WSU Tech Visual Standards by WSUTech Strategic Communications

C am p u s o f Ap p l ie d S c ie n c e s an d Te c h n o l ogy

Visual Standards 08-2021

Campu s o f Appl i e d S ci en ces and Te c h no l o gy

WSU Campus of Applied Sciences and Technology (WSU Tech) Our Identity - Our Tagline - Who We Are - Our Brand WSU Tech Visual Standards Policy WSU Campus of Applied Sciences and Technology Official Business Logo Elements and Use WSU Campus of Applied Sciences and Technology Official Business Logo Signature Hierarchy - Alternate Logo Use WSU Tech Logo Elements and Use WSU Tech Logo Signature Hierarchy WSU Tech Signature Brand Colors and Use WSU Tech Typography WSU Tech Graphic Elements WSU Tech Business Stationary WSU Tech Address Block, Website URL Block and Communications Signature WSU Tech Template Library WSU Tech Visual Standards Overview, Marketing Resources, Approvals and Special Requests

Our Identity With the successful affiliation of Wichita Area Technical College (WATC) and Wichita State University (WSU), the Wichita State University Campus of Applied Sciences and Technology was created. No acronym of this name should ever be used when referring to the Wichita State University Campus of Applied Sciences and Technology. Instead, a shortened version of the name; WSU Tech will be used as the primary naming convention for general use including marketability of Wichita State University Campus of Applied Sciences and Technology as well as the primary URL; www.WSUTECH.edu. Alternatively, official college business such as transcripts, diplomas and legal documentation will use the full institution name of Wichita State University Campus of Applied Sciences and Technology along with the official business logo. When the Wichita State University Campus of Applied Sciences and Technology (WSU Tech) brand identity really works through the use of approved logos, typography and graphic elements, you should be able to recognize the brand even if you don’t see the logo. Our Tagline In order to voice WSU Tech’s overarching Vision & Mission to the public, a tagline; Careers Start Here. may be used. This tagline aligns with WSU Tech’s teaching of technical trade specific skills to enrich the lives of our students and grow the workforce and the economy in Wichita and in Kansas. Who We Are - Our Vision & Mission WSU Tech’s mission is to provide higher education, applied learning and research, provide leadership to grow the Kansas economy in workforce development that supports economic development, and improves the quality of life in Kansas. Who We Are - Applied Learning and Research for Students WSU Tech provides degree and certificate programs designed by business and overseen by a board of business leaders that offer hands on experience for the needs of the Kansas workforce. WSU Tech encourages cross-college and cross-campus program development with Wichita State University main campus. WSU Tech encourages enrollment of students who normally would not consider Wichita State; yet once involved might transfer to traditional programs. This is a door into the university rather than requiring a transfer from another institution – a seamless pathway from GED to advanced degree completion through 2+2 programs. Who We Are - Quality of Life WSU Tech students are all part of Wichita State University, so they can live in residence halls. In addition, WSU Tech students can pay an optional student fee for athletics, health care, recreation, intramurals, counseling and testing, etc. Who We Are - GED to Advanced Degrees WSU Tech will provide GED completion and AAOS Degrees. Wichita State University will provide years 3 & 4 of programs for bachelor seeking students. Our Brand WSU Tech’s brand goes far beyond the visual standards outlined in this manual. Our brand is not only how we present ourselves visually to the public, but how we treat our students and others within our community. Our brand is about our employees and the pride we have in this institution. Our brand is how people feel when they hear WSU Tech. YOU are our brand.

Visual Identity Standards Policy In an effort to develop a strong, highly recognizable and effective visual identity, and to do so through consistent application of visual standards over time, the only approved marks, logos, logotypes, seals and symbols are the ones described in this manual. No other versions of the approved visual standards elements may be used instead of or as replacements for these official WSU Tech Visual Identity Standards elements. Logos should always include the appropriate trademark symbols. In all instances, WSU Tech Strategic Communications shall have the final decision and approval on any and all WSU Tech logo use, marketing materials, use of social media channels, advertisement on behalf of the college and any WSU Tech promotional items. Previous logos are to be retired and replaced with the new logo(s) as outlined in this manual. New logos, marks and symbols may not be introduced unless approved by the WSU Tech Strategic Communications Department. The official Wichita State University Campus of Applied Sciences and Technology logo and naming convention is only to be used on official college business such as transcripts, diplomas and legal documentation. The official business logo should only be used with the secondary Campus of Applied Sciences and Technology naming unit. In all other instances, the WSU Tech naming convention and logo should be used. Official Business Logo Main Elements WSU logo

divider bar

WSU logotype

WSU signature as a whole unit

Wichita State University’s signature is the combination of three elements. WSU Logo: This three-letter acronym is the abbreviation adopted generations ago for Wichita State University. It is crowned by a stalk of wheat, which refers to the university’s heritage as Wheatshockers and to WuShock, the university’s mascot. Origins of this association date back more than a century to a time when students took on summer jobs harvesting and stacking shocks of wheat in the fields surrounding the campus. Crafted in the school’s traditional colors of black with an outline of yellow, the logo embodies the bold forward motion of Wichita State. Divider Bar: This graphic device serves both to visually separate and create linkage between the logo and the logotype. The divider bar is designed to vary in length only when the signature is expanded to include secondary and tertiary information such as college names and departments. WSU Logotype: The name of the university is designed to project a contemporary forward-thinking appearance while at the same time maintaining a classical aesthetic. Because it is a modified variation on the font Klavika, it cannot be reproduced by simply resetting. Always use the complete signature in digital form as provided by the university. The signature is the physical combination of the WSU logo, the WSU logotype and the dotted line that serves as the connecting unit between the two. This combination of elements is referred to as a lock-up, as it literally locks these components together. They are placed in a specific scale and relationship to each other that prevents the independent altering of elements. The primary signature is horizontal in orientation and is the approved configuration for Wichita State University Campus of Applied Sciences and Technology.

WSU Signatures showing Primary and Secondary Naming Units An orderly system of hierarchy has been developed to accommodate the handling of department names in conjunction with the WSU signature. The examples on this page illustrate proper arrangement within this hierarchical system as it applies to the order of organizational structure for entities within the university. This use of logo and naming convention is reserved for the Wichita State University Campus of Applied Sciences and Technology in official business correspondence only.

Primary Signature The words “Wichita State University” always occupy the primary placement in the signature. There are no exceptions to this rule. This is a customized piece of art and should not be reset or rebuilt but rather sourced from provided art files. - Customized Art Never attempt to reset, rebuild or approximate.

Secondary Signature Ca m p u s o f Ap p l ie d Sc ie n c e s a n d Te c h n o l o g y

“Campus of Applied Sciences and Technology” occupies the secondary naming unit placement. This use of logo and naming convention is reserved for the Wichita State University Campus of Applied Sciences and Technology in official business correspondence only.

Klavika Bold Italic Caps

The naming units should always originate with pre-approved art and never be re-created or approximated in any way, due to typographic standards that have been established specifically for this purpose.

Official Business Horizontal Lock-up The approved use for the Wichita State University Campus of Applied Sciences and Technology signature for official business use is the horizontal lock-up. The individual parts of the signature should not be separated, and the typography should not be reset, as it was customized for this logotype. Never try to approximate or re-create these designs. Adherence to first-generation art assures consistency and ensures the long-term success of the signature.

C a m p u s o f Ap p l i e d S c i e n c e s and Technology Clear Space Requirements Clear space must be provided between the signature and other graphic elements. The clear space requirements delineated here must be observed except in rare, pre-approved exceptions. These are the minimum requirements.

Give the signature room to stand out by allowing a clear space around it. The clear space should be equal to one forth of the signature height.

=1/4 signature height

Minimum Signature Size The minimum size of the WSU signature should not be less than 1/2 inch in height for print usage. This measurement is taken from the top edge of the separator dot to the bottom edge of the secondary naming convention.

1/2 inch

Minimum Signature Size for Web For Web use, the minimum size of the WSU signature should not be less than 100 pixels in height (with clear space requirement included).

Department of Intercollegiate Athletics - Use of WSU Mascot Use of any WSU Athletics logo, including but not limited to the WuShock mascot, The Flying “W” or any specialty team mascot, without permission is strictly prohibited.

WSU Tech Lock-up Reproductions of the WSU logo on non-official university communications such as printed material (brochures, note-cards, postcards, fliers, etc.) and promotional items (apparel, pens, etc.) must use the approved WSU Tech naming convention and logo. This also applies to web, broadcast and fleet graphics applications. As with the approved WSU Tech official business signature lock-ups, never try to approximate or re-create this design. Adherence to first-generation art assures consistency and ensures the long-term success of the logo. Logos should always include the appropriate trademark symbols, when applicable. WSU logo

adjoined color block TECH logotype

WSU Tech signature as a whole unit

Clear Space Requirements Clear space must be provided between the logo and other graphic elements. The clear space requirements delineated here must be observed except in rare, pre-approved exceptions. These are the minimum requirements.

Give the logo room to stand out by allowing a clear space around it. The clear space should be equal to one quarter of the logo height.

Minimum Logo Size The minimum size of the WSU Tech logo should not be less than 1/2 inch in height for print usage. This measurement is taken from the top edge of wheat to the bottom edge of the “S” in the logo

=1/4 logo height

Minimum Signature Size for Web 1/2 inch

For Web use, the minimum size of the WSU Tech logo not locked up in signature format should not be less than 100 pixels in height (with clear space requirement included).

Misuse of WSU Tech logo The misuse of the WSU Tech logo is strictly prohibited. This includes reshaping, retyping or recoloring the logo.

TECH

WSU Tech Signatures showing Primary and Secondary Naming Units An orderly system of hierarchy has been developed to accommodate the handling of specific department names in conjunction with the WSU Tech signature. The examples on this page illustrate proper arrangement within this hierarchical system as it applies to the order of organizational structure for entities within WSU Tech. The full WSU Tech logo shall be the primary form of branding for WSU Tech with the only exception being official college correspondence. Official college correspondence should always use the full legal name of Wichita State University Campus of Applied Sciences and Technology. For all college apparel and promotional items, the primary signature for WSU Tech should be used. If you are in need of a secondary signature for items in instances where the program is required to be identified (such as clinical scrubs), please submit a request to WSU Tech Strategic Communications for prior approval. WSU Tech Strategic Communications has all final approval rights. Primary Signature The word “TECH” along with the horizontal divider bar shall always occupy the primary placement in the signature. There are no exceptions to this rule. This is a customized piece of art and should not be reset or rebuilt but rather sourced from provided art files. - Customized Art Never attempt to reset, rebuild or approximate.

Secondary Signature

Klavika Bold Caps

In this example, the name of the department occupies the second tier of hierarchy, referred to as the secondary level. The secondary signature should be right and left aligned with the horizontal divider bar. The secondary signature text should always be sized appropriately to act as a second tier of hierarchy. Equal space should be given between the horizontal divider bar and the secondary signature to mimic the spacing between the word TECH and the horizontal divider bar.

Extended Secondary Signature In this example, the name of the department occupies the second tier of hierarchy, referred to as the secondary level. The signature should always be right aligned with the horizontal divider bar and equal space given as stated above. Alternatively, the signature may take up the area right of the “S” in the main WSU logo and should always be right aligned with the horizontal divider bar and equal space given as stated above. If necessary, the signature may take up two horizontal lines of text but should always be sized appropriately to act as a second tier of hierarchy.

Klavika Bold Caps

WSU Tech Signature Color Standards Color consistency is a very important aspect of maintaining a strong identity for WSU Tech. Color consistency with the signature will help to build recognition of the WSU Tech signature as well as convey a sense of organization, unity and professionalism. To maintain color consistency between different types of materials, such as an uncoated paper and a coated paper for brochure printing, two different yellow colors have to be specified to make the yellows appear to be the same, visually. This is a common occurrence and solution when there is a substantial difference between the coated and uncoated versions of a color.

Two-Color WSU Tech Signature

C-0 M-22 Y-100 K-0

C-0 M-19 Y-100 K-0

pantone  109u

pantone  116c

for uncoated applications

for coated applications

C-0 M-0 Y-0 K-100 R-0 G-0 B-0 HEX-#000000

C-2 M-1 Y-0 K-36 R-159 G-161 B-162 HEX-#9FA1A2

R-255 G-195 B-23 HEX-#FFC317

black

pantone  422c

web yellow

secondary color choice

web/screen only color choice

The preferred signature version is two colors (either Pantone® 116c and black for coated applications, or Pantone® 109u and black for uncoated applications). This gives another opportunity for use of the school colors and allows reinforcement of the signature in its most pure form. The signature should be used when possible on a white or very light background color. When the signature must be used with a photographic background, look for opportunities to build a graphic element into the design such as a white band or white section (but not an enclosure for the signature) that covers the photograph in the place where the signature is to appear. Another option when integrating the signature into photography is to use an area of transparency in the photo where the photo fades to white or an extremely light color where the signature is to be applied, giving it less visual interference from the background image. This also works well with the one-color signature. The concept to work toward is building a “free space,” or a space that is free of background image that could adversely compete with the signature. The goal of the composition should be to provide the signature with a background that does not compete with it

One-Color WSU Tech Signature When the WSU Tech signature must be used in one color, the preferred color is black. The logo outline that is normally yellow is deleted. A slight adjustment in spacing is also made to accommodate this, so approved art should be used. Creating this art from the two-color version is prohibited, as subjectivity in placement allows for inconsistency. Working with the one-color signature in situations where it needs to be “reversed” to white is dealt with in the section “Use of WSU Tech Signature on Colored Backgrounds.”

black

Use of WSU Tech Signature on Colored Backgrounds The following standards are special exceptions for the use of the WSU Tech signature when applied to various colored backgrounds. These applications will often be determined based on the number of colors available for reproduction. Because the WSU Tech colors are black and yellow, these two background colors will be used often. Being the same color(s) as the signature presents special challenges that are exceptions to the rules. Note that the rules vary slightly when applied to other colored backgrounds. WHITE BACKGROUND, PRIMARY 2/C SIGNATURE PREFERRED Option 1. All black with the traditional yellow outline. “TECH” and divider bar is black. WHITE BACKGROUND, 1/C SIGNATURE Option 1. All black with the traditional yellow outline deleted. “TECH” and divider bar is black. BLACK BACKGROUND, 1/C SIGNATURE Option 1. All white with the “WSU” knocked out. “TECH” and divider bar is white. Option 2. All yellow and the traditional yellow outline is outlined with yellow instead of filled. “TECH” and divider bar is yellow. BLACK BACKGROUND, 2/C SIGNATURE PREFERRED Option 1. The “WSU” is knocked out and the traditional yellow outline is outlined with yellow instead of filled. “TECH” and divider bar is white. YELLOW BACKGROUND, 1/C SIGNATURE Option 1. All black with the traditional yellow outline deleted. “TECH” and divider bar is black. YELLOW BACKGROUND, 2/C SIGNATURE Option 1. All black with the traditional yellow outline in white. “TECH” and divider bar is black. GRAY BACKGROUND, 3/C SIGNATURE PREFERRED Option 1. All black with the traditional yellow outline. “TECH” and divider bar is white. It is important to use a logo/signature that will offer appropriate contrast against the color in question. Light colors show up best on dark backgrounds and dark colors show up best on light-colored backgrounds.

Colored/photographic Backgrounds with Signature Placement

PREFERRED WHITE 2/C

WHITE 1/C

BLACK 1/C OPTION 1

BLACK 1/C OPTION 2

PREFERRED BLACK 2/C OPTION 2

YELLOW 1/C OPTION 1

YELLOW 2/C OPTION 1

PREFERRED FOR COLORED BACKGROUNDS GRAY 3/C OPTION 1

Photographic Backgrounds with Signature Placement For advertising and collateral material photography can be a compelling background for the WSU Tech signature. Make sure the placement of the signature is in a light or dark zone of the photo to create optimal contrast. Avoid placing the signature against photography that will clash or cause the signature to vibrate visually. Never place the signature on an area that is visually busy or patterned. Look for a signature placement area that is relatively open and lacks contrasting detail

Careers start here. We deliver a high-tech, high-wage, high-demand career pipeline for students. We partner with employers to equip people with relevant skills for jobs today and tomorrow. We measure success not by the number of students who come to us, but by those who leave equipped to land a job.

Students come to us from all walks of life. No matter their circumstances or background, we help improve their lives by building skills required for high-wage, high-demand jobs. For students just starting out, we provide direction. For the single parent in a dead-end job, we deliver options. And for the seasoned manager, we build new skills. All find what they need to elevate themselves and their careers.

We deliver a high-tech, high-wage, high-demand career pipeline for students. We partner with employers to equip people with relevant skills for jobs today and tomorrow. We measure success not by the number of students who come to us, but by those who leave equipped to land a job. Students come to us from all walks of life. No matter their circumstances or background, we help improve their lives by building skills required for high-wage, high-demand jobs. For students just starting out, we provide direction. For the single parent in a dead-end job, we deliver options. And for the seasoned manager, we build new skills. All find what they need to elevate themselves and their careers.

Typography The typography of the WSU Tech Visual Identity Standards system is composed of one core font with alternatives to use when necessary. These fonts are Klavika, Bhatoshine and Adobe Garamond, and several specific family-member variants, which are detailed below. The logotype component of the WSU Tech signature was originally set in the typeface Klavika Regular Caps and then modified to the current, more customized appearance. For this reason, art files are provided for this component and it should not be reset or rebuilt in any circumstance. Klavika’s relationship to the WSU Tech logotype and the depth of this font family make it a good choice for use in institution communications and collateral materials. The rest of the Klavika font family and its variants, however, are ideal to use for many purposes. Listed below are the versions of Klavika that may be used in the WSU Tech Visual Identity Standards system. The Klavika Font Family is under license by WSU. For a copy of the fonts, contact WSU Tech Marketing Department. Klavika Font Family for use in WSU Tech Visual Identity Standards System (Primary font) Klavika Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Klavika Bold Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Klavika Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Klavika Bold Italic Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Klavika Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?)

Klavika Font Family for use in WSU Tech Visual Identity Standards System - (Primary font - continued) Klavika Regular Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Klavika Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Klavika Regular Italic Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Bhatoshine Font Family for use in WSU Tech Visual Identity Standards System (Alternate headline font) Bhatoshine Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Adobe Garamond Font Family for use in WSU Tech Visual Identity Standards System (Alternate font) Adobe Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Adobe Garamond Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Adobe Garamond Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?)

Adobe Garamond Font Family for use in WSU Tech Visual Identity Standards System - (Alternate font - continued) Adobe Garamond Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Typographic Standards (continued) Alternate Font Although Adobe Garamond is the prescribed typeface for correspondence text, this may not be a resident font on all computers. If this is the case and Adobe Garamond is not readily available, the font Georgia is acceptable as a less preferred alternate. Georgia is a resident font on all PC and Mac systems, available in virtually every situation. The preferred body copy font choice for use in digital applications such as computer screen display or digital projection is Georgia. Georgia Font Family for use in WSU Tech Visual Identity Standards System - (Alternate font - continued) Georgia Plain

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Georgia Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Georgia Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?) Georgia Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $%& {.,;:!?)

Graphic Elements The use of approved graphic elements can enhance the overall design of your message. There should be an institution wide consistency to elements beyond the logo. To stay consistent with the WSU Tech’s brand, a library of graphic elements have been created to help convey WSU Tech’s cohesive look. It is encouraged to use these graphic elements sparingly as to abide to the clean, consistent look of WSU Tech. When WSU Tech’s brand identity really works, you should be able to recognize the brand even if you don’t see the logo.

Careers start here. Careers start here.

Tagline “Careers start here.” Graphic The use of the “Careers start here.” graphic should accompany any external messaging. It can be used to end a body of text or as a stand-alone element. It should be typed out in Klavika Bold Italic with -10 tracking. It should be no less than 18pt in size and should hold a upper-level hierarchy to any body text. It should only be used as shown and always be represented in the approved brand colors.

Careers start here. Careers start here. Rounded Corner Block Graphic The use of the rounded corner block graphic can act as a background for the approved logo and/or a body of text. The corners should always be a .125 radius. A rounded corner block with a color transparency over a photograph may be used sparingly. Alternatively, the block may flow off the page and not show the rounded corners. It may be used over a photograph with a color 60-85% transparency. It should always be represented in the approved brand colors.

Speech Bubble Graphic The use of the speech bubble graphic should be located at the top, bottom or side of the page, in only one instance, and should always flow off of the page. The speech tail should never be manipulated when sized to fit the application. It should only be used as shown and always be represented in the approved brand colors.

Graphic Elements - (continued) Flowing Dots Graphic The use of the flowing dots graphic should not be used with any other graphic elements. The preferred use for the flowing dots graphic is with a color 10-25% transparency over a photograph. The placement of the flowing dots graphic should not cover the main focus of the photograph. It should always be represented in the approved brand colors.

Wheat Graphic The use of the wheat graphic should not be used with any other graphic elements. The preferred use for the wheat graphic is over a solid colored brand color. It should flow over the bottom of the solid brand colored block it is contained in. If using the wheat graphic under text, a color 50% transparency is the preferred use. Alternatively, it may be used over a photograph with a color 50% transparency. The placement of the wheat graphic should not cover the main focus of the photograph. It should always be represented in the approved brand colors.

Graphic Elements - (continued) Wheat Kernels Graphic The use of the wheat kernels graphic should not be used with any other graphic elements. The preferred use for the wheat kernels graphic is over a solid colored brand color. Alternatively, it may be used over a photograph. The placement of the wheat kernels graphic should not cover the main focus of the photograph. It should always be represented in the approved brand colors.

Text Graphics The use of the text graphics can be used as a header or as a stand-alone element. Text graphics should contain no more than three words. It should be typed out in Klavika Bold with -10 tracking. It should be no less than 36pt in size and should hold a upper-level hierarchy to any body text. It should flow over the side(s) and bottom of the solid brand colored block it is contained in. Alternatively, it may be used over a photograph using the same rules as outlined above. It should only be used as shown and always be represented in the approved brand colors.

Graphic Elements - (continued) Areas of Study Graphics

Aviation

Computer Science

Design

Healthcare

Manufacturing

General Education

Law Enforcement

Culinary & Hospitality

Business

Automotive

Other Majors

The areas of study graphics represent the five main areas of study (Aviation, Computer Science, Design, Healthcare and Manufacturing, General Education, Law Enforcement, Culinary & Hospitaity, Business, Automotive and Other Majors) at WSU Tech. The areas of study graphics should be used sparingly and only when referring to a specific area. The preferred use for the areas of study graphics is over a solid colored brand color. The areas of study graphics should be an outline of the icon only. It should always be represented in the approved brand colors.

Business Stationary The use of approved business stationary will give your correspondence a unified and professional presentation. To stay consistent with WSU Tech’s brand, a library of business stationary templates have been created to help convey WSU Tech’s cohesive look. It is encouraged to use these business stationary templates as to abide to the clean, consistent look of WSU Tech. Letterhead The use of WSU Tech letterhead should be used for any external correspondence. Pre-printed letterhead shells may be available. Body text should be typed out in Klavika Regular, 9-12 pt size. Body text should have a 1.75” margin at the top and bottom of the page and .75” margin on both sides. It should only be used as shown and always be represented in the approved brand colors.

Recipient Title Address City, State, Zip

Month 01, year

To whom it may concern, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tempus ante vel lacus volutpat sagittis. Vivamus ullamcorper id massa vel fermentum. Nulla facilisi. Ut quis dignissim leo, ut varius ex. Curabitur eu sodales augue, in tincidunt mauris. Aliquam gravida, tortor non euismod pulvinar, felis dolor dapibus tellus, et sodales purus tellus eu tortor. Etiam in sollicitudin nunc. Mauris et magna quis tellus varius tincidunt a scelerisque enim. Proin ac ultrices leo. Suspendisse aliquet et odio vel porttitor. In tincidunt leo purus, ut vehicula dolor tempus ac. Fusce non pharetra orci, vitae rutrum urna. Cras vehicula elementum malesuada. Suspendisse velit ipsum, aliquet sed lacinia a, placerat eu mi. Suspendisse potenti. Praesent hendrerit, magna id tincidunt facilisis, magna dolor mollis nunc, ac sollicitudin lorem nunc eu velit. Etiam blandit diam sit amet lectus porta, quis suscipit turpis bibendum. Nulla in nisl ut erat condimentum tristique. Mauris pretium ut augue at vulputate. Nunc sodales augue sed ex dapibus mollis eget in nibh. Maecenas efficitur interdum tincidunt. Duis justo leo, laoreet non faucibus interdum, posuere nec magna. Nulla quis molestie elit. Phasellus vel lacus tristique, pretium ipsum non, luctus odio. Nullam risus tortor, facilisis quis ligula et, efficitur ultrices sem. Etiam sit amet rutrum mauris, eu interdum nunc. Praesent pharetra, sapien sed semper bibendum, mi urna blandit sapien, quis pellentesque ante felis vitae lacus. Duis efficitur elementum justo, quis vehicula velit tincidunt ac. Suspendisse vel ipsum et dui cursus egestas. Donec quis sem leo. Sincerely,

Mr. John Doe Title

Business Stationary - (continued) #10 Envelope National Center for Aviation Training 4004 N. Webb Road Wichita, KS 67226

Recipient Title Address City, State, Zip

The use of the WSU Tech #10 envelope or the #10 window envelope should be used for any external correspondence. Pre-printed #10 envelope shells may be available. Return address text should be typed out in Klavika Regular, 8 pt size. On the non-window #10 envelope, address text should be typed out in Klavika Regular, 12 pt size. Address text should start a 2.125” margin at the top and 4.75” margin from the left side. It should only be used as shown and always be represented in the approved brand colors.

National Center for Aviation Training 4004 N. Webb Road Wichita, KS 67226

9x12 Booklet Envelope National Center for Aviation Training 4004 N. Webb Road Wichita, KS 67226

Recipient Title Address City, State, Zip

The use of the WSU Tech 9x12 booklet envelope should be used for any external correspondence. Pre-printed 9x12 booklet envelope shells may be available. Return address text should be typed out in Klavika Regular, 11 pt size. Address text should be typed out in Klavika Regular, 16 pt size. Address text should start a 4.5” margin at the top and 5.5” margin from the left side. It should only be used as shown and always be represented in the approved brand colors.

A2 Envelope National Center for Aviation Training 4004 N. Webb Road Wichita, KS 67226

Recipient Title Address City, State, Zip

The use of the WSU Tech A2 envelope should be used for any external correspondence in conjunction with the WSU Tech notecard. Pre-printed A2 envelope shells may be available. Return address text should be typed out in Klavika Regular, 8 pt size. Address text should be typed out in Klavika Regular, 10 pt size. Address text should start a 2.25” margin at the top and 2.5” margin from the left side. It should only be used as shown and always be represented in the approved brand colors.

Business Stationary - (continued) Note Cards The use of the WSU Tech note cards should be used for any external correspondence in conjunction with the WSU Tech A2 envelope. Pre-printed note cards may be available. It should only be used as shown and always be represented in the approved brand colors.

www.WSUTECH.edu

Business Cards The use of the WSU Tech business cards should be the primary source of distributing contact information. Pre-printed business card shells may be available.

John Doe Director of Business Cards jdoe@wsutech.edu National Center for Aviation Training 4004 N. Webb Rd. | Wichita, KS 67226 Tel 316.677.9400 | www.WSUTECH.edu

Name should be typed out in Klavika Bold, 9 pt size. Title should be directly under the name with 10 pt line spacing and should be typed out in Klavika regular, 7 pt size. Email address should be directly under the title with 8 pt line spacing and should be typed out in Klavika regular, 7 pt size. A hard return should separate the email address and office location. Office location should be under the email address with 8 pt line spacing and should be typed out in Klavika regular, 7 pt size. The web URL should always be typed out in Klavika Bold. It should only be used as shown and always be represented in the approved brand colors.

Address Block Address blocks for WSU Tech campuses should be consistent throughout all media. Campus name, address and phone number should be typed out in Klavika Regular. The web URL should always be typed out in Klavika Bold. It should only be used as shown and always be represented in the approved brand colors. Alternatively, a secondary address block orientation may be used when listing all campuses. It should only be used as shown and always be represented in the approved brand colors. The WSU Tech address blocks will be updated periodically when new locations are added and/or removed. National Center for Aviation Training 4004 N. Webb Rd. | Wichita, KS 67226 Tel 316.677.9400 | www.WSUTECH.edu

City Center 301 S. Grove | Wichita, KS 67211 Tel 316.677.9400 | www.WSUTECH.edu

National Center for Aviation Training 4004 N. Webb Road | 316.677.9400

WSU Old Town 213 N. Mead | Wichita, KS 67202 Tel 316.677.9400 | www.WSUTECH.edu

WSU South 3821 E. Harry | Wichita, KS 67218 Tel 316.677.9400 | www.WSUTECH.edu

WSU Old Town | 213 N. Mead | 316.677.9400

City Center | 301 S. Grove | 316.677.9400

WSU South | 3821 E. Harry | 316.677.9400 www.WSUTECH.edu

Website URL Block The website URL block for WSU Tech should be consistent throughout all correspondence. URL should be typed out in Klavika Bold, minimum 9pt size. The website URL block should always include the lowercase “www”, uppercase “WSUTECH”, and lowercase “edu”. It should only be used as shown and always be represented in the approved brand colors. Communications Signature Block Communications signature blocks for WSU Tech campuses should be consistent throughout all email correspondence. Person’s name should be typed out in Klavika Bold, 11pt size. Title and email address should be typed out in Klavika Regular, 9pt size. There should be a hard return between the title and the campus name. Campus name, address and phone number should be typed out in Klavika Regular, 9pt size with 10pt spacing. The web URL should always be typed out in Klavika Bold, 9pt size and hyperlinked to the WSU Tech website. Social media handles should be typed out in Klavika Bold, 9pt size and hyperlinked to the WSU Tech social media accounts. It should only be used as shown and always be represented in the approved brand colors.

Jon Doe | WSU Tech

National Center for Aviation Training 4004 N. Webb Road | Wichita, KS 67226 Tel 316.677.1000 | www.WSUTECH.edu Facebook | Instagram | LinkedIn

City Center 301 S. Grove | Wichita, KS 67211 Tel 316.677.1000 | www.WSUTECH.edu Facebook | Instagram | LinkedIn

Jon Doe | WSU Tech

WSU South 3821 E. Harry | Wichita, KS 67218 Tel 316.677.1000 | www.WSUTECH.edu Facebook | Instagram | LinkedIn

WSU Old Town 213 N. Mead | Wichita, KS 67202 Tel 316.677.1000 | www.WSUTECH.edu Facebook | Instagram | LinkedIn

Director of Communication | jdoe2@wsutech.edu

Template Library The use of approved templates will give your message a unified and professional presentation. To stay consistent with the WSU Tech’s brand, a library of templates have been created to help convey WSU Tech’s cohesive look. It is encouraged to use these templates as to abide to the clean, consistent look of WSU Tech. Template Library

TITLE

The use of WSU Tech’s template library should be used in any instance where you wish to convey a professional message for the college. Messages should always be simple to understand and intended to peak interest and direct the viewer to perform an action (visit a URL, email or call) to find out more information.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tempus ante vel lacus volutpat sagittis. Vivamus ullamcorper id massa vel fermentum. Nulla facilisi. Ut quis dignissim leo, ut varius ex. Curabitur eu sodales augue, in tincidunt mauris. Aliquam gravida, tortor non euismod pulvinar, felis dolor dapibus tellus, et sodales purus tellus eu tortor. Etiam in sollicitudin nunc. Mauris et magna quis tellus varius tincidunt a scelerisque enim. Proin ac ultrices leo. Suspendisse aliquet et odio vel porttitor. In tincidunt leo purus, ut vehicula dolor tempus ac. Fusce non pharetra orci, vitae rutrum urna. Cras vehicula elementum malesuada. Suspendisse velit ipsum, aliquet sed lacinia a, placerat eu mi. Suspendisse potenti. Praesent hendrerit, magna id tincidunt facilisis, magna dolor mollis nunc, ac sollicitudin lorem nunc eu velit. Etiam blandit diam sit amet lectures ports, quis suscipit turpis bibendum. Nulla in nisl ut erat condimentum tristique.

It is important to keep a message hierarchy within your message with the title being the most important piece followed by the message block. The WSU Tech logo should always be visible on all correspondence. The formatted address block and URL should always accompany any outside messaging. The formatted URL should always accompany any message, either external or internal. Templates should only be used as shown and always be represented in the approved brand colors.

TITLE

Careers start here.

TITLE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean tempus ante vel lacus volutpat sagittis. Vivamus ullamcorper id massa vel fermentum. Nulla facilisi. Ut quis dignissim leo, ut varius ex. Curabitur eu sodales augue, in tincidunt mauris. Aliquam gravida, tortor non euismod pulvinar, felis dolor dapibus tellus, et sodales purus tellus eu tortor. Etiam in sollicitudin nunc. Mauris et magna quis tellus varius tincidunt a scelerisque enim. Proin ac ultrices leo. Suspendisse aliquet et odio vel porttitor. In tincidunt leo purus, ut vehicula dolor tempus ac. Fusce non pharetra orci, vitae rutrum urna. Cras vehicula elementum malesuada. Suspendisse velit ipsum, aliquet sed lacinia a, placerat eu mi. Suspendisse potenti. Praesent hendrerit, magna id tincidunt facilisis, magna dolor mollis nunc, ac sollicitudin lorem nunc eu velit. Etiam blandit diam sit amet lectures ports, quis suscipit turpis bibendum. Nulla in nisl ut erat condimentum tristique.

Template Library Resources The WSU Tech template library will include (but not limited to) the following resources: · WSU Tech logos · WSU Tech approved fonts · WSU Tech Graphic Elements · External Flier Templates (vertical and horizontal) · Internal Flier Templates (vertical and horizontal) · Program Brochure Templates · PowerPoint Templates · Business Stationary Templates · Poster Templates (vertical and horizontal) · SCALA Templates

WSU Tech Visual Standards Overview, Marketing Resources, Approvals and Special Requests WSU Tech’s brand goes far beyond the visual standards outlined in this manual. Our brand is not only how we present ourselves visually to the public, but how we treat our students and others within our community. Our brand is about our employees and the pride we have in this institution. Our brand is how people feel when they hear WSU Tech. YOU are our brand. The WSU Tech Visual Standards that are outlined in this manual have been created to ensure a cohesive brand and visual identity for WSU Tech. The WSU Tech Visual Standards are to be adhered to at all times by all WSU Tech staff, faculty and anyone else for approved use on behalf of the college. Any messaging or visuals that do not abide by these standards will not be approved and will be removed. Customizable templates can be found in the Marketing Resources area of the WSU Tech Intranet. Templates will be updated periodically and new resources will be added occasionally. Additional resources such as approved photobank images, logos, graphic elements and fonts can be found in the Marketing Resources area of the WSU Tech Intranet. The WSU Tech Strategic Communications Department will be available for additional reasonable requests and to answer questions about the WSU Tech Visual Standards. Please contact WSU Tech Strategic Communications for special requests and resource help. In all instances, WSU Tech Strategic Communications shall have the final decision and approval on any and all WSU Tech logo use, marketing materials, use of social media channels, website, advertisement on behalf of the college and any WSU Tech promotional items. For special requests, please have the appropriate information ready before submitting your request. This information should include: the message you wish to convey, the goal of your message, the time-line for your campaign, the type of piece you wish to have created, the budget for your campaign, any additional resources or imagery you wish to have included. Please contact the WSU Tech Strategic Communications Department if you need assistance in identifying this information. Please allow for adequate time for processing your request and the production of your request. Special requests should always align with the overarching mission of WSU Tech which is to remove barriers and provide hands-on, technical training for students in an effort to increase the workforce in Wichita and in Kansas. Please note that not all requests will be approved.

WSU Tech Strategic Communications Team The overall goal of the Strategic Communications department is to position the college to be one of the nation’s most innovative and impactful two-year colleges and to lend to the overall mission of providing quality higher education and leadership in workforce training that supports economic development for a global economy. We do this in our efforts with marketing, branding and perception, lead generation, driving traffic to our most utilized tool, the WSUTECH.edu website, public relations, and communications. Andy McFayden – Executive Director, Strategic Communications amcfayden@wsutech.edu – 316.677.1006 Provide leadership and management to the members of the strategic communications team. Represents the Strategic Communications team on Executive Leadership Team. Serves as community ambassador for WSU Tech by working with outside organizations to form relationships and partnership opportunities. Mandy Fouse – Director, Public Relations & Marketing afouse@wsutech.edu – 316.677.1571 Send requests to Mandy for the following: Direct advertising activities, public relations initiatives, large-scale event planning, digital & social media marketing. Provide communications and marketing support to WSU Tech’s President. The Director of Public Relations and Marketing will also provide supervision and leadership support to Video Producer & Digital Marketing Content Creator and Digital Marketing Specialist. Caitlin Slemp – Video Producer & Digital Marketing Content Creator Coordinate pre-production planning, direct the talent & filming, and complete all editing in post-production on all in-house film projects for marketing & social media campaigns. Program and maintain ManyChat messaging bot flows to increase efficiency in responding to Facebook inbox inquiries. Create custom GIPHY stickers to grow awareness for company brand and special events. Brand and Manage WSU Tech YouTube page. Kennedy Harsh – Digital Marketing Specialist Responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms with guidance by the Director of Public Relations and Advertising. Use of organic search campaigns, paid advertising, social media advertising, and other channels to increase awareness about the educational opportunities at WSU Tech. Angie Evans – Creative Director & Marketing Strategist aevans6@wsutech.edu – 316.677.1739 Send requests to Angie for the following: Supervise a team, with varying creative positions, by providing and creating the overall visual direction and brand assets for the college. Will oversee content creation from other departments and external partners and train others on the appropriate use of college brand assets. Support the team through graphic design for print and web, website design guidelines, user experience design, coordinate production of various printed materials, content generation and marketing campaign support. Emily Ake – Visual Designer Assists Creative Director & Marketing Strategist in graphic design for print and web. Support design needs of internal WSU Tech departments and the WSU Tech Foundation. TBD– Web Specialist Maintain and perform updates to the WSUTECH.edu website. This includes keeping the site functional and all plugins and support software up to date, adhering to SEO best practices, providing technical support and solution-based recommendations for varying needs, cross-platform tracking, analytic reporting, stiving to keep the website content up to date with current information and overall ADA compliance. All requests for any marketing related needs should come to Andy, Mandy or Angie. The Strategic Communications department will take your requests and make recommendations of best practices to meet the goals of your department.