REPUTATION Is Paramount
OCTOBER 2023 • WSIADA.COM THE MAGAZINE FOR WASHINGTON INDEPENDENT AUTO DEALERS SINCE 1988
to Manage Small Car & Recreation Vehicle Dealerships
Chapter Meeting Calendar
and Compliance Are Not Friends PLUS New Data Shows More Dealership Customers Prefer Text Messaging
FEATURE
Unveils 2023
for
Check Out Our Newest Membership Benefit! PAGE 2
THE FRONT ROW
How
Fall
Shortcuts
SPECIAL
Autotrader
Best Cars
Dog Lovers
AUCTION ORIENTATION
Thursday, November 9th
9:30 AM PT - 1:00 PM PT
@ MANHEIM SEATTLE
19711 77th Ave South
Kent, WA 98032
GREAT INFORMATION FOR EXPERIENCED
AND NEW DEALERS!
WHAT YOU CAN EXPECT:
»Guided tour of every major auction area
» Meet team members who can help every step of the way
» Complimentary Lunch
»Allow 3 hours for orientation
To register, please email Cindy Scothorne at: Cynthia.Scothorne@coxautoinc.com or call 253-437-2566
or register on the WSIADA website: https://www.wsiada.com/
LEARN MORE ABOUT:
MANHEIM.COM
DEALER SERVICES
TITLES & PAYMENTS
CONDITION REPORTS
ARBITRATION
RECONDITIONING SERVICES
ADDITIONAL PURCHASING AND SELLING PLATFORMS
LEARN | EARN | FIND OUT MORE
AUCTION ORIENTATION
THE FRONT ROW
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM
707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Wasim Azzam, Board President
All Right Auto Sales | President@wsiada.com
Badie Darwazeh, Board Vice-President Seattle Auto Haus | VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Tony Bonnallie – North Cascade Mission Motors | NoCascade@wsiada.com
Vacant – North Sound NoSound@wsiada.com
Victor Perez – South Sound Route527 Motorsports | SoSound@wsiada.com
Rachel Frankel - Vancouver Top Auto Brokers | Vancouver@wsiada.com
Vacant Position – Yakima Yakima@wsiada.com
Vacant Position – Tri-Cities Tri-Cities@wsiada.com
Vacant Position – Spokane Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus)
In-N-Out Auto Sales
Ken Williamson, Board President (Emeritus)
John’s Auto Mart, LLC
WSIADA STAFF
Rick Olson, Director of Operations
Mila Froman, Membership Manager
Mary Walton, Accountant
Lane Schulz, Retail Associate
PRODUCTION EDITOR
15
WSIADA Announces New Member Benefit
See page 2
3
FINANCE CHARGES BEGIN ANEW
Beginning October 1st, the Association will return to adding a 10% finance charge for all outstanding invoices in our system. This will be retroactive for invoices from 2020 when we paused this option originally.
4 REPUTATION IS EVERYTHING!
One Industry Summit panelist said a recent study found that 93% of consumers base their buying decisions on car purchases and service off online reputation.
6 NEW DATA SHOWS MORE DEALERSHIP CUSTOMERS PREFER TEXT MESSAGING Traditional communication methods like phone calls and emails are losing their effectiveness, leaving dealerships struggling to maintain strong relationships with their customers.
8 HOW TO MANAGE A SMALL CAR DEALERSHIP
Explore the key aspects of managing a small car dealership.
10 HOW TO MANAGE A RECREATION VEHICLE DEALERSHIP
A successful RV dealership requires effective management strategies in order to thrive in the competitive industry. 13
18
THE FRONT ROW | WSIADA.COM OCTOBER 2023 | 1
Professional Mojo
2023 | WSIADA
Copyright
OCTOBER
CONTENTS
2023
AUCTION LISTING | 14 SERVICE PROVIDER DIRECTORY
MEMBERSHIP
WSIADA MEMBERSHIP
CHAPTER MEETINGS 16
HIGHLIGHTS 17
APP
SHORTCUTS
AND COMPLIANCE ARE NOT FRIENDS
has
in
a success.
AUTOTRADER UNVEILS 2023 BEST CARS FOR DOG LOVERS Autotrader unveils its
of the 2023
Cars for Dog Lovers, highlighting the best vehicles for people who have canines.
READ & RESPOND QUIZ
Don’t let process shortcuts short-circuit all the hard work your dealer
put
to make their dealership
19
list
Best
20
