Front End | Category Management Leaders
“
I am always looking to learn new things, work more efficiently and understand the new markets we’ve acquired recently.
“
— Tim Greene, director of tobacco and general merchandise, Smoker Friendly
32
CSTORE DECISIONS •
March 2022
decisions. Strong analytical skills are key in order to evaluate the market, trends and environment of the category, and react accordingly to provide the best product offerings to the customer, he advised. A category manager must have the ability to recognize opportunity and successfully implement a pathway to bring that opportunity to the shelf. “Understand you will make mistakes,” Greene said. “React quickly and learn from those mistakes. You will win more than you will lose.” And finally, don’t hesitate to lean on the relationships you build. “I lean on the partnerships and friendships I’ve developed in all facets of the industry,” he said. “Learning from their experiences has allowed me to be more effective as a category director.”
cstoredecisions.com
