2022
Leaders in Convenience
Perfetti Van Melle IMAGINATION, TASTE & PASSION
Perfetti Van Melle is one of the world’s largest manufacturers and marketers of confectionery and chewing gum. We’re always innovating and creating imaginative products and brands that are enjoyed in more than 150 countries around the world. In the U.S., Perfetti Van Melle operates out of Erlanger, KY, where we proudly manufacture Airheads Bars and Airheads Xtremes Belts and Bites. We also package and distribute Mentos Gum and distribute Mentos Mints, Fruit-tella Soft Gummies and Chupa Chups.
Perfetti Van Melle www.perfettivanmelleus.com
IN 2021, PERFETTI Van Melle USA, Inc. took over U.S. distribution and marketing of the company’s fun, colorful and flavorful Chupa Chups Lollipops that already enjoy tremendous popularity around the globe. As the second largest Lollipop brand globally, Chupa Chups is excited to offer U.S. retailers new pack formats and most-loved flavors, including Cremosa Creamy Strawberry and Choco-Vanilla and fruit favorites like strawberry, orange, watermelon and more. In addition to the delicious unique flavors, each Chupa Chups lollipop is like a piece of artwork, with its premium experience in wrapper design and shape. Many people already recognize the bright and happy Chupa Chups flower pattern package graphics, based on the iconic logo designed by famous Spanish artist Salvador Dalí.
In a short time, the Chupa Chups brand already ranks #8 among Total Lollipops on Amazon.com and is fast-growing in the U.S. Lollipops segment of the Non-Chocolate Candy category2. The U.S. is the top Lollipop market worldwide at 37% of total market value3. We’re already seeing success with new retail customers listing Chupa Chups products, which is a testament to Chupa Chups’ rich heritage and truly global awareness. We’re happy to bring Chupa Chups lollipops to new consumers and have them fall in love with the taste and quality. Chupa Chups are available now in the U.S. in a variety of formats including 25pc lay down bags with 2 great flavor assortments, a stand up bag featuring 240 mini Chupa Chups, and a 60pc drum display with an assortment of 5 of Chupa Chups ‘best of’ flavors. Consumers can find Chupa Chups, as well as other Perfetti Van Melle USA brands, on Amazon.com, select Walmart locations, regional retailers and convenience stores.
Source: Nielsen GT1, MAT ending DEC 2020 2 One Click Retail, Amazon last 52 Weeks ending May 16, 2021 3 IRI MULO+C Calendar Years 2016-2019, Latest 52 Weeks Ending 8/2/20
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LEADERS IN CONVENIENCE 2022 I
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