Brand Workbook

01. Discover

Why do we need to rebrand?

We don’t. We need to update our brand to match the innovative, highquatily work we’re producing on the design side of our firm. This is why we would like to call this project ‘Growing our Brand’, not a Rebrand. Each of these brands on the left has a distinct look and feel. Something WRA is lacking.

BMW Apple

Kodak

The sign of a good brand

Every healthy brand will update their logo from time to time to keep up with the times.

A logo redesign shows that your business is evolving and adapting to the modern world. Waiting too long to update our logo could make our company appear out of touch and unwilling to change. A company’s logo gives a first impression— do we want something we created in 2004 to be our firms first impression?

Evolution vs Revolution

An evolution is working with the same foundation and pulling out pieces to remodel. It is much more nuanced. All elements of the brand need to be reviewed to determine what stays and what goes. Change could be a small refinement to color or a larger overhaul in communication and messaging hierarchy. At the end of the day, the consumer will be able to make a connection from the brand before, to the brand after.

A revolution is building from the ground up. Essentially everything is on the table: identity, hierarchy, communication, graphics, colors, visuals, even brand name.

In simple terms: An evolution is small and a revolution is big.

Questions to ask

1. How do we stand out amongst an industry that markets it’s self very similarly ?

2. How do we want to represent ourselves?

02. Design