Wunjin Hwang_Interior Portfolio2022

SELECTED WORKS 2 0 2 2

W U N J I N H WA N G INTERIOR

DESIGN

PORTFOLIO

CONTENTS

About Me Resume

1

Between Familiarity and Newness Retail

2

Rad Power Bike Retail

3

Ride into the Light Hotel

4

Artistic Process

Other Works

Museum

Physical Models / Artworks

Sp ace

W U N JI N

Sclupto r

H

WA

CONA T CT

SOFTWARE SKILLS

STATEMENT

"Sculpting the space not just fill the space" I am an interior designer who connects a given space with a concept and creates an environment where users can feel the idea rather than simply filling it with fixtures. My design goal is to make it a place that we want to visit again in memory, not just a passing space. To achieve this, I try to maintain a conceptual tightness between the building, the surrounding environment, and the internal use space. Also, I try to make this thought feasible in terms of visual and utilization.

AutoCAD

Enscape

3D Max

Lumion

Maya

Twinmotion

Revit

V-ray

Rhino

Photoshop

Sketchup

Illustrator

Vectorworks

Indesign

Zbrush

After Effects MS Office

NG WORK EXPERIENCE 2022 New York

2022 New York

2020-2021 Seoul

2020 Seoul

Adsedr 340E 34th St , New York onePh

+1 609 210 6929 Email

bbaaa0325@gmail.com edinLk

wunjinhwang027

Interior Designer

BAG CK ROUND

• • •

Bir th South Korea

GKV Architects

FF&E Specified 3D Modelling and Rendering Commercial Design

2018 Seoul

DIFFA's Dining Design Exhibitor DIFFA • • •

Space Design Image Rendering Installation

2018 Seoul

Residential Designer Intern (Full Time)

Heerim Architects & Planners • •

Project - Kwangwoon University Station Area Development (with UNStudio) - SD Phase Apartments CAD Drawings / Translate Documents Build Models / Prepare Presentation Materials

2018 Seoul

Artist Assistant (Full Time) Yunwoo Choi's Studio • •

Project - Installation Art for TEAF'21 Sculpting / Idea Suggestion / Assist Installation

2017 Seoul

Langue

Korean / English

EDUCATION 9 1A 5-20 BF 1 20 Hongik University - Sculpture 9-20 1 A 20 MF New York School of Interior Design - Post-Professional Master of Fine Arts

Exhibition "Outdoor Sculpture" Artist Exhibition "Post Identity" Artist • •

Outdoor Installation Artwork Digtal Screens / Making Video

• Indoor Installation Artwork • Art & Technology / Strobo Lighting / Water

Exhibition "Temperament" Artist

Sponsored by CADU • • •

Prize Winner of CADU Indoor Installation Artwork Making Animation / Story Design / 3D Modeling

Mobile Game 3D Designer (Full Time) Start-up Group • • •

Map Design Build Architecture 3D Models Idea Suggestion of User Experience

PROJECT #1 BETWEEN FAMILIARITY AND NEWNESS FLAGSHIP STORE DESIGN STATEMENT Maison Margiela Flagship Store is an art by itself. Their philosophy is "Fashion is an artistic expression rather than a cult for personality." This store is arts in an art place. Maison Margiela's art pieces are like "Familiar Newness".

Following this identity, this space gives a freshness to visitors. Escaping from cube shape room, straight wall, ceiling, floor, and stacking up of furniture, each space has its own shape with its characteristics. It shows how space breaks the typical forms and that makes visitors feel reach into the inside of the art. Finally, this store is being the largest artwork by Maison Margiela not just a exhibition space of their fashion.

BRAND RESEARCH Maison Margiela Maison Margiela is a French fashion house founded by Belgian designer Martin Margiela. The house produces both haute couture inspired artisanal collections and ready-to-wear collections, Known for deconstructive and avant-garde designs with unconventional materials Brand Philosophy

Brand Identity

"Fashion is an artistic expression rather than a cult for personality." - Maison Margiela Team

"Appropriating the inappropriate." -

Anonymity

Artistic Expression

Maison Margiela Team

De-Reconstructed Iconoclast Unconventional Aesthetic

View : Storefront

Customer Journey

USED SOFTWARE 3D Model : Revit, Rhino Rendering : Enscape

DESIGN STRATEGIES Fabric Becomes Architecture -

Form Studies

Maison Margiela Team

Decomposition Re-formation

Fabric's Fluid States before solidification

SITE ANALYSIS

Mutate and take form in contact with fabric and semi-finished products

Memory of Fabric

Process of Creation

Space is being a memory of the fabric

Visualize Unconventional

Between Familiarity and Newness

Building Information • • • • •

Location : 159 Pioneer St, Brooklyn, NY 11231 Space : 13,045 sq.ft Number of Floors : 3 Floors Built in : 1866 Structure : Brick, Wood, Concrete, Steel

Main Transportation 20 min

1 min

• Bus "B61" • Metro "N/R/W/4/5" • Parking Lots

Stand on the boundary of usual and unusal status to make us experience process

Non daily shape of fluidtiy pass through the familiar cubic building

Contrast and relation between existing and new form

Fluidity

Layering

Movement

Connectivity

Tension

Fluidity / Weave / Continuity

Pattern / Cut / Relation

Stretch / Mutant / Through

PROGRAM BLOCK DIAGRAM

Program

AXONOMETRIC VIEW

1st Floor

2nd Floor

3rd Floor

• Cafeteria • Fitting Room • Exhibition Space 01 • Artisanal Collections • Exhibition Space 02 • Restroom

• MM6 Collections • Lounge • Ready-to-Wear (Women) • Fitting Room • Ready-to-Wear (Men)

• Bag&Accessaries • Shoes • Fragrances

• VIP Lounge • VIP Terrace

BOH

Exhibition Space 02

Cafeteria

Sales Area

Exhibition Space 01

Fitting Room

VIP Lounge

CAFETERIA • Cafeteria with Outdoor Seating

EXHIBITION SPACE

1ST FLOORPLAN & RCP

• Fashion Exhibition

EXHIBITION SPACE • Artworks Exhibition

1 8

7 6

2

4 3 5

Program 1. BOH 2. Cafeteria 3. VIP Corridor 4. Exhibition Space 01

5. Exhibition Space 02 6. BOH 7. Fitting Room 8. Artisanal Collections

SHOES • Shoes Sales Area

READY-TO-WEAR (MEN)

2ND FLOORPLAN & RCP

• Menswear

FITTING ROOM • Fitting Room with Waiting Area 4

1

5

6 7

2

3

Program 1. BOH 2. Fitting Room 3. MM6 Collections 4. Ready-to-Wear (W)

5. Ready-to-Wear (M) 6. Fitting Room 7. Lounge

FRAGRANCES • Perfume, Candle and Body Items

VIP LOUNGE

3RD FLOORPLAN & RCP

• View fromEntrance

VIP LOUNGE • Bar & Seating 4 3

5

1

2

Program 1. VIP Lounge 2. VIP Terrace 3. Fragrances 4. Bag&Accessaries

5. Shoes

PERSPECTIVE SECTION

FF & E Existing Building Conditions Walls

Floors

New Materials Selection Ceilings

Truss

Columns

Organic Mass

Wall

Ceilings

Partitions

Railings

UHPC Concrete

Ivory Painted

Ivory Plaster

Chain Curtain

Stipe Glass Panels

Contrast Rustic Brown Bricks

Concrete

Wood Batten

Wood

Steel

Cube . Daily . Usual . Norm Fluidity . Unusal . Breaking

Between Familiarity and Newness

Furniture

1st Floor Cafeteria Chair

1st Floor Cafeteria Sofa

1st Floor Cafeteria Table

2nd Floor Fitting Room Waiting Sofa

2nd Floor Lounge Seating

3rd Floor Bag&Accessaries Sofa

3rd Floor VIP Lounge Table

3rd Floor VIP Lounge Chair

3rd Floor Fitting Chair

PROJECT #2 RAD POWER BIKE FLAGSHIP STORE DESIGN STATEMENT Make a unusal and interest display in order to attract the all types of group.The fully disassembled bicycle parts are like objects. Visual display will be used these parts. Also, reinterpret these parts' shape and apply it to plan design. Programming of the store is like a gradation. First, make visitors get used to the bike and have a interest of Rad's products. And then give a experience to make they have a good memory. Like, based on the three user groups, build Virtual Reality suitable option for each user's environment. Users experience using a Rad Power Bike in a virtual space, and in the meantime, we analyze the user's characteristics to find a model suitable for the real environment. Finally, suggest our items, so intends people naturally connect to potential consumption.

BRAND RESEARCH

The Rad Story Mike Radenbaugh built his first ebike in 2007 as a way to get to high school and back, became totally obsessed, and founded Rad Power Bikes. For years he operated as a sole proprietorship, converting traditional bikes into electric bikes for local customers based on each person's individual needs. In 2015, they joined forces to bring Rad Power Bikes to the masses and have been on a wild ride of hypergrowth ever since.

•

Mission To offer an unrivaled customer experience with radical electric bikes that are built for everything and priced for everyone.

•

Vision A world where transportation is energy-efficient, enjoyable, and accessible to all.

•

Products

View : VR Zone

USED SOFTWARE 3D Model : Revit Rendering : Enscape

DESIGN STRATEGIES Are you interest in E-Bike?

YES

Electric Bikes Price : $1,000 - 2,000

•

Accessories Price : $ 5 - 200

Replacement Parts Price : $ 8 - 500

Merch Price : $ 6 - 100

Gift Cards Price : $ 50 - 3,000

What is the reason?

Service 1. Compare Electric Bikes 2. Find Your Fit Quiz 3. Ebikes for Business ( Rental Fleets / Urban Delivery / Warehouse Logistics / Corporate Campus / Facilities Management )

Efficiency Less Effort Looks Fun Experiential

Mobile Service

•

Online Help Center

World-Class Product Support Showroom and Service CenterLocal Bike Shop Partners

Showrooms Offer "Purchasing / Test Rides / Service Center"

NO

Partnership

Characteristic of Bike Support after buying Experience differences of spec Easy to access Give a fun of riding Commercialize replacement parts Branding image * Brand can alive in long term

What is the reason?

Group #4

How to attract them?

Too Many Different Reasons

Non-Interested Users

Visually Make Enjoyable Experience Inform Benefit of E-Bike

Group #1

Group #2

Group #3

How to make them as customers?

Daily Users

Healthy Users

Recreation Users

Inform Differences with Other Products Suggest Fit Items for Their Purpose Give a Impressive Image of This Brand

User Group #1

User Group #2

User Group #3

Daily Users

Healthy Users

Recreation Users

• • • •

• • • •

• • • •

Ebike as Main Transportation Young Age (10 - 30) Cost Replace Car (Traffic, Commute)

Ebike for Increasing Fitness Older Age (50 - 70) Balance (Exercise & Support) Fit on Indiviuals' Condition

Ebike as hobby No specific age Customizing (Compatibility) Differences Between Usual Bike

1ST FLOORPLAN

VR ZONE

CASHWRAP B.O.H.

STOREFRONT DESIGN • • •

1ST FLOOR RCP Lighting Fixtures

White PVC Panel LED Lighting Covered by Translucence Acrylic Signage Design

• • • • •

NORTH SECTION

WEST SECTION

MATERIALS

1

OFFICE

B.O.H.

LED Screen LED Strip Lighting LED Panel Lighting Cove Lighting Recessed Down Lighting

2

3

4

5

6

Floor Materials

Ceiling Materials

1.

2.

3.

4.

5. White Painted Finish Ceiling 6. Metalic Finished Ceiling in VR ZONE

Light Grey Concrete Cast in Place Concrete Staircase Metalic Finished Floor in VR ZONE Black Mat Under the VR Machine

CELLAR FLOORPLAN

REPAIR STATION

REPAIR STATION B.O.H.

OFFICE

B.O.H.

BIKE TEST CASHWRAP

BREAKROOM

CELLAR RCP Lighting Fixtures • • • •

NORTH SECTION

SOUTH SECTION

VR ZONE

B.O.H

MATERIALS

1

VR ZONE

N.I.C

LED Strip Lighting LED Panel Lighting Cove Lighting Recessed Down Lighting

B.O.H

BIKE TEST

2

3

4

5

Floor Materials

Ceiling Materials

1. Light Grey Concrete 2. Glass Panel with Metal Rails 3. Black Mat in Repair Station

4. Black Metal Grid with Flourscent Lighting Panel 5. Orange Painted Panel above the Test Ride Area

Brand I Customers I Concept I Perspective View FIXTURES SPECIFICATIONS

I

CAD Plans

I

Section

I

Storefront Design

I

Fixtures

Modular Display Fixture

Small Product Hook Display Fixture

1st Floor

1st Floor

• Modular Display Fixture 1st Floor

Materials White Cast Polypropylene Steel Joint Steel Fixing Frame

Materials

Materials

Fixture Tag / Number x∞

• White Cast Polypropylene • Steel Joint • Steel Fixing Frame

18"

Basic Module W 25" x H 25" x D 27"

Normal Rack W 50" x H 50" x D 27"

• • • • •

Installation Image

Wheel Rack W 75" x H 75" x D 27"

Frame Rack W 100" x H 100" x D 27"

White Painted Finish Wood Steel Punching Board Steel Hook LED Lighting Panel with Signage of Product Categories Orange Pointed Color Strip

• Basic Module Plan Scale : 1/2" =1'

Details Drawing

Top

Details Drawing

Left

Front

Back

Right

New York School of Interior Design_MFA2_615SB-2021/22-F Retail Design_ Wunjin Hwang

Details Drawing

Storefront Display Fixture

Repair Station Desk with Pegboard

1st Floor

Cellar

Materials

Materials

• • • •

• • • •

White Painted Finish Steel Steel Punching Board Steel Hook Orange Pointed Color Steel Structure

Details Drawing

White Painted Finish Wood Steel Punching Board Steel Panel Orange Plastic Shelves

PROJECT #3 RIDE INTO THE LIGHT BOUTIQUE HOTEL

DESIGN STATEMENT Montreal is a variable city. Four seasons’ weather seems to give different feelings. It has a big value to visit every season but "Montreal Lumiere" is only held in February. It is one of the most famous festivals in Montreal. So offer this experience to guests who visit the other seasons. Also, this city is bike-friendly, so consisting lighting installation art with the bike and emphasize the hotel with dark & luminous, and contemporary art concepts. Therefore, this hotel can be exclusive in Montreal. Additionally, the city has a lot of attractions for daytime and it is famed for nightlife. But actually, Montreal's public transportation is not open to late-night so this project divides the daytime and nighttime program for the guests can efficiently enjoy the whole day.

SITE LOCATION Address : 351 McGill St, Montreal, QC H2Y 2E8, Canada

MONTREAL RESEARCH

View : Lobby

BIKE PATH

This city is nice to ride a bike. Almost all of the main tourist sites have bike paths. So there will be many guests with bikes. Offer convenience to them.

Boutique Hotels in Montreal

USED SOFTWARE

LIGHTING FESTIVAL PATH

3D Model : Revit Rendering : Enscape

Interestingly, the Montreal tour map has "Lumiere Circulation". This feature is connecting to the main concept of this project. Give an eternal Lumiere festival by consisting of this program.

PUBLIC PROGRAM STRATEGIES

GUESTROOM PROGRAM STRATEGIES

Required Programs

Added Programs

• • • • • • •

1.

2.

3.

4.

5.

6.

Main Lobby Seating Area Check-in/Concierge Baggage Storage Elevators Toilets Restaurant/Bar

Fitness Center Conference Room Event Hall Bike Storage Lighting Installation Art Area Additional Restaurant

The guest room keeps the overall concept of "Montreal Lumiere". Naturally, apply the aesthetic of public space's lighting art into the room. But more focused on how guest spends their time in the room. Sometimes the room is too boring to stay the whole day, so in this project, create the archive lounge with display shelves and books & small sculptures. Therefore people can enjoy the day by reading and watching the rest. Also, consider who is staying at night. Offer a cozy sofa lounge and kitchen to get enjoyable nightlife in privacy.

No.1-3 Amenities are most boutique hotels in Montreal offers. So apply them to this project and make special services to strengthen our site.

No. 4 Bike Storage : Connection with bike path.

No. 5 Lighting Installation Art Area : Connection with lighting festival path.

No. 6 Additional Restaurant : Make two restaurants, one is just a restaurant for daytime, the other is with bar. Montreal is known for its nightlife, so divide the purposing time of each restaurant and offer different feelings of Montreal food culture by following the time.

SITE

This building is located in the center of Montreal City. So it is surrounded by other buildings.

Therefore, concentrate on privacy. Not to place the bathroom along the window side. Also, the bed direction has not confronted the sunlight directly to give an experience of enough rest.

Lumiere Archive : Each room has special lounge with "Lumiere Archive" shelving.

Lighting Bike Dock : Apply this aesthetic to typical floor corridor and consist "Ready-to Go" area with bench in the room.

1st Floor Block Diagram

2nd Floor Block Diagram

10th Floor Block Diagram

Guestroom Floor Block Diagram

Reception

Lobby

Conference Room

Event Hall

Kitchen

Bedroom

Lumiere Archive Lounge

Bike Dock

Baggage Storage

Lounge

Waiting Room

Staircase

Bathroom

Small Kitchen

Lumiere Archive

Fitness Room

Restaurant

Lighting Arts

Toilet

Sofa Lounge

Foyer

BASIC DESIGN PALETTE Black & White

Matte & Glossy

Shade & Light OFF

= Dark and Bright > Lumiere

Different amount of refiection of flnishes > Lumiere

ON

Using light as a source of the focusing point

1ST&2ND FLOOR SOUTH SECTION CONFERENCE ROOM

1ST FLOORPLAN

BAGGAGE STORAGE

RECEPTION

1ST FLOOR PROGRAMS · Reception

· Bike Dock

· Lumiere Archive

· Lobby

·Baggage Storage

· Lighting Installation Art LIGHTING INSTALLATION ART

'Light' is a guide. White, Glossy, and Bright materials are used in the main pathway and focused area.

Contrasts between light and dark naturally guide guests to the main spaces. Also, Bike dock and Lumiere Archive give a feeling of Montreal's lifestyle.

BIKE DOCK

MATERIALS

FURNITURE & LIGHTING FIXTURES

Focused

White Marble • Path Flooring

LUMIERE ARCHIVE

Normal

Linear Gold • Reception Wall

Brushed Gold • Furniture

Linear Stone • Pedestals

Black Wood • Archive Flooring

Black Carpet Black Marble • Seating Flooring • Lobby Flooring

Black Tiles • Ceiling

Lobby Chairs

Bike Waiting Bench

Reception Lighting

Archive Seatting Lighting

2ND FLOOR SOUTH SECTION CONFERENCE ROOM

2ND FLOORPLAN KITCHEN

FITNESS ROOM RESTAURANT

2ND FLOOR PROGRAMS · Restaurant (Casual)

· Lounge

· Conference Room

· Fitness Room

LOUNGE

· Lighting Installation Art

2nd floor is easier to access than the 10th floor. This floor is much open to the public (both guests and visitors). So programs feel like open spaces and target daytime.

CONFERENCE ROOM

MATERIALS

FURNITURE & LIGHTING FIXTURES

Focused

White Marble • Tables

Normal

White Beige Marble White Painted • Buffet Table • Lounge Ceiling • Lounge Flooring

White Beige Stone • Restaurant Wall • Column

Dark Brown Stone Grey Upholstery • Restauant Flooring • Restaurant Seat

Black Painted • Lounge Wall

Wavy Black PVC • Lounge Seating Ceiling

Restaurant Chairs

Lounge Chairs

Restaurant Lighting

Lounge Floor Lighting

10TH FLOOR SOUTH SECTION

10TH FLOORPLAN KITCHEN

RESTAURANT

EVENT HALL

BAR

10Th FLOOR PROGRAMS

BAR DESIGN

· Bar & Restaurant

Installation Lighting Art

· Event Hall

· Lighting Installation Art

• •

Formal and luxury bar and restaurant on the 10th floor. It is darker, glamorous, and more private than the 2nd floor restaurant. By using the contrast between glossy and matte textures to focus on food, also private seating has softer materials.

LED Strip Lighting Gold Finished Metal Frames

Bar Table •

Matching the shape with Lighting Art

MATERIALS Food (Glossy)

Normal (Matte)

More Private (Soft)

Black Marble • Tables

Black Leather • Private Seat

FURNITURE & LIGHTING FIXTURES

Less Private (Rough)

Black Suede • Medium Seat

Black Upholstery • Normal Seat

Dark Rough Stone • Wall & Ceiling

Black Wood • Flooring

Brushed Gold • Furniture • Partition

Violet Gradation Glass • Partition

Bar Stools

Bar Lounge Chairs

Private Area Stand Lighting

Private Area Pendant Lighting

GUESTROOM SPACES · Lumiere Archive Lounge

· Sofa Lounge

· Small Kitchen

· Bathroom

·Bedroom

·Foyer

Bring the concept of 'Lumiere Archive' into the guestroom. The active spaces have glamourous lighting and the resting place are dimmed. Also, it applies to the texture so the bedroom has a more cozy and comfy feeling and gets a cooler feeling through the bathroom.

MATERIALS

FURNITURE & LIGHTING FIXTURES

Warm Texture

Beige Carpet • Bed Area • Sofa Area

Cool Texture

White Linen • Bed Cover

Grey Linen • Bed Comforter

Black Suede • Bed Back Wall

Black Leather • Sofa & Seating

Dark Brown Wood • Wall & Door • Furniture

Brushed Gold • Shelves

White Marble • Bathroom Wall • Bathroom Floor

Black Marble • Kitchen Top • Bathroom Sink

Black Rough Tiles • Shower Booth Floor

Archieve Shelves

Lounge Sofa

Lounge Pendant Lighting

GUESTROOM AXONOMETRIC VIEW Spaces • • • • • •

GUESTROOM FLOOR OVERALL PLAN

KEYMAPS

Lumiere Archive Lounge Sofa Lounge Small Kitchen Bedroom Bathroom Foyer

QUEEN / QUEEN BEDROOM

QUEEN / QUEEN BEDROOM F-TYPE

KING BEDROOM

KING BEDROOM A-TYPE

QUEEN / QUEEN BEDROOM

QUEEN / QUEEN BEDROOM

KING BEDROOM

KING BEDROOM

QUEEN / QUEEN BEDROOM E-TYPE

QUEEN / QUEEN BEDROOM D-TYPE

KING BEDROOM B-TYPE

B KING BEDROOM C-TYPE

A

Section Legends A Guestroom North Section B Guestroom East Section

Room Type Area

GUESTROOM FLOORPLAN

GUESTROOM RCP

Floor Difference

A-TYPE

1,100 Sq.ft

D-TYPE

890 Sq.ft

Black Wood Floor

B-TYPE

1,190 Sq.ft

E-TYPE

840 Sq.ft

Marble Tile Floor

C-TYPE

1,240 Sq.ft

F-TYPE

870 Sq.ft

Stone Tile Floor

GUESTROOM FLOOR OVERALL RCP

GUESTROOM NORTH SECTION A

GUESTROOM EAST SECTION B

Lighting Fixture Legend Sofa Lounge Pandent Lighting

Archive Lounge Pandent Lighting

Ceiling Difference

Bedroom Pandent Lighting

General Ceiling

Ceiling Recessed Down Lighting

Different Material Ceiling

LED Cove Lighting

Archive Lounge Ceiling

KEYMAPS

GUESTROOM DOOR

QUEEN / QUEEN BEDROOM KING BEDROOM

Details 10" Circular Brass Plate with LED Lighting 3" Acrylic Room Number

QUEEN / QUEEN BEDROOM

Key Card Door Lock QUEEN / QUEEN BEDROOM

KING BEDROOM

C KING BEDROOM

Black Wood Finished Door Panel & Frame

LED Strip Lighting

CORRIDOR SOUTH SECTION C

CORRIDOR EAST SIDE · Guestroom Entrance

CORRIDOR CENTER · Elevator Front & Seating

CORRIDOR FLOORPLANA

CORRIDOR RCPA

PROJECT #4 ARTISTIC PROCESS MAD MUSEUM

DESIGN STATEMENT The MAD Museum has a feature of exhibits both arts and design. They have similarities but also have differences, then why does the Mad museum treat them together? This project finds an answer from their process. They have a common feature in the artistic process. The artistic process is the repetition of editing. It is starting with an idea and is finalized into a tangible piece. During to be an existing work, innumerable refining is carried out. But this process is invisible so it is hard to be recognized by visitors. Therefore this project provides visitors to realize the process behind the final works and experience how the artists' and designers' ideas are changed into visible works.

SITE LOCATION Address : 2 Columbus Cir, New York, NY 10019

MUSEUM OF ART AND DESIGN RESEARCH MAD champions contemporary makers across creative fields, presenting artists, designers, and artisans who apply the highest level of ingenuity and skill to their work. Since the Museum’s founding in 1956 by philanthropist and visionary Aileen Osborn Webb, MAD has celebrated all facets of making and the creative processes by which materials are transformed, from traditional techniques to cuttingedge technologies. Today, the Museum’s curatorial program builds upon a rich history of exhibitions that emphasize a cross-disciplinary approach to art and design, and reveals the workmanship behind the objects and environments that shape our everyday lives. MAD provides an international platform for practitioners who are influencing the direction of cultural production and driving 21st-century innovation, fostering a participatory setting for visitors to have direct encounters with skilled making and compelling works of art and design.

•

•

Mission The mission of the Museum of Arts and Design (MAD) is to collect, display, and interpret objects that document contemporary and historic innovation in craft, art, and design. In its exhibitions and educational programs, the Museum celebrates the creative process through which materials are crafted into works that enhance contemporary life.

View : Main Entrance

USED SOFTWARE 3D Model : Sketchup Rendering : Lumion

Exhibitions 1. Installations

VISUALIZATION OF ARTISTIC PROCESS

Break

2. Crafts

Mass of Abstract Idea 3. Contemporary Arts& Design

Bale

Fill

+

Subdivision of Idea

Refine

+

Merge Subdivided Idea

Commonality between art and design is in the process. Almost of artists and designers repeat add and subtract on their idea and then finally completed artworks come out. It seems like a making perfect sphere.

From the rough mass to the sphere, they sometimes carve it also supplies the missed parts, and then the big mass is compressed into the sphere. Actually, rough mass and sphere have the same contents but it looks different because forms are changed. So this project is supposed to subtract the sphere from the mass and the rest of it will be an invisible artistic process. Also, it offers a chance to think about what's going on in the artworks before they are completed.

Mass = Building

Supplement Idea

Sphere = Artworks

Edit Idea

Mass - Sphere

Artistic Process =

PROGRAMS

PERSPECTIVE SECTION

CURVY WALL STRUCTURE Inspired by Airplane Structure

6th fioor • Lecture hall • Classroom

5th fioor • Gallery 4 • Gallery 5

4th fioor

Airplane walls are curved and finished smoothly. Metal Structure builds a stable curved frame covered by two different panels. The inner panel is white painted and the outer panel is painted with feather concrete. So gallery area inside of the sphere is neat white finished and the outside of the sphere is more rough finished to express the feeling of the artistic process.

ENLARGED WALL SECTIONS

WALL MATERIALS

• Gallery 3

Outter Panel Feather Concrete

3rd fioor • Gallery 1 • Gallery 2 • Experience Area

2nd fioor • Auditorium • Library

Metal Structure

1st fioor • Lobby • Office

Basement • • • •

Coatroom Museum Shop Cafeteria Office

Inner Panel White Painted

RENDERING VIEWS The exhibition space In-Sphere is composed of the completed art and design works and the external space of the sphere containing the process of works is structurally connected to the fixtures suitable for each purpose of space and feature of the wall shapes.

Sometimes curved walls make it easy to see the works on top of display cases with a natural angle, also using an angle on the wall enables secure enough seating heights in the auditorium.

2

5th Floor Gallery 4

4th Floor Gallery 3

5th Floor Gallery 5

1

Fixtures Section Sketches 1

2nd Floor Auditorium

2nd Floor Library

MATERIALS

Rough Concrete Polished Concrete • Out-Sphere Floor • In-Sphere Floor

Feather Concrete White Painted • Out-Sphere Wall • In-Sphere Wall

Brushed Metal • Staircases

Clear Glass • Railing Panels

Metal Grid • Out-Sphere Ceiling

1st Floor Lobby

2

AXONOMETRIC VIEWS

BASEMENT FLOORPLAN

1ST FLOORPLAN

Circulation weaves from the outside of the sphere to the inside, so people naturally realized how the out-sphere space and in-sphere contents are connected. Lead visitors to think about not only the final artworks also the process of them and behind things.

Basement

1st Floor

· Museum Shop · Coatroom · Cafeteria · Office

· Lobby · Office

2nd Floor

3rd Floor

4th Floor

5th Floor

6th Floor

2ND FLOORPLAN

3RD FLOORPLAN

4TH FLOORPLAN

5TH FLOORPLAN

6TH FLOORPLAN

· Auditorium · Library

· Experience Area · Gallery 1 · Gallery 2

· Gallery 3

· Gallery 4 · Gallery 5

· Lecture Hall · Classroom

OTHER WORKS PHYSICAL MODELS

KWANGWOON STATION AREA DEVELOPMENT 2020

MULTI-FUNTIONAL DESK

2020

NYSID LOBBY DESIGN (RECEPTION DESK) 2019

OTHER WORKS ARTWORKS

18:00 2019 • • •

Installation / Film Work 12' x 6' x 3' Digital Screens

Perfect Crevice 2018 • • •

Installation / Kinetic Art 12' x 10' x 10' Strobo Lighting, Water, Motor, Mirror, Acrylic

Self-Portrait 2016 • • •

Unserved 2022 • • •

Installation 10' x 10' x 10' Wood, Plaster, Acrylic

Inter-nature 2021 • • •

Architectural Work Orbetello, Italy Observatory Design

String Quartet 2019 • • •

Sculpture 3' x 3' x 3' Acrylic, Wire, Thread, Metal Mesh

Neighborhood 2019 • • •

Art Film Running time : 10 min Planning Director, Actor

Sculpture 2' x 2' x 6" Transparent Sillicone, Pins, Printed Film Paper

A Habit of Art 2017 • • •

Performance / Installation 20' x 10' x 10' Planning Director, Actor, Art Director

Familiar Intruder 2016 • • •

Sculpture / Photography 3' x 6' x 3' Clothes, Motion Detection Sensor, Lighting, Sponge

Self-Portrait 2015 • • •

Painting 2' x 3' Acrylic Paint, Threads