MoB Takeover at PRINTING United

Installers Wow Crowds with Unforgettable GF Booth Transformation

By Michelle LaPreze

What happens when you bring together seven of the industry’s top installers at the PRINTING United Expo in Las Vegas? A booth takeover by the M.O.B.!

The energy at PRINTING United was already high on Day 1, but Day 2 delivered an unexpected spectacle. While members of the Masters of Branding (M.O.B.) could be seen installing and wrapping materials at various booths across the Expo, the real surprise unfolded on Wednesday, September 11 at 3:00 p.m., when the M.O.B. crew descended on the General Formulations (GF) booth in the South Hall.

In a perfectly coordinated takeover, the elite group of installers executed a planned invasion that left passersby in awe. Customers, attendees, and onlookers stopped in their tracks as the M.O.B. unrolled branded caution tape, encircling the entire GF booth. At the entrance, a massive "M.O.B. TAKEOVER" graphic was placed front and center, while other members commandeered the booth’s microphone and music. With ladders set up, heat guns blazing, and tools in hand, the team went to work. Each installer

tackled a different area of the booth, applying M.O.B. branded graphics using GF’s pressuresensitive films. Within moments, the floor was buzzing with excitement, and in less than 45 minutes, the M.O.B. wrapped every inch of the GF booth—from the tower display to the reception desk, car hood, wall exhibits, and even the meeting tables. No surface was left untouched, as they transformed the space into a branded masterpiece.

The idea started with a smaller GF booth takeover in Long Beach with Slim Sheddy and Vinyl Vixen of Wrapsesh at GPX WRAPSCON.

Seeing the buzz a smaller event created, GF knew to take it to the next level for Printing United and approached the M.O.B. board with the idea.

“We know the M.O.B. is respected within the industry as the most trusted, recognized, experienced, and accredited installers worldwide, so we were honored to give them a platform to showcase their exceptional talent,” says Michelle LaPreze, Director of Marketing Communications, General Formulations.

The M.O.B. used nearly nine full 150’ rolls of General Formulations pressure-sensitive film for vehicle wraps, windows, walls and floors. The material used included GF 830 AutoMark™ Cast & GF 844 Uli-Matte Cast Laminate for the car hood, transit door, and corrugated wall stations, GF 226HTR WallMark® to cover both the booth tower and reception desk, GF 885AE

RoughMark™ Cast & GF 813 Gloss Laminate for the brick wall, GF 218 WindowMark™ for the glass door and window panels, and GF 212 Traffic Graffic® & GF 109 Scratch-Resistant Matte Laminate for the floor graphics.

Members of the M.O.B. present were Preston Jordan of Digital Precision, Matt Richart and Dallas Fowler of Digital EFX Wraps, Jim Miller of Miller Decals, Chad Munroe of Get Graphic, Russell Voigt of FlipSide Graphics, and newest member Javier Cruz of Mad Monkey Wraps.

For more information on the M.O.B., visit www.mastersofbranding.org. For more information about General Formulations pressure-sensitive film, go to www.generalformulations.com.