Interesting Newsletter ideas to Impress Your Readers Quickly

Have you ever considered sending a newsletter out to your employees, customers and even community members? If yes, it is time to act upon this content sharing strategy to connect with your stakeholders on a more personal level. If not, then you are missing out on a gold mine of enhanced brand exposure and viewer engagement. Newsletters have survived the test of time as well as the rapid digital transformation. Yet, they continue to be among the most popular methods of content sharing and connecting with potential customers, employees and other stakeholders. Every business must have a newsletter email writer. If you are tired of using the same old, run-of-the-mill newsletter for your business, we have got you covered with some fresh, new newsletter ideas. So, let’s dig in!

Helpful Newsletter Writing Tips for Beginners

• What is the goal of a newsletter?

The goal of a newsletter is to connect with your readers. As an email creator, you write with an aim in mind. While most of the newsletters are sent to promote an offering or create more touch points with your readers, corporate newsletters have entirely different sets of objectives. In any case, the goal of any newsletter is to improve your brand exposure, connect with your audience on a more personal level, gain new interaction points and boost your conversion rate.

What does a newsletter contain?

A newsletter is an electronic report or a printed letter which contains news regarding business activities directed towards different audiences. The most popular type of newsletters in the digital era are email newsletters. This type of newsletters contain business introduction in banners, recent news that the business wants to share and links to different things that a business wants to direct the readers to from the newsletter.

How do I make my email newsletter stand out?

Here are a few tips to help you make your newsletter stand out from the crowd:

• Establish your focus for the newsletter

• Keep the information simple, catchy and easy to read

• Share user-generated content in your newsletter

• Connect readers with trending topics and events

• Ask questions, share news and launch surveys or polls

• Add something “FOR THE RECIPIENT” in your newsletter

• Be consistent in your newsletter sending schedule

• Use social media to tease your subscribers and get more subscribers

• Use AI to save time and generate high-context email newsletter sequence

What to say at the beginning of a newsletter?

The beginning of your newsletter plays a vital role in leaving an impression on your recipients. Here are some tips on how to write a good newsletter starting:

• Avoid fluff and write with a clear mindset

• Start with a strong-punch in one-liner sentence

• Ask interesting questions or share insights

• Share common experiences and statistics

• Point out a common identity between your brand and recipient

• Add relevant images for more interesting impact

What is a newsletter example?

Newsletter examples vary depending on the category of your business and the goal of writing a newsletter. Here is a good example template to help you better understand what should the layout of your newsletter look like:

Newsletter Ideas for New Businesses

If you have just started your business, you might be wondering why should a company have a newsletter? Or more importantly, what should a company newsletter include? Many new business owners tend to place most of their focus on microscopic details like how long a company newsletter should be and forget about the actual spirit of newsletter writing. We have rounded up some great work newsletter ideas to help you spice things up for your new business newsletter strategy:

Interview Inspiring People

If you find yourself constantly struggling with the question of how to make my newsletter more interesting, a great way to do so is to interview inspirational people. New businesses constantly need market expertise and insight to pump up its operational and creative workflows. While most businesses tend to invite experts only for interviews, it is not necessary to do the same. In fact, you can invite inspiring people for interview questions and share the complete breakdown with your audience to raise the morale of your newsletter recipients. To save time, we recommend you use an AI based interview questions generator.

Fun Employee Newsletter ideas

How do I create an employee newsletter? Generally, it is among the most-asked questions in a corporate’s circle. As a company manager or team leader, you would want to engage your employees through newsletters. Thus, sending newsletters with unique themes and ideas is a great way to connect with your team members and employees. Here are some fun employee newsletter ideas for you:

Start a Fav-Features Series

If you run a software enabled or supported business, it is a great opportunity to launch a fav-features series. In this particular type of newsletter, you can send email to your employees asking about their fav-features from different software they use or have used previously. This practice enables you to dig deeper into what makes your employees more efficient while interacting with technology. You can apply the same to your customers.

Revoirs and New Hires:

Welcoming new team members and bidding farewell to employees is a great way to show just how much you value your employees.

Whenever your company hires a new employee or team member, you can send a newsletter of the new hire’s profile sharing their background, personality traits and their job role. Similarly, you can leave nice messages for someone who is about to leave the job role in the newsletter.