BEVERAGE
Spirit Away
Clubs are expanding beverage programs to include a more thoughtful variety of alcohol-free options. By Megan Freitas, Contributing Editor
AS MEMBERS AND GUESTS seek refreshing, flavorful and more healthful alternatives to stay hydrated, functional beverages, including sports drinks, flavored waters, juices, coffees and mocktails, are stirring up the beverage menus at club and resort properties. “A lot of research goes into planning what types of drinks we offer members across the property,” says Elisha Cicerone, who recently left her position with Chevy Chase (Md.) Club as Assistant General Manager/Food & Beverage Director, to take on a new role as General Manager/COO of Charlotte (N.C.) City Club. “Something that might be appropriate at the pool or skating rink is not necessarily going to be as popular in the dining room, at the fitness center or on the golf course,” Cicerone adds. “It’s important to consider what segment of your membership you’re trying to satisfy with your product mix, as well as shelf life, ease and speed of service, and price point.” FORM FOLLOWS FUNCTION For members using Chevy Chase’s fitness center as well as most of the club’s outdoor amenities, including the pool and golf course, Cicerone says hydrating beverages that maximize flavor and minimize calories have been popular. Sparkling waters, low-calorie sports drinks and pressed juices sell well in those venues, too. “Chevy Chase members gravitate toward exotic flavors, such as dragonfruit and açaí, in flavored waters and sports drinks,” she explains. “They also enjoy the line of organic, cold-pressed, high-pressure fruit and vegetable juices and wellness shots, because they’re quick and healthy.” 14
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Club + Resort Chef
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July 2021
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