How Web 3.0 will Impact Digital Marketing?

HOW WEB 3.0 WILL IMPACT DIGITAL MARKETING?

WPWeb

TABLE OF CONTENTS

1

What is Web 3.0?

2

What is Blockchain Technology?

3

How Can Digital Marketers Benefit From Blockchain?

4

The Rise of NFTs in Digital Marketing

5

Web 3.0 Will Provide More Avenues For Digital Marketing

6

Web 3.0 Will Radically Change Social Media

WHAT IS WEB 3.0?

Decentralization, transparency, and better user functionality form the core concept of Web 3.0.

When we talk about decentralization, the terms that cross our mind at once are Blockchain technology, Cryptocurrency, NFT, and Metaverse. For starters, Blockchain is one of the three pillars of Web 3.0.

W e b 3 .0

A blockchain is a database that is shared among different nodes of a computer network.

WHAT IS BLOCKCHAIN TECHNOLOGY?

They store information electronically in digital format.

Blockchain is a record-keeping technology that is impossible to hack, and data stored in it cannot be tempered. It is secured and irreversible.

HOW CAN DIGITAL MARKETERS BENEFIT FROM BLOCKCHAIN? Blockchain aims to establish a decentralized model and provide security and transparency to user data. No one can alter the digital record that gets added to the blockchain—even those who have access to view it.

Blockchain will stop scams on impressive or engagement due to pre-configured user metrics.

The ads that people purchase quickly make it hard to keep track of high-quality inventory, but that doesn’t mean it’s impossible. Blockchain technology will be able to keep up.

POTENTIAL USE CASES OF BLOCKCHAIN IN DIGITAL MARKETING

1. BETTER TRACKING OF DIGITAL MARKETING CAMPAIGNS

You will be able to keep track of and monitor campaigns in real-time with blockchain. There won’t be any need to rely on cookies or the current tracking methods. For example, in 2019, Unilever completed a blockchain pilot for tracking advertisement expenditure.

There was zero leakage in its media investments, and now the company is scaling up the solution.

The internet service providers (ISPs) have

2.

RESOLVING PRIVACY ISSUES

unrestricted access to our data, from bank account information to browsing history. The verified signatures of blockchain, on the other hand, allow digital marketers to store client data on their servers rather than those handled by third parties. It will allow users to maintain their anonymity and boost privacy while using the internet.

Ads can be problematic for both users and digital marketers as they are costly, difficult to control, and unwanted. But

3. REWARDING USERS

tokenization can resolve this issue.

Tokenization is an essential characteristic of blockchain and allows assets to be converted into tokens. So, digital marketers can reward users with tokens if they decide to participate in their advertisements.

The price of ads is costly when targeting competitive keywords, so digital marketers don’t want to waste any of

4.

PREVENTING CLICK FRAUD

their budgets. They also face problems with their ads getting clicked by bots, which costs them a fortune. Blockchain can prevent click fraud by allowing the monitoring of digital ads on its decentralized servers. Besides Blockchain, even NFTs, an item of Web 3.0, are powering their way into the digital marketing arena.

The Rise of NFTs in Digital Marketing

NFT stands for non-fungible tokens.

They are digital assets that you can purchase and sell, similar to any

NFTs cannot be replicated.

They represent real-world items like real estate and artwork.

other property. Every NFT is tokenized, meaning that it has a digital certificate of ownership, making it unique. Blockchain stores the ownership token of each NFT in its server.

Tokenizing these assets reduces any possibility of fraud. NFTs can also represent individuals, identities, property rights, etc.

HOW CAN DIGITAL MARKETERS USE NFTS? Many big brands globally are using NFTs in their marketing strategies. Here are some examples:

Marriott is using NFTs to Building Brand Awareness Bicycle is using NFTs for Expanding its Audience Reach

WEB 3.0 WILL PROVIDE MORE AVENUES FOR DIGITAL MARKETING

Web 3.0 wants to make the internet available to everyone, no matter where they live, what kind of device they use, or how they connect to the internet.

Nowadays, people rely primarily on smartphones and PCs for online activities, but Web 3.0 will expand to wearables, smart appliances and cars, AR/VR gear, and IoT interfaces.

WEB 3.0 WILL RADICALLY CHANGE SOCIAL MEDIA

Nowadays, we can’t imagine our lives without social media. Web 3.0 will introduce new changes in social media marketing.

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How Web 3.0 will impact digital marketing?

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