SIV-12209 Aspire Marketing Co-op Reimbursement Guidelines

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Aspire 3.0 Rewards Program Marketing Co-op Reimbursement Guidelines

Congratulations! As an Aspire member, you have access to several exclusive benefits such as Marketing support and co-op funds. Below are the reimbursement steps and updated co-op guidelines to ensure you will receive reimbursement for your marketing activities.

How do I process my co-op reimbursement?

Our Signia Branding Guidelines

• Log into MySigniausa.com

• The Signia logo should be visible on all advertisements

• Click on the “My Aspire” logo at the top right-hand corner

• Signia templates can only be customized in the fields indicated to ensure a better success rate

• Click the gray box that says, “Get Reimbursed with Marketing” near the bottom of the page and start your reimbursement submission

• Please refer to our products as Signia hearing aids

• Reminder: You will need to provide the following for reimbursement: • A copy of the final ad/asset (this can be a screenshot in the case of digital marketing) • All paid invoices/receipts corresponding with the event dates and marketing efforts (These include creative fees, printing postage, insertion orders, signs digital marketing costs, TV/Radio costs, etc.)

• Siemens naming or logo is not permitted • Use the full name and add a Registered Trademark when mentioning our products, for example: Own Voice Processing (OVP™), Pure® Charge&Go, Signia TeleCare™, Styletto X ™, Silk X™, Motion®, etc. Please refer to the website or product brochure for specific details or contact the Consumer Marketing Team for questions • Product and lifestyle images must be up to date • Marketing pieces, including yellow Page listings both in print and online need to have a clear call to action • Agency created ads for online advertising need to display Signia on the landing page and/or incorporate Signia products

• Tracking results for your marketing efforts – calls, appointments and hearing aids sold

For any questions, please contact consumermarketing@signiausa.com Effective January, 2022

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Aspire 3.0 Rewards Program Marketing Co-op Reimbursement Guidelines

To help maximize your marketing efforts, there are now two ways to redeem your co-op dollars: Option 1 100% Co-op Reimbursement:

Option 2 50% Co-op Reimbursement:

• Use Signia created and tested marketing collateral through a consultation with a Signia Consumer Marketing Manager before your marketing event. Just email consumermarketing@signiausa.com to get started or click “Schedule a consult” in the Aspire portal.

• Signia co-branded collateral created by you or 3rd party vendors, including Signia preferred vendors • Signia co-branded promotional giveaway items* (pens, bags, lip balms, etc.) • Food for Signia Open House events** • Physician Outreach Gifts and Staffing*** • Digital services from Signia approved vendors including Social Media Management, Online review management (Google reviews, Yelp Ads, etc.) • Website maintenance

All previous branding guidelines still apply

What items are outside of the scope of co-op reimbursement? • Marketing pieces that highlight or mention other manufacturers’ names/products • Marketing pieces that mention or use the Siemens name or logo and/or products which do not meet the branding guidelines • Donations and sponsorships • Brochures, flyers, testimonial videos and any type of marketing that does not have a direct call to action for the client to come into the office. General branding items are not eligible unless there is a call to action or advertisement of an event with dates, etc.

As an Aspire member, you also have access to customization support for items such as brochures and posters. For any questions or to get started, contact consumermarketing@signiausa.com. *A photo or design proof must be submitted for all promotional giveaways items to qualify for co-op reimbursement. **All paid receipt(s) must match the date of the event to qualify for co-op reimbursement. ***Must provide proof of Physician Marketing Effective January, 2022

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