The Hub carries upwards of a dozen varieties of made-on-site, grab-and-go breakfast sandwiches. Pilot Co.’s Pilot Flying J travel centers, with more than 750 locations in 44 states and six Canadian provinces, serve fresh, hot breakfast at more than 300 participating sites. Because many of its guests are professional drivers and other essential workers, the stores have remained open 24/7 throughout the pandemic. “We’ve seen plenty of demand in the breakfast daypart, especially as we’ve added new items made fresh in our stores,” said Jamie King, senior director of food and beverage for Pilot Flying J. Among the chain’s signature items are a popular breakfast pizza and a recently introduced jumbo burrito, a warm tortilla stuffed with eggs, cheddar cheese, tater tots, crispy bacon and Goolsby Tennessee sausage. Four new grab-and-go breakfast sandwiches on croissants, biscuits and French toast, added earlier this year, have also been enthusiastically received by guests, King noted. This past summer, the stores featured an LTO French Toast Stacker Sandwich, which quickly earned a fan following, she said. For a knife-andfork meal, the stores offer biscuits and gravy, as well as scrambled eggs with bacon and sausage. CSD
fast facts: • Innovation in the form of limited-time offers is enticing breakfast customers. • Breakfast sandwiches get creative with new carriers beyond bread. • Retailers report strong customer demand for breakfast items. cstoredecisions.com
