In an effort to develop a strong, highly recognizable and effective visual identity, and to do so through consistent application of visual standards over time, the only approved marks, logos, logotypes, seals and symbols are the ones described in this manual. No other versions of the approved visual standards elements may be used instead of or as replacements for these official WSU Tech Visual Identity Standards elements. Logos should always include the appropriate trademark symbols. In all instances, WSU Tech Strategic Communications shall have the final decision and approval on any and all WSU Tech logo use, marketing materials, use of social media channels, advertisement on behalf of the college and any WSU Tech promotional items.