Introduction
>Digital Marketing is an ever-evolving field with many opportunities for businesses.
>Various digital marketing channels can be used to create effective strategies.
>With digital marketing strategies, companies can grow their customer base.
>As the best Digital Marketing Company in Pune, we understand a business’s digital presence is powerful.
>Here are the top 5 metrics to analyze for digital success.
Conversion Rate
>Conversion Rate is a key metric for businesses.
>It helps measure the success of their digital campaigns.
>It indicates the number of visitors who took action such as purchasing or signing up.
>Businesses can optimize driving factors to increase conversions and maximize ROI.
Click-Through Rate
>Click-Through Rate measures the success of online advertising campaigns.
>It reflects the effectiveness of an advertisement or email campaign by determining how many people clicked on the link or ad.
>CTR helps marketers understand the effectiveness of ads and make adjustments
>CTR can be improved by optimizing the ad copy, targeting relevant audiences, testing different formats and images, etc.
Cost Per Click
>Cost Per Click is a major factor in determining the success of your campaign.
>The CPC represents the amount you pay for each click on your ad.
>This price is influenced by several factors such as your closest competitor’s ad rank, bid amount and quality score.
