Ecotricity Style Guide

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visual identity guide

Ecotricity Energy Systems Inc. A member of the Guelph Hydro Inc. family

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logo usage filename: ecotricity_signage_SPOTcolour.eps colour mode: 2 spot colours resolution: resolution independent usage: signage, clothing, professional print applications

filename: ecotricity_print_CMYKcolour.eps colour mode: process CMYK resolution: 300 ppi at 4.5 inches usage: high-quality printing, either office or professional

filename: ecotricity_screen_RGBcolour.jpg colour mode: RGB resolution: 150 ppi at 4.5 inches usage: powerpoint presentations

filename: ecotricity_web_RGBcolour.jpg colour mode: RGB resolution: 688 x 196 pixels (72 ppi at 9.5 inches) usage: web sites

filename: ecotricity_print_b&w.tif colour mode: greyscale resolution: 300 ppi at 4.5 inches usage: high-quality printing, either office or professional

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colour usage Pantone Matching System

CMYK Process Colour

RGB Screen Colour

RGB Web Colour

Print Greyscale Tint

375

PMS 375

41.0.78.0

160.207.103

A0CF67

45% Black

364

PMS 364

65.0.100.42

55.124.43

377C2B

100% Black

Multicolour and Tint Usages

PMS 375 30% tint text 364

PMS 364 60% tint text white

PMS 364 100% tint text white

PMS 375 100% tint text black

PMS 364 100% tint text 375

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font usage Logo fonts (not for document usage) Cocon Bold (“ecotricity”) Base9 Small Caps (“neighbourhood power”)

Document fonts

Headlines Headlines

Arial Rounded Bold 36 point PMS 364

Arial Rounded Bold 36 point PMS 375

SUB-HEADLINES

Arial Rounded Bold

SUB-HEADLINES

Verdana Bold

Tur alignatius derum hilloribus es dem fugit voluptas veles a consecabo.

Aquatibus, voluptatur?

Catem atestius, nobissunt magnatur?

Edi consecus evelign atibus, sam que de vel intorep eliquod maxim estis et aut lab

Verdana Regular

14 point PMS 364

12 point PMS 364

9.5 points on 14 points leading (1.5 multiple line space)