WSN Washington Square News 2018 Media Kit
WELCOM “ “ Washington Square News is an independent newspaper run by students for the NYU community. Since its inception in 1973, WSN has remained integral to campus life — reporting and publishing about the good, the bad and the ugly of NYU and New York City as a whole. With other local publications closing their doors, WSN’s role in the New York media market has shifted drastically. Our content is extending well beyond the reach of Washington Square Park. As a result, our editorial content ranges from coverage of university and student life to city news and local events. Our five sections — news, features, arts, sports and opinion — publish every Monday in print and online Tuesday through Friday. Despite our goal of reaching more people than ever, we continue to prioritize the newspaper’s fundamental purpose of providing NYU students with accurate and timely information about their school. We function much like any other newsroom with a staff of over 60 passionate students writing, editing, designing and creating multimedia content. Our rigorous editing process and commitment to high quality journalism has already set us apart from other publications on campus, but it’s our readiness to expand and innovate that will make WSN essential reading for decades to come.
—JEMIMA McEVOY EDITOR-IN-CHIEF
The business team of WSN of Sales, W Media Group, and We work closely with the edi ensure that our paper is fun and distributed every week. O sales associates are continuo with representatives from loca business in addition to liaising ty members in order to maint vertiser relationships and raise talented designers in the W work to create award-winning devoted circulations team wor the WSN in the NYU commun that the paper reaches all of o located throughout campus. Our business team work week to make sure that we p customer service and make ce paper reaches you — the NY All in all, our ultimate goal is to er to make WSN the best it ca
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N is comprised d Circulations. itorial team to nded, printed, Our dedicated ously speaking al and national g with universitain strong ade revenue. Our Media Group g graphics. The rks to promote nity and ensure our newsstands
ks hard every provide quality ertain that the YU community. o work togethan be.
RHEA NAYAK
ESS MANAGER
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A CULTURAL CONN newsstands located on NYU’s campus
74% 130+
of students take action after seeing college newspaper ads
$506
total college stud
countries represented in NYU’s student body
9k+
N m
LLY NECTED CAMPUS. 2k
WSN newspapers circulated per issue
6 bil.
dent spending power
60k+ number of NYU students
$61.5 bil. annual college student spending on food
New York campus faculty members
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REACH YOUR AUDIENC
Explor FULL PAGE 10” X 14”
1/2 PAGE 10” X 7”
1/4 PAGE A 5.94” X 7”
1/4 PAGE B 3.91” X 7” 1/8 PAGE A 5.94” X 4”
1/8 PAGE B 3.91” X 4”
DISPLAY ADS SIZE
LOCAL RATE
NATIONAL RATE
AGENCY RATE
Full Page
$1,100
$1,500
$1,275
Half Page
$550
$750
$640
1/4 Page A
$330
$450
$380
1/4 Page B
$220
$300
$255
1/8 Page A
$190
$260
$220
1/8 Page B
$125
$170
$145
COLOR PRICING
FRONT PAGE
FULL COLOR
ONE COLOR
Local ($250) National + Agency ($400)
$150
$350 Bottom of front page. Full color cost included.
INSERTS
SPECIAL PLACEMENT
$875 Free-standing inserts must be printed by the client and shipped directly to the printer. Please call for shipping information.
15% SURCHARGE Page 3 or back page
VOLUME DISCOUNT 10% OFF Three or more runs using the same artwork. Discount taken before additional fees (color, special placement, and design). Runs do not have to be consecutive.
CE.
re WSN’s ad options.
300x250 pixels
728x90 pixels
BOX AD
LEADERBOARD AD
E-DELIVERY AD
Appears on sidebar of nyunews.com
Appears at top of nyunews.com
Appears at top of daily email newsletter
ONLINE ADS TYPE
NEWSSTANDS RATE
Box
$110/week
Leaderboard
$150/week
E-Delivery*
$2000 Ten full color, glossy posters (17” x 21”) placed at our newsstands around campus. Reserved for two consecutive weeks. WSN covers printing and placement of posters.
$150/day $500/week
*E-delivery prices are subject to change due to increases in subscribers
DESIGN SERVICE
DESIGN GUIDELINES
$50 FLAT RATE If you don’t have a graphic designer, we can assist you. Our design team works with clients to ensure they receive a high quality, effective, and creative ad. For information on our full design services, see page 11.
If you plan to design the ad yourself, make sure your ad is the correct size, as resized ads wil lose significant quality. All ads should have a resolution of at least 300dpi. Color modes are as such: grayscale for B&W ads, CMYK for color print ads, and RGB for online ads. All artwork must be sent electronically in the following file formats: EPS or PDF (print), and JPEG or GIF (online). All fonts should be embedded. Artwork may be submitted by email to sales@nyunews.com.
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SPECIAL ISSUES SPRING 2018 FEBRUARY 22
HOUSING GUIDE
FEBRUARY 26
GENTRIFICATION
MARCH 8 APRIL 5 APRIL 19 MAY 3
UP & COMERS ARTS FRINGE FASHION SENIORS’ ISSUE
More special issues to be decided. Check back soon!
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submit + PAY
Y.
SUBMISSION The deadline for all ad material is 5:00 pm, three business days prior to the run date. This includes the following: —Signed insertion order (IO) —All artwork and/or copy IOs for ads that require creative services must be submitted five business days prior to the run date. Special issue deadline is 5 days before specified run date. Page position is only guaranteed for a full page advertisement on page three or the back page. Advertisers must pay a 15% surcharge. Call for availability.
PAYMENT New advertisers must pay in advance for all advertising. Statements are mailed at the end of each calendar month. The monthly statement is the only bill provided. The advertiser agrees that all bills are due and payable (net) within 30 days of printed on the montly statement. Payment of the full balance is required. Tearsheets are mailed within three business days of publication and not with the monthly statements. WSN reserves the right to request full or partial payment in advance or to cancel credit privileges at any time and on any account. A late payment penalty of 1.25% per month will be charged on past due bills. Email nanci.healy@nyu.edu with any billing or invoice concerns.
is paid advertising” to any ad —Approval of the ad is at the discretion of WSN Internet Companies Companies whose primary business is conducted via the internet are always required to prepay and will be charged the national rate. Internet gambling sites must be liscensed sportsbook operations based in Nevada. Adoption Only law firms, adoption agencies or representative agencies may advertise. Prepayment is required. All adoption agencies that advertise with us must provide WSN with one of the following documentation: a letter on letterhead stating that the adoption is being handled by a state liscensed adoption agency or a copy of the agency’s liscense of certification. Egg Donors Only medical practitioners, tissue donor banks or representatives may advertise. Prepayment is required. All egg donor advertisers must provide WSN with one of the following: a copy of the medical license in reproductive endocrinology for the doctor performing the procedure of a copy of the tissue bank’s license of certification. For a full list of terms and conditions, please consult the reverse side of the IO. WSN reserves the right to refuse advertising at any time, without reason. All payments for refused advertising will be refunded.
CANCELLATION All cancellations by the advertiser must be made in writing, two business days before run dates. In the case of cancellation, credit will be applied to the advertiser’s account toward future ads. Cash refunds are not available. Advertisements subject to full charge.
POLICIES Political + Advertorial WSN accepts political and advertorial (ads that appear to be editorial content) ads under the following conditions: —Visually, the ad does not resemble WSN editorial content —WSN reserves the right to add text “this
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VV
MEDIA GROUP W Media Group is a full-service design and branding agency born out of Washington Square News. After designing ads for years, the newspaper’s business team responded to a growing demand for design and marketing services, and created a new ancillary operation to fill this role. Today, we have grown into a multi-faceted, millennial-directed group with the skills to help you communicate to your audience effectively.
TAY CUTTING-EDGE
W MEDIA SERVICES
G RAP HIC DESIGN $ 5 0 P R E MIUM + $2 5/ HR Modern posters, logos, flyers, ads, or merch designs to promote your event or organization.
S PON SORED CON T EN T H OST W R ITTE N CO N TENT $ 2 50/MO N TH
ORI GI NAL WRI TTEN CONT E NT $500 FLAT RATE
Host your 300-600 word article for one month on nyunews.com. Perfect for companies with exisiting blogs. W Media vets all incoming content and may deny content at our discretion.
Sponsor an original 500-word article written by W Media Group, hosted for two months on nyunews.com. Includes three rounds of revision for no additional charge. Extra fee of $75 per 100 additional words and $25 per additional revision.
OR IGIN A L VID E O CO NTENT $ 6 00 F L AT R ATE Sponsor a video featuring your business or product. Posted on nyunews.com and YouTube.
DON’T SEE WHAT YOU NEED? We’re open to hearing your project ideas and connecting you to the resources you need. Let’s talk. SALES@NYUNEWS.COM
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AWARD-
FRATERNITY AND SORORITY LIFE AT NYU PRESENTS
MEET GREEKS the
MEET ALL 29 OF OUR FRATERNITIES AND SORORITIES!
WEDNESDAY, SEPT. 6
KIMMEL EISNER + LUBIN
7PM 9PM
60 WASHINGTON SQUARE SOUTH
29 chapters 1,726 Greek members 3.4 average GPA Over $88,000 raised as a community Over 10,000 community service hours $403,132.91 raised for the B+ Foundation in Dance Marathon
FSL
FRATERNITY & SORORITY LIFE AT NEW YORK UNIVERSITY
-WINNING SERVICE. AWARDED BY COLLEGE MEDIA BUSINESS & ADVERTISING MANAGERS 2017 FIRST PLACE — BEST DISPLAY AD SECOND PLACE — BEST ONLINE DISPLAY AD 2016 THIRD PLACE — BEST ANCILLARY OPERATION
FSL
FSL
FSL
FSL
FRATERNITY & SORORITY LIFE
FRATERNITY & SORORITY LIFE
AT NEW YORK UNIVERSITY
AT NEW YORK UNIVERSITY
GO GR EEK F R AT E R N I T Y & S O R O R I T Y L I F E
FSL
FRATERNITY & SORORITY LIFE AT NEW YORK UNIVERSITY
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NSW WASHINGTON SQUARE NEWS 75 THIRD AVENUE, #SB07, NEW YORK, NY, 10003 SALES@NYUNEWS.COM P: 212.995.3791 — F: 212.995.3790