Colonial Group
With the shift to the Enmarket branding, the chain announced its ‘The Eatery’ proprietary food program featuring fresh prepared foods, such as burritos, sandwiches, salads, rotisserie chicken and more, made to order and available via touchscreen ordering.
growing commercial area around U.S. Highway 17 and Chatham Parkway. In early 2021 it introduced its 128th location — a travel center in Pooler, Ga. — marking its fourth site in the west Chatham municipality. And in April, it introduced its 129th site in Jesup, Ga. All four locations are iterations of the modern prototype. Under Giesick’s leadership, Enmarket has more than doubled its store count and number of team members over the past four years. “Our top and bottom lines have dramatically improved, as have our internal processes,” Giesick said. “We have also re-imaged all of our stores into the awesome look we enjoy today and have improved our food and other product offerings. Our team has worked tirelessly to drive improvements in how we ap34
CSTORE DECISIONS •
August 2021
peal to our customers, and this continues today. “From a leadership perspective, most of the key leaders that predate me are still here, and I continue to be impressed with their talent and commitment,” he added. “Because of growth, we have augmented our leadership team with several new team members that support the company in various capacities.” For example, Enmarket has added “multiple layers” to its operations team to support the stores it has added through new builds and acquisitions over the past three to four years. “Our foodservice team has grown with new director-level positions and several operations and quality assurance roles. We’ve also added positions within the marketing, finance and IT departments,” Giesick said. Currently, Enmarket is finishing plans for a smaller version of the current prototype store. “The look of the store is consistent with the existing prototype, as are the store offerings inside,” Giesick said. “But we’ve trimmed out over 1,000 square feet, which helps take some cost out of the build, saves
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