GOT PLANTS?
As the Plant Something campaign adds more partners, garden centers see the value of the program as a marketing tool. - Lawn & Retailer Magazine
WSNLA
Washington State Nursery & Landscape Association
homebuyers ran on DIY Network, HGTV, Bravo, TLC, E!, and The Family Channel. Plant Something Marketing Tools include: Plant Something Videos Three Plant Something videos encourage younger demographics (25-37 years old) to connect with their outdoor space by showing various ways individuals, couples, families, friends and pets do so. Getting people outside is one step in getting them to Plant Something! As a WSNLA member, these videos are available for your use in all of your marketing efforts. Plant Something Graphics & Logos Because you are a WSNLA member, you have access to a variety of Plant Something graphics to use in your printed and digital networks, communications and marketing. A few of the Plant Something graphics that can be found in the collection can be viewed on page 7,8, and 9 of this issue. Plant Something Fact Sheets Because you are a WSNLA member, you have access to Plant Something fact
sheets that highlight environmental, health and investment benefits of plants and trees. High resolution PDFs can be printed and displayed. Or, use the content to post on social media, your website and electronic communications! Fact sheets highlight general ‘Perks of Plants’; Plants & Trees Increase Your Home’s Value; Plants & Trees Improve Our Environment; Gardening for Mind & Body; and Shady Deal: Benefits of Trees. As the Plant Something partnership continues to grow, WSNLA is committed to continue to work on behalf of the Washington nursery and landscape industry. As a WSNLA member, join us in this effort - be sure to share the Plant Something message with your customers, and online communities encouraging them to Plant Something! Our unified voice, both here in Washington and nationwide, is already creating an impact on consumers. Let’s ensure its continued success! Washington State Nursery & Landscape Association - 9