2022
Leaders in Convenience
Naughty Chili/ Tres Picosos Tres Picosos was born in 2006 when a large Colorado retailer asked Jane and Shultz Hartgrove’s food company to produce a breakfast burrito. With authentic formulas from Mexican chefs, Tres Picosos was established and rapidly began servicing convenience retailers around the US. In 2011, Jane bought the brand from the family company and in 2021, in celebration of its 10-year anniversary, Tres Picosos received certification as a Woman Business Enterprise.
Tres Picosos LLC 2200 Ivanhoe Street Denver, CO 80207 P: 303.329.0900 W: trespicosos.com
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LEADERS IN CONVENIENCE 2022 I
BURRITOS ARE THE perfect convenience food: portable, wrapped, compact and flavorful! Covering all dayparts, Mexican food is growing even more popular in the U.S., and for convenience and travel retailers, burritos on the go have una especial place with foodservice offerings. Unlike ordinary burrito brands, Tres Picosos burritos are handmade, hand-rolled, and hand-wrapped. With eco-friendly kraft paper packaging and street art-designed labeling, Tres Picosos burritos exemplify authenticity, just like abuela used to make. “We’ve never compromised our high-quality ingredients and recipes,” said Jane Hartgrove, founder and owner. Still today, Tres Picosos doesn’t add fillers or stretchers. The brand uses its original 3-oz specially formulated hot-hold tortilla and pairs it with 5-oz of delicious fillings. “This tortilla-to-filling ratio differentiates Tres Picosos, because we always want to offer the customer better food.” Customers today are more particular about the foods they eat, Hartgrove added. “There’s a place for lower-priced items, but younger generations place value on getting a high-quality burrito for the right price, not just a low price. And they’re adventurous with bold flavors.” Tres Picosos burritos rock the hot case. Retailers frequently merchandise them in the open air cooler, and also heat a certain number per daypart to merchandise in the hot grab and go display. CSTORE DECISIONS
During the quarantine, Tres Picosos expanded with new flavors, rounding out the brand portfolio with three flavors for breakfast - Bacon, Sausage and Western Breakfast; and five for the rest of the day - Picadillo Beef, Pork Carnitas, Chicken Fajita, Taco Beef and Chipotle Chicken. Tres Picosos burritos are available nationwide. In the coming year, the company will launch five flavors in generic flow-wrap packaging for retailers who want to label burritos with their store brand. Also on deck is a larger-sized offering under the company’s Mucho Muncho™ brand. Hartgrove is excited about el futuro, and is a committed brand champion. “I love Mexican food and culture,” she says. “It’s impossible not to smile when you’re wearing a sombrero and eating a burrito delicioso.”
cstoredecisions.com
