellington practices. This machine takes three-dimensional X-rays and greatly assists with the placement of implants. This year Lumino is purchasing a brand new state-of-the art two-chair mobile dental unit for the mobile school programme.
Lumino is continually looking at ways to improve the level of patient service, and its comprehensive website is an important tool for both new and existing patients. Each month 500 patients make their appointment using the website. Lumino has just launched its new mobi-site which allows people make appointments on the fly and locate their nearest practice using
Pro M oT ion
Lumino’s research reveals that the concern about the cost of treatment stops many of us from visiting the dentist. In 2011, the ‘18 months interest-free’ finance campaign was launched to help make it easier for New Zealanders to get the treatment they need.
The creative used for the TV campaign to promote the interest-free promotion was out of the box. No toothbrushes, no close-up shots of gleaming teeth, no white lab coats … no dental
clichés. It was a fresh and fun 30-second love story that sold the benefits of a great smile.
Consumer response to the campaign was overwhelming and far exceeded expectations. It also confirmed what Lumino suspected – Kiwis value a healthy smile and great oral health, but are not always able to cover the cost of the treatment in one lump-sum payment.
Brand values
Lumino’s reputation is built on its leading-edge, high-quality, reliable and trustworthy delivery of service. Patients have the peace of mind in knowing that they are offered the best possible professional dental care available.
The nationwide Lumino network of practices allows patients the same consistently high level of care regardless of where they live.
This is why Lumino The Dentists are a trusted brand in New Zealand. Do you have a dentist that you love and trust? If not, call Lumino
m Lumino The Dentists uses 1.6 million pairs of sterile rubber gloves every year.
m Lumino provides free dental care to 12,000 Auckland teens every year through its mobile school programme.
m Lumino dentists qualified in dental forensics were called to work in Christchurch after the 22 February 2011 earthquake to help with the identification of victims.
m After the 22 February earthquake, Abano Healthcare hired a Hanmer Springs holiday home for 12 months for use by Christchurch staff and their families free of charge.
Zealand dental market with 65 practices from Kerikeri to Invercargill.
Lumino launched its first-ever TV campaign in 2011. The ad aired during the coverage of Kate and William’s royal wedding on 29 April. The response was overwhelming with 60% awareness of the brand by November the same year. This was measured at only 6% in 2008.
In 10 short years, Lumino is immensely proud to have created a formidable 600-person workforce. This is made up of dentists, hygienists, dental specialists, dental assistants, receptionists, and practice managers.
Lumino’s clinician team benefit immensely from the peer support that is available as a result of being part of a network of practices. A number of its dentists are upskilling in the field of dental implants under the guidance of a respected Lumino dentist who specialises in this field. Ultimately, it’s the patients that benefit from this peer support.
Lumino has attracted many of New Zealand’s top clinicians to the group including celebrity dentist Allen Baker (of New Zealand’s ‘10 Years Younger’ fame). There are many other highly regarded clinicians amongst the group of practices.
2009 Lumino launched its first national above-the-line campaign with half-price tooth whitening and 12 months interest-free.
2010 In June, Lumino acquired its 50th practice with the acquisition of Queenstown Dental.
2011 Lumino launched its first TV ad campaign.
The Produc T Lumino sells healthy smiles. Its aim is to offer the highest standard of dental healthcare to New Zealanders – no matter where they live – through growing its family of skilled practitioners. The fact that Lumino’s clinicians are highly qualified is a given. Lumino wouldn’t risk its reputation on anything less than the best and many clinicians are leaders in their field.
Lumino is passionate about providing patients with premium-quality dentistry. Plus, members of the team have fun doing it. Ask any Lumino clinician what they love about their job and they all say the same thing – they love the immense satisfaction of improving their patients’ quality of life. In many cases, their patients’ treatment is life-changing.
Lumino’s commitment is also to offer the most up-to-date products, techniques,
m The couple in the Lumino television ad who appear to have just met had been married for 11 years at the time of the shoot!
THE MARKET
SeaLink is a versatile organisation providing vital tourism, transport and freight services to Auckland’s Hauraki Gulf islands. Core components of the business include ferrying passengers and all types of vehicles, transporting loose and consolidated freight, supplying barge-based support services, and moving bulk cargos around the Gulf. A variety of vessels including catamarans and barges provides these lifelines.
“We travel on this ferry four times per year. The overall experience has increased a lot ... we have always found the skipper very capable and experienced.”
J Jensen, Auckland
DESTINATIONS AND SERVICES
Aside from the practical aspects of the business, SeaLink sells destinations, holidays and dreams. Waiheke and Great Barrier Islands provide the backdrop to artistic, sporting and musical events, weddings, reunions, family holidays, corporate retreats and a myriad of other activities.
Services to Waiheke Island (often referred to as the ‘Jewel in the Gulf’) are provided by the
state-of-the-art ferry Seacat and her sister ship the Seaway II. A third ferry Seamaster transports all of the large trucks which carry daily freight to the island whilst FreightLink Cartage transports the loose freight and also acts as a consolidator of freight to Great Barrier Island.
SeaLink operates the only year-round service to Great Barrier Island with the Island Navigator carrying people, vehicles, fuel and freight.
Rakino Island is serviced on a monthly basis by the Seaway II, transporting passengers, vehicles, supplies and stock. Many of the other Hauraki Gulf islands are serviced on an ad-hoc basis.
OTHER SERVICES
The FreightLink Contracting division transports yachts and super-yachts, houses, logging, aggregate and many other unusual cargos around the Hauraki Gulf.
PROMOTION
Being a transport company the audience can be very diverse – from backpackers to those staying in the very best five-star accommodation, seniors, empty-nesters, families and groups of friends. SeaLink uses all available channels to market its products.
• Digital marketing in the form of a dynamic website, use of Facebook and Twitter profiles
• Website, third-party websites and auction sites
• Radio, TV and print advertising
• Public relations
• Strong stakeholder relationships
• Business-to-business networks
• Responsible partnerships and sponsorships.
SeaLink
BRAND VALUES
Having started off as a family business in the early ’60s, a strong sense of family values still runs through the veins of the company today. The company’s ‘We Care’ philosophy pays its respects to external and internal customers and inspires positive attitudes within the team. It also encourages a healthy regard for the Hauraki Gulf environment from which the company’s income is drawn. Brands owned today by the company include SeaLink Travel Group, SeaLink Holidays, FreightLink and FreightLink Cartage.
ACHIEVEMENTS
In 2005 SeaLink gained Qualmark accreditation, a testament to the company’s focus on delivering great tourism-oriented products and services. In SeaLink’s 2011 review an Enviro-Bronze accreditation was granted, rewarding the team for their commitment to sustainable practises.
Despite difficult financial times SeaLink’s business has continued to grow year on year. A commitment to building strong relationships with community, tourism and political stakeholders has underpinned this steady upward trajectory.
WE CARE
SeaLink supports many community groups and organisations, however its primary sponsorship focus is the annual SeaLink Jassy Dean Trust Garden Safari. For 11 years this fabulous spring event has been the trust’s main fundraiser for supporting sick Waiheke children and their families in times of need. SeaLink is very proud to be involved in the success of this colourful event.
HISTORY
In October 2011 SeaLink NZ Ltd reverted to New Zealand ownership. Prior to that it was owned by SeaLink Kangaroo Island. The company’s earlier roots come from the Subritzky family in the ’60s who operated a small barge between Subritzky Landing at Half Moon Bay and Waiheke Island. Little did they know that in years to come the business would be carrying almost half a million passengers per annum.
THINGS YOU DIDN’T KNOW ABOUT SEALINK
• You don’t need to take your car to travel with SeaLink.
• Every 11 weeks Seacat travels the equivalent of a one-way trip to London and every 2.2 years the equivalent of a one-way trip to the moon.
• A SeaLink Waiheke commuter travels the equivalent of Auckland to London each year.
• SeaLink transports all of the fuel to Great Barrier and Waiheke Islands and carries all of the rubbish away.
Above: SeaLink’s purpose-built Seacat transports passengers to Waiheke Island in the Hauraki Gulf.
Right: The Island Navigator provides Great Barrier Island’s only year-round ferry service.
Left: A FreightLink Contracting special delivery – ‘Cloud 9’.
American Express is a world leader in travel and financial services including charge and credit cards, travellers cheques, foreign exchange and insurance and international banking. Through its family of corporate card and business travel services, American Express helps companies manage their travel, entertainment and purchasing expenses.
As the world’s largest travel agency, American Express offers travel and related consulting services to individuals and corporations around the world. The company also provides private banking services and personal financial services to individuals outside the United States.
In New Zealand, American Express operates in a highly competitive and dynamic industry. The company dominates the Corporate Card and Small Business market, and offers consumer Cardmembers one of the most highly regarded loyalty programs in New Zealand –the Membership Rewards™ program.
a CHIEVEMEN t S
American Express was the first financial services company to offer a loyalty program – the program was launched in 1992 as Membership Miles. The Membership Rewards program is unique in many ways – with
no expiry on points earned as long as your account remains current. It is also the only financial services rewards programme in New Zealand to offer tenured rewards, a special offer to long tenured customers that offers them a special selection of rewards for fewer points. Membership Rewards is also the only card rewards programme to offer customers the flexibility of combining their points to redeem large ticket items or to transfer a portion of their points balance to a family member or friend as a gift.
American Express was awarded an Employer of Choice citation by the Federal Government’s Employer of Choice for Women Agency (EOWA) in March 2007 for the seventh year in a row. Marie Claire also recently featured American Express as a ‘Best in the Business’ employer on its website. Hewitt Associates also announced American Express as Australia’s best employer in the ‘Large Organisation’ category at the annual 2007 Hewitt Best Employers Award ceremony for the fourth year in a row.
HIS to RY
The American Express Membership Rewards programme was awarded five stars in CANNEX’s 2007 Rewards Star Ratings, the first national comparison of rewards programmes. The American Express Platinum Credit Card was also recently named fully featured credit card of the year in the 2007 Financial Review ’s Smart Investor Blue Ribbon Awards.
The express and freight forwarding business upon which American Express was founded was an essential service, and its stagecoach, express wagon and railway car staff were rugged individuals whose duties were romanticised by the public.
During the latter half of the 19th century, as Americans developed an intense appetite for travel, the company expanded its freight forwarding services into Europe. Americans abroad began to rely on the company for travel advice and American Express increasingly became a travel services company. With World War I, American Express’ international growth plans were quashed. When the United States entered the war in 1917, the railroads were commandeered for government purposes and the express and freight companies were consolidated into a single entity – known as the American Railway Express Company.
However, with its strong money order sales and the introduction of the travellers cheque in 1891, American Express had diversified its businesses enough to separate its growing travel and financial operations from the freight and express businesses, and the company thrived despite the loss of its core business. In time the travel business flourished, and the company’s financial businesses also performed well.
By the early 1950s, American Express had
solidified its position as one of the world’s premier travel companies. Its offices around the globe – like the famous 11, rue Scribe site in Paris – were every American traveller’s ‘home away from home.’ The company’s travellers cheques became the best-selling product of their kind in the world, a position they still hold. American Express’ international banking business expanded, and the company’s contracts with the US government to provide banking services to military personnel and their families stationed outside the United States following World War II helped build a broader customer base for the company.
The 1950s also brought about another dramatic transformation of American Express, including the beginning of a continued presence in Australia. In 1954, the company opened a travel office located in a department store in Sydney. In the U.S. in 1958, American Express launched the American Express Card, which became the touchstone for the company’s next transformation. The Card business, which had been viewed as a supplemental business unit, quickly became the company’s core business.
In 1974, Australia’s dollar became only the 16th currency to have its own denominated card. In the 1970s and early 1980s, American Express diversified its holdings through acquisitions and became what the business press dubbed a ‘financial supermarket’.
During the early 1990s, American Express reinvented itself and focused almost single-mindedly on the brand and its
application to those businesses. The company’s U.S. financial planning unit was rebranded in 1995 as American Express Financial Advisors. In the late 1990s as the company experienced a period of market share gains across several of its businesses, American Express launched the world’s first card rewards program, Membership Miles (later called Membership Rewards™), which has spawned a host of followers. The company also began the process of extending its brand through a broad range of partner-ships with companies sharing its core brand attributes of Quality, Customer Commitment, Security, Trust and Integrity which has seen American Express enter the new millennium with a strong and visible brand that is meaningful and respected by people around the world.
t HE PRo D u C t
American Express operates in over 130 countries around the globe, with its products and services as diverse as the company itself. The company’s principal lines of business are organised into four groups: The Global Financial Services Group (which includes American Express Financial Advisors and American Express Bank); the US Consumer and Small Business Services Group (which includes its Credit and Charge Card businesses); the Global Corporate Services Group (which includes the company’s Corporate Card and Corporate Travel businesses); and the Establishment Services International and Travellers Cheque Group.
Through these four groups, American Express serves the broad needs of its global customer base. Whether you are a student booking a tour through a travel service office, a small business owner or a multinational corporation, American Express’ commitment to delivering a superior customer experience means customised service designed to meet your unique needs.
RECEN t DEVEL o PMEN t S
American Express built on its reputation as having the best cards for travellers with the
2006 launch of the Qantas American Express Card. This fully featured card offers Qantas Frequent Flyers accelerated points, earning rates and financial flexibility.
In August 2007, American Express offered an emerging group of travellers a new way to fly with the launch of the Blue Sky credit card. It is currently the only credit card in New Zealand that offers travellers the chance to use their points to book flights on a number of leading airlines to a range of popular domestic and international destinations for a set number of points, without needing to join a frequent flyer program.
Broadening its merchant coverage continues to be a focus for American Express, who signed 35,000 new merchants in 2006 alone.
PRo M ot I o N
American Express has long been known for its inventive advertising. From ‘Mr Wong’ and ‘Don’t leave home without it’ to the ‘Membership Has Its Privileges’ campaign of the 1980s or the highly visible participation of Jerry Seinfeld and Tiger Woods as American Express spokesmen in the 1990s and beyond. Advertising has long played a role in American Express’ sustained recognition.
American Express takes an holistic view of its brand positioning and today’s advertising campaigns reflect the company’s innovative range of products and business solutions and its unique ability to provide its customers with access to unique experiences and privileges.
b R a ND Va L u ES
American Express has set itself the vision of becoming the world’s most respected service brand.
American Express is committed to making a positive difference in its clients’ lives.
Things you didn’T know about aMERICaN EXPRESS
m American Express has a long-standing tradition of assisting customers, but few people know just how outstanding! While on board a cruise ship, a Cardmember found that someone had removed the last ten pages of a novel she was reading. The Cardmember contacted American Express, who faxed her a copy of the missing pages.
m A Platinum Cardmember wanted to buy two Siamese kittens. American Express found them after searching various breeders throughout Australia and delivered them straight to their new home.
m During a mission in the First Gulf War, a Royal Air Force (RAF) pilot needed to make an unscheduled landing in Saudi Arabia to refuel. The petrol station attendant happily charged the 14,000 litres of fuel to the pilot’s American Express Card.
THE MARKET
To compete successfully in today’s fast-paced environment businesses and individuals need solutions that help effectively manage financial requirements on a global scale. Established in Hong Kong and Shanghai in 1865 and with more than 25 years’ experience in the New Zealand market, HSBC’s team of dedicated relationship managers are there to help businesses and individuals do just that. With around 7,200 offices in 85 countries and territories, spanning six continents and transacting in more than 90 currencies, HSBC draws both on local and international resources.
For corporate clients, the strength behind HSBC’s position as a leading international bank lies in its ability to assist clients to access its extensive global networks – working with millions of customers in both developed and emerging markets – to unlock their potential. By providing both domestic and cross-border banking solutions, including cash management, trade services, foreign currency services and investment banking, HSBC delivers sophisticated offerings tailored specifically for companies who operate in, or trade with, multiple countries.
For the bank’s retail customers, HSBC attracts individuals who require a bank which can not only provide banking domestically but can also assist with their international needs, offering them the highly personalised service, HSBC Premier. HSBC Premier is built around the customer, with
a dedicated relationship manager providing an exclusive suite of services tailored to their needs.
HISTORY
HSBC was established in 1865 to finance the growing trade between China and the world. Soon after its formation in Hong Kong and Shanghai, the bank began opening branches to expand the services it could offer. Although that network reached as far as Europe and North America, the emphasis was on building up representation in China and the rest of the Asia-Pacific region. From the outset trade finance was a strong feature of the local and international business of the bank, an expertise that has been recognised throughout its history.
In 1987, when the Financial Markets in New Zealand were deregulated, HSBC became the first foreign bank to be granted a banking licence to operate as a ‘bank’ in New Zealand. It was legally formed as a branch of HongkongBank in the Hong Kong SAR, which it remains to this day, yet under the new name The Hongkong and Shanghai Banking Corporation Limited or HSBC. Starting with approximately 35 staff, its head office was first set up in Wellington before moving to Auckland in 1989. Throughout its lifetime HSBC New Zealand has always stuck to its trade finance roots and played to its strengths as an international bank, leading to customer numbers continually growing and making the bank what it is today.
ACHIEVEMENTS
Some of our recent awards:
Brand Finance Banking 500 Report 2012
Most valuable banking brand in the world (the fourth time in five years HSBC has achieved this award)
Euromoney FX survey 2011
Best for Asian currencies
Best for Latin American currencies
Best for emerging markets options
FX Week Best Bank Awards 2011
Best Bank for corporate clients
Best Bank for FX forwards
Best Bank for FX structured products
Global Finance Awards 2011
Best Trade Finance Bank in Asia
Best Trade Finance Bank in Hong Kong
Best Overall Bank for Cash Management – Asia and Middle East
Euromoney Cash Management Survey 2011
#1 Cash Management Bank in Asia
#1 Cash Management Bank Globally for Financial Institutions.
PRODUCTS AND SERVICES
HSBC Corporate Banking focuses on medium to large enterprises with international banking needs.
To fully understand the requirements of a business, HSBC assigns a dedicated corporate relationship manager as a single point of contact, liaising with other business specialists within HSBC (both locally and globally) to provide a comprehensive suite of banking services. As well as traditional domestic New Zealand dollar banking products, HSBC also offers:
Multi-currency lending and deposit accounts
Including renminbi.
Payments and Cash Management services
HSBC helps businesses optimise the flow of funds domestically, across the Tasman and around the globe. HSBC’s world-class electronic banking services means they can tailor unique solutions and include integrated payments and receivables solutions and liquidity management. These specialised services help save customers time and money, directly impacting the bottom line.
Global Trade and Receivables Finance
HSBC has an extensive range of trade services, which include sophisticated export/import solutions and structured trade finance services. HSBC’s specialist trade expertise and global reach
help keep supply chains running smoothly and efficiently, with tailored solutions that can cover its customer’s entire supplier/buyer network across both developed and emerging markets.
Global Banking and Markets services
HSBC’s Global Banking and Markets business is one of the largest in the world, backed by an international network of 87 dealing rooms in over 60 countries. The Global Markets business in New Zealand provides innovative treasury and capital markets services. The New Zealand dealing room offers comprehensive foreign exchange, fixed income interest rate and foreign exchange derivatives trading in the New Zealand dollar and all the major currencies, as well as in an extensive range of other currencies, including renminbi. For the bank’s retail customers:
HSBC Premier
HSBC’s personal proposition is HSBC Premier, a highly personalised banking service. HSBC Premier is built around the customer, offering a high level of personal care and attention both in New Zealand and overseas. HSBC Premier customers benefit from:
• A dedicated relationship manager.
• Competitive home loans.
• Multi-currency savings accounts.
• No ATM fees at HSBC ATMs anywhere in the world.
• Commission-free foreign exchange through HSBC branches worldwide.
• Access to instant emergency cash advances of US$2,000.
• The ability to transfer money internationally between HSBC accounts in as little as 30 seconds with no fees.
There are qualifying criteria to becoming an HSBC Premier customer: individuals need to qualify with either a minimum combined home lending of NZ$500,000 and/or NZ$100,000 in savings and investments.
RECENT DEVELOPMENTS (2011)
HSBC New Zealand was the Sole Bookrunner and Sole Lead Manager for the first cross-border renminbi (CNY) denominated bond from a corporate in New Zealand, arranging the RMB 300 million bond for Fonterra Co-operative Group Limited.
The HSBC Premier Renminbi Savings Account was the first savings account to offer customers the ability to hold RMB deposits in New Zealand and transfer funds internationally to other RMB accounts.
PROMOTION
It takes seconds not days to transfer money to Australia
HSBC offers New Zealand corporates a range of RMB specialised services, including RMB trade settlement and RMB accounts. These services can help corporates reduce foreign exchange risks and trading costs, making international trade with mainland China easier and more efficient through direct cross-border payment settlement with Chinese trade partners.
HSBC Premier New Zealand customers can view their global HSBC accounts on one site. Global View means a customer has a single log-in for access to view all HSBC accounts anywhere in the world that also have access to Global View. The Global Transfers service within Global View gives the freedom to transfer money between those linked HSBC accounts, making transfers 24 hours a day in as little as 30 seconds.
BRAND VALUES
HSBC’s values are central to how the bank does business. These values are:
• Dependable and do the right thing.
• Open to different ideas and culture.
• Connected to customers, communities, regulators and each other.
HSBC has a clear sense of courage and integrity in the way it does things, and leverages its connectivity and international networks on behalf of all customers and clients.
Please note: Terms and conditions apply to all products and services mentioned. Copies of HSBC’s most recent Disclosure Statement are available on request from any HSBC office. Issued by The Hongkong and Shanghai Banking Corporation Limited, incorporated in the Hong Kong SAR with limited liability, acting through its New Zealand branch (‘HSBC’).
Corporate Banking email: corporatebanking@hsbc.co.nz
HSBC Premier email: premier@hsbc.co.nz
Visit: www.hsbc.co.nz
THINGS YOU DIDN’T KNOW ABOUT THE HISTORY Of THE HEx AGON
The HSBC hexagon symbol has been the house symbol or logo of the HSBC Group since 1983 and is derived from HSBC’s traditional house flag, a white rectangle divided diagonally to produce a red hourglass shape. The distinctive hexagon shape is an adaptation and extension of the geometry of the house flag design. The house flag originated in the nineteenth century, with photographic evidence showing the flag was in use as early as the 1890s.
Th E Ma RKET
Bartercard is the world’s largest Trade Exchange, operating in six countries throughout the world. Bartercard New Zealand is the leading Trade Exchange in this country.
Bartercard provides an opportunity for businesses to increase their profits, gain new customers and improve their cashflow through a network of proactive business owners, both in New Zealand and internationally.
Since its inception, the Bartercard Trade Exchange has grown to over 7,000 member businesses across New Zealand trading over $200 million worth of goods and services outside the cash economy each year.
aC hi E v EME n T s
Bartercard New Zealand works hard to stay at the forefront of the Trade Exchange industry. Bartercard is the largest Trade Exchange in New Zealand and continually wins Bartercard International Licensee of the Year Awards due to its particular excellence in the industry.
Bartercard launched the Bartercard Foundation in 2010. The Bartercard Foundation supports charities that are struggling to get national prominence yet have a great cause. Bartercard assists by helping a selected charity raise Bartercard Trade Dollars, which they then spend on national promotions to raise cash from the mass market. The Bartercard Foundation currently supports the Child Cancer Foundation with a goal of raising T$200,000 over a two-year period.
After the Christchurch earthquake in February 2011, The Bartercard Foundation set up a special disaster relief fund for members to donate Trade Dollars. In less than three weeks over T$200,000 was raised through the membership base. Bartercard assisted in the relief effort by organising a shipping container of water containers, a pallet of pies, facemasks,
camping kettles, lamps and batteries, antibacterial soaps, hand sanitizers, torches, fresh fruit and much more for the worst hit areas of the city via the Rangiora Express and a Bartercard member. Further funds were used to help the people of Christchurch through fundraising events and advertising to get customers through their business doors.
Bartercard was founded on the Gold Coast, Australia, in 1991. The three founding directors shared a dream and vision, to make Bartercard the world’s largest Trade Exchange, expand globally and sustain a brand identity with a street presence. The company has led from the front through innovating and developing systems. Bartercard has also enjoyed rapid growth through the development of a sophisticated franchising model that has been efficiently replicated throughout the world. Following its creation in 1992, Bartercard New Zealand became the first international franchise in 1993. Bartercard now operates in six countries in the Asian Pacific Rim (including Australia), the Middle East, and Europe. Bartercard New Zealand was purchased by the Red Eagle Corporation, headed by Tony Falkenstein, in 2001.
D u CT
The basic function of Bartercard is to serve as a business network which helps member businesses conserve cash, increase profits, fill spare capacity, and clear excess or idle inventory. The vast majority of members cite gaining extra customers as their reason for joining Bartercard. Although it is not a marketing-driven company, Bartercard is an extremely powerful marketing tool.
Every business that joins Bartercard is set up with an account to electronically track transactions in Bartercard’s currency, the Trade Dollar. These transactions can be conducted with an electronic swipe card (the Bartercard), manual voucher, or through the Bartercard eCommerce site.
Member accounts can be in debit or credit depending on the member’s activity with other
businesses in the Trade Exchange. Bartercard members’ debit balances, which have a fixed limit set according to standard credit criteria, are maintained on an interest-free basis. One Trade Dollar is equal to one New Zealand dollar for tax, GST, and accounting purposes.
Bartercard is split into three general areas of business: sales, trading and administration. Bartercard currently employs 145 people in 14 locations around New Zealand. Each Bartercard member business has a specific Trade Broker assigned to work with the business owners or managers to integrate Bartercard successfully into the way they do business.
Bartercard has a dedicated travel team ready to assist its members with travel advice and planning. There are many destinations Bartercard members can visit and spend their Trade Dollars both nationally and internationally for pleasure or business. A popular holiday destination for New Zealanders has to be Rarotonga where Bartercard members have a plethora of opportunities to use their Bartercard, with all-inclusive packages available at some of Rarotonga’s top resorts. Property is another area where Bartercard is able to bring great benefits to both the buyer and vendor. Bartercard Property introduces buyers to motivated vendors, using Bartercard to facilitate the transaction. Benefits to the seller include a timely sale at best price and access to over 7,000 potential buyers, whilst buyers enjoy interest-free
finance, reduced cash borrowing costs, potential tax savings and capital gain.
Bartercard promotes its unique value proposition through its tagline ‘Deals Money Can’t Buy’. Current members, Business Developers, print, radio and television media all play a distinct part in creating a brand presence and awareness.
Bartercard supports a wide variety of organisations through its sponsorships. This allows Bartercard to have a presence in the community at a grass roots level, through to the international stage, such as with the Ice Blacks and NZ Breakers. In addition to its vast sporting sponsorships
Bartercard also supports other initiatives such as the Young Enterprise programme – helping to build future business leaders – and There’s a Better Way which provides positive pathways for our youth nationally along with professional development in sport and business.
bR an D valu E s
Bartercard is committed to its mission statement of enhancing people’s lives. By using Bartercard in their business, members’ lives are enhanced so they may make a difference to the world around them, whether it is in their home, at work or in their community. Bartercard has professional staff who ensure Bartercard is second to none, making it a successful proven business.
m Bartercard opened in New Zealand in 1992.
m Bartercard New Zealand has over 7,000 members trading more than T$200 million annually.
m Bartercard New Zealand has won International Licensee of the Year for 13 of the past 14 years.
m Members can buy and sell property as well as travel nationally and internationally using Bartercard.
THE MARKET
Eurofins Scientific is an international life sciences company which provides a unique range of analytical testing services to clients across multiple industries.
The group is the world leader in food and pharmaceutical products testing. It is also number one in the world in the field of environmental laboratory services, and one of the global market leaders in agroscience, genomics, pharmaceutical discovery and central laboratory services.
Eurofins’ business is driven by people’s basic need for a safe and clean environment, to consume safe and healthy products and to live longer lives. This requires the best quality possible for the air that we breathe, the beverages that we drink, the food that we eat and the medicines that we take.
Eurofins mission is to contribute to global health and safety by providing customers with high-quality laboratory and advisory services whilst creating opportunities for employees and generating sustainable shareholder value.
Eurofins focuses its bioanalyticial services in the fast growing global food, pharmaceutical and environmental testing markets.
Founded in 1987, the Eurofins Group is now a leading provider of analytical services with:
• An international network of over 180 laboratories across 35 countries in Europe, the USA, Asia and South America;
• More than 14,000 staff;
• A portfolio of over 100,000 reliable and validated analytical methods;
• More than 80 million assays performed each year to establish the safety, identity, composition, authenticity, origin, traceability and purity of biological substances.
Over the years, Eurofins has developed many new analytical testing methods and has participated in, or led several R&D projects to find better ways to analyse food, the environment and pharmaceuticals which have later
been adopted by governments or standardisation bodies.
Drawing on its world-class Competence Centres and its expertise, Eurofins is driving growth from its market-leading portfolio of tests, outsourcing agreements and through cross-selling opportunities across its worldwide laboratory network.
The company believes that by being number one or two in each market and by providing highquality, rapid solutions for customers, with the latest technology, it will succeed in its long-term goal to be the world leader in the bioanalytical testing market.
HISTORY
1987-1997: Start-up phase
The group was founded in 1987 when Gilles Martin purchased the rights to the SNIF-NMR® technology from the University of Nantes, a technology that had been researched and developed by his parents, who were professors at the university.
During this period the SNIF-NMR® patent was registered and approved in the United States and broadened to apply to a wider range of products than the original wine test, such as fruit juices and other non-alcoholic beverages.
The strategy was then formulated to develop the offering in-house and to expand the range of tests provided to customers.
1997-2001 – Expanding the technology portfolio
The focus for Eurofins during this time was to buy the very best labs with unique technologies and know how with the potential for global recognition. Additionally the group expanded to eight new countries and grew to include over 50 laboratory sites.
Leading positions were built up in core markets (food, pharmacology and environment) and also key segments such as genomic information and contaminants testing. This in turn enabled the group access to new, toptier clients in the pharmacology and retailing sectors.
This was funded firstly with the IPO in Paris in 1997 and then the secondary listing in Frankfurt in 2000.
2001-2004: Establishing the infrastructure
This period was a time when Eurofins needed to develop the infrastructure to
support the business as it stood, but also to enable it to operate much more efficiently.
Bigger, more specialised and more productive sites were developed and the group was able to drive higher sales and margins through economies of scale and additional cost-saving measures (rent, personnel, consumables).
A unified IT platform was developed that allowed businesses around the world to access a widening portfolio of sales and to take advantage of cutting edge logistics.
RECENT DEVELOPMENTS
Eurofins recently embarked on another phase of growth based on the unique infrastructure and technological portfolio implemented in the previous years.
The group is continuing to expand its global coverage and local market share both through organic growth and a judicious acquisition programme.
In 2011, with 22% revenue growth and 124% net profit increase, Eurofins started seeing the benefits from its simultaneous five-year intense investment programme, and two-year reorganization programme, both of which were concluded on schedule in 2010. The results of these initiatives have been reflected in an increased efficiency across the group, and higher shares in most of the markets where it operates. Most importantly, these achievements have led to superior capabilities to service its clients, and higher profitability. Eurofins boasts a very modern, streamlined network of laboratories uniquely capable of providing high quality analyses at a reasonable cost. Investments in startups in 15 new countries, along with focused acquisitions, have substantially increased the range of Eurofins’ offerings in its customers’ key markets around the world. The group’s five wholly owned laboratories in China and Hong Kong, as well as facilities in India and Japan, in food, pharmacology and product testing, operate to western standards and regulations. More sites are being planned in China and the rest of Asia. Overall, the new laboratories started up by Eurofins during the last five years in India, China, Brazil, Singapore, Eastern Europe, in particular, started contributing meaningfully to the group’s overall growth in 2012.
Consistent with its goal of securing the leading global position in its core competence areas, in April 2011, Eurofins acquired Lancaster Laboratories, the leading provider of pharmaceutical products
testing and one of the largest environmental testing laboratories in North America. Since then, Eurofins has added four more leading US laboratories to its network.
FUTURE PLANS
Eurofins is committed to supporting its clients’ objectives of ensuring that their products reach the best possible quality and safety levels in all markets in which they operate.
Eurofins intends to continue to develop and acquire the most comprehensive range of state-ofthe-art analytical technologies as well as expand its geographical reach in order to support its clients’ increasingly stringent quality and safety standards and the expanding demands of regulatory authorities around the world.
CORPORATE SOCIAL RESPONSIBILITY
Eurofins is committed to the highest ethical standards in conducting its business and operates in a socially responsible manner. The thrust of its business is in helping all its clients to ensure the safety of their products and services – which in turn benefits consumers’ access to even healthier food products, more innovative pharmaceutical products and a cleaner environment.
A strong reputation for quality is therefore core to the success of Eurofins’ business and integrity in how it conducts business and maintains its relationship with all its stakeholders is central to its corporate principles.
Eurofins’ vision, mission and values underscore its commitment to professional and ethical behaviour, whilst staying at the frontiers of growth and innovation.
By its very nature, Eurofins’ testing activities allow it to play a direct role in contributing to the health and safety of all, and in building a sustainable future for the environment.
Furthermore, the company is ever mindful of the impact of its activities on the environment. Beyond this, at the core of its mission, Eurofins takes its responsibilities towards all its stakeholders, including its employees, seriously. The company endeavours to treat all its employees fairly and with respect, and conducts recruitment transparently based on skills and competence. Eurofins believes that the key to securing and maintaining leadership in its fields is constant innovation. Its scientists and technicians regularly engage in collaborations with academic, industrial and public sector organisations in scientific research projects that advance the cause of health and the environment.
Beyond the group’s business activities, Eurofins also contributes to various social projects and charitable work as part of its commitment to contribute to the improvement of health and social conditions of everyone.
THINGS YOU DIDN’T KNOW ABOUT EUROFINS
m Eurofins is one of the fastest growing companies in Europe. Since its IPO on the French stock exchange in 1997, Eurofins’ sales have increased by about 40% each year (in compound average) to over US$1 billion revenues in 2011, and exceeded €1 billion in 2012.
m Between the IPO on 24 October 1997 and 31 December 2012, Eurofins’ share price has multiplied by 67x, an annual average increase of 32% (against 1x and 2% respectively for the CAC 40, 2x and 4% for the Nasdaq, 1x and 1% for the FTSE 100, and 1x and 1% for the Euro Stoxx 50 over the same period).
EUROFINS’ VISION, MISSION AND VALUES UNDERSCORE ITS COMMITMENT TO PROFESSIONAL AND ETHICAL BEHAVIOUR, WHILST STAYING AT THE FRONTIERS OF GROWTH AND INNOVATION.
In today’s world, consumers are more in control than ever before. They can choose when, where and how they consume information and interact with media and brands. They can compare products and prices instantaneously and have new avenues to learn about, engage with and purchase products and services. Consumers have more to choose from and marketers have more ways to reach them, but fewer chances to get it right.
To succeed in today’s complex, fast changing markets, it is not enough to simply know what products and services people are buying. You must know why. And that’s where Nielsen comes in. Around the world – in stores, at home, on the street – Nielsen focuses on consumers to help clients answer their most pressing questions. And Nielsen answers those questions with the richest, most comprehensive media and marketing information, professional service and analytical tools in the industry. Clients engage Nielsen to help them identify business opportunities and create the best possible framework for successful decision-making.
At Nielsen, our aim is to provide clients with an Uncommon Sense of the Consumer™, and we do this by integrating the rich sources of information available to us so we can understand the cause and effect of marketing and sales initiatives to provide clients with clients with compelling insights that can help them succeed – no other organisation offers a more complete understanding, worldwide, of what consumers watch and buy.
a his To R y o F inno VaT ion
Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented a methodology for measuring retail sales’ “market share,” the competitive metric
widely used today. For nearly 90 years Nielsen has advanced the disciplines of marketing, market research and audience measurement, including the creation of “TV ratings” to provide clients and industries with a better understanding of consumers.
Nielsen continues to focus on innovation to measure new products, markets and forms of media. By investing in new methodologies and forging new alliances with some of the world’s most innovative marketing, information, consulting and social media companies, Nielsen provides clients with solutions to identify the next frontier of profitable growth.
T h E PR odu CT
Nielsen prides itself on providing the clearest, most complete view of consumers and markets worldwide. We understand what consumers watch and buy, and the vital relationship between the two. Simply put, we provide the right intelligence, founded on the right consumer information, to help our clients make the right decisions. When you have the right information, you can derive the right intelligence. At Nielsen,
we show how consumers’ watching and buying behaviours impact each other, to help our clients reach the right consumers. By linking media consumption information with consumer purchasing information and analytics, clients can better understand how media exposure drives purchase behaviour, delivering powerful insights into the effectiveness of marketing, advertising and programming. Nielsen’s industry experts have the knowledge, experience and focus to help answer strategic business questions and make the right decisions.
Nielsen can tell you what, and how, people are watching, with measurement and analytics across the three screens consumers use: TV, online and mobile. Our measurement techniques are constantly evolving to account for the new ways consumers are watching and interacting. Equally, Nielsen can also tell you what consumers are buying, how much, where and how often— locally or globally. Nielsen tracks billions of sales transactions in grocery stores, hypermarkets, supermarkets, convenience stores, pharmacies and liquor stores around the world, to help our packaged goods clients gauge sales and market share.
Nielsen is a global leader in television audience measurement. The company helps television networks understand the effectiveness of their programming in 30 countries. In New Zealand, the television audience measurement (TAM) contract extension provided the opportunity for Nielsen and broadcasters to invest in the future of the TAM service. Time shifted viewing (TSV) was the single largest component of viewing that was not included in the TAM system. At that time personal video recorder (PVR) penetration was at approximately 20 percent of New Zealand
households. As both the US and Australian markets were at 25 percent when they launched TSV as part of the ratings system, it was agreed the time was right to start the process for New Zealand. Nielsen, at the same time, implemented the UNITAM system. This is a metering system that uses audio matching technology to measure all viewing on TV sets within the panel home. This is a proven solution in over 10 markets around the world.
Nielsen is a global provider of online media and market research and analytics, measuring 80 percent of the world’s Internet users. Nielsen’s Online Ratings is the next generation in Internet audience measurement. This leading edge new service utilises the respective advantages of a representative New Zealand-based panel to track actual online behaviour, along with tagging methodologies to provide accurate online measurement metrics. Online Ratings provides a representative coverage of all sites and applications visited by New Zealanders, and will report on a monthly basis the estimated number of overall people accessing the Internet, as well as to individual websites.
The Online Ratings service is designed for online planning and buying and provides clients with the ability to analyse website visits across a range of metrics including reach, engagement and demographic profiling. Additionally, Nielsen will be fusing the Online Ratings data into our Consumer and Media Insights (CMI)** service to provide clients with more in-depth information showing online behaviour and consumption in context with other media usage and consumer insights. And the addition of website site visit data to the current media available e.g. print and television will enable clients to understand reach and frequency across multiple media.
**Nielsen’s Consumer and Media Insights (CMI) service offers clients a 360-degree view of the New Zealand consumer alongside currency data for television, print, household expenditure and from mid 2012, Online Ratings. This gives CMI a unique position in the market as a strategic planning tool that brings consistency across planning and buying. With more than 50,000 insight opportunities available, CMI enables deeper understanding of key targets and is equally valuable to advertisers, media owners and agencies. Powered by Nielsen’s Clear Decisions software, users can access the insights they need across all
major categories from their CMI database. In the social media realm, 762,000 adult New Zealanders review products or services online with 1.9 million reading them! The Nielsen BuzzMetrics service leads the industry in helping companies discover social media listening benefits across the enterprise. The service monitors over 160 million blogs, over 100,000 message boards, Twitter, social networking sites and also offers New Zealand level segmentation of data. Nielsen BuzzMetrics offers world leading social media customised audit reports and real time dashboards to fulfill the four value pillars of social media for clients – monitoring, analytics and reporting, engagement and workflow. The service combines innovative technology, quality data and local social media analyst support to help clients compete and thrive in today’s consumer-driven world.
T h E ni EL s E n di FFERE n CE
With a presence in approximately 100 countries, we are able to provide a truly global breadth of information and insights about the consumer. Our professional client services teams, which comprise approximately 9,500 employees, are responsible for leading our client relationships and coordinating the entire Nielsen experience with clients around the world. Nielsen maintains longterm client relationships across a multi-industry, global client base, including consumer packaged goods, broadcast and cable television, advertising, online media, telecommunications, retail and automotive.
Nielsen continues to focus on innovation to deepen its capabilities, expand in new and emerging forms of measurement, enhance our analytical offerings and stay ahead of industry trends. We continue to improve research approaches and invest in new methodologies. Our technology infrastructure, housing approximately 15 petabytes* of information, allows us to meet service commitments to global clients and quickly scale our products across practice areas and geographies. Our new delivery platform, Nielsen Answers, brings our full portfolio of data and information to a single client desktop.
b R and Va Lu E s
Nielsen’s culture is one that orients it towards the acceptance of change and new ideas, and is one that puts the interests of its clients first. Today, Nielsen embodies these concepts through its three core values: simple, open and integrated. Simple in that Nielsen provides insights and intelligence to help clients find clear, simple solutions to their most complex business issues; open in the way the company collaborates – it is this commitment that allows Nielsen to implement the very best practices, ideas and solutions; and integrated in how Nielsen navigates the information deluge, integrating information to give clients the most complete view of their consumers, audiences and shoppers worldwide.
* one petabyte = approximately a million gigabytes
Things you didn’ T know abou T ni EL s E n
m As a leading global information and measurement company, Nielsen measures the shopping and media consumption of an estimated 10 million consumers worldwide, and provides more than 20,000 clients around the world with a comprehensive understanding of consumers and consumer behaviour.
m Nielsen enjoys long-term client relationships across a multi-industry, global client base, including consumer packaged goods manufacturers, broadcast and cable television, advertising, online media, telecommunications, retail and automotive companies. The average length of relationship with Nielsen’s top 10 clients is more than 30 years.
m With a presence in approximately 100 countries, including developing and emerging markets, Nielsen holds leading market positions in many of its services and geographies. For more information, visit www.nielsen.com.
an uncommon sense of the consumer.
STATE IN THE COMMUNITY
Our ‘With you in the Water’ sponsorship programme is something we’re immensely proud of. As Kiwis, many of us spend a large part of our life in, on, or beside the water.
At State we saw a need to help Kiwis stay safe and enjoy the water. We are proud to support key organisations behind swim education recreation and beach safety in New Zealand. The State Kiwi Swim Safe programme has to date reached over 130,000 primary school kids and trained over 6,500 teachers in over 725 participating schools nationwide.
As well as being ‘With you in the Water’, we’re ‘With you on the roads’ too. Every Easter and Labour long weekends State staff operate State Driver Reviver rest stops at sites on routes nationwide. Our Driver Reviver sites have been operational since 2004 and aim to provide drivers with an opportunity to take a break from their journeys, avoiding driver fatigue.
While supporting our communities is important to us, so is supporting the industries that we operate in. We are strong supporters of both
New Zealand’s building and motor trade industries through our very own State Apprenticeship and Management Training scheme.
Each year we support the vehicle repair and building industries by sponsoring young apprentices through their study towards a qualification in their chosen trade and scholarship assistance for management trainees.
State pays all course fees and course-related costs for the successful candidates. Apprentices study in their own time while employed with a State Approved Repairer, who provides on-the-job training.
We’re proud to be investing in the futures of our apprentices, and in the future of these industries.
ACHIEVEMENTS
We have a lot to be proud of here at State across everything we do. And we’ve got the numbers to prove it.
We are one of the few insurers to provide a quick and easy claims service over the phone. Our national claims team answers around 10,000 calls a week.
We have over 1,000 vehicles in our Roadside Rescue fleet that attended 46,272 break downs in the past 12 months.
We have 338 Approved Repairers who, if the worst should happen, will fix your car and guarantee the repairs.
And as the only insurance company to offer Fly Buys, our customers received 21,587,684 Fly Buys points last year. That’s over one and a half million Fly Buys points each and every month.
THINGS YOU DIDN’T KNOW ABOUT STATE
State is a business division of IAG New Zealand Limited, which received a Standard & Poor’s rating of AA-. This means we have a ‘very strong’ claims paying ability.
State is proud to be the only insurance company to offer Fly Buys. You collect 1 point for every $20 of premium (including Government Levies) on all State personal, business and travel policies.
It can be a stressful time when the unexpected happens and you need to make a claim. That’s why we work hard to make the process as easy as possible, plus you can lodge your claim online at www.state.co.nz
Our friendly team is available to answer any question or simply have a comforting chat with you. Just call 0800 80 24 24.
We use an approved vehicle repair network and work with the best repairers to ensure sound advice, the highest quality work for your vehicle, and prompt service for you.
THE MARKET
New Zealand is home to many innovative people ranging from the inventor toiling in a backyard garage to innovative businesses operating on a commercial scale. No doubt, this stems from the ingrained Kiwi can-do attitude – a characteristic that we are famous for.
Often overlooked is the necessity to have protection in place for these innovations. It is important to employ the right expertise in the fields of patent, design and trade mark protection to make sure you are in the best position to reap the rewards of your innovative work and hardearned reputation.
Patents are available for new inventions. This means you must apply for a patent application before you sell your new product or otherwise test the market by making it public – for example, by advertising it on your website.
By obtaining patent protection, the patent owner gains a monopoly, which assists them in commercially exploiting or licensing their invention for up to 20 years in New Zealand and wherever else in the world that a patent is granted. This monopoly is important as it helps to recapture the expenses involved in R&D and the costs involved in taking the invention to market. It also remunerates those involved for their efforts.
Similarly, business owners trading under a brand name are wise to obtain registration of their trade marks so that they can better protect their
reputation and goodwill in the market place and give their brand strength.
Pipers appreciate the difference between a good brand and a strong trade mark registration. A brand should be vibrant, attractive, and be the life and soul of the product, whereas a trade mark registration has to meet stringent legal requirements. Yet a trade mark registration provides important insurance against encroachments by competitors.
For example, Skinfood is a very strong brand in New Zealand for a range of skin care products and is protected by a variety of trade mark registrations around the world.
Failing to register their trade marks leaves a trader open to a competitor cashing in on their reputation by using a confusingly similar trade mark. This can result in lost revenue and damage to the reputation of the original trader if the competitor uses inferior products or services. Registration of trade marks is particularly important in countries that do not recognize nonregistered trade mark rights that are based on the reputation arising from commercial use of the trade mark. Many Asian countries fall into this category.
There are other forms of protection available to ground breakers in their field. Examples include:
• Copyright • Designs
• Innovation patents
• Utility models
• Plant patents
• Circuit layout protection
• Confidential information
• Passing off.
An experienced attorney will recommend the best strategy for your needs. Pipers Patent and Trade Mark Attorneys have been doing this for over 30 years.
COMPANY HISTORY
Jim Piper and a number of our other attorneys each has over 40 years’ experience specializing in intellectual property (IP). It is no coincidence that the letters IP in PIPERS stand for ‘intellectual property’. Jim started out as a patent examiner in New Zealand in the 1970s and quickly transitioned into a patent attorney in Australia before returning to practice in New Zealand.
Pipers was founded in 1982 by Jim Piper. The firm’s initial focus was on patent work for generic pharmaceutical companies, however this quickly expanded to work in all fields of technology for a diverse client base.
Pipers has advised government agencies, universities and businesses both large and small. It has assisted its clients in making submissions to parliament and has been instrumental in forcing law changes, particularly in the pharmaceutical patent area. Pipers has assisted in enforcing and litigating patents in a range of countries including, in particular, New Zealand, Australia, the USA, UK, Europe, Japan and Hong Kong.
Much of Pipers’ work is in the areas of food technology and agriculture, as New Zealand’s exporters require protection for their innovative ideas and brands around the world and this involves a number of peripheral technologies. Another important area of work is in the IT field, as software inventions are easy to copy and thus need to be protected by patents. However, most IT inventions have the advantage in that they can penetrate the global market far faster than the manufacture or licensing of manufactured goods or machines.
Pipers has assisted with the IP protection of a number of iconic New Zealand inventions over the years, recent examples of which include the WilliamsWarn Personal Brewery and the Sealegs amphibious vessel, both of which have become very commercially successful around the world, and are protected by patents, designs and trade marks.
Pipers has absorbed a number of practices over the years, such as Remington & Associates,
Kramer & Kramer, Evans & Rose, Newnham and Co and Knowles and Associates, and has operated offices in the UK, Australia, Singapore, and the Pacific Islands, as well as in New Zealand. Pipers currently has offices based in Auckland, Wellington and Melbourne.
Presently, Pipers employs a team of over a dozen experienced attorneys enabling it to offer a number of areas of expertise to its clients. Pipers prides itself on being a friendly and approachable firm with a practical yet professional attitude. The team takes the time to meet with and ascertain the needs of each client and recommend a tailored IP strategy to suit. Pipers even offer a first meeting free of charge. This enables new clients to obtain some good basic knowledge about IP and helps them to decide on what course of action is best for them, without the fear of incurring a fee.
RECENT DEVELOPMENTS
There is no such thing as a ‘worldwide patent’ but the next best thing is an international patent application which extends the option to obtain patents in over 140 countries. Clearly the industry is heading towards transnational protection and treaties that will reduce costs and extend the coverage of protection beyond national borders. There is no doubt that the IP world is getting smaller. In our part of the world the operations of the New Zealand and Australian Patent Offices are converging and most of Pipers attorneys are qualified to practice directly before the Australian and the New Zealand Patent Offices. This means that Pipers can now facilitate the registration of
patents, designs and trade marks in both New Zealand and Australia. This streamlined system enables them to deliver services in both countries at highly competitive prices, although they still maintain an office in Melbourne to keep fully appraised of Australian matters.
Pipers works closely with a strong and select network of patent attorneys around the world to facilitate patent and trade mark protection and enforcement in other countries.
THINGS YOU DIDN’T KNOW
Patent and trade mark attorneys are subject to a registration regime and are required to pass a number of examinations in all aspects of local and international IP law before they can be registered to practice. In addition to this industry requirement, most of the attorneys who work at Pipers have degrees in science or engineering and law. The attorneys attend many IP conferences around the world to keep up to date with changes in international, regional and national laws and they are members of many different IP professional organizations. Patent and trade mark attorneys need to keep track of many dates/events relating to various stages in the lifecycle of the different types of IP, and are the first point of contact between prospective licensees and the IP owner.
Pipers has its own in-house searching company – which undertakes patent, design and trade mark searches for a variety of clients and other attorneys. With patents, it is important to distinguish between a novelty search and a freedom to operate search (FTO). A novelty search
looks at whether or not the invention set out in the patent claims has been prior published. It is always best to identify the closest earlier products or publications and highlight the differences between these earlier attempts and your own invention and the advantages your invention provides over the earlier products. On the other hand, a freedom to operate search checks to see if your new product will infringe the rights of any earlier patent in that country.
For every idea which is timely enough to reach the market another 20 were patented or published and sank without much trace to form a hard to find barrier to future progress. This is particularly so in the case of patents for computer-related systems and business schemes. In these earlier patents the actual technical contribution to the art is normally in language which differs from how it would be referred to now. Coupled with the rate of change in the field this makes for a very difficult search.
In the USA there are many companies whose business is to buy up and enforce old patents. They are often called ‘patent trolls’ and they are very active in the IT area.
Pipers has developed a number of software packages ranging from its own in-house database and record keeping system (PAGODA) to webbased applications allowing clients around the world to access their IP portfolios and to enter and receive email reminders on their international patent applications.
Pipers also has an engineering workshop and has developed and patented many inventions of its own.
THINGS PIPERS CAN DO FOR YOU
m Assess your current IP needs and provide advice on how to best protect your valuable IP assets.
m Carry out tailored IP searches to determine the uniqueness of your ideas and brands.
m Protect your innovative ideas and brands by filing patent, trade mark, and/or design applications in desired countries.
m Assist with IP litigation matters.
m Assist with IP licenses and other agreements.
EMPLOYERS & MANUFACTURERS ASSOCIATION (EMA)
Enterprises of all types and sizes join the Employers & Manufacturers Association (EMA) for many different reasons. The association has been representing and advising businesses for 115 years.
EMA’s goal is to build a more prosperous New Zealand through influence, education and the expert guidance made available to its member organisations.
EMA members range from New Zealand’s top international businesses to government departments and not-for-profit organisations.
Many smaller companies join up to access EMA’s AdviceLine staffed by specialists in employment law and workplace safety. Members can call as often as they need to, 12 hours a day, or email on anything they want to know about employing staff or managing contractors.
EMA offers briefings three times a year at 30 venues throughout the northern region with the latest economic and employment updates.
Sought-after employment consultancy and legal advice is on hand at member rates.
EMA’s extensive suite of specialist conference events and 700-plus training courses each year attract many thousands of attendees. Topics
BUSINESSNZ
BUSINESS SUCCESS
Successful business helps make New Zealanders better off.
Advocating for enterprise and representing New Zealand’s brilliant businesses, BusinessNZ works for positive change through new thinking, productivity and innovation.
BusinessNZ’s unique capability is in working on a daily basis with businesses, MPs and ministers, government officials, community groups and others, to ensure business interests are represented in policy-making.
EXPORT NEW ZEALAND
Thirty guiding principles in support of an economy better able to produce, develop, export and trade:
m Competition in markets
m International free trade
m Innovative, competitive exports
m Product and service integrity
m Sustainability
m High productivity
m High priority on education and skills
m High priority on science and innovation
covered include such as Lean Thinking and developing new markets offshore through EMA’s Export New Zealand division – all of them represent lots of opportunities to network!
Importantly EMA makes sure your voice is heard by local and central government – we work with Business New Zealand, as well as being an independent voice for business. Our aim is to improve the environment in which your business operates.
EMA led the campaign to amalgamate Auckland’s disparate local authorities into the single council we have today. We have also taken a high profile role in campaigning for better transport for Auckland.
This ongoing engagement means BusinessNZ can act as a generator of new ideas and debate. The goal is a more successful New Zealand through creating the conditions that encourage businesses to reach their full potential.
PARTNERSHIP IN ADVOCACY
BusinessNZ works with individual members, groups of member businesses and others on a wide range of issues.
Diverse groups – including major companies, exporters, manufacturers, service providers, sustainable technology companies, small firms and others – partner with BusinessNZ to undertake research, analysis and advocacy, with an overall aim of growth and prosperity for all New Zealanders.
m Adequate investment in infrastructure
m Respect for property rights
m Focused monetary policy
m A stable investment environment
m Restraint in laws and regulations
m Light-handed regulation and responsible industry self-regulation
m Restraint in government spending and taxing
m Company tax rates less than major trading partners
m Lower, flatter personal tax rates
m Restraint in local government spending and rating
m No business-specific taxes or rates without business-specific benefits
m Resource policies balancing the environment and the economy
m Environmental stewardship using education and voluntary action
m EMA has run very successful campaigns drawing public attention to the need for more action on land transport (REV UP) and the inefficiency of Auckland’s previous local government structures (FIX AUCKLAND).
The latter was instrumental in achieving the Royal Commission on Auckland’s Governance which in 2008 recommended a single Super City Auckland be established.
m In 1996 the Auckland Employers Association merged with the Auckland Manufacturers Association to form the Employers & Manufacturers Association. The AEA was set up originally in 1901; before then the AMA was formed in 1886. The whole story is written up in Wealthmakers by Selwyn Parker.
m EMA’s Eco Smart Business programme has taken nearly 100 businesses forward to where
they can apply an Eco Warranty Certification to their products and services.
m Over 800 business people have attended EMA’s Lean Thinking seminars over the past two years, and EMA’s handbook Making It Lean by Barry Nolan has sold 2,000 copies.
m EMA’s AdviceLine responds to nearly 1,000 calls from members each week.
m EMA members download 43,000 employment guides from their member only website each year – there are 12 specific topics covered in the ‘how-to’ booklets from identifying workplace hazards to workplace bullying.
m 9,500 people attend EMA’s member briefings and seminars every year to keep up to speed on employment law.
m To win a personal grievance case on average still costs an employer $6,700; to lose costs an
average $32,000 including awards, lost wages and legal costs.
m 60% of EMA member employers win personal grievance cases brought against them whereas only 31% of other employers win.
m EMA members get back an average of $1,230 value from briefings, advice, employer guides and website access.
m EMA’s legal fees are on average $5,000 less for resolving personal grievance claims than others.
m EMA offers 700 scheduled courses annually and about 100 conference events, and skills training that can be tailored to any organisation’s requirements.
m Export New Zealand, run by EMA in the north, is for exporters to learn from each other through many different kinds of networking events arranged for them.
m Secure energy supply using all forms of natural energy resources
m Workplace fairness and all protections under human rights legislation
m Diversity and equal opportunity
m Freedom of choice in bargaining agents and employment agreements
m Safety the responsibility of all in the workplace
m A sound, competitive ACC system that incentivises safety
m Social welfare policies that incentive selfreliance and enterprise
m Immigration policies that bring needed new skills and capital
m Focus on ‘New Zealand Inc’.
A division of BusinessNZ, Export New Zealand operates in the nation’s main centres and exporting regions. The organisation chaired by Sir Ken Stevens, with Catherine Beard as Executive Director, is charged with raising the importance of exporting in the public and policy arenas. Export New Zealand’s regional operations provide down-to-earth practical help for companies selling into overseas markets and those seeking to become exporters. A foundation principle is that since exporters themselves are a primary source of market knowledge and experience, Export New Zealand places a great deal of emphasis on member networking activities.
To this end the Export New Zealand divisions through the country – EMA, Employers Chamber of Commerce Central, Canterbury Employers Chamber of Commerce and Otago-Southland Employers Association – offer services including:
• Export seminars, working with NZ Trade and Enterprise and country specific Business Council partners to bring speakers from overseas markets to talk trade with New Zealand exporters.
• Exporter capability assessments – the export and Readiness Check – through to working with NZTE to assess business needs via regional partnership programmes.
• Organising regional trade missions into various markets.
• A network of local sponsors and professional advisors over a range of disciplines (banking, insurance, logistics, ports, marketing, cultural experts) to provide support and expertise.
• Feeding issues of policy concern back into the organisation’s lobbying work.
At the national level Export New Zealand advocates, analyses and promotes exporter issues.
Catherine Beard works with member businesses on operational, profitability, border and other issues to represent their interests to government and other decision makers. This includes:
• Formulating and promoting policy positions to support exporters in their business operating environment.
• Establishing cross-government groups of officials to address such issues as delays in processing sanitary and phyto-sanitary approvals for China and other non-tariff trade barriers.
• Acting as an information conduit between central government agencies and exporters.
• Partnering with Ministry of Foreign Affairs and Trade to form the ‘Connections Programme’ strengthening links with the business and civic communities.
• Providing timely information on the export sector and export related events via our Export New Zealand website and e-newsletters, including trade updates, tradeshows, regional training and networking events and experts in markets.
• On-line tools and resources for exporters via the Export New Zealand website.
• Running regular events and seminars –for example the Go Global conference for exporters, and the QBE risk management seminars.
• Keeping all stakeholders informed with the results of exporter feedback on barriers to growth from export CEOs and Exporter Surveys.
• Keeping exporters well represented on international trade missions – including Malaysia, Brunei, Brazil, Japan, India, USA and Australia.
• Working with the New Zealand China Trade Association, and the New Zealand Business Councils of ASEAN, Latin America, India, Korea and others.
• Working with NZTE to inform exporters around the regions (eg, the ‘Success in Asia’ seminars), and liaising regularly on the Exporter Training partnership programme.
Businesses can keep up to date with export news and export events around the country: www.exportnz.org.nz.
