The Blue Men The character in the video has been inspired from a form which was prevalent in many posters and presentations in Cognizant. I have adapted and simplified this form as per my sensibilities. I have tried to personify the Cognizant Interactive work process through these characters . The characters are blue in colour to follow the same visual language of Cognizant interactive. The head is in the form of a light bulb signifying innovative ideation and creativity which is what Cognizant Interactive stands for.
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