Liner Notes

We Will Not Be Denied!

By James "Ruggs" Kochevar

That was the topic of our latest staff meeting. We were thinking about “Next Steps.” What is on our horizon? We have hit goals, we have established benchmarks, but there’s no room for being satisfied.

One of the missions we have is to get WrapFam Unleashed delivered to every wrap shop on the PLANET! We are currently working at a feverish pace to build our distribution list and we’re scouring to find everyone we can, but we know there are many installers lurking in the shadows, quietly biding their time in print and sign shops, waiting impatiently to get through certification training, building/launching their websites, etc… We want them all to know, “This is the resource that YOU’VE GOT TO HAVE!” The subscription is FREE and there’s no one out there covering the market the way we are.

We have a message for advertisers too. This market is hungry - for knowledge and new products. They want to hear from you and you should get involved editorially. Task your engineers, your product managers, and your marketing teams to brainstorm topics, script videos, and compile white papers, because a well-educated consumer buys and truly understands how to utilize your products.

You’ll be seeing a lot more of me in person as well. I just got back from Printing United. I’ll be representing WFU at WrapFest in Silverstone and SEMA is right around the corner. I would love to meet up with you at these events, don’t hesitate to reach out and let’s get some collaboration going.

We invite you all to, ‘not to be denied.’ Keep reaching, keep pushing, keep striving for that next rung on your ladder whatever it may be.

Cheers!

-Ruggs