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BEAUTY ISSUE Issue #56 August 2018

6

FRANCESCA MERCURIO HALEY SOLDIN

12

LINDSEY MALONEY

13

MEGAN STEWART

19

ALASKA MAUVE

20

KELSEY PROCHNOW

27

MIKAYLA MCCOY

30

DANAE CHRISTY

38

You can nd us on the internet @ web: www.wtfezine.com facebook: facebook.com/wtfezine twitter: @wtfezine instagram: @wtfezine issuu: issuu.com/wtf-fashion Printed copies are available for order at magcloud.com magcloud.com/browse/magazine/516410


Mirror mirror on the wall... Who’s the fairest of them all! The beauty industry is a $445 Billion goldmine industry. This industry is predicted to grow to a $750 Billion industry by 2024. Recent estimates by Forbes indicate at least 40 beauty startups started by women with the barriers to entry very low. Women are being bombarded with beauty advertisements aimed at this selfie-absorbed generation. In this day and age, the increasing exposure through social media, works well for these brands who seek influencers. And women are responding by seeking out brands that offer them not only good products but companies that are cognizant of the cultural issues associated with moving the standard of beauty that encompasses all types of women. The pre-dominant social media platform that helps women to engage with these brands is the one that encourages the selfie and telling stories via photos -- Instagram. You probably haven’t heard of Glossier. Their motto is “Beauty products inspired by real life”. Their SOHO store doesn’t expect you to buy their products. Instead, they encourage you to take a lot of selfies with their products to encourage your friends (and followers) to buy those products. They understand the concept of virality. Now how cool is that? Nothing is more powerful than the influence of friends and family when it comes to which products you’re supposed to purchase and make a difference in your life especially when it comes to beauty.

Now tell me -- what woman doesn’t want to look good and feel beautiful? Nothing inspires better than the shared positive experiences of other women who actively promote the beauty products that have affected their lives. The way to inspire confidence in women is not to flatter them with sweet nothings. The best way is to show them that you care and that your brand’s products were designed with their unique passions and behaviors in mind. Today’s standard of beauty has changed. A psychological idea is in play. It’s called “The Exposure Effect”. The idea is that the more we are exposed to an idea or ideal, the more we gravitate towards it and the more we are attracted to it. Instead of the past’s exclusive approach, we are now seeing a more inclusive approach to beauty standards. Do mirrors lie or tell the truth? Have you looked at the mirror lately? What do you see? You see but a reflection of yourself. No one is perfect. Even those we uphold as ideals of beauty often do not think of themselves as beautiful. Perhaps it’s about time we examine ourselves in front of the mirror and take stock and come to terms with who we really are. True beauty comes from within. True beauty inspires. Be an inspiration and bring out the beauty in others and others will find the beauty in you and then you will recognize who is the fairest of them all.


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“The best part of beauty is that which no picture can express.� -- P.C. Cast, Betrayed Model: Francesca Mercurio Photographer: Don Poling


Model: Francesca Mercurio Photographer: Don Poling


Model: Francesca Alexandra Mercurio Collins Photographer: Don Eric Barro Poling


“What woman doesn’t want to feel comfortable in a swimsuit? It’s incredibly empowering.” Model: Francesca Mercurio --Sara Rue Photographer: Don Poling


Model: Francesca Mercurio Photographer: Don Poling


Model: Francesca Mercurio Photographer: Don Poling


Model: Hayley Soldin Photographer: Katelyn Ward

“Outer beauty attracts, but inner beauty captivates.� -- Kate Angell, Squeeze Play


Model: Lindsey Maloney Photographer: Katelyn Ward


“Beauty is when you can appreciate yourself. When you love yourself, that’s when you’re most beautiful.” --Zoe Kravitz

Model: Lindsey Brianna Maloney May Photographer: Katelyn Eric Barro Ward


Model: Lindsey Maloney Photographer: Katelyn Ward


Model: Lindsey Maloney Photographer: Katelyn Ward


Model: Lindsey Maloney Photographer: Katelyn Ward


“Be sure what you want and be sure about yourself. Fashion is not just beauty, it’s about good attitude. You have to believe in yourself and be strong.” --Adriana Lima Model: Lindsey Maloney Photographer: Katelyn Ward


Model: Model: Megan Cheyenne Stewart Storm Photographer: Photographer: Katelyn Eric Barro Ward


“Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.� --Sophia Loren

Model: Alaska Mauve Photographer: Eric Barro Assisted by: Katelyn Ward


Model: Alaska Mauve Photographer: Eric Barro Assisted by: Katelyn Ward


Model: Alaska Mauve Photographer: Eric Barro Assisted by: Katelyn Ward


“A beautiful woman delights the eye; a wise woman, the understanding; a pure one, the soul.� -- Minna Antrim Model: Alaska Mauve Photographer: Eric Barro Assisted by: Katelyn Ward


Model: Alaska Mauve Photographer: Eric Barro Assisted by: Katelyn Ward


Model: Kelsey Prochnow Photographer: Eric Barro Assisted by: Katelyn Ward


Model: Kelsey Prochnow Photographer: Eric Barro Assisted by: Katelyn Ward


“No beauty shines brighter than that of a good heart.�

Model: Kelsey Prochnow Photographer: Eric Barro Assisted by: Katelyn Ward


“Inspire someone today with the beauty of your soul.”

Model: Mikayla McCoy wearing White Lace Luxe Dress $920 by Alexis Photographer: Eric Barro


Model: Mikayla McCoy wearing Satin Origami Shorts $375 by Phillip Lim Photographer: Eric Barro


“Simplicity is the keynote of all true elegance.� - Coco Chanel


“I don’t do fashion. I am fashion.” - Coco Chanel


Model: Mikayla McCoy wearing Front Zip Denim Culottes $550 by Osman Photographer: Eric Barro


Model: Mikayla McCoy wearing Viola Colorblock Gown $328 by Jill Stuart Photographer: Eric Barro


“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.� - Coco Chanel


Model: Danae Christy wearing Sunflower Gown - $1250 by Christian Siriano Photographer: Eric Barro


“Elegance is not being noticed, it’s about being remembered.”


“Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.” - Coco Chanel

Model: Danae Christy wearing Black Mason Gown - $460 by Solace London Photographer: Eric Barro


Model: Danae Christy wearing Cameo Pink Bow Dress- $478 by Kate Spade New York Photographer: Eric Barro


“Until you spread your wings, you will have no idea how far you can fly”

Model: Danae Christy wearing Cloud Colorblock Midi Dress $495 by Milly Photographer: Eric Barro


WTF! August 2018  

WTF! Fashion Magazine The Beauty Issue #56

WTF! August 2018  

WTF! Fashion Magazine The Beauty Issue #56