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WRA Architects

Brand Guidelines

When Who You Work With Matters.

Growing our Brand

In introducing this new visual identity system, we seek to enhance the many ways in which we present WRA to our ever growing list of clients. WRA has a rich visual legacy, who’s frame work we are excited to build upon as we grow our global footprint. With these new brand guidelines, we will present WRA as a company of bespoke design, timeless facilities and beautiful spaces.

We believe that who you choose to work with matters, and were excited to continue our partnership with you as we grow our brand.

Mike Holmberg Director of Marketing

01 The Strategic Communications Framework

Who We Are

We are a group of individuals who take on the belief that bespoke design happens at the intersection of being a humble warrier, a mindful listener and an engaged community builder.

We each strive to positively influence people’s lives through design, and know that happens at the corner of form and fuction.

Lastly, we believe ‘when who you were with matters’, is more than a saying, it’s a way of building a reliable, lasting relationship with those who we work with in our network of employees, clients, and business partners.

The Color Pallette

Our Colors

This is a roadmap + tour guide to everything you need to know about WRA’s colors. You’ll find plenty of info in this section to help you utilize our colors to their full potential. The WRA red is iconic, but we want to make sure we help you apply it tastfully.

Design on!

02 The Color Palette

Primary Color

Graphite Gay

CMYK: 72, 64, 64, 77

RGB: 27, 29, 29

Hex Code: 1a1d1c

Secondary Color

WRA Red

CMYK: 22, 100, 99, 15

RGB: 172, 31, 36

Hex Code: ab1f24

Secondary Color

Metal Gray

CMYK: 39, 39, 39, 1

RGB: 160, 165, 168

Hex Code: a0a5a7

Secondary Color

Off-White

CMYK: 4, 4, 4, 4

RGB: 231, 228, 228

Hex Code: e6e4e3

Primary Color

Graphite Gay

CMYK: 72, 64, 64, 77

RGB: 27, 29, 29

Hex Code: 1a1d1c

Secondary Color

WRA Red

CMYK: 22, 100, 99, 15

RGB: 172, 31, 36

Hex Code: ab1f24

Secondary Color

Metal Gray

CMYK: 39, 39, 39, 1

RGB: 160, 165, 168

Hex Code: a0a5a7

Secondary Color

Off-White

CMYK: 4, 4, 4, 4

RGB: 231, 228, 228

Hex Code: e6e4e3

The Type Kit

Our Typeface

WRA uses the Avenir family in all applications. We recognize that typography is our visual voice, which is why we’ve selected Av, a modern typeface that brings meaning to our copy.

3.1 Typography Heirchy

Title Header

New Crandall ISD Middle School

Crandall Middle School, located on a 27-acre site in the Heartland Development, is a unique facility for Crandall ISD.

Body

Flexibility and adaptability were major design themes from the early phases of conception and design. Focusing on Fine Arts, this facility features a double-sided stage flanked by a cafeteria and gymnasium. The gymnasium is designed to double as an auditorium space and will seat 1,900 occupants. Flexible labs are centered in the academic wing. These are able to transform into a science lab, computer lab or maker-space. The library shelving is distributed throughout the academic wing, with the circulation desk guarding entry at the two-story student commons.

Body header

Dr. Robert Jolly, Former Superintendent of Crandall ISD

Crandall ISD has been extremely pleased to have had WRA Architects as our District’s sole architect for over 30 years. Their firm and our District have both grown over the years, and we have seen them adapt well to the changes.

3.1 Typography Heirchy for Digital

Title

New Crandall ISD | Middle School

Crandall Middle School, located on a 27-acre site in the Heartland Development, is a unique facility for Crandall ISD.

Body header Body

Flexibility and adaptability were major design themes from the early phases of conception and design. Focusing on Fine Arts, this facility features a double-sided stage flanked by a cafeteria and gymnasium. The gymnasium is designed to double as an auditorium space and will seat 1,900 occupants. Flexible labs are centered in the academic wing. These are able to transform into a science lab, computer lab or maker-space. The library shelving is distributed throughout the academic wing, with the circulation desk guarding entry at the two-story student commons.

Dr. Robert Jolly, Former Superintendent of Crandall ISD

3.2 Typography on Photos | Quotes

When adding a quote to a picture, make sure to only add it to a space where the text is easy to read, and it has enough white space around it.

If you have a light background use the color graphite, and when you have a dark background use the cream color.

The quote should be in Avenir Medium, and the speakers name and title in Avenir Italic.

“Crandall ISD has been extremely pleased to have had WRA Architects as our District’s sole architect for over 30 years. Their firm and our District have both grown over the years, and we have seen them adapt well to the changes.”

“Crandall ISD has been extremely pleased to have had WRA Architects as our District’s sole architect for over 30 years. Their firm and our District have both grown over the years, and we have seen them adapt well to the changes.”

“Crandall ISD has been extremely pleased to have had WRA Architects as our District’s sole architect for over 30 years.”

- Dr. Robert Jolly Former Superintendent of Crandall ISD

- Dr. Robert Jolly Former Superintendent of Crandall ISD

- Dr. Robert Jolly Former Superintendent of Crandall ISD

The Brand Mark

Our Logo

For more than 100 years, architecture firms have used a red square in their logo. WRA’s use of the square links us with our colleagues, but our unique manipulation of the shape helps distinguish us from our competition.

The Brand in Action

Our Culture

For us, our brand is more thand just a logo. It’s the foundation for how we interact with our employees, our vendors, and our clients. We are a group doing exactly what our founders intended when they started WRA back in the 1950’s; create great work, with great people, with great passion.

5.1 Our Digital Presence

Presentation Font + Copy

When naviagting designing a new presentation for WRA, the two big things you want to keep in mind are simplicity and cohesiveness. Make sure there isn’t too much information and make sure your main color is our Graphite Gray with accents of our WRA Red, Slate, and Off-white.

Construction Banners

Construciton banners can include just our logo or also a rendering if the layout allows for it. Always remember to allow for white space and make sure our logo doesn’t get cut-off on any of the edges.

SD Books

Having a strong brand is all about consistent and recognizable company expressions; to offer not only products and services but also meaning. In many ways, a strong brand is the nucleus of a company’s success and is the result of an effective brand strategy. We want to make sure we represent our clients brand well, which is why we use thier color as the main color when we design SD and DD books.

Business Development on the course

Golf

Golf provides a unique opportunity to bond with our clients for a significant amount of time. When we’re out on the course we don’t always talk about work because we take a genuine interest in them as people, not just as our clients. Also, a lot the education foundations we support typically have a golf tounament associated with it, which we like to play in.

WRA Architects .