the
FRONT ROW
The official publication of the Washington State Independent Auto Dealers Association
May 2022
A Defining Moment for Our Industry
The Co$t of Compliance Just Went Up. Again.
NEW STUDY:
Why a Dealership’s Online Presence is so Important Forming Relationships With Video PLUS 10 Tips to Close More Car Deals
May Events at
Wednesday May 18th at 5:30 PM Private Dealer Party
100 Collectibles, Convertibles, & Classics!
Thursday May 19th at 9:00 AM
Cars,
May
Friday May 6th at 9:00 AM
@mcconkeyauctiongroup magauctions.com
Celebrating 9 years of doing business in the Pacific Northwest!
trucks, barbecued beef sandwiches, and a chance to win thousands in post-sale prizes.
Wednesday
11th at 10:00 AM Buy or sell and you could win an exclusive NASCAR Racing Experience!
out our
May 25th DAA Seattle 9
2022 MAY May 5th | DAA Northwest
out our buyer incentives now through May 25th!
Wednesdays at 1:00 PM (PT) Check
May incentives!
NINTH ANNIVERSARY SALE
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FRONT ROW the
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM
707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Wasim Azzam, Board President All Right Auto Sales | President@wsiada.com
Badie Darwazeh, Board Vice-President | VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer
Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Blake Walker – North Cascade
Walker Motor Works | NoCascade@wsiada.com
Vacant Position – North Sound NoSound@wsiada.com
David Magarrell – South Sound
Auto Sales Consultants, LLC | SoSound@wsiada.com
Frank Schmitt – Vancouver
Brush Prairie Auto Sales |Vancouver@wsiada.com
Open Position – Yakima Yakima@wsiada.com
Rhonda Coffin – Tri-Cities USA Auto Sales, Inc | Tri-Cities@wsiada.com
Open Position – Spokane Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus)
In-N-Out Auto Sales
AJ Hamedian, Board President (Emeritus)
Inline Motors
Ken Williamson, Board President (Emeritus)
John’s Auto Mart, LLC
WSIADA STAFF
Brian Dansel, Executive Director
Rick Olson, Education Manager
Mila Froman, Membership Manager
Mary Walton, Accountant
PRODUCTION EDITOR
Professional Mojo
Copyright 2022 WSIADA
2 PRESIDENT’S MESSAGE: THE FUTURE OF PASSENGER VEHICLE POWERTRAINS IS ELECTRIC--THE TRANSFORMATION IS ONGOING
Even if consumers can’t make the switch now, the pain they feel at the gas pump will plant a seed for future decisions to cut their dependence on gas.
10 NEW STUDY HIGHLIGHTS WHY A DEALERSHIP’S ONLINE PRESENCE IS SO IMPORTANT
Consumers expect to access accurate information on the first page of their search results—not outdated information...
12 FORMING RELATIONSHIPS WITH VIDEO
4 THE CO$T OF COMPLIANCE JUST WENT UP. AGAIN.
The unintended consequence of the revised Safeguards Rule is that, faced with high costs, a dealer may reasonably believe that doing nothing is an attractive option. That option is attractive, but not viable.
4 EXECUTIVE DIRECTOR’S MESSAGE: A DEFINING MOMENT FOR OUR INDUSTRY
Up until now, with major exceptions of course, we have been able to count on common sense prevailing in government circles.
7 DIFFERENCES EXPLAINED: BONDS VS. INSURANCE
There are three major differences between a bond and an insurance policy.
The best way to form a relationship with a new customer is to get to know them, and let them get to know you.
14 10 TIPS TO CLOSE MORE CAR DEALS
“It’s all about real connection,” Kristen Olson, sales manager at Wheels and Deals in Boise, Idaho told us. “If we don’t provide a positive, unique experience, we don’t close deals.”
15 THE FUTURE OF THE INTERNET AND WHY IT MATTERS TO DEALERS
Where is the internet going in the next 3, 5 and 10 years — and is your dealership ready?
16 CHIP SHORTAGE TO DRAG INTO 2022
17 SERVICE PROVIDER DIRECTORY
18 READ & RESPOND
THE FRONT ROW | WSIADA.COM MAY 2022 | 1
QUIZ
6 CALENDAR OF EVENTS 19 MEMBERSHIP APPLICATION
CONTENTS MAY 2022