DIPLOMA PROJECT Cognizant Interactive for the Digital Age Sponsor : Cognizant Technology Solutions Corporation
Volume : 1 STUDENT : WRIK DHAR PROGRAMME : Graduate Diploma Programme
GUIDE : AJAY TIWARI
2013 VISUAL COMMUNICATION ( ANIMATION FILM DESIGN )
National Institute of Design Ahmedabad
The Evaluation Jury recommends WRIK DHAR for the Diploma of the National Institute of Design IN VISUAL COMMUNICATION (ANIMATION FILM DESIGN)
herewith, for the project titled "COGNIZANT INTERACTIVE FOR THE DIGITAL AGE" on fulfilling the further requirements by
Chairman Members :
*Subsequent remarks regarding fulfilling the requirements :
Registrar(Academics)
*
Cognizant Interactive for the Digital Age
Contents
6
• Prologue
8
• My Institution
14
• Sponsor
18
• Project Plan
20
• Contextual Research
22
• Pre-Production
36
• Production
52
• Post-Production
66
• Prototyping
72
• Epilogue
78
7
Prologue
8
• Preface • Project Brief • Synopsis
9
10
usscospeaks.com
Preface
The Digital Age The Information Age, also
In this project I had to venture
commonly known as the Computer
out into the digital world and help
Age or Digital Age. It is a period
Cognizant reinvent the digital age.
in human history characterized by the shift from traditional industry that was brought by the industrial revolution through industrialization, to an economy based on the information computerization. The Digital ecosystem consisting of web, mobile and social network are an integral part of business today. Business are constantly exploring and innovating on how they can leverage these ecosystems to increase revenue, optimize costs, improve efficiencies and provide a better customer experience.
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Project Brief
Objective: Cognizant Interactive for the Digital Age: This is about portraying the vision of Cognizant Interactive (CI) and its digital workspace in the coming days.
Creative Brief: Cognizant Interactive is constantly
The spirit of Cognizant is reflected
The project was to make a
striving to create new benchmark
among the employees as they
short animated promotional to
in customer satisfaction. To
practice the leadership vision. In
communicates these attributes
achieve this success, they are
this massive effort, every team
of Cognizant Interactive and
constantly looking out to adopt new
member’s effort is being recognized
showcase its work and strength
possibilities and embrace newer
and every innovation is encouraged
which justifies its readiness for the
means. The highly motivated
which is Cognizant Interactive’ s
Digital Age
team is led by visionary leaders
pillars of success.
who are constantly encouraging the team members to follow best practices, adopt cutting-edge technologies and add values to their deliverables.
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Synopsis
The design process starts with the
These references and constant
initial brief. The first step was to
interaction with the senior
study in detail the topics which
employees and colleagues helped
would involve understanding
me to come up with a narration
digital medium and knowing what
and a visual script. After going
Cognizant Interactive (CI) was
through repeated reviews with
all about. Different pre made
the Senior Project Manager and
presentations were given to
Associates, the voice over and
me to understand the different
the story board was approved.
work process CI follows and its
After the approval I jumped into
involvement in various projects.
execution. The voice over was recorded within the office with the
Then, different promotional videos
help of an associate from the User
of other design organizations and
Experience team of CI, Kolkata.
Cognizant Interactive previous
Once the line test and the voice
promotional attempts were looked
over with music were in place
into. The pre-existing visual
I moved on to Post Production.
language followed by Cognizant
With constant changes in Post
Interactive was studied through
Production and feedbacks every
different visual medias such as
week the video shaped itself up to
posters, brochures, calendars and
everyone’s expectations.
presentations.
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My Institution
14
National Institute of Design The establishment of NID was a
writer on Indian craft traditions
result of several forces, both global
and the founder of the Indian
and local. The late 1950s saw a
Handlooms and Handicrafts Export
confluence of these forces, and
Council (HHEC) met the renowned
this time would be a significant one
American designer Charles Eames
for Indian culture and education.
at the Museum of Modern Art
This was a time of reappraisal
in New York. The Museum had
and reconstruction in a newly
organised a unique exhibition
independent India. A young
titled The Textiles and Ornamental
nation was confronted with the
Arts of India. This would be the
mammoth task of nation building,
beginning of a lifelong dialogue
of balancing age old traditions
between these two eminent
with modern technology and
individuals.
ideas. The Modern Movement, the philosophy of Machine Aesthetics,
At the same time the Government
and revolutionary experimentation
of India was considering
in the arts, architecture and design
establishing an institute of design,
were all taking place at the same
under the advice of Pupul Jayaker
time. There was a search for the
and other like-minded people.
Indian identity across all aspects of
The 1950s were a decade of rapid
life.
industrialization in India and
In 1955 Pupul Jayaker, the noted
clearly, the need for such an
15
institute grew stronger. In 1957 the
suggested that the designer could
Government of India requested the
be a bridge between tradition and
Ford Foundation to invite Charles
modernity. The Report called upon
and Ray Eames to visit India.
future designers to re-examine the
Charles and Ray Eames travelled
alternatives of growth available to
to all parts of the country, meeting
the country at that time.
and talking to writers, craftspeople,
Based on the recommendations
architects, scientists, industrialists,
made in the India Report, the
educators and philosophers. They
Government of India with the
took hundreds of photographs of
assistance of the Ford Foundation
their travels.
and the Sarabhai family established the National Institute of Industrial
16
On April 7, 1958, the Eameses
Design, as it was originally called
presented the India Report to the
as an autonomous all-India body
Government of India. The Eames
in September 1961 at Ahmedabad.
Report defined the underlying spirit
Gautam Sarabhai and his sister
that would lead to the founding
Gira were played a major role
of NID and beginning of design
in the establishment and early
education in India. The Report
years of NID. Gautam Sarabhai
recommended a problem-solving
sidestepped the accepted
design consciousness that linked
wisdom and conventional method
learning with actual experience and
of education. He revived the
philosophy of the Bauhaus design movement which was ‘learning by doing’. This unique curriculum and revolutionary educational philosophy remain part of NID to the present day. Today the National Institute of Design is internationally acclaimed as one of the finest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. It is an autonomous institution under the aegis of the Ministry of Commerce and Industry, Government of India and is recognized by the Department of Scientific and Industrial Research, Government of India as National Institute of Design, Paldi Campus
a Scientific and Industrial Research Organization.
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Sponsor
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Cognizant Technology Solutions Cognizant Technology Solutions
integration and consulting work.
Corporation is an American multinational information
In 2003, Lakshmi Narayanan
technology, consulting and business
became the CEO. Gradually, the
process outsourcing company. It
company’s services portfolio
is headquartered in Teaneck, New
expanded across the IT services
Jersey, USA.
landscape and into business process outsourcing (BPO) and
Originally founded as an in-
business consulting. Lakshmi
house technology unit of Dun &
Narayanan was succeeded by the
Bradstreet in 1994, Cognizant
Kenya-born Francisco D’Souza
started serving external clients
in 2006. Cognizant experienced
in 1996. Cognizant’s IPO was
a period of fast growth during
launched in 1998, after a series of
the 2000s, as reflected by its
corporate splits and restructures of
appearance in Fortune magazine’s
its parent companies. During the
“100 Fastest-Growing Companies”
dot com bust, it grew by accepting
list for ten consecutive years from
the application maintenance work
2003 to 2012.
that the bigger players were unwilling to perform. Gradually, it ventured into application development, complex systems
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Project Plan
20
Documentation
[01-31 May]
Final Prototype
Post-Production
Feed back sessions
Editing
[01-30 April]
Sound design
Production
Compositing
Line test
[01-31 March]
Background
Pre-Production
[01-28 February]
Character Design
Story Board
Voice recording
Script
Ideation
Existing style Analysis
Research
Initial Brief
Discovery Phase
Prototyping [01-30 June]
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Contextual Research
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• Cognizant Interactive (CI) • Solution it provides • The Team • How it works • Future Vision • Clients • Recent Works • Related Organizations • Target Audience • Existing Visual Style Analysis
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Cognizant main building in Bantala, Kolkata
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Cognizant Interactive (CI)
Cognizant has an internationally
Cognizant’s Interactive Design
recognized, multidisciplinary
team specializes in creating
Cognizant Interactive Practice that
compelling user interface design
has been delivering User Interface
with a focus on delivering business
(UI) solutions since 1997. This
value and ease of use. With over
team offers Web applications,
1800+ resources and growing,
Design & Maintenance services for
the Interactive Design Practice the
Cognizant software development
largest design organization within
projects and also directly for other
any IT outsourcing company.
organizations that want to improve the design of their internet and intranet websites.
Digital Experience poster of CI
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Solution it provides
Complete Range of Solutions
Cognizant Interactive offer end to end solutions, from strategy to technology implementations, and have niche and cutting edge skills that provide value to businesses.
• Digital Strategy and Advisory
Enterprise Application Design • Usability Engineering • Interaction Design Multi-Channel Experience
• Content Writing
• Wire framing
• Experience Design • Channel Design
Digital Production
• Visual Design
[Online/Mobile/Social]
• Creative & Copy Writing
• Prototyping
• Graphics & Flash assets
• Usability Testing
• Digital media assets
• Enterprise Application Design • Digital Production • Digital Analytics and Marketing
Development Digital Strategy & Advisory
Digital Analytics & Marketing Design
Production
• Pay per click Marketing
• Site & Micro site Strategies
• Parameters for Metriics Collection
• Campaign Strategies
• Traffic Analusis
• Competitive Research
• Reporting & Analysis
• Audience Analysis
Development
• Online demos and tours
• Game Design & Development
• Online Strategies
• Multi-channel Design and
Strategy
Design Services
Performance
• Recommendations
How businesses benefit from our services: • Increase revenue • Optimize costs • Improve efficiency • Provide better customer experience
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The Team
Cognizant Interactive
I was working with the Visual Design team of Cognizant Interactive for my project
Interactive Design
• Digital Channels
• User Experience
• Analytics
• Visual Design
• Digital production
• Web Development
Interactive Learning
Interactive Content
• Learning Design & Development
• Full Service Documentation Management
• Learning Production & management
• Online Content Product
• Learning transformation
• Documentation
• Corporation
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How it works
The LOB (Line of Business):
UX (User Experience):
The team prepares a final
LOB group Identifies business
The team involves itself in
prototype according to a specific
opportunity from several clients.
requirement gathering, customer
given time line by the project
To pitch for the business there
Interviews and analysis. The end
manager, with prior approval from
is a need for making a proposal.
deliverable is wireframe design
the client.
Here RFP (request for proposal)
along with the IA (Information
is prepared by the Competency +
Architecture).
LOB team. Later a POC (proof of
Final prototype is sent to the WD
concept) is developed to support
VD (Visual Design):
team which takes care of the
the proposal.
Taking the wireframes forward,
development and the maintenance
the VD team comes up with design
of the final deliverable.
mock ups which consist of style A team is brought together to
guides, design justifications and
develop the final deliverable which
crop assets. VD team also does
comprises of:
newsletters, mailers, brochures, posters, Flash animations, icons for
• UX (User Experience)
the project if required. The design mock up is sent to the
• VD (Visual Design):
client for approval of the project. Once the project is finalized,
• WD (Web Development)
resource allocation is done as per the requirement and costing. Later the UX and VD team in contact with the project manager plans the deliverable.
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WD (Web Development):
Work charts of CI At the initial stage of the project brainstormings, scribbles and simplified flowcharts helped me to get accustomed and better understand the work culture and workflow of the organization.
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Future Vision
Future Vision: •
Build a Modern Social Enterprise to Win in the 21st Century
•
Achieve Tier 1 position for all clients by 2015
Future Plans and Programs of Cognizant • Business Intelligent models:
• Cognizant Cloud 360:
• Advocacy-based loyalty:
enable companies handle big data
developing enterprise cloud
use augmented reality, mobile
management solution
advertisement and applications,
• Mobile Innovation models:
social currency and virtual goods to
mobile application that helps
• Predictive Analytics:
customers to stay updated on the
anticipating customer behavior by
market, same as the enterprise
analyzing data
increase trust and loyalty • Talent Recruitment and Retentions: Millennial minded
• New Social Networking tools
• Advanced Analytics: mixing
workers are dramatically changing
& models: enable knowledge
big data with analytics to identify
business
sharing and transforms how teams
and understand opportunities • Triple way sustainability:
communicate within an enterprise • Differentiating Processes:
Social, Environmental and
• Streamlined processes: higher
different solutions for different
Economic [Keeping companies
straight through processes, less
needs of enterprises
ready for 2015 reporting on
manual intervention and lower cost
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sustainability]
Clients
Tier 1 Clients
Tier 2 Client
• Aetna:
• EBAY:
One of the world’s largest Health
World’s largest online marketplace
Insurance organizations • Others • Astra Zeneca: leading Pharmaceutical Company
Tier 3 Client • Citrix:
Tier 1 Partner in Digital channel strategy
Tier 2 Partner in Digital channel design
• American Express,
Leading SaaS [Software as a
World’s largest Card Issuer by
service] for collaboration
purchase volume • Others • BNY Mellon: One of the world’s leading Financial
Tier 4 Client
Services organization
• Barclays: Leading Financial Services Firm
Tier 3 Partner in Digital channel development
Tier 4 Partner in Digital channel maintenance
• Abbott: One of the world’s largest
• Others
Pharmaceutical Company • Norton: World leader in Antivirus/ Security Products/ Systems
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Recent Works
• Online Strategy for a Financial Group • Web Refresh for Insurance Company in Middle East • Mobile Channel Extension for Consumer Products • Applications Consolidation for an Investment Bank • Mobile Analytics Implementation for an Investment Bank • Web Analytics Implementation for a Leading Diversified Financial Services in US • Usage Analytics System for a Leading Investment Bank in the US
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Related Organizations
• Sapient Nitro is a global professional services company established in
Target Audience
• Showcasing our strength and possibilities to other Cognizant verticals
1991 and based in Boston, Massachusetts, United States. • Internal visiting management • Razorfish Inc. is one of the world’s largest interactive agencies • External visiting clients • IBM Interactives an American multinational technology and consulting corporation
• Campus recruitment drive
• AKQA is an ideas and innovation company specializing in creating digital services, products, communications and experiences. • R/GA Media Group Inc. is an advertising agency headquartered in New York • Infosys Limited is an Indian multinational provider of business consulting, technology, engineering, and outsourcing services • Tata Interactive Systems is an Indian developer of custom e-learning based in Mumbai, Maharashtra.
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Existing Visual Style Analysis
34
CI has its own bank of visual styles and follows a certain visual language. This unique pool of visual imagery helped me to later craft my project better.
35
Pre-Production
36
• Ideation (Scribbles) • Script Development • Voice Recording • Visual Scripting
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Ideation (Scribbles)
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Once the basic idea was clear to me I initiated my research which resulted in an enormous knowledge bank. Next there was an active process of streamlining and idea filtration. I started doodling whatever ideas I felt appropriate and applicable and which ultimately provided me with a few tangible concepts. These were further used to develop the final structure of this project.
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These doodles are the initial point from where I started representing my ideas visually.
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Ideation: Rough animation break down During the stage of idea filtration, I was trying to doodle out the structures, forms and visuals which I wanted to use for my final project. Simultaneously brainstorming on how I could use those ideas in the final project, keeping in mind the basic principles of animation was also done.
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Different attempts to visually show the work flows of CI
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Script Development
Areas covered (Rough)
Areas Covered (Revised)
• We belong to a fast changing, Globalized, Virtualized world
• Who they are
• About Cognizant Interactive
• Cognizant Interactive
• Reach Tier 1 by 2015
• Their team +Good Consultants and Leaders
• Benefits of businesses from our services • Talent recruitment and retention from all over the world
• What they do
• Good consultants and leaders
• Solutions they provide [Complete range of Solutions]
• Future technologies and programs of Cognizant
• How businesses benefits from their services
• Sustainability • Solutions we provide
• Whom they work with
• Streamline workflow
• Clients [Recent Projects]
• Individual effort is recognized and appreciated • Their culture
Narrative Flow: Global Scenario > Cognizant’s vision > Cognizant Interactive > Their readiness for the Digital Age
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Rough Narrative
Voice Over [V/O]: (Revised and final)
Today we are standing amidst a fast changing, constantly evolving dynamic,
“Today we are standing amidst a constantly evolving, virtualized world. “
globalized, virtualized world. Cognizant has always envisioned a future without boundaries.
“Cognizant has always envisioned a future without boundaries.”
With over 1600+team members, the Interactive Design Practice of our organization is the largest within any IT outsourcing company.
“The Interactive Design Practice of Cognizant is constantly helping
The highly motivated team is led by visionary leaders and experienced
businesses realizing their digital dreams.”
consultants. Cognizant Interactive is constantly looking out to embrace newer means and adopt cutting edge technologies to reach new benchmark in customer
“With over 1800+ dedicated team members guided by visionary leader we are constantly producing innovative solutions that spell success.”
satisfaction. Providing businesses with a complete Range of End to End solutions.
“Our sustainable and agile methodologies are enabling us to add value to
These constant exploration and innovation help organizations boost their
our deliverables.”
efficiencies, optimize profit, increase revenue and provide a better customer experience.
“These constant exploration and innovation help businesses boost their
We are spreading globally as we provide solutions to the world’s leading
efficiencies, and provide a better customer experience.”
and largest organizations. Our sustainable and agile methodologies are enabling us to add value to our deliverables.
“We are a new breed of passionate innovators. We are Cognizant Interactive.”
This whole process requirtes huge team work and organized streamlined workflow and in the end we make sure that each effort is recognized and every innovation is encouraged which in turn forms our firm pillars of success. We are a new breed of passionate innovators. We are Cognizant Interactive.
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Voice recording
Narration break downs: • “Today we are standing amidst a constantly evolving, virtualized world. “
There was no separate budget allocated for voice recording so
• “Cognizant has always envisioned a future without boundaries.”
we had to improvise it by ourself, A Senior Associate of the UX
• “The Interactive Design Practice of Cognizant is constantly helping
department, Sourav Sarkar did the
businesses realize their digital dreams.”
voice over for the promotional. We recorded it in the conference
• “With over…1800+…
room of our office in a PC with headphones.
• …dedicated team members guided by visionary leader… • …we are constantly producing innovative solutions that spell success” • “Our sustainable and agile methodologies are enabling us to add value to our deliverables” • “These constant exploration and innovation help businesses boost their efficiencies, and provide a better customer experience” • “We are a new breed of passionate innovators. We are Cognizant Interactive.”
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Visual Scripting
Visual Scripting: (Rough)
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Visual Scripting: (Revised and final) I used to draw quick rough story board on paper so that I can show it to different people on the office and get their feedback, and make quick on spot changes.
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Production
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• Character design • Background • Line test
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Character design
Characters used in the background
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The Blue Men The character in the video has been inspired from a form which was prevalent in many posters and presentations in Cognizant. I have adapted and simplified this form as per my sensibilities. I have tried to personify the Cognizant Interactive work process through these characters . The characters are blue in colour to follow the same visual language of Cognizant interactive. The head is in the form of a light bulb signifying innovative ideation and creativity which is what Cognizant Interactive stands for.
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Depicting motion through characters
56
Transformation of a drop to a character and then to an idea
57
The process showing how The Work Apparatus forms and functions
58
The Work Apparatus This machine has been inspired from the various responsive devices such as smart phones, tablets, etc where the work done by Cognizant interactive is viewed and used. It signifies a platform where the various teams of cognizant interactive come together and work effectively to produce optimum results. This system is smooth, deft and sustainable on all fronts. All of the above have been depicted here.
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Background
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BG:1
The backgrounds that I have used in my projects have been inspired from previous visual bank of CI
BG:2
61
These different responsive design tools like PC, Smart Phones and Tabs are the ones for which CI caters most of its work. Here in these tools I also depicted land, sea and space to clearly show the ever expanding horizons of CI’s vision
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BG:3
BG:4
BG:5
BG:6 Various backgrounds I have used in my promotional
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Line test
The initial line test gave me an idea about the time frame and the basic look of the video. When I presented it to my supervisors, I was given a lot of feedback along with appreciation. Once those changes were incorporated the outcome was even better.
Screen shot of screen while lining up my line test
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Screen Shot:1
Screen Shot:2
Screen Shot:3
Screen Shot:4 Screen shorts of my line test
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Post-Production
66
• Compositing • Editing • Sound Design
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Compositing
I started by scanning my animation and then digitally coloured them in Photoshop, later saving each of the frames in PNG format. Then they were imported in Aftereffects as separate layers. Once they were in place I timed them and additional effects were added. At the end the final compilation was done in Premiere pro.
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Step: 1
Step: 2
Step: 3
Step: 4
Different stages of compositing
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Editing
The final editing was done in Premiere Pro. The separate shots were put together and sinked with the music and voice over. After that final visual effects were put, various test exports were taken out and shown to other team members and their feedback were worked upon later.
Screen shot of screen while editing on Premiere Pro
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Sound Design
The sound design was done by me. I would have appreciated the help of a professional sound designer but due to budget constraints it was not possible. My team liked the background score which I had selected and gave me the approval to go ahead with it. I adjusted the volume levels of the background score with the voice over so that they would not overlap with each other.
Sound Track: ‘Define Dancing’ From the film: WALL E (2008) Voice Over Artist: Sourav Sarkar Screen shot of screen doing my sound design
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Prototyping
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• Final Export • Client’s Feedback • Guide’s Feedback • Introspect
73
Final Export
The final export was done after all the feedbacks were processed and necessary changes were made. Both the client and I were satisfied with the outcome.
Screen Shot:1
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Screen Shot:2
Screen Shot:4
Screen Shot:3
Screen Shot:5 Screen shorts of the final export
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Client’s Feedback
Guide’s Feedback
“Video looks really good! Thanks
Ajay Tiwari, Animation Film Design
for all your great work. Wish you
faculty, National Institute of Design
all the very best!”
guided my project
Riya Thosar
My Guide liked my video especially
Sr. Manager
the conversion of information
Cognizant Interactive
to narrative and narrative to animation. His feedback was valuable at every step of this journey.
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Introspect
Reminiscing over my work
endeavor would have reached
experience in the past few months
higher levels of excellence had it
I feel that it has changed me as a
been aided by an original voice
person. Working in a multinational
recording and music.
organization has helped my creative process in more ways than
Despite these shortcomings I would
one. I have learned to perform
like to conclude that my work
under pressure and also achieved
experience was an adventurous
notable accolades in team work.
trip, one that has left me enriched and confident to keep moving
During my tenure in Cognizant,
forward.
I have had to work on a project which was a complete learning experience. I found it challenging as well as enjoyable, it was satisfactory to both me and my client. However this project has also taught me have a critical approach towards my work, while assessing the final outcome I realized that www.ink-pr.com
my skills and the joint effort of a professional sound designer would have yielded better results. The
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Epilogue
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• Conclusion • Extra work • Acknowledgement • Bibliography
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Conclusion
Somewhere in the middle of
middle of nowhere.
was not meeting up with their
team to achieve the optimum, how
January of 2013 I got the chance
After the basic introductions were
professional standards but slowly
to asses my own self at every step,
to do my final diploma project with
made I met my team and was
these roadblocks got my mind
to recognize both my strong points
Cognizant Interactive. Honestly
briefed about the project. I was
working harder and I finally came
and my flaws and to work towards
speaking I had very little idea
to portray the vision of Cognizant
up with a concept that appealed to
perfecting them. It also taught
about Cognizant Interactive at that
Interactive (CI) and its digital
their outlook.
me to have a wider perspective
time and was quite apprehensive
workspace in the coming days.
as to how things would shape up.
It was something I had never
Once the concept was finalized I
all the experience made me more
Around the end of January i flew
done before and the prospects
planned out my work schedule and
confident.
to kolkata,my hometown,where
challenged as well as excited me.
got down to animating. I enjoyed
Cognizant Interactive is based and
The people at cognizant interactive
animating this video thoroughly.
where i was to be for the next four
were friendly and supportive,they
When I presented this video to my
months.
helped me understand my project
team I was given a lot of feedback
better and were there whenever I
some good and some not-so-good!
needed help.
Initially I felt demoralized and sad
February 1st was my first day at
while handling a crisis and above
as that was not the reaction I was
Cognizant Interactive. I vaguely remember the boring and long bus
Once the basic idea of the
expecting. With immense support
journey that took me there and
project was clear in my head and
and guidance from my team I
the many strange faces all around.
I understood what Cognizant
made the necessary changes an
I was both excited and anxious
Interactive was expecting from
the final outcome was achieved.
when the bus took me to Bantala
me, I started coming up with my
situated on the outskirts of Kolkata,
concepts and started sharing it
My experience in Cognizant was a
a part where I had never been
with them. This phase was tedious
wholesome one. It not only honed
before. There stood an enormous
as some of my concepts were
my skill as an animator but also
office in what seemed like the
rejected. Initially my outlook
taught me how to function as a
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Extra work
While at Cognizant we worked on many of their posters to keep ourselves motivated and to constantly keep the creative process alive.
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Acknowledgement
First of all I would like to thank my
Dr. Vijaya Deshmukh, Registrar,
guide Ajay Tiwari and coordinator
NID and all the faculties of NID.
Sekher Mukherjee for his guidance
Without their constant support,
and support throughout my film.
the making of this film would have been very difficult.
I would also like to thank Riya Thosar, Anirban Dasgupta,
Above all I would like to thank my
Anandarup Bhattacharyya,
family for believing in me.
Sounetra Chaterjee, Debarshi Chakraborti, and also all the team members of Cognizant Interactive from whom I gained valuable knowledge and who also helped me have a wider perspective. I am very thankful to my friends and batch-mates without whose critique and encouragement, this film and this document would not have been possible. I would also like to thank Pradyumna Vyas, Director, NID, Vijai Singh Katiyar, Activity Chairperson (Education), NID, and
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Bibliography
Videos: • CI-Presentation 2012 Kolkata • CI promo final version 2012
• SickKids Pain Squad iPhone App promotional • LEGO® Life of George
• Al Design Agency Showreel
promotional
• CAIC Auto Insurance Animated
• Digital branding marketing
Presentation • Envato Typo Animation Presentation • Elsie Nanji On How To Win A Design Lion • Cannes Lion 12 - Gold Branded Content - Intel • Cannes Lion 12 - Gold Branded Content - Montblanc
agency solutions- Cochin Ernakulam Kerala India
Publications:
Websites
• Cognizant Interactive Design
• www.cognizant.com
OVERVIEW 2013 • www.nid.edu • Build a Social Enterprise for the 21st Century
• www.wikipedia.org
• Cognizant Interactive Calender
• www.youtube.com
2012
• DotPerformance Digital Agency Promo • Visible World Digital Agencies Presentation • NIKE FUELBAND (Cannes Lions 2012) • Coca-Cola Mobile Ad Case Video
• ToyToyota Backseat Driver promotional
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Fin
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Thank you
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Wrik Dhar Animation Film Design National Institute of Design 2008 Batch wrik_elme@yahoo.com [0] 9586 55 1582 (Ahmedabad) [0] 9007 27 9746 ( Kolkata)
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