2012 Regional Meetings: “The Best of the Best” | Europe/Africa and Middle East

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Sub Sahara Africa

Increase Trade within Sub- Saharan Africa, contribute to 1% of total trade with Africa within 60 months, contributing approximately US$ 70 Billion revenue to Africa, link Sub Sahara Africa with 330 cities globally through World Trade Centers in 90 countries.

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Strategy Overview  Establish the 1% objective  Decide on the Business Sectors  Build a Scalable business model  Establish a Presence  Build Strong regional and sovereign  Increase global reach

•Had to be Trans Africa •Had to be Focused: •Sectors •Sector Size (SMEto& BoP) •Cannot be everything •Had to be measurable, •everyone Specific Strategy due to SME & ••Current Capacityfocus planning is: is geared BoP focus towards achieving goal.

Mining (ferrous & non-ferrous) •Had •to breach the Technology •Current results indicates •Agriculture Gap in Africa to achieve •Oil Gas achievability scalability •Presence had to be: •Manufacturing •Centralized processing office for • Physical Trade Agreements •Digital andInfrastructure Media •all Overcome Soft ••inhibitors Establish strong Link with by all otheron-the-ground World Trade building strong trade transaction origination Centers globallyNGO and NPO governmental, relationships offices •entities Improveinaccess to Trade each country Finance •Remove Trade Finance Risks as far as possible for DFI’s and other Investors, •Sovereign Risk Spreads •Counter Party Risk •Performance Risk •Short Term high Yield Trade Returns

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30 MAY – 1 JUNE 2012 PRIVATE AND CONFIDENTIAL

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INVITING ALL MEMBERS OF THE WTCA TO CAPE TOWN

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WHY ATTEND: - Identify business and trade opportunities in new markets - Know the potential of Africa as a gateway for your business - Networking opportunities - Business Matchmaking - Update your knowledge of the African economies - Extend your stay and enjoy the magnificent beauty of Africa

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VENUE: CAPE TOWN INTERNATIONAL CONVENTION CENTRE (CTICC) Located in the hub of the city’s beautiful northern foreshore, the Cape Town International Convention Centre (CTICC) is a cosmopolitan showcase where ideas and cultures from around the globe are able to meet and mingle against the stunning backdrop of Table Mountain. World-class standards and specifications mean that the CTICC is not only designed to meet any conference or event expectation, but also ensures the experience as a whole is an unforgettable one.

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ACCOMODATION: 4 AND 5 STAR ACCOMODATION

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UNIQUE SELLING POINT: WTC Cape Town will, during the EMEA meeting also host Africa’s largest Trade & Investment expo.

“The Future of Trade Expo 2012” will be an impressive 4000 square meter exhibition hall and auditorium consisting of 12 large Africa-focused pavilions for all the Trade, Industry and Tourism promotion agencies, effectively putting the whole of Africa on show from Cape Town to Lagos.

African World Trade Centers, International African Chambers of Commerce, Industry specific export councils and large NGO's will also be present to complete the puzzle.

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UNIQUE SELLING POINTS: - Meet 12 African countries - Real Time Deal Rooms available onsite - Top Industry Speakers - Showcasing of African countries - Participation of “BRICS” countries

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THE WORLD IS COMING TO AFRICA AS AFRICA UNITES IN CAPE TOWN

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