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WASHINGTON SQUARE NEWS

NYU'S OFFICIAL INDEPENDENT STUDENT NEWSPAPER

Media Kit 201 6 – 2 01 7


welcome. D ear P ro s pe c t i ve Ad ve rt is e r, It is with great pleasure that I introduce the Washington Square News, the award-winning official independent student newspaper of New York University. Let us help you cut through the saturated Village consumer market and reach your target demographic: our university community.

Business Manager Alex Hanson

Since 1973, our newspaper has served as a dynamic news source for the NYU community of 66,000 students, faculty, and staff members. From restaurant specials and fashion discounts, to event and entertainment advertisements, we want to guide our readers to the best businesses in town.

Circulation Manager Devin Padilla

Our newspaper publishes 5,500 print copies a week every Monday during the academic year, as well as special issues on a handful of Thursdays. We distribute to over 40 locations in lower Manhattan from Gramercy to the Lafayette Street residence hall in SoHo. You will find a WSN newsstand in virtually every NYU residence hall, administrative building, library, and sports facility. Our website (nyunews.com) receives 100,000200,000 online impressions per month, and our mobile news app brings the news right to your smartphone. Our e-delivery service is also growing daily. Our business office prides itself on providing attentive and courteous service, with advertising options tailored to your needs. Any of our friendly managers or sales representatives will be happy to assist you. We also have a talented design agency, the W Media Group, should you need help with your artwork or any other creative print, digital, or multimedia projects. Thank you for taking the time to introduce your business to our readership, a diverse, intelligent community that is constantly seeking new experiences. We encourage you to give us a call. Place a campaign and join the NYU community!

Best, Alex Hanson Business Manager

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Cover photo by Sam Hollenshead

Sales Manager Rhea Nayak

Circulation Manager Devin Padilla Creative Director, W Media Group Grace Rogers University Sales Manager Alison Rao Senior Designer Vikas Nair Sales Representative Allison Lambdin Sales Associates Elise Burkett Makena Mueller Brian Zapiecki Circulation Assistant Apoorva Nori Supervisor Nanci Healy

Washington Square News 75 3rd Ave, C3 Floor (SB07) New York, NY 10003 P: 212.995.3791 F: 212.995.3790 www.nyunews.com

Introducing the new agency on the Square.

W

NEWS

Media Group Great businesses should only improve and adapt over time. With the ever shifting media landscape, WSN will constantly seek to reposition itself to best elevate and connect our clients with the NYU community. We are now proud to offer full creative services with our newly minted in-house creative agency. Led by a team of impeccible designers and creative strategists, our new service aims to assist clients in a multitude of ways, some of which includes designing campaigns for print and digital, as well as consulting on your brand’s social profile. This is an entirely unique service that you will not be able to find elsewhere at NYU.

Print Design (Publication, posters, flyers, etc.)

Digital Design (Web, tablet, mobile, etc.)

Social Media Consultation (Assitance across all platforms) @WMediaNYC facebook.com/wmedianyc

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it’s all about

community

access

60,000+ number of NYU students

93%

16,861

number of NYU faculty & staff

77%

of students read the ads in the paper

of students read a campus newspaper

$405 bil. nat. college student spending power

Every week, tens of thousands of NYU students and faculty turn a page of the WSN and lay their eyes on an ad...

it could be yours 4

Sources: 2012 re:fuel College Explorer, 2011 re:fuel College Newspaper Readership Study

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looking to book?

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choose the right size

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create it (or let us make it*)

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submit and pay for it

WSN offers a variety of advertising options and creative services online & in print througout the semester

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W

Media Group

calculate your rate

select your schedule

WSN is proud to annunce that we now offer creative consultation for a multitude of projects across various media Services include: Print Design (publication, posters, etc.)

Digital Design (web, tablet, mobile, etc.)

Social Media Consultation

Flip to page 10 to calculate your rate.

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1

choose

right size

the

full page

half page 5col x 14in 70 ci

5col x 7in 35 ci

Column Inches Explained In order to line up ads with the editorial content of the newspaper, ad width is measured in columns, rather than inches. Ad height is measured in inches. A “column inch� is a measure of area, equal to one column wide multiplied by one inch high. A column is about, but not exactly, 1.88in wide. See below for exact conversions.

quarter page A

1 columns = 1.88 inches 2 columns = 3.91 inches 3 columns = 5.94 inches

quarter page B 3col x 7in 21 ci

2col x 7in 14 ci

4 columns = 7.97 inches 5 columns = 10.0 inches

Note: Ad height is still measured in inches.

Color or No Color? Color can make your ad much more eye-catching. Here are the different color options that are available.

eighth page A

full color

eighth page B 3col x 4in 12 ci

2col x 4in 8 ci

spot color grayscale

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2

calculate your rate

Display Ad Color Fee

Positioning 15% surcharge // Back page (full page only) // Call for availability

$150 (spot color) One color // All sizes

$400 (full color) Full 4-color // All sizes

Other Options

Display Ads

Front Page

Print newspaper ads (prices are per column inch)

5col x 1.25” // Bottom of front page // Full color cost included

$18.22/per column inch (open)

WSN SPECIAL ISSUES

$350/day Single ad at the bottom of every weekly issue

Online Ads

Ads appearing on nyunews.com

Online Specs: 90kb limit; Animation OK; JPEG or GIF format; must be RGB

$110/week Box (300x250 pixels)

$150/week

Insert Free-standing insert // Pre-printed

$875/full circulation run (5,500) Single FSI // Call for shipping information

Memorable, award-winning, and attention-grabbing. Take your chance to reach students alongside some of our most highly anticipated content of the year.

HOUSING ISSUE — FEBRUARY 25, 2016 UP AND COMERS — MARCH 10, 2016

Leaderboard (728x90 pixels)

Newsstands

$150/E-Delivery

$2000

FRINGE — APRIL 21, 2016

Leaderboard (728x90 pixels) // Only one space per day

Two consecutive weeks // Ten (17” x 21”) full color glossy posters // WSN covers printing & placement of posters

WHILE YOU WERE HERE — MAY 5, 2016

($500/business week)

Full color glossy posters

ARTS ISSUE — APRIL 7, 2016

COMMENCEMENT — MAY 19, 2016

Dispensers

The formula:

Eyecatching purple dispensers

$750 Two consecutive weeks // Three (27” x 17”) full color glossy posters // WSN covers printing & placement of posters

Say you’re doing a half page ad in full color... Multiply your number of columns by height in inches to find your ad size (found on page 8): 5 columns x 7 inches = 35 column inches (35 ci)

W Media Group Special projects designed and tailored for each request. Call to receive the WSN Creative Brief.

Print Design

Publication, posters/flyers, etc.

$50/premium + $25/hour Includes 2 proofs

Multiply by your rate (see above): 35 column inches x $18.22 = $637.70 Add your color charge (see above): $637.70 + $400 = $1037.70 Add 15% if you are placing a full page ad on the back page: N/A Multiply by the number of runs: $1037.70 x 1 = $1037.70

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Add the design charge to get your total: $1037.70 + $50.00 = $1087.70

Digital Design

Artwork optimized for web, tablet, and/or mobile

$50/premium + $25/hour Includes 2 proofs

Social Media

Advisement across all social channels

$30/hour

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3schedule select your

SPECIAL

ISSUES Feb. 23: Housing Mar. 10: Up and Comers Apr. 6: Arts Apr. 20: Fringe May 4: While You Were Here

SPRING 2017 PUBLICATIONCALENDAR PRINT ISSUE | ONLINE ISSUE | SPECIAL ISSUE

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4

create it (or let us make it)

DON’T HAVE A GRAPHIC DESIGNER? ] WSN’s professional creative team can assist you \ ] Full creative services for only $50 \ Make sure to let us know 5 business days before desired run date

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submit & pay for it

Submission

Policies

The deadline for all ad material is 5:00 pm, three business days prior to the run date. This includes the following:

Political & Advertorial WSN accepts political and advertorial (ads that appear to be editorial content) ads under the following conditions: 1. Visually, the ad may not resemble WSN editorial content. 2. WSN reserves the right to add text “this is paid advertising” to any ad. 3. Approval of the ad is at the discretion of the WSN.

– Signed Insertion Order (IO) – All artwork and/or copy IOs for ads that require creative services must be submitted five business days prior to run date. Special Issue deadline is 5 days before specified run date. Page position is only guaranteed for a full page advertisement on page three or the back page. Advertisers must pay a 15% surcharge. Call for availability.

Payment

Self-Design Guidelines If you plan to design the ad yourself, make sure that your ad is the correct size, as resized ads will lose significant quality. All ads should have a resolution of at least 300dpi. Color modes are as such: grayscale for B&W ads, CMYK for color print ads, and RGB for online ads. All artwork must be sent electronically in the following file formats: EPS for PDF (print), and JPEG or GIF (online). All fonts should be embedded. Artwork may be submitted by email to sales@nyunews.com or delivered on a CD. The WSN cannot guarantee quality of print if these guidelines are not met.

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New advertisers must pay in advance for all advertising. Statements are mailed at the end of each calendar month. The monthly statement is the only bill provided. The advertiser agrees that all the bills are due and payable (net) within 30 days of printed on the monthly statement. Payment of the full balance is required. Tearsheets are mailed within three business days of publication and not with the monthly statements. WSN reserves the right to request full or partial payment in advance or to cancel credit privileges at any time and on any account. A late payment penalty of 1.25% per month will be charged on past due bills. Email nanci.healy@nyu.edu with any billing or invoice concerns.

Cancellation All cancellations by the advertiser must be made in writing, two business days before run dates. In the case of cancellation, credit will be applied to the advertiser’s account toward future ads. Cash refunds are not available. Advertisements subject to full charge.

Internet Companies Companies whose primary business is conducted via the Internet are always required to prepay and will be charged the national rate. Internet gambling sites must be liscensed sportsbook operations based in Nevada. Adoption Only law firms, adoption agencies or representative agencies may advertise. Prepayment is required. All adoption agencies that advertise with us must provide WSN with one of the following documentation: a letter on letterhead stating that the adoption is being handled by a state liscensed adoption agency or a copy of the agency’s liscense of certification. Egg Donors Only medical practitioners, tissue donor banks or representatives may advertise. Prepayment is required. All egg donor advertisers must provide WSN with one of the following: a copy of the medical license in reproductive endocrinology for the doctor performing the procedure of a copy of the tissue bank’s liscense of certification. For a full list of terms and conditions, please consult the reverse side of the IO. WSN reserves the right to refuse advertising at any time, without reason. All payments for refused advertising will be refunded.

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how can we help

Email Sales@nyunews.com or call 212-995-3791 to get started today

you?

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Media Kit 16 17 - Agency  
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