2025 HOMECOMING HOMECOMING SPONSORSHIP SPONSORSHIP
OCTOBER 23-25
ABOUT WILEYUNIVERSITY
Founded in 1873 | Marshall, Texas
Wiley University is a historically Black, liberal arts institution dedicated to preparing leaders who make a difference in their communities and the world. As one of the oldest Historically Black Colleges and Universities (HBCUs) west of the Mississippi River, Wiley University has proudly educated generations of scholars, activists, leaders, and innovators for over 150 years.
Rooted in a legacy of resilience and excellence, Wiley University offers undergraduate and graduate programs designed to meet the needs of today’s students while staying grounded in its core values— leadership and social good. The University continues to expand its impact through innovative initiatives like the iWiley Digital Initiative and the Financial Literacy and Wellness Center, which positions students and the community for lifelong success.
Homecoming at Wiley University is more than a celebration—it is a powerful tradition that reconnects alumni, engages the local community, and uplifts our students. Sponsors play a critical role in supporting this legacy, helping us honor the past, celebrate the present, and invest in the future of Wiley University.
GROW YOUR BRAND. INVEST IN COMMUNITY. INSPIRE THE FUTURE.
Partner with Wiley University for Homecoming 2025 Sponsorship Opportunities
Alumni + Students + Faculty + Families + Community Members =
10,000+ 10,000+
Drive Visibility Where It Matters
• 10,000+ social media followers across Facebook and Instagram
• 2,000+ monthly visitors on wileyc.edu
• Ads, featured posts, and brand tags across our digital channels
• Email marketing reaching 5,000+ alumni, parents, and supporters
Put Your Brand in Front of Thousands
• 2,000+ printed event programs, flyers, and campus signage
• On-site visibility at high-traffic events like the Gospel Concert, Tailgate Garden, Step Show, Scholarship Gala, Homecoming Games, and more
• Public recognition during major events and livestreamed segments
Be a Force for Good
• Your support helps fund scholarships, student programs, and campus initiatives
• You’ll be directly contributing to the success of future scholars, athletes, activists, and leaders
• Your company will be recognized as a community-minded partner making a real difference
Marshall, Texas, is centrally located—just 40 minutes from Shreveport, 2 hours from Dallas, and within 4–5 hours of Houston, Austin, OklahomaCity,andJackson, Mississippi. Its prime locationmakesittheperfect hub to expand your brand reachandregionalimpact.
Wildcat Presenting Sponsor $10,000
As a Presenting Sponsor of Wiley University Homecoming, your brand will gain premium exposure and direct access to students, alumni, and the broader community—while supporting education, tradition, and HBCU excellence.
Your sponsorship includes:
Major sponsor recognition on the Wiley University website from date of purchase to close of academic year (June 30, 2026)
Brand inclusion on all official Homecoming marketing materials-social media, print materials (flyers, posters, banners), and event programs
High-visibility branding during Homecoming Week, plus continued recognition with featured placement in the Alumni Gym throughout the athletic season—where all games are also live-streamed on the Urban Edge Network
Option to include your company logo on the back of official Wiley University Homecoming T-shirts
Sponsorship announcements and acknowledgments during all Homecoming Events
1 reserved table at the Scholarship Gala
Sponsorship display featured at the Scholarship Gala
1 vendor space during the Vendor & Tailgate Garden Experience
8 V.I.P. tickets and parking passes to the Homecoming Games
8 tickets to the exclusive Donor Reception Event
8 tickets to the Hospitality Seating with concierge services during the Homecoming Game
8 Wiley Limited Edition Homecoming T-Shirts
Social media recognition across Wiley University platforms before, during, and after Homecoming (Facebook, Instagram, LinkedIn)
The Purple & White Sponsor tier offers a balanced blend of visibility and engagement. With a presence across Homecoming materials and events, your organization will be recognized as a committed partner in the Wiley University experience—connecting with alumni, students, and the broader community throughcelebration,tradition,andsharedpride.
Your sponsorship includes:
Company or individual name posted on Homecoming website and printed materials
Sponsorship announcements and Recognition at Homecoming Game
1 - Vendor Space during Vendor & Tailgate Garden Experience
This entry-level sponsorship invites you to be part of the celebration. With access to signature Homecoming events and recognition during the excitement of game day, you’ll show your support for Wiley University in a meaningful way— strengthening community ties and honoring HBCU excellence.
Your sponsorship includes:
Company or individual name posted on Homecoming website
Sponsorship announcements and Recognition at Homecoming Game during halftime
4 - V.I.P. Tickets and Parking to Homecoming Games
4 - Tickets to Donor Reception Event
4 - Tickets to the Hospitality Room and Concierge Services during Homecoming Games
4 - Wiley University Limited Edition T-Shirts
The Purple and White Experience BACK TO THE YARD: BACK TO THE YARD:
Wiley University’s 2025 Homecoming theme, “Back to the Yard: The Purple and White Experience,” is a powerful invitation to return—not just to campus, but to the traditions, relationships, and spirit that define the Wiley University experience. This year’s celebration is about more than just school pride; it’s a full-circle moment for generations of Wildcats to reconnect, reminisce, and reignite their commitment to the university and the values that brought them here.
This theme especially honors the rich legacy of Divine Nine organizations—those historic Black Greek-letter organizations that have long served as pillars of leadership, scholarship, service, and unity within our campus community and beyond. Whether through step shows, service projects, or scholarship drives, these organizations embody what it means to uplift, empower, and lead.
“Back to the Yard” is a call to our alumni and friends to take center stage in this year’s Homecoming festivities. We recognize the profound impact these organizations have made on Wiley University’s legacy and on HBCU culture at large. From tailgate reunions and service events to concerts, games, the step show, and more, this year’s celebration will spotlight the mission, pride, and excellence of each organization. By supporting this year's Homecoming, sponsors not only gain access to a highly engaged audience—they become part of a tradition that elevates culture, honors heritage, and amplifies Black excellence.
Signature Events
Rival Homecoming Basketball Games
President’s Scholarship Gala
Homecoming Parade
Tailgate & Vendor Garden
5K Run/Walk Fundraiser
Wildcat Pep Rally
Gospel Concert
Downtown Marshall Celebration
President’s Wine & Cheese Reception
And much more!
Dear Partners,
Wiley University proudly invites you to be a part of our 2025 Homecoming Celebration, Back to the Yard: The Purple and White Experience, taking place October 23–25. This cherished tradition is more than a weekend of events—it’s a dynamic celebration of pride, legacy, and community that brings together generations of Wildcats and friends from across the country.
By becoming a Homecoming sponsor, your business or organization will gain meaningful visibility and engagement with a diverse and passionate audience of alumni, students, families, and supporters. From thrilling athletic matchups to signature events such as the President’s Scholarship Gala, Tailgate/Vendor Garden, Rival Basketball games and step shows, your brand will be prominently displayed, recognized, and remembered.
Sponsorship offers a unique opportunity to highlight your support for higher education while promoting your business to various audiences and thousands more through our media and streaming platforms.
To be included in our official sponsor recognition materials, please submit your sponsorship commitment by October 1, 2025. Join us in making Wiley University’s 2025 Homecoming an unforgettable experience—for our campus, our community, and your brand.
Sr. Director of Alumni Relations and Strategic Partnership Development
Phone Number: 903-927-3229 | Email Address: kerlnathaniel@yahoo.com
Want the latest updates, full event listings, and ways to get involved? Our official Homecoming website is your one-stop destination for everything happening during Back to the Yard: The Purple and White Experience.
Connect with thousands and make a lasting impact— register as a Homecoming sponsor today!
