EDUCATION FAIR: WEST SEATTLE, WA
THURSDAY, AUGUST 29 Doubletree by Hilton
Take Care of Business – On the Go
Get in on the action with the new personalized Manheim app. Make faster and smarter decisions in the world’s largest wholesale automotive marketplace.
You’ve been asking for these new and enhanced features, and we’re delivering:
• New native home screen with clean, modern design
• Digital run lists for all Manheim locations
• Condition reports
• Powerful VIN scan that knows the status of your vehicle and where it’s located
• Personalized experience based on where you transact
• Valuation tools to help you get the right price for a vehicle
• Recommended vehicles based on your buying history
• ID “if bid” or “no sale” opportunities
• Auction updates
• New search features to save you time
The official magazine of the WASHINGTON STATE Independent Auto Dealers Association
707 Auburn Way South | Auburn, WA 98002
T: 253-735-0267
staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Badie Darwazeh, Board President
Seattle Auto Haus | President@wsiada.com
Randy Fletcher, Board Vice-President
In-N-Out Auto Sales | VPresident@wsiada.com
Emil Scarsella, Board Treasurer
Town & Country Auto Sales | Treasurer@wsiada.com
J.T. Curry, Board Secretary
Motors Northwest | Secretary@wsiada.com
Wasim Azzam, Chairman of the Board
All Right Auto Sales | Chairman@wsiada.com
CHAPTER PRESIDENTS
Tony Bonnallie – North Cascade
Mission Motors | NoCascade@wsiada.com
Vacant Position – North Sound
NoSound@wsiada.com
Vacant Position – South Sound
SoSound@wsiada.com
Rachel Frankel - Vancouver
Top Auto Brokers | Vancouver@wsiada.com
Vacant Position – Yakima
Yakima@wsiada.com
Vacant Position – Tri-Cities
Tri-Cities@wsiada.com
Vacant Position – Spokane
Spokane@wsiada.com
AT-LARGE BOARD
Ken Williamson, Board President (Emeritus)
John’s Auto Mart, LLC
WSIADA STAFF
Rick Olson, Director of Operations
Mila Froman, Membership Manager
Mary Walton, Accountant
Coordinator
2
DRIVING FORWARD: EMPOWERING WASHINGTON’S INDEPENDENT AUTO DEALERSHIPS
Check out what we’re gearing up for in the coming months, plus an important insurance update!
4 DESPITE THE NAYSAYERS, DEALERSHIPS ARE HERE TO STAY
The 2023 Cox Automotive Car Buyer Journey study found that 93% of consumers purchased new vehicles inside showrooms and 79% were “highly satisfied.”
5
5 REASONS A GOOD ONLINE
Reputation is Absolutely Essential
From displaying affiliations like your NIADA membership to featuring positive social proof like testimonials and reviews, you have several options to improve your online image.
8 NIADA CONVENTION
Check out the highlights for this exciting upcoming event and register early. Key speakers announced!
Marketing etiquette plays an important role in determining how prospective buyers perceive a dealership.
14 HOW ARTIFICIAL INTELLIGENCE
AI can analyze data and make real-time decisions, ensuring that appointments are optimally scheduled based on factors such as technician availability and job complexity.
15
Regulation is not only costly to implement, but it can be far more costly not to implement due to prosecution and litigation. Dealer associations are your bulwark against this regulation. It’s best to fully support dealer associations to avoid these calamities.
16 RECALL RECONNAISSANCE
Cox Automotive warns that dealerships must ready themselves for surges in recall repairs before they happen. Dealerships have a legal duty to act when the NHTSA issues an automotive recall in order to prioritize customer safety and comply with regulations.
19 WSIADA MEMBERSHIP APPLICATION
20 READ & RESPOND